Dec 13, 04:15 AM
Commercial Breakdown/Driver Focus Summary Report for the Sprint Cup 2010 Season
Posted by Cheryl Walker under Racing ArticleStatistics need no introduction; they speak for themselves. These were culminated from my Commercial Breakdowns/Driver Focus Reports for the 2010 season.
Total number of commercials per network:
Fox (12 races): 1,396
TNT (6 races): 809
ESPN/ABC (17 races): 2,004
SPEED (2 races): 217
Total for all networks: 4,426
Total number of minutes of race broadcast to minutes of commercial times per network:
Fox (12 races): 2,878 total (2,208 race/670 commercial)
TNT (6 races): 1,525, total (1,132 race/393 commercial)
ESPN/ABC (17 races): 3,747 total (2,599 race/1,148 commercial)
SPEED (2 races): 414 total: (318 race/96 commercial)
Total for all networks: 8,564 (6,257 race/2,307 commercial)
Total number of times that companies that sponsored commercials during race broadcasts were shown over the racing season:
Fox (12 races): 813
TNT (6 races): 446
ESPN/ABC (17 races): 1,211
SPEED (2 races): 119
Total for all networks: 2,589
Total number of promos during race broadcasts and the number of minutes they were seen:
Fox (12 races): (1 hr. 14 min. 20 sec.)
TNT (6 races): (1 hr. 3 min. 40 sec.) **
ESPN/ABC (17 races): (1 hr. 5 min. 5 sec.)
SPEED (2 races): (5 min. 40 sec.)
Total for all networks: 3 hrs. 30 min. 5 sec.
**This number is high due to TNT’s ‘Wide Open Coverage’ of the Coke Zero race, where commercials are shown on a split-screen with the race broadcast.
Number of missed restarts per network:
Fox (12 races): 0
TNT (6 races): 0
ESPN/ABC (17 races): 2
SPEED (2 races): 0
Total for all networks: 2
Number of ‘mystery cautions’:
Fox (12 races): 6
TNT (6 races): 4
ESPN/ABC (17 races): 6
SPEED (2 races): 0
Total: 16
Number of male enhancement ads per network: (Of all commercials, these were the ads that many CawsnJaws.com readers found the most offensive)
Fox (12 races): 15
TNT (6 races): 5
ESPN/ABC (17 races): 34
SPEED (2 races): 3
Total for all networks: 57
Number of ‘Digger’ sightings (Fox only): 97
Total number of times drivers were focused on in 2010:
Drivers:
Jimmie Johnson – 5,502
Kyle Busch – 4,287
Jeff Gordon – 4,207
Kevin Harvick – 4,007
Denny Hamlin – 3,963
Jeff Burton – 3,586
Kurt Busch – 3,493
Juan Montoya – 3,225
Tony Stewart – 3,197
Greg Biffle – 3,053
Clint Bowyer – 2,959
Carl Edwards – 2,872
Jamie McMurray – 2,782
Kasey Kahne – 2,556
Mark Martin – 2,405
Matt Kenseth – 2,372
Dale Earnhardt Jr. – 2,191
Joey Logano – 2,120
Ryan Newman – 2,083
David Reutimann – 2,081
Martin Truex Jr. – 2,019
A.J. Allmendinger – 1,910
Paul Menard – 1,436
Brad Keselowski – 1,428
Marcos Ambrose – 1,350
Sam Hornish Jr. – 1,330
David Ragan – 1,290
Elliott Sadler – 1,162
Regan Smith – 895
Scott Speed – 859
Bobby Labonte – 611
Robby Gordon – 598
Dave Gilliland – 590
Brian Vickers – 536
Travis Kvapil – 465
Casey Mears – 445
Reed Sorenson – 371
Kevin Conway – 370
Bill Elliott – 238
Aric Almirola – 230
Dave Blaney – 226
Joe Nemechek – 208
Max Papis – 177
Boris Said – 168
Michael Waltrip – 163
Landon Cassill – 143
Tony Raines – 141
Mike Bliss – 136
J.J. Yeley – 136
Michael McDowell – 134
David Stremme – 107
Andy Lally – 97
Patrick Carpentier – 93
Mattias Ekstrom – 92
Ken Schrader – 73
Jeff Green – 53
Todd Bodine – 51
John Andretti – 45
Robert Richardson Jr. – 41
Terry Cook – 39
P.J. Jones – 31
Scott Riggs – 30
Chad McCumbee – 23
Danica Patrick – 21
Trevor Bayne – 21
Terry Labonte – 20
Jeff Fuller – 19
Johnny Sauter – 17
Hermie Sadler – 15
Jason Leffler – 13
Ron Fellows – 12
Brendan Gaughan – 11
Jacques Villeneuve – 11
Geoffrey Bodine – 8
Jan Magnussen – 8
Norm Benning – 6
Derrike Cope – 5
Steve Park – 3
Mike Wallace – 2
Kirk Shelmerdine – 1
Crew Chiefs:
Chad Knaus – 191
Steve Letarte – 51
Gil Martin – 43
Greg Zipadelli – 40
Mike Ford – 38
Steve Addington – 38
Dave Rogers – 28
Darian Grubb – 22
Bob Osborne – 22
Brian Pattie – 21
Greg Erwin – 17
Kevin Manion – 15
Todd Berrier – 12
Shane Wilson – 11
Pat Tryson – 11
Kenny Francis – 8
Frank Kerr – 8
Todd Parrot – 8
Lance McGrew – 6
Alan Gustafson – 5
Travis Geisler – 5
Doug Richert – 4
Donnie Wingo – 4
Ryan Pemberton – 3
Jay Guy – 2
Tony Gibson – 2
Scott Miller – 2
Wally Rogers – 1
Frank Stoddard – 1
Slugger Labbe – 1
Jimmy Elledge – 1
Team Members:
Mark ‘Hollywood’ Armstrong – 5
Randy Rodriguez – 3
Anwar Parrish – 3
Shaun Peet – 3
Kenyatta Houston – 3
Mitch Lash – 2
Adam Mosser – 2
Chris Brook – 2
T.J. Ford – 1
Jonathon Billy – 1
Mike Shiplett – 1
Owners:
Chip Ganassi – 27
Joe Gibbs – 18
Richard Childress – 17
Jack Roush – 16
Richard Petty – 14
Rick Hendrick – 9
Felix Sabates – 3
Roger Penske – 2
J.D. Gibbs – 1
Other NASCAR/Racing Stars:
Junior Johnson – 3
Carroll Shelby – 2
Cale Yarborough (video) – 1
Ricky Rudd (video) – 1
Alan Kulwicki (photo) – 1
Ricky Craven (video) – 1
Taylor Gibbs – 1
Totals for all pages of this past season’s reports:
Total type-written pages: 621
Total commas: 58,812
Total semi-colons: 24,972
Here is the link to last year’s summary.
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patrick doyle Says:
Jan 22, 11:41 AMthe comercial breakdown was excelent and eye opening. if i had to say i would say fox was noticably worse than tnt. fox add seam to be so equaly spaced you loose the feel for the race, where tnt seemed to have a much beter flow of race with comercials bunched together, could you tell me any facts to back this up
Commercial breakdown, driver focus, and links related to the 2010 Ford 400 Commercial breakdown, driver focus, and links related to the 2011 Budweiser Shootout
Dec 15, 09:24 AM
Doing some math it looks like commercials were up 3% all around from last year. ESPN went up a rather large 9% in commercial time from last year.
This proves that more commmercials are being shoved down our throats during a race broadcast. Most of them are usually the same ones over and over too. And they wonder why people are upset about the way race broadcasts are presented to us.