Mar 1, 08:06 AM
Commercial breakdown, driver focus, and links related to the 2010 Shelby American
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:08 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Fox was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the 2010 Shelby American
Total number of commercials: 114
Total number of companies or entities advertised: 61
Total number of brief promos of products/services during the race broadcast: 34
Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: Pennzoil; Pennzoil Ultra; Subway; UPS; Nationwide Insurance; Chevy; Budweiser; Lowes; Win Jimmie’s Silverado contest ; AMPUpthe88.com ; Ford F Series; Verizon Championship Racing ; AFLAC; AFLAC KnowQuack.com “ ; DirecTV; DirecTV.com ‘Head 2 Head Knock Out Racing’ ; AT&T; AT&T ‘Fastest Pit Crew of the Year’ text to 2258; SprintMobile.com/speed ; Sprint.com/speed; Sprint.com/nownetwork; ‘Fast Track to Fame’ on SPEED”:http://fasttracktofame.com/ ; next week’s Atlanta race on Fox; FoxSports.com)
Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Verizon ‘Check List’
Verizon ‘Race Check’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘All Star Pit Crew’
NASCAR on Fox ‘Race Analysis’
AFLAC ‘Do You Know Quack Trivia Question’
Sunoco ‘Race Fuel’
Sprint ‘In-Car Camera’
Lowes ‘In-Car’
AMP Energy Juice ‘In-Car’
Pennzoil Ultra ‘In-Car’
Ford ‘Built Ford Tough Track Facts’
NASCAR on Fox ‘Richard Childress Racing Running Order’
NASCAR on Fox ‘Biggest Movers’
AFLAC ‘In-Car’
NASCAR on Fox ‘Crank it Up’
Ford ‘Built Ford Tough In-Car’
Pennzoil Ultra ‘Race Summary’
NASCAR on Fox ‘Involved in Wreck’
Budweiser ‘In-Car’
NAPA ‘In-Car’
NASCAR on Fox ‘Weather Station’
NASCAR on Fox ‘Green Flag Pit Times’
Verizon ‘Speed Shot’
AT&T ‘Race Break’
NASCAR on Fox ‘Joe Gibbs Racing Running Order’
AT&T ‘Fastest Pit Crew of the Year Award’
Ford ‘Roush Fenway Ford 360’
Toyota ‘Top Performers’
NASCAR on Fox ‘Olympic Hockey Score’
NASCAR on Fox ‘Most Wins at 1.5 Mile Tracks’
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:08 PM
Total minutes: 188
Minutes of race broadcast: 136
Minutes of commercials: 52
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of mysterious cautions brought on by malfunctioning caution lights: 2
Number of actress/socialites and legendary automotive designer/race car drivers to give the call to start the engines: 2 Kim Kardashian and Carroll Shelby
Number of special dates noted by the analysts: 1 50-year anniversary of Richard Petty’s first win
Number of new uses for sugary colas: 1 To help with pit box traction
Number of male enhancement commercials: 1 Many NASCAR fans find these types of ads very offensive
‘Digger the Gopher Cam’ Sightings:
Animated Digger shots: 10
Still Digger shots: 0
Total: 10
Number of Digger shots not identified as such: 18
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Fox/TV Previews/Promos
‘Fast Track to Fame’ on SPEED – 3
‘Justified’ on FX – 2
24 – 2
‘My Name is Earl’ /‘2½ Men’/’Seinfeld’ – 1
‘My Name is Earl’ /’Frasier’/’Seinfeld’ – 1
‘2½ Men’ – 1
American Idol – 1
Human Target – 1
Kitchen Nightmares – 1
The Simpsons ; The Cleveland Show Family Guy; American Dad – 1
‘Sons of Tucson’ on Fox – 1
Next week’s Atlanta race on Fox – 1
Total: 16
Movies
Total: 1
Local News/Sports/Points-of-Interest in Penna.
NBC local news on Fox – 3
Pittsburgh Hyundai Dealers – 2
PA Lottery – 1
Total: 6
Restaurants/Food
AMPUpthe88.com (Dale Earnhardt Jr.) – 5
KFC – 3
Subway – 2
Coca-Cola (various drivers) – 1
Total: 11
Beer/Alcohol
Budweiser – 1
Budweiser (Kasey Kahne) – 1
Total: 2
Car/Truck/Bike
Pennzoil Ultra – 6
FordVehicles.com – 5
ChevyDealer.com – 4
NAPA (Martin Truex Jr.) – 3
Toyotaracing.com (David Reutimann, Denny Hamlin) – 3
Ford – 2
Chevy – 1
FeatherLite – 1
Jeep – 1
Mobil 1 – 1
Toyotaracing.com (Kyle Busch) – 1
Total: 28
Insurance/Health
Nationwide (Dale Earnhardt Jr.) – 3
AFLAC KnowQuack.com (Carl Edwards) – 2
AFLAC KnowQuack.com – 1
AFLAC GetQuack.com – 1
Total: 7
Wireless Phone
Sprint – 4
Sprint/bestphones – 2
Verizon Wireless – 2
AT&T – 1
AT&T/truthabout3G.com – 1
Verizon Wireless/palm – 1
Verizon Championship Racing (Kyle Busch) – 1
Total: 12
Home Improvement
Lowe’s racing (Jimmie Johnson & Chad Knaus) – 2
Home Depot/paint – 1
Total: 3
Technology
DirecTV – 2
GoDaddy.com (Danica Patrick) – 2
Verizon/freedvr – 1
Total: 5
Products/Services for the Home and Personal Use
Lipitor/MyStory – 3
Gillette500.com – 2
Aqua Velva – 1
Cialis – 1
Total: 7
Shipping
FedEx.com/weunderstand – 2
UPS (David Ragan) – 2
Total: 4
Racing Related
NASCAR.com/fantasy – 2
NASCAR.com Track Pass/Race View – 2
NASCAR Sprint Cup Series – “Same Start Time All Season Long” – 2
NASCAR.com/tickets – 2
Atlanta Motor Speedway and TicketMaster – 2
Camping World Truck Series – 1
Nationwide Series – 1
Nationwide Series (Trevor Bayne) – 1
Total: 13
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
3:00 PM – 3:03 PM – 3 // 3:03 PM – 3:06 PM – 3
3:06 PM – 3:08 PM – 2 // 3:08 PM – 3:11 PM – 3
3:11 PM – 3:28 PM – 17 // 3:28 PM – 3:30 PM – 2
3:30 PM – 3:37 PM – 7 // 3:37 PM – 3:39 PM – 2
3:39 PM – 3:47 PM – 8 // 3:47 PM – 3:50 PM – 3
3:50 PM – 3:56 PM – 6 // 3:56 PM – 3:58 PM – 2
3:58 PM – 4:06 PM – 8 // 4:06 PM – 4:09 PM – 3
4:09 PM – 4:14 PM – 5 // 4:14 PM – 4:17 PM – 3
4:17 PM – 4:20 PM – 3 // 4:20 PM – 4:22 PM – 2
4:22 PM – 4:25 PM – 3 // 4:25 PM – 4:27 PM – 2
4:27 PM – 4:37 PM – 10 // 4:37 PM – 4:40 PM – 3
4:40 PM – 4:48 PM – 8 // 4:48 PM – 4:51 PM – 3
4:51 PM – 4:56 PM – 5 // 4:56 PM – 4:58 PM – 2
4:58 PM – 5:04 PM – 6 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:11 PM – 5 // 5:11 PM – 5:13 PM – 2
5:13 PM – 5:17 PM – 4 // 5:17 PM – 5:19 PM – 2
5:19 PM – 5:25 PM – 6 // 5:25 PM – 5:28 PM – 3
5:28 PM – 5:31 PM – 3 // 5:31 PM –5:34 PM – 3
5:34 PM – 5:40 PM – 6 // 5:40 PM – 5:42 PM – 2
5:42 PM – 5:47 PM – 5 // 5:47 PM – 5:49 PM – 2
5:49 PM – 5:57 PM – 8 // 5:57 PM – 6:00 PM – 3
6:00 PM – 6:08 PM – 8 // 6:08 PM – checkered flag flies
Total race brdcst time 136 Total comm. brdcst time 52
How often were different drivers focused on during the 2010 Shelby American?
3:00 PM – 3:03 PM
Featured drivers: Denny Hamlin; Tony Stewart; Brian Vickers; Jamie McMurray; Tony Stewart; Marcos Ambrose; Kurt Busch; Jeff Gordon; Juan Montoya; Kevin Harvick; Jeff Burton; Ryan Newman; Martin Truex Jr.; Carl Edwards; Max Papis; Dale Earnhardt Jr.; Elliott Sadler; Jimmie Johnson; Clint Bowyer; Kyle Busch; Kasey Kahne; Sam Hornish Jr.; David Ragan; Boris Said
3:06 PM – 3:08 PM
Featured drivers: Elliott Sadler; Kevin Harvick; Kyle Busch; Elliott Sadler; Clint Bowyer; Carl Edwards; Jimmie Johnson; Kasey Kahne; Carl Edwards
3:11 PM – 3:28 PM
Featured drivers: Starting Line Up: Kurt Busch, Jeff Gordon, Ryan Newman, Dale Earnhardt Jr., Kyle Busch, Joey Logano, Greg Biffle, Mark Martin, Tony Stewart, Juan Montoya, Matt Kenseth, Carl Edwards, Clint Bowyer, Sam Hornish Jr., Joe Nemechek, Brad Keselowski, David Reutimann, David Ragan, Kasey Kahne, Jimmie Johnson, Max Papis, Jeff Burton, Scott Speed, Jamie McMurray, Travis Kvapil, Paul Menard, Denny Hamlin, Regan Smith, Bobby Labonte, Mike Bliss, Brian Vickers, Marcos Ambrose, Michael McDowell, Kevin Harvick, Martin Truex Jr., Dave Blaney, Elliott Sadler, Dave Gilliland, Kevin Conway, A.J. Allmendinger, Boris Said, Robby Gordon, Aric Almirola; Kurt Busch (audio with D.W.); Kurt Busch, Jeff Gordon, Ryan Newman, Dale Earnhardt Jr., Kyle Busch; Kurt Busch; Kurt Busch, Jeff Gordon, Ryan Newman, Dale Earnhardt Jr., Kyle Busch, Joey Logano, Greg Biffle, Mark Martin, Tony Stewart, Juan Montoya, Matt Kenseth, Carl Edwards, Clint Bowyer, Sam Hornish Jr., Joe Nemechek, Brad Keselowski, David Reutimann, David Ragan, Kasey Kahne, Jimmie Johnson; Sam Hornish Jr., Brad Keselowski; Kyle Busch, Clint Bowyer; Kasey Kahne; Kasey Kahne; Chad Knaus; Jimmie Johnson; Jamie McMurray; Scott Speed, Jamie McMurray; Greg Biffle; Greg Biffle, Mark Martin; Kyle Busch, Greg Biffle, Mark Martin; Kevin Harvick; Clint Bowyer; Clint Bowyer, Sam Hornish Jr., Matt Kenseth, Joe Nemechek; Jeff Burton; Jimmie Johnson, Jeff Burton, Jamie McMurray; Kurt Busch, Jeff Gordon, Ryan Newman, Dale Earnhardt Jr., Kyle Busch, Joey Logano, Greg Biffle, Mark Martin, Tony Stewart, Juan Montoya, Matt Kenseth, Carl Edwards, Clint Bowyer, Sam Hornish Jr., Joe Nemechek, Brad Keselowski, David Reutimann, David Ragan, Kasey Kahne, Jimmie Johnson; Kurt Busch, Jeff Gordon, Ryan Newman, Dale Earnhardt Jr., Kyle Busch, Joey Logano, Greg Biffle, Mark Martin, Tony Stewart, Juan Montoya, Matt Kenseth, Carl Edwards, Clint Bowyer, Sam Hornish Jr., Joe Nemechek, Brad Keselowski, David Reutimann, David Ragan, Kasey Kahne, Jimmie Johnson; Kurt Busch, Jeff Gordon, Ryan Newman; Jeff Gordon, Kurt Busch; Robby Gordon, Kevin Conway; Kevin Conway; Robby Gordon; Robby Gordon, Kevin Conway, Aric Almirola, Boris Said (replay); Robby Gordon, Kevin Conway, Aric Almirola, Boris Said (replay); Scott Speed, David Ragan, Jeff Burton; Carl Edwards; Kevin Conway (pit stop); Jimmie Johnson; Jeff Gordon; Jeff Gordon, Kurt Busch, Ryan Newman, Kyle Busch, Joey Logano, Dale Earnhardt Jr.; Kevin Conway; Jimmie Johnson; Kurt Busch, Jeff Gordon, Ryan Newman, Kyle Busch, Joey Logano, Dale Earnhardt Jr., Mark Martin, Greg Biffle, Juan Montoya, Tony Stewart, Carl Edwards, Sam Hornish Jr.; Kurt Busch, Jeff Gordon, Ryan Newman, Kyle Busch; Kurt Busch, Jeff Gordon, Ryan Newman, Kyle Busch, Joey Logano, Dale Earnhardt Jr., Mark Martin, Greg Biffle, Juan Montoya, Tony Stewart, Carl Edwards, Sam Hornish Jr.; Jeff Gordon, Kurt Busch, Kyle Busch, Ryan Newman, Dale Earnhardt Jr., Greg Biffle, Joey Logano; Dale Earnhardt Jr.; Ryan Newman, Dale Earnhardt Jr.; Jeff Gordon, Kurt Busch, Kyle Busch; Ryan Newman, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Dale Earnhardt Jr., Greg Biffle; Kyle Busch, Ryan Newman, Dale Earnhardt Jr., Greg Biffle; Kevin Harvick, Travis Kvapil; Kevin Harvick, Travis Kvapil, Regan Smith, Bobby Labonte; Jeff Gordon, Kurt Busch, Kyle Busch, Ryan Newman; Jeff Gordon, Kurt Busch, Kyle Busch, Ryan Newman; Juan Montoya, Joey Logano; Juan Montoya, Joey Logano, Sam Hornish Jr.; Jamie McMurray, David Ragan, Denny Hamlin; Jeff Burton, Scott Speed, Denny Hamlin; Dale Earnhardt Jr., Greg Biffle, Tony Stewart; Greg Biffle, Tony Stewart; Scott Speed, Tony Stewart, Greg Biffle; Clint Bowyer, David Reutimann; Matt Kenseth, Clint Bowyer, David Reutimann, Jimmie Johnson; Clint Bowyer, David Reutimann, Jimmie Johnson; Sam Hornish Jr., Mark Martin, Matt Kenseth, David Reutimann, Clint Bowyer, Jimmie Johnson; Sam Hornish Jr., Mark Martin, Matt Kenseth, David Reutimann, Clint Bowyer, Jimmie Johnson, Jeff Burton; Jeff Gordon, Kurt Busch, Kyle Busch, Ryan Newman, Dale Earnhardt Jr.
3:30 PM – 3:37 PM
Featured drivers: Matt Kenseth; A.J. Allmendinger, Dave Blaney; A.J. Allmendinger, Travis Kvapil, Dave Blaney (replay); A.J. Allmendinger; Matt Kenseth; Kevin Harvick, Brad Keselowski; Kevin Harvick; Greg Biffle, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Greg Biffle; Jeff Gordon, Kevin Conway; Jeff Gordon; Jeff Gordon, Kevin Conway; Jeff Gordon; Jeff Gordon, Kevin Conway, Kurt Busch; Kurt Busch; Kurt Busch, Kyle Busch; A.J. Allmendinger, Kyle Busch, Kurt Busch; Kyle Busch, Kurt Busch; Kyle Busch; Mike Bliss, Kyle Busch, Kurt Busch; Jeff Gordon, Kyle Busch, Kurt Busch, Greg Biffle, Ryan Newman; Jeff Gordon
3:39 PM – 3:47 PM
Featured drivers: Jeff Gordon, Kyle Busch, Greg Biffle, Kurt Busch, Ryan Newman; Dale Earnhardt Jr., Carl Edwards; Kevin Harvick; Marcos Ambrose; Carl Edwards; Jimmie Johnson, Joey Logano; Joey Logano, Mark Martin; Boris Said, Jimmie Johnson; Boris Said, Jimmie Johnson, Mark Martin, Joey Logano; Joey Logano, Mark Martin; Jimmie Johnson, Boris Said, Mark Martin, Joey Logano; Boris Said, Mark Martin, Joey Logano; Boris Said, Mark Martin, Joey Logano, David Reutimann; Kyle Busch, Greg Biffle; Bobby Labonte (pit stop); Travis Kvapil, Jeff Gordon; Juan Montoya, Matt Kenseth; Carl Edwards, Kurt Busch; Kurt Busch; Kurt Busch, Dale Earnhardt Jr.; Carl Edwards, Kurt Busch, Dale Earnhardt Jr.; Mark Martin, Joey Logano, David Reutimann; Dale Earnhardt Jr.; Kurt Busch, Dale Earnhardt Jr.; Mike Bliss; Mike Bliss; Jeff Gordon, Sam Hornish Jr., Elliott Sadler; Mike Bliss; Kyle Busch, Greg Biffle, Jeff Gordon, Dale Earnhardt Jr., Greg Biffle, Kyle Busch, Kurt Busch, Kasey Kahne, Jeff Gordon, Greg Biffle, Jeff Gordon, Greg Biffle, Kyle Busch, Carl Edwards, Kurt Busch, Matt Kenseth, Jimmie Johnson, Dale Earnhardt Jr., Ryan Newman, Joey Logano (pit stops)
3:50 PM – 3:56 PM
Featured drivers: Jeff Gordon, Greg Biffle, Kyle Busch, Carl Edwards, Kurt Busch; Jimmie Johnson; Jimmie Johnson, Matt Kenseth (replay); Kurt Busch, Matt Kenseth, Jimmie Johnson; Matt Kenseth (radio communication); Kurt Busch, Matt Kenseth, Jimmie Johnson; Mike Bliss; Jeff Gordon, Greg Biffle, Kyle Busch, Kurt Busch, Matt Kenseth; Jeff Gordon, Greg Biffle, Kyle Busch, Carl Edwards, Kurt Busch, Matt Kenseth, Jimmie Johnson, Dale Earnhardt Jr., Ryan Newman, Joey Logano, Mark Martin; Jeff Gordon, Greg Biffle, Carl Edwards; Elliott Sadler (video of he, Carroll Shelby and Mike Joy in Shelby pace car); Jeff Gordon, Greg Biffle, Carl Edwards, Matt Kenseth, Kyle Busch; Greg Biffle, Kyle Busch; Jeff Gordon, Carl Edwards, Greg Biffle, Kyle Busch, Matt Kenseth, Kurt Busch, Jimmie Johnson; Kasey Kahne, Denny Hamlin, Kevin Harvick, Martin Truex Jr., Dale Earnhardt Jr., Carl Edwards, David Reutimann (in-car cameras); Jimmie Johnson, Carl Edwards; Greg Biffle, Kyle Busch, Kurt Busch, Jeff Gordon, Carl Edwards, Dale Earnhardt Jr., Matt Kenseth, Jimmie Johnson; Greg Biffle
3:58 PM – 4:06 PM
Featured drivers: Greg Biffle, Jeff Gordon, Kyle Busch, Kurt Busch, Carl Edwards; Jimmie Johnson; Jimmie Johnson (radio communication); Chad Knaus; Greg Biffle, Jeff Gordon, Kyle Busch, Kurt Busch; Greg Biffle, Jeff Gordon, Kyle Busch, Kurt Busch; Jeff Gordon, Kyle Busch, Greg Biffle, Kurt Busch, Matt Kenseth, Carl Edwards; Jeff Gordon, Kyle Busch, Greg Biffle, Kurt Busch, Matt Kenseth, Carl Edwards, Jimmie Johnson; Robby Gordon; Sam Hornish Jr., A.J. Allmendinger, Robby Gordon, Elliott Sadler, Travis Kvapil; Kurt Busch, Matt Kenseth, Jimmie Johnson; Matt Kenseth, Kurt Busch; Kyle Busch, Matt Kenseth, Kurt Busch, Jimmie Johnson; Carl Edwards; Kurt Busch; Dale Earnhardt Jr., Tony Stewart; Jeff Burton, Ryan Newman, Jamie McMurray; Jeff Burton, Jamie McMurray; Jamie McMurray; Jamie McMurray, Ryan Newman; Jamie McMurray; Kyle Busch, Jimmie Johnson, Carl Edwards; Carl Edwards; Kyle Busch, Jimmie Johnson; Jimmie Johnson, Kyle Busch, Carl Edwards; Matt Kenseth; Matt Kenseth, Greg Biffle; Matt Kenseth; Jeff Gordon, Matt Kenseth, Greg Biffle, Jimmie Johnson, Kyle Busch
4:09 PM – 4:14 PM
Featured drivers: Kevin Harvick; A.J. Allmendinger; Jeff Gordon, Matt Kenseth; Jeff Gordon; Jamie McMurray; Dale Earnhardt Jr., Jamie McMurray; Juan Montoya, Ryan Newman, Joey Logano; Juan Montoya, Ryan Newman; Jamie McMurray; Juan Montoya, Ryan Newman; Juan Montoya, Ryan Newman, Clint Bowyer, Joey Logano, Mark Martin; Carl Edwards; Carl Edwards; Carl Edwards; Carl Edwards, Bob Osborne; Carl Edwards, Greg Biffle; Kyle Busch; Kyle Busch, Tony Stewart; Kyle Busch; Kyle Busch; Kyle Busch, Tony Stewart; Jeff Gordon, Joey Logano, Jamie McMurray, Kasey Kahne
4:17 PM – 4:20 PM
Featured drivers: Jeff Gordon; Denny Hamlin, Paul Menard, David Ragan, Sam Hornish Jr.; Matt Kenseth, Jimmie Johnson, Carl Edwards, Jeff Gordon, Carl Edwards, Matt Kenseth, Carl Edwards, Jeff Gordon, Tony Stewart, Greg Biffle, Jimmie Johnson, Jeff Burton, Kyle Busch, Jamie McMurray, Juan Montoya (pit stops); Matt Kenseth, Carl Edwards, Jeff Gordon; Ryan Newman, Clint Bowyer; Jimmie Johnson; Elliott Sadler, Dave Gilliland; Jimmie Johnson (replay/pit stop); Joey Logano, Matt Kenseth, Clint Bowyer; Matt Kenseth, Carl Edwards, Jeff Gordon (replay)
4:22 PM – 4:25 PM
Featured drivers: Carl Edwards, Matt Kenseth; Carl Edwards, Matt Kenseth, Jeff Burton, Tony Stewart, Greg Biffle, Jimmie Johnson, Jeff Burton, Kyle Busch, Jamie McMurray, Juan Montoya, Kurt Busch, Mark Martin, Dale Earnhardt Jr., Joey Logano, David Reutimann; Kurt Busch, Jamie McMurray, Juan Montoya, A.J. Allmendinger; Jamie McMurray; Juan Montoya; Juan Montoya, Jamie McMurray, A.J. Allmendinger, Denny Hamlin, Brian Vickers, Kurt Busch (replay); Juan Montoya, Jamie McMurray, A.J. Allmendinger, Denny Hamlin, Brian Vickers, Kurt Busch (replay); Juan Montoya, Jamie McMurray, A.J. Allmendinger, Denny Hamlin, Brian Vickers, Kurt Busch (replay); Juan Montoya, Jamie McMurray, A.J. Allmendinger, Denny Hamlin, Brian Vickers, Kurt Busch (replay); Kurt Busch
4:27 PM – 4:37 PM
Featured drivers: Jeff Burton; Brad Keselowski, Juan Montoya; Jamie McMurray; Kurt Busch; Jeff Gordon, Matt Kenseth; Kevin Manion; Jeff Gordon, Matt Kenseth, Tony Stewart, Carl Edwards; Jeff Gordon, Matt Kenseth, Tony Stewart, Carl Edwards, Greg Biffle, Jimmie Johnson, Jeff Burton; Carl Edwards; Jeff Gordon, Matt Kenseth, Carl Edwards, Tony Stewart, Greg Biffle; Jeff Gordon, Matt Kenseth; Juan Montoya (post-wreck interview); Jeff Gordon, Matt Kenseth; Jeff Gordon, Matt Kenseth, Carl Edwards, Greg Biffle; Carl Edwards; Greg Biffle; Greg Biffle, Carl Edwards, Jimmie Johnson, Jeff Burton, Tony Stewart; Jeff Burton; Jimmie Johnson, Carl Edwards, Jeff Burton; Jeff Burton, Carl Edwards; Jeff Burton, Carl Edwards, Tony Stewart; Greg Biffle, Jimmie Johnson, Jeff Burton, Tony Stewart, Carl Edwards, Mark Martin; Tony Stewart, Carl Edwards; Kyle Busch, Dale Earnhardt Jr.; Kyle Busch, Dale Earnhardt Jr., Joey Logano; Kyle Busch; Kyle Busch, Dale Earnhardt Jr.; Ryan Newman, Kasey Kahne; Ryan Newman, Kasey Kahne, Martin Truex Jr.; Clint Bowyer, Kasey Kahne; Dale Earnhardt Jr., Mark Martin, Joey Logano; Kasey Kahne; Matt Kenseth, Juan Montoya, Jeff Burton, Paul Menard, Regan Smith, Kasey Kahne, Paul Menard, Jimmie Johnson, Jeff Gordon, Tony Stewart, Matt Kenseth, Jeff Burton, Carl Edwards, Kevin Harvick, Mark Martin, Kyle Busch (pit stops); Jeff Gordon (replay/pit stop); Greg Biffle, A.J. Allmendinger (replay/pit stops)
4:40 PM – 4:48 PM
Featured drivers: Jeff Gordon (replay/pit stop); Jeff Gordon (radio communication); Tony Stewart, Jeff Gordon (replay/pit stops); Steve Letarte; Scott Speed, Jimmie Johnson, Jeff Gordon, Tony Stewart, Matt Kenseth, Jeff Burton, Carl Edwards, Kevin Harvick, Mark Martin, Kyle Busch; Scott Speed; Scott Speed, Elliott Sadler, Kevin Conway, Boris Said; Jeff Gordon; Jimmie Johnson, Jeff Gordon; Scott Speed; Steve Letarte; Scott Speed; Jeff Gordon, Tony Stewart, Matt Kenseth, Jeff Burton, Carl Edwards, Kevin Harvick, Kyle Busch; Kevin Harvick; Scott Speed, Jimmie Johnson; Kevin Harvick; Jeff Gordon; Jeff Gordon, Scott Speed, Matt Kenseth, Jimmie Johnson; Jeff Gordon, Matt Kenseth, Jimmie Johnson, Scott Speed, Jeff Burton, Tony Stewart, Kyle Busch, Kevin Harvick, Carl Edwards, Mark Martin; Jeff Gordon, Scott Speed, Matt Kenseth, Jimmie Johnson; Jeff Gordon, Scott Speed, Matt Kenseth, Jimmie Johnson, Jeff Burton, Kyle Busch; Matt Kenseth, Jimmie Johnson; David Reutimann, Martin Truex Jr.; Carl Edwards, David Reutimann, Kasey Kahne, Martin Truex Jr., Marcos Ambrose; Jeff Gordon, Matt Kenseth, Jimmie Johnson, Kyle Busch; David Ragan, Denny Hamlin, Greg Biffle, Ryan Newman; Greg Biffle; Greg Biffle, Denny Hamlin, Ryan Newman; Jeff Gordon; Jimmie Johnson; Matt Kenseth, Jimmie Johnson; Matt Kenseth, Jimmie Johnson; Dale Earnhardt Jr., Scott Speed, Kasey Kahne, Carl Edwards; Scott Speed; Carl Edwards, David Reutimann, Clint Bowyer; Clint Bowyer; Mark Martin, Joey Logano, Dale Earnhardt Jr.; Jeff Gordon, Jimmie Johnson, Matt Kenseth; Jeff Gordon, Jimmie Johnson, Matt Kenseth, Kyle Busch, Jeff Burton
4:51 PM – 4:56 PM
Featured drivers: Kurt Busch, Kyle Busch; Kyle Busch, Kevin Harvick; Kurt Busch, Kyle Busch; Jeff Gordon, Jimmie Johnson; Dale Earnhardt Jr.; Dale Earnhardt Jr., Carl Edwards; Dale Earnhardt Jr.; Dale Earnhardt Jr. (radio communication); Lance McGrew; Jeff Gordon, Jimmie Johnson; Jimmie Johnson (radio communication); Jeff Gordon, Jimmie Johnson; Rick Hendrick; Jeff Gordon, Martin Truex Jr., Jimmie Johnson; Jeff Gordon, Jimmie Johnson; Kevin Harvick; Jeff Gordon, Jimmie Johnson, Matt Kenseth, Jeff Burton, Kevin Harvick
4:58 PM – 5:04 PM
Featured drivers: Jeff Gordon, Elliott Sadler, Jimmie Johnson; Matt Kenseth; Jeff Burton, Matt Kenseth, Kevin Harvick; Jeff Burton, Kevin Conway, Matt Kenseth; Matt Kenseth (pit stop); Jeff Gordon; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Brian Vickers, Jimmie Johnson; Brad Keselowski, Jeff Gordon, Jimmie Johnson, Brian Vickers; Jeff Gordon, Jimmie Johnson; A.J. Allmendinger, Dave Blaney; A.J. Allmendinger, Dave Blaney, Jimmie Johnson, Jeff Gordon; Jeff Gordon, Jimmie Johnson, Sam Hornish Jr.; Jeff Gordon, Jimmie Johnson, Jeff Burton, Kevin Harvick, Kyle Busch
5:06 PM – 5:11 PM
Featured drivers: Kevin Harvick; Jeff Gordon; Brian Vickers, Jeff Burton, Kevin Harvick; Denny Hamlin, Jeff Gordon, David Reutimann, Jeff Gordon, Jimmie Johnson, Jeff Gordon, Kasey Kahne, Carl Edwards, Jimmie Johnson, Greg Biffle, Carl Edwards, Mark Martin, Kevin Harvick, Mark Martin (pit stops); Kyle Busch; Kevin Harvick, Clint Bowyer, Kyle Busch, Tony Stewart, Kyle Busch, Kurt Busch, Regan Smith, Tony Stewart (pit stops); Jeff Gordon; Ryan Newman, Jeff Gordon; Brian Vickers, Elliott Sadler (pit stops); Jeff Gordon, Ryan Newman; Jeff Burton, Jimmie Johnson, Matt Kenseth, Jeff Burton, Kevin Harvick
5:13 PM – 5:17 PM
Featured drivers: Jeff Gordon, Jimmie Johnson, Matt Kenseth, Jeff Burton, Kevin Harvick, Kyle Busch, Kasey Kahne, Tony Stewart, Greg Biffle, Mark Martin, Clint Bowyer, David Reutimann; Marcos Ambrose; Jeff Gordon, Jimmie Johnson, Martin Truex Jr., Marcos Ambrose; Jimmie Johnson, Martin Truex Jr.; Jeff Gordon, Jimmie Johnson; Jeff Burton; Jeff Burton, Kevin Harvick; Brian Vickers, Jeff Burton, Kevin Harvick; Clint Bowyer; Kevin Harvick, Jeff Burton, A.J. Allmendinger; Greg Biffle; Dave Gilliland, Jeff Gordon; Jeff Gordon, Dave Gilliland; Jeff Gordon; Jeff Gordon, Dave Gilliland; Jeff Burton, Dave Gilliland, Jimmie Johnson; Jeff Gordon, Jimmie Johnson, Matt Kenseth, Kevin Harvick, Jeff Burton
5:19 PM – 5:25 PM
Featured drivers: Jeff Gordon, Jimmie Johnson, Matt Kenseth, Kevin Harvick, Kyle Busch, Tony Stewart, Kasey Kahne, Greg Biffle, Mark Martin, Clint Bowyer; Jeff Burton; Jeff Gordon, Carl Edwards; Jeff Gordon, Carl Edwards, Jimmie Johnson; Carl Edwards; Carl Edwards, Jimmie Johnson; Jeff Gordon, Carl Edwards, Jimmie Johnson; Jeff Gordon; Jimmie Johnson; Jimmie Johnson, Carl Edwards; Travis Kvapil, Jeff Gordon; Jeff Burton, Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson; Martin Truex Jr., Matt Kenseth, Ryan Newman; Kevin Harvick; Jamie McMurray, Kevin Harvick; Kyle Busch; Kyle Busch; Tony Stewart; Kasey Kahne; Kasey Kahne, Brad Keselowski, Kevin Conway, Greg Biffle; Greg Biffle; Greg Biffle, Mark Martin; Mark Martin; Joey Logano; Jeff Burton, Elliott Sadler; David Reutimann; Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon (replay); Jeff Gordon, Kyle Busch, Matt Kenseth, Kevin Harvick, Kyle Busch
5:28 PM – 5:31 PM
Featured drivers: Matt Kenseth (pit stop); Jeff Gordon; Jeff Gordon, Elliott Sadler; Jeff Gordon, Elliott Sadler, Dale Earnhardt Jr.; Jeff Gordon, Elliott Sadler, Dale Earnhardt Jr., Jimmie Johnson; Joey Logano; Kyle Busch; Kevin Harvick; Dale Earnhardt Jr., Jimmie Johnson; Jimmie Johnson, Dale Earnhardt Jr., Elliott Sadler; Dale Earnhardt Jr. (radio communication); Jimmie Johnson, Dale Earnhardt Jr.; Chad Knaus
5:34 PM – 5:40 PM
Featured drivers: Jeff Gordon; Greg Biffle (pit stop); Jimmie Johnson, Clint Bowyer, Jeff Gordon, Kasey Kahne, Jeff Gordon, Kevin Harvick, Joey Logano, Kevin Harvick, Mark Martin, Joey Logano, Tony Stewart, Kevin Harvick; Tony Stewart, Carl Edwards; Kevin Harvick, Kevin Conway, Kyle Busch (pit stops); Tony Stewart; Kyle Busch (pit stop); Marcos Ambrose; Carl Edwards, Tony Stewart, Dale Earnhardt Jr.; Tony Stewart, Dale Earnhardt Jr.; Marcos Ambrose, Denny Hamlin, Tony Stewart (pit stops); Jeff Gordon; Tony Stewart (pit stop); Mark Martin, Clint Bowyer; Kyle Busch (pit stop); Jeff Gordon, Jimmie Johnson, Matt Kenseth, Scott Speed, Kevin Harvick
5:42 PM – 5:47 PM
Featured drivers: Jeff Gordon; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Jimmie Johnson; Scott Speed, Jeff Gordon, Jimmie Johnson; Kyle Busch; Kenny Francis; Matt Kenseth; A.J. Allmendinger, Bobby Labonte, Matt Kenseth; Matt Kenseth; Matt Kenseth, Bobby Labonte, Juan Montoya; Jimmie Johnson; Jeff Gordon, Jimmie Johnson; Jeff Gordon; Jeff Gordon, Jimmie Johnson, Matt Kenseth; Jeff Burton, Jimmie Johnson, Matt Kenseth, Kasey Kahne, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, Kasey Kahne, Tony Stewart, Greg Biffle, Jeff Burton, Joey Logano (pit stops); Jeff Gordon, Clint Bowyer, Kevin Harvick, Jimmie Johnson, Matt Kenseth
5:49 PM – 5:57 PM
Featured drivers: Clint Bowyer; Recap: Kurt Busch, Jeff Gordon, Ryan Newman, Kevin Conway, Mike Bliss, Juan Montoya, Brad Keselowski, Joey Logano, Brad Keselowski, Kasey Kahne, Ryan Newman, Kasey Kahne; Clint Bowyer, Jeff Gordon, Jimmie Johnson, Kevin Harvick, Mark Martin, Matt Kenseth, Greg Biffle, Tony Stewart, Jeff Burton, Joey Logano; Clint Bowyer, Jimmie Johnson, Jeff Gordon, Kevin Harvick, Mark Martin, Matt Kenseth; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Jimmie Johnson, Clint Bowyer, Kevin Harvick, Mark Martin; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Jimmie Johnson, Clint Bowyer, Kevin Harvick, Mark Martin, Matt Kenseth, Greg Biffle; Jimmie Johnson (radio communication); Jeff Gordon, Jimmie Johnson; Chad Knaus; Steve Letarte; Kevin Harvick, Clint Bowyer; Kevin Harvick, Clint Bowyer, Mark Martin; Jeff Gordon, Jimmie Johnson; Joey Logano; Joey Logano, Greg Biffle, Tony Stewart; Matt Kenseth, Joey Logano, Greg Biffle, Tony Stewart; Joey Logano; Joey Logano, Greg Biffle, Tony Stewart; Mark Martin, Clint Bowyer; Mark Martin, Clint Bowyer, Matt Kenseth; Jeff Gordon, Jimmie Johnson; Tony Stewart, Kasey Kahne; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Jimmie Johnson
6:00 PM – 6:08 PM
Featured drivers: Jeff Gordon, Jimmie Johnson (replay); Jimmie Johnson, Jeff Gordon; Kevin Harvick; Joey Logano; Tony Stewart; Clint Bowyer; Clint Bowyer, Kasey Kahne; Kasey Kahne; Greg Biffle; Jeff Burton; Carl Edwards; David Reutimann; David Reutimann, Marcos Ambrose; Kyle Busch; Dale Earnhardt Jr.; Paul Menard; Denny Hamlin; Denny Hamlin, Ryan Newman; Ryan Newman; Denny Hamlin, Ryan Newman; Martin Truex Jr.; Sam Hornish Jr., Martin Truex Jr., Regan Smith; Kevin Harvick, Jeff Gordon, Kurt Busch; Mark Martin, Matt Kenseth, Joey Logano; Matt Kenseth, Joey Logano; Jimmie Johnson; Matt Kenseth, Joey Logano; Jimmie Johnson; Max Papis, Jimmie Johnson; Jimmie Johnson; Jimmie Johnson
Number of times selected drivers were focused on:
Marcos Ambrose – 9
Martin Truex Jr. – 12
Kevin Conway – 15
Mark Martin – 43
Joey Logano – 44
Jeff Burton – 48
Kevin Harvick – 52
Greg Biffle – 68
Carl Edwards – 73
Kyle Busch – 84
Matt Kenseth – 88
Jimmie Johnson (race winner) – 125
Jeff Gordon – 148
Commercial breakdown, driver focus, and links related to the 2010 Auto Club 500 Commercial breakdown, driver focus, and links related to the 2010 Kobalt Tools 500
