Jul 26, 12:31 AM
We thought Smilin' Bob, the two bathtubs, and the awful take on 'Viva Las Vegas' was bad
Posted by Cheryl Walker under Racing ArticleI have written articles before about my disdain for the male enhancements ads during NASCAR broadcasts. As the sport of NASCAR claims to be family-oriented, it is my belief that such sponsors should not be considered, even in these difficult economic times.
In response, many fans wrote me messages of agreement and support. To be fair, two fans wrote that they don’t mind them, but all the rest clearly and strongly felt offended by them. Many brought up the discomfort of having young kids in the room as these ads come on.
Recently a new ad has begun to run during the races that is particularly offensive. In fact, I would call it downright lewd. I am not going to do any advertising for it, but if you watched the race on Saturday you saw it, too. In it a certain driver gets quite specific about what the pills he is touting can do for a man. I am nearly 50 years old and no prude, but this commercial is just too much. I do not have young children in my home anymore , but if I did, I would be using the remote a lot to change the channel quickly. During the Nationwide race Saturday evening, this ad was frequently shown, so I imagine a lot of parents were doing just that.
If we do not speak up about it and let NASCAR, ESPN, SPEED, and all the rest know of our displeasure, the ads will continue, increase in number, and, God forbid, get even more defined and described. I encourage everyone to take a moment to write messages of discontent. If we remain silent, the people in charge of making the choices for the sponsors assume we are okay with these ads. I am not. How about you?
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midasmicah Says:
Jul 26, 06:18 AMJust when you think the commercials could not get any more repulsive they do. I’m not a parent, but I find them rude and lewd. Whenever certain ads come on I do change the channel. Good column.
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swanlake Says:
Jul 26, 06:19 AMRight on Girl!!!!! And I am 68 and no prude but it is an insult to our intelligense..Surely they can find better sponsers than that. I know we Canadians are supposed to be prim & proper but COME ON!!
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Russ Says:
Jul 26, 07:43 AMI tevo about a hour of the race then watch it so I can zip through the adds, but adds such as male enhancement should not be on any channel .and its not for medical reasons someone would use it.
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Mike Says:
Jul 26, 08:45 AMCheryl, you your right on concearning these xxx adds.
I have been watching NASCAR racing since the 70s making me 59, I have never ever seen this kind of advertising Big Bob etc.
I have a 12 yr old Grandaughter who is a big race fan, she knows nearly all the drivers. She is also very inquisitive always asking questions of the unknown. Imagine answering a 12 yr old the question what is extense? This makes me furious and totally embarassed to deal with this crap!
I would like to ask Mr France to sit with a young child that loves racing and answer questions about these xxx commercials.
The next move will be no more NASCAR, my Grandaughter is much more important to me than any race. I would never take her to a x rated movie why would I expose her to this commercial trash?
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Ginger Says:
Jul 26, 10:13 AMCheryl, I agree with you 100% I am 75 and have no young children, but it is more than disgusting to see these commercials during a race. They should be shown only on an adult channel. I never thought Nascar would stoop so low as to allow this kind of advertising on one of their family shows.
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caw Says:
Jul 26, 10:30 AMThanks for all the messages of support, through here, facebook, and through email! The saddest part of all is that this particular product is not a prescription drug, and, from what I have read, works about as well as diet pills do. Somehow that makes it all the more disgusting, at least to me. ~ Old Mother Hubbard ~ ;)
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Diane Says:
Jul 26, 12:37 PMTotally inappropriate for daytime TV and family oriented programs. I DVR most everything, so I miss other sponsors ads.
As much as I don’t care for Viagra/Cialis ads, one could argue they are prescription drugs for men with medical problems. The others, if they have to exist belong on adult programs and after 10PM.
I have written tv and radio stations in the past obviously to no avail. I will give it a go.
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The Mad Man Says:
Jul 26, 01:19 PMWhen Brian France tried the much touted product, his hat size jumped to a size 48.
Seriously, we can spend billions on male enhancement but just a pittance on breast cancer research and awareness. I’m not male bashing here. It’s just that some priorities are in the wrong place.
Unless the FCC places the same rules and regulations on cable TV as they do on the open air wave broadcasts, we’re stuck with those commercials. So write the networks, cable companies, NASCAR, and the FCC if you really want change.
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Marti Says:
Jul 26, 04:53 PMI am of the firm belief that if a man, any man wants that kind of product, they’re going to know how to find it without the commercial running every 4 minutes. “Rusty” Ford sounds like he needs to try them all. For some punk to insult you for your opinions, shows the kind of idiots that condone this kind of stuff. It’s about like feminine hygiene products. If you need it, you buy it. Don’t need someone telling you about it 20 times a day.
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JR Says:
Jul 26, 07:01 PMThank you for taking up this cause. Like most of you, I find these ads offensive and I’m certainly no prude. I think we can also include the Big Daddy ads done by Danica Patrick to this list as well. Lets hope she and her ads stay in the IRL.
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caw Says:
Aug 3, 05:44 AMhttp://www.health24.com/sex/Sexual_myths/1253-2447,23626.asp
Enough said.
Commercial breakdown, driver focus, and links related to the 2009 LifeLock.com 400 at Chicagoland Commercial breakdown, driver focus, and links related to the 2009 Allstate 400 at the Brickyard

Jul 26, 02:16 AM
“I’m nearly 50 years old and no prude,...” Well I see your agenda here: over the hill, post menopausal, and you never want to see another penis again as long as you live. The medications serve a purpose to those who need and want them and their partners. Guess what, the demographics of the audience match, so get used to it, these ads aren’t going away. I particularly find the smilin Bob ads histerical. Now the other ad you “reference”, I have no idea what you’re talking about, I can’t decipher you criptic musings. If you don’t have children in the house, then don’t surmise to tell real parents what they should be doing based on your prudish bias. Change the channel old mother hubbard.