Mar 23, 01:29 AM
Commercial breakdown, driver focus, and links related to the Food City 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 5:10 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Fox was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the Food City 500
Total number of commercials: 127
Total number of companies or entities advertised: 67
Total number of brief promos of products/services during the race broadcast: 82
Total number of companies or entities advertised in brief promos or crawlers: 29 (companies: NASCAR on Fox Twitter page Budweiser; Gillette Fusion; Sprint; Sprint.com/speed; Toyota; AFLAC; Text ‘Digger’ to 75555; ‘Twelve Rounds’ movie Ask.com/NASCAR; Marcos Ambrose CFA Helmet Auction Home Depot; NAPA; UPS; Saturday Baseball on Fox; Ford F150; Ford WeRaceYouWin.com McDonald’s; FedEx Racing Pennzoil; Lowes; Kobalt Tools; Verizon Wireless; next week’s Martinsville race on Fox; Taco Bell; AT&T; State Farm; Subway; Lipitor)
Total amount of time these brief promos take during broadcast: app. 9 min. 45 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Verizon ‘Race Check’
FedEx ‘Understanding the Race’
NASCAR on Fox ‘Digger the Gopher Cam’
NASCAR on Fox ‘Race Analysis’
NAPA ‘In-Car’
FedEx ‘In-Car’
AFLAC ‘Trivia Question’
Claritin ‘Clear-to-Drive Restart’
AFLAC ‘In-Car’
Budweiser ‘In-Car’
Toyota ‘Top Performers’
Pennzoil ‘In-Car’
Home Depot ‘Rookie File’
NASCAR on Fox ‘Race Off of Pit Road’
NASCAR on Fox ‘Crank it up’
Ask.com ‘Question’
AT&T ‘Race Break’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew Report’
Verizon Wireless ‘Speed Shot’
Miller Lite ‘In-Car’
UPS ‘Maximum Performance’
AMP Energy ‘In-Car’
NASCAR on Fox ‘Gibbs Racing at Bristol’
Ford ‘Drive One Moment’
State Farm ‘Safety Report’
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:10 PM
Total minutes: 190
Minutes of race broadcast: 137
Minutes of commercials: 53
Number of missed restarts: 0
Number of VA Tech Head Coaches to give the call to start engines: 1 (Frank Beamer)
Animated Digger sightings: 7
Digger still shots: 28
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Fox/TV Previews/Promos
‘American Idol’ / Three Doors Down – 2
Rescue Me on FXNetworks – 2
Baseball on Fox – 1
Deal or No Deal – 1
Fox Sports HD on DirecTV – 1
‘Simpsons’ on Fox – 1
‘Simpsons’, ‘Family Guy’, ‘American Dad’ – 1
‘Two-and-a-Half Men’ – 1
Fox.com/Pause – 1
‘Osbournes Reloaded’ – 1
Jerry Springer – 1
Total: 13
Movies
Twelve Rounds – 11
Total: 11
Local News/Sports/Points-of-Interest in Penna.
NBC local news on Fox – 1
FlyPittsburgh.com – 1
Total: 2
Restaurants/Food
Taco Bell – 2
Vault – 2
Amp Energy Drink (Dale Earnhardt Jr.) – 2
Subway – 2
AM PM – 1
KFC – 1
McDonald’s/QPC – 1
McDonald’s/qualityfood – 1
Subway (Carl Edwards) – 1
Longhorn Steakhouse – 1
Total: 14
Beer/Alcohol
Budweiser – 2
Miller Lite – 2
Budweiser (Kasey Kahne) – 1
Total: 5
Car/Truck/Bike
FordVehicles.com – 6
Toyota – 4
NAPA (Michael Waltrip, Ron Capps) – 3
Ford – 2
Kwik Fill Gas ‘n Go 500/ Lake Erie Speedway – 1
Mobil 1 (Sam Hornish Jr.) – 1
Pennzoil – 1
Quaker State – 1
Shell (Kevin Harvick) – 1
Toyotaracing.com – 1
Total: 21
Insurance/Health
AFLAC (Carl Edwards) – 2
State Farm – 2
AFLAC (Carl Edwards, var. drivers) – 1
SafeAuto – 1
Susan G. Komen for the Cure (var. drivers) – 1
Total: 7
Wireless Phone
AT&T – 5
Sprint (various drivers) – 3
Sprint.com/nextel – 2
Sprint.com/3GFamily – 2
Verizon Wireless – 2
Verizon Wireless/storm – 1
Total: 15
Home Improvement
Home Depot (Joey Logano, Greg Zipadelli, Joe Gibbs) – 2
Kobalt Tools at Lowe’s (Jimmie Johnson & Chad Knaus) – 1
Total: 3
Technology
Ask.com/nascar – 4
Verizon – 3
Ask.com/nascar (Bobby Labonte) – 1
Comcast/freeHD – 1
DirecTV – 1
Total: 10
Products/Services for the Home and Personal Use
Claritin – 2
AbsolutePoker.net – 1
Aleve – 1
Claritin (Carl Edwards) – 1
Consol Energy – 1
Gillette Fusion Phenom – 1
Lipitor/MyStory – 1
Viagra – 1
Total: 9
Shipping
FedEx.com/SmallBusiness – 2
UPS (David Ragan) – 2
Total: 4
Racing Related
NASCAR.com Superstore – 4
NASCAR Sprint Cup Series – 2
NASCAR Day (Kyle Petty) – 1
NASCAR Hall of Fame Brick Program – 1
NASCAR.com/hologram (Jeff Gordon) – 1
NASCAR Sprint Cup Series (Jeff Gordon, Kyle Busch, Steve Letarte) – 1
NASCAR Sprint Cup Series and O.A.R. – 1
Camping World Truck Series – 1
CWTS and Sprint Cup Series at Martinsville Speedway – 1
Total: 13
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:00 PM – 2:03 PM – 3 // 2:03 PM – 2:06 PM – 3
2:06 PM – 2:08 PM – 2 // 2:08 PM – 2:10 PM – 2
2:10 PM – 2:21 PM – 11 // 2:21 PM – 2:24 PM – 3
2:24 PM – 2:29 PM – 5 // 2:29 PM – 2:31 PM – 2
2:31 PM – 2:37 PM – 6 // 2:37 PM – 2:40 PM – 3
2:40 PM – 2:53 PM – 13 // 2:53 PM – 2:56 PM – 3
2:56 PM – 3:03 PM – 7 // 3:03 PM – 3:05 PM – 2
3:05 PM – 3:12 PM – 7 // 3:12 PM – 3:14 PM – 2
3:14 PM – 3:20 PM – 6 // 3:20 PM – 3:22 PM – 2
3:22 PM – 3:25 PM – 3 // 3:25 PM – 3:28 PM – 3
3:28 PM – 3:36 PM – 8 // 3:36 PM – 3:38 PM – 2
3:38 PM – 3:45 PM – 7 // 3:45 PM – 3:47 PM – 2
3:47 PM – 3:52 PM – 5 // 3:52 PM – 3:54 PM – 2
3:54 PM – 4:00 PM – 6 // 4:00 PM – 4:03 PM – 3
4:03 PM – 4:07 PM – 4 // 4:07 PM – 4:09 PM – 2
4:09 PM – 4:15 PM – 6 // 4:15 PM – 4:18 PM – 3
4:18 PM – 4:23 PM – 5 // 4:23 PM – 4:25 PM – 2
4:25 PM – 4:30 PM – 5 // 4:30 PM – 4:33 PM – 3
4:33 PM – 4:37 PM – 4 // 4:37 PM – 4:40 PM – 3
4:40 PM – 4:44 PM – 4 // 4:44 PM – 4:46 PM – 2
4:46 PM – 4:50 PM – 4 // 4:50 PM – 4:52 PM – 2
4:52 PM – 4:57 PM – 5 // 4:57 PM – 4:59 PM – 2
4:59 PM – 5:10 PM – 11 // 5:10 PM – checkered flag flies
Total race brdcst time 137 Total comm. brdcst time 53
How often were different drivers focused on during the Food City 500?
2:00 PM – 2:03 PM
Featured drivers: Mark Martin; Denny Hamlin; Jimmie Johnson; A.J. Allmendinger; Ryan Newman; Jeff Gordon; Brian Vickers, Ryan Pemberton; Greg Biffle; Jamie McMurray; Kevin Harvick; Jimmie Johnson; Kurt Busch; Tony Stewart; Clint Bowyer; David Reutimann; Dale Earnhardt Jr.; Matt Kenseth; Kasey Kahne; Jeff Gordon; Kyle Busch; Dale Earnhardt Jr.
2:06 PM – 2:08 PM
Featured drivers: Carl Edwards, Bob Osborne; Jimmie Johnson; Carl Edwards; Mark Martin; Carl Edwards; Michael Waltrip; Jeff Burton; Mark Martin
2:10 PM – 2:21 PM
Featured drivers: Dale Earnhardt Jr.; Starting Line Up: Sterling Marlin, Paul Menard, David Ragan, Jeff Burton, John Andretti, Carl Edwards, Casey Mears, Bobby Labonte, Robby Gordon, Dale Earnhardt Jr., Matt Kenseth, Kurt Busch, Clint Bowyer, Kevin Harvick, David Stremme, Joe Nemechek, Brian Vickers, A.J. Allmendinger, Sam Hornish Jr., Denny Hamlin, Joey Logano, Elliott Sadler, Michael Waltrip, Martin Truex Jr., Kyle Busch, Aric Almirola, Travis Kvapil, Todd Bodine, Tony Stewart, Dave Gilliland, Marcos Ambrose, Juan Montoya, Scott Speed, Jeff Gordon, Jamie McMurray, Dave Blaney, Reed Sorenson, David Reutimann, Kasey Kahne, Greg Biffle, Jimmie Johnson, Ryan Newman, Mark Martin; Denny Hamlin (audio with D.W.); Denny Hamlin, Joey Logano; Dale Earnhardt Jr.; Kasey Kahne; Jeff Gordon, Jamie McMurray; Mark Martin, Ryan Newman, Greg Biffle; Mark Martin, Ryan Newman, Greg Biffle, Jimmie Johnson, David Reutimann; Mark Martin, Ryan Newman, Greg Biffle, Jimmie Johnson; Mark Martin, Ryan Newman; Ryan Newman, Mark Martin, Greg Biffle, Jimmie Johnson; Ryan Newman; Jeff Gordon, Dave Blaney; Jamie McMurray, Jeff Gordon, Dave Blaney; Dave Blaney, Jeff Gordon, Jamie McMurray; Kasey Kahne, Dave Blaney, Jeff Gordon, Jamie McMurray; Jeff Gordon, Dave Blaney, Jamie McMurray; Jamie McMurray; Kasey Kahne, Jeff Gordon, Jamie McMurray; Jeff Gordon, Jamie McMurray; Mark Martin; Greg Biffle; Todd Bodine, Michael Waltrip, Martin Truex Jr., A.J. Allmendinger; Martin Truex Jr., Michael Waltrip; Martin Truex Jr., Todd Bodine, A.J. Allmendinger, Denny Hamlin, Joey Logano, Elliott Sadler; Denny Hamlin; A.J. Allmendinger, Todd Bodine; Todd Bodine, A.J. Allmendinger, Denny Hamlin; Ryan Newman, Jimmie Johnson, Mark Martin; Ryan Newman, Jimmie Johnson, Mark Martin, Greg Biffle; Ryan Newman; Jimmie Johnson; Jimmie Johnson, Mark Martin; Jimmie Johnson; Kyle Busch, Scott Speed, Tony Stewart; Reed Sorenson, Kyle Busch, Scott Speed, Tony Stewart; Kyle Busch; Kyle Busch, Scott Speed, Tony Stewart, Marcos Ambrose; Reed Sorenson, Kyle Busch; Kyle Busch, Reed Sorenson, Tony Stewart, Scott Speed; Jeff Gordon, David Reutimann; Todd Bodine, Joey Logano, Brian Vickers, Kevin Harvick, Kurt Busch, David Stremme, Elliott Sadler, Dale Earnhardt Jr.; Ryan Newman; David Stremme, Joey Logano, Elliott Sadler, Kurt Busch, Dale Earnhardt Jr.; Sterling Marlin, Ryan Newman, Jimmie Johnson
2:24 PM – 2:29 PM
Featured drivers: Jimmie Johnson, Mark Martin, Jeff Gordon (pit stops); Jimmie Johnson; John Andretti (replay); Ryan Newman, Jimmie Johnson, John Andretti (replay); John Andretti; Carl Edwards; Jimmie Johnson; Jimmie Johnson, Dave Blaney, Kevin Harvick; Jimmie Johnson, Dave Blaney; Jimmie Johnson; Joe Nemechek; Jimmie Johnson, Dave Blaney; Jimmie Johnson, Dave Blaney, John Andretti; Jimmie Johnson, John Andretti, Dave Blaney, Marcos Ambrose; Dave Blaney (spins); Dave Blaney; Jimmie Johnson, John Andretti, Dave Blaney, Marcos Ambrose, Todd Bodine, Elliott Sadler (replay); Jimmie Johnson, John Andretti, Dave Blaney, Marcos Ambrose, Todd Bodine, Elliott Sadler (replay); Dave Blaney
2:31 PM – 2:37 PM
Featured drivers: Jimmie Johnson; Mark Martin, Todd Bodine, Kyle Busch; Jimmie Johnson, Marcos Ambrose; Jeff Burton; Jimmie Johnson, Marcos Ambrose; Kyle Busch, John Andretti, Mark Martin; Kyle Busch, John Andretti, Mark Martin, Jeff Gordon; Elliott Sadler, Carl Edwards, Kyle Busch; Kyle Busch, Carl Edwards; Carl Edwards, Mark Martin; Carl Edwards, Mark Martin; Mark Martin, Carl Edwards, Ryan Newman; David Ragan, Juan Montoya; Joey Logano, Matt Kenseth; Matt Kenseth (replay); Matt Kenseth; Joey Logano, Matt Kenseth, Sam Hornish Jr., Dave Blaney; Joey Logano, Dale Earnhardt Jr., Matt Kenseth, Sam Hornish Jr., Bobby Labonte; Denny Hamlin, David Ragan; David Ragan; Todd Bodine, Kasey Kahne, Martin Truex Jr., A.J. Allmendinger, Reed Sorenson, David Stremme; Martin Truex Jr.; Martin Truex Jr., Jamie McMurray; David Ragan, Kasey Kahne, Martin Truex Jr.; Kasey Kahne; Kasey Kahne, Martin Truex Jr.; Jimmie Johnson
2:40 PM – 2:53 PM
Featured drivers: Todd Bodine; Michael Waltrip, Todd Bodine, Aric Almirola, Kurt Busch, Kevin Harvick (replay); Michael Waltrip, Todd Bodine, Aric Almirola, Kurt Busch, Kevin Harvick (replay); Michael Waltrip, Todd Bodine, Aric Almirola, Kurt Busch, Kevin Harvick (replay); Michael Waltrip, Todd Bodine, Aric Almirola, Kurt Busch, Kevin Harvick (replay); Todd Bodine; Jimmie Johnson, Kyle Busch, Marcos Ambrose; Ryan Newman, Jeff Gordon (pit stops); Jimmie Johnson; Elliott Sadler; Jimmie Johnson, Kyle Busch, Elliott Sadler; Marcos Ambrose; Denny Hamlin, Marcos Ambrose; Marcos Ambrose; Denny Hamlin, Marcos Ambrose, Ryan Newman; Jimmie Johnson, Kyle Busch; Kyle Busch, Jimmie Johnson; Casey Mears, Denny Hamlin, Marcos Ambrose, Ryan Newman; Casey Mears, Denny Hamlin, Ryan Newman, Kasey Kahne, Jeff Gordon, Carl Edwards; Casey Mears; Casey Mears, Ryan Newman, Kasey Kahne; Casey Mears, Ryan Newman, Denny Hamlin, Kasey Kahne, Jeff Gordon, Carl Edwards, Reed Sorenson; Jeff Gordon, Carl Edwards; Jeff Gordon; Jeff Gordon, Casey Mears; Kasey Kahne, Casey Mears, Jeff Gordon, Carl Edwards, Reed Sorenson, Dave Gilliland, David Ragan; Kasey Kahne, Jeff Gordon, Casey Mears; Jeff Gordon; Kasey Kahne, Jeff Gordon, Carl Edwards; Kasey Kahne, Jeff Gordon; Kyle Busch, Jimmie Johnson; Jimmie Johnson; Kyle Busch, Jimmie Johnson; Denny Hamlin, Jeff Burton, Ryan Newman; Denny Hamlin; Mark Martin, Greg Biffle; Greg Biffle, Mark Martin, David Reutimann; Greg Biffle; Greg Biffle, David Reutimann; Joe Nemechek, Greg Biffle, David Reutimann; Greg Biffle, David Reutimann; Kyle Busch; Kyle Busch, David Reutimann, Marcos Ambrose; Kyle Busch; John Andretti, Scott Speed, Sam Hornish Jr., David Stremme, Matt Kenseth, Joey Logano, Kurt Busch; Kyle Busch, Aric Almirola; Kevin Harvick, Robby Gordon; Sterling Marlin, Robby Gordon, Kevin Harvick; Kevin Harvick; Robby Gordon, Kevin Harvick; Mark Martin, Carl Edwards, Kasey Kahne; Mark Martin, Carl Edwards; Mark Martin, Carl Edwards, Kasey Kahne, Juan Montoya, Dave Gilliland; Kyle Busch; Kyle Busch
2:56 PM – 3:03 PM
Featured drivers: Kasey Kahne; Kyle Busch; Clint Bowyer, Martin Truex Jr., Aric Almirola, A.J. Allmendinger, Paul Menard, Travis Kvapil, Michael Waltrip; Travis Kvapil; Greg Biffle, Denny Hamlin; Greg Biffle; Denny Hamlin; Greg Biffle; Denny Hamlin; David Ragan, Kurt Busch, David Stremme, Kevin Harvick, Aric Almirola, Matt Kenseth, Robby Gordon, Sam Hornish Jr., Joey Logano, Scott Speed, Kyle Busch; Robby Gordon, Sam Hornish Jr., Joey Logano, Kyle Busch, Scott Speed; Joey Logano, Kyle Busch; Joey Logano (video of his thoughts on the banking at Bristol); Kyle Busch, Joey Logano; Sam Hornish Jr., Joey Logano, Kyle Busch, Scott Speed; Mark Martin, Reed Sorenson, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Mark Martin, Reed Sorenson, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Reed Sorenson, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Matt Kenseth, Robby Gordon, Sam Hornish Jr., Dale Earnhardt Jr., Joey Logano, Scott Speed; Kyle Busch, Sam Hornish Jr.; Matt Kenseth, Robby Gordon, Sam Hornish Jr., Kyle Busch, Joey Logano, Scott Speed; Jamie McMurray (wrecks); Jamie McMurray, Juan Montoya, Jeff Gordon, Jeff Burton, Tony Stewart (replay); Jamie McMurray, Juan Montoya, Jeff Gordon, Jeff Burton, Tony Stewart (replay); Jamie McMurray, Juan Montoya, Jeff Gordon, Jeff Burton, Tony Stewart (replay); Kyle Busch; Jamie McMurray; Kyle Busch; Greg Biffle, Ryan Newman, Kyle Busch, Jimmie Johnson, David Reutimann (pit stops)
3:05 PM – 3:12 PM
Featured drivers: Aric Almirola, Kyle Busch, Jimmie Johnson, Denny Hamlin, David Reutimann, Joey Logano; Kyle Busch; Kyle Busch, Denny Hamlin, Jimmie Johnson, David Reutimann; Denny Hamlin, Jimmie Johnson; Juan Montoya, John Andretti, Kasey Kahne, Tony Stewart, Jeff Burton, Carl Edwards; Jeff Burton; Jeff Burton, Tony Stewart, Kasey Kahne; Brian Vickers, Paul Menard; Kevin Harvick, Sam Hornish Jr., Jamie McMurray; Jeff Gordon; Kyle Busch; Jamie McMurray, Kevin Harvick, Dave Gilliland (replay); Jamie McMurray, John Andretti, Kevin Harvick, Casey Mears, David Stremme, Dave Gilliland, Bobby Labonte; Kyle Busch; Travis Kvapil, Elliott Sadler, Dale Earnhardt Jr., Kurt Busch
3:14 PM – 3:20 PM
Featured drivers: Jamie McMurray, Kyle Busch, Casey Mears, David Stremme, Kevin Harvick; Jamie McMurray, Kyle Busch, Casey Mears; Kyle Busch (radio communication); Kyle Busch, Jamie McMurray, Casey Mears, David Stremme; David Reutimann, Marcos Ambrose; David Ragan, David Reutimann, Marcos Ambrose; Denny Hamlin, Dave Gilliland, David Ragan, David Reutimann, Marcos Ambrose; Kevin Harvick, Kyle Busch; Paul Menard, David Stremme, Kevin Harvick, Kyle Busch; Brian Vickers, Bobby Labonte, David Stremme, Kevin Harvick, Paul Menard, Kyle Busch; David Stremme, Brian Vickers, Bobby Labonte, Paul Menard, Kevin Harvick, Kyle Busch; Marcos Ambrose, David Reutimann; Matt Kenseth, Marcos Ambrose, David Reutimann; David Ragan, Jeff Gordon, John Andretti, Juan Montoya; David Ragan, Jeff Gordon, Juan Montoya; Kyle Busch, Kevin Harvick, Paul Menard; Jeff Gordon, David Ragan, Juan Montoya; Paul Menard, Kyle Busch, Kevin Harvick; Paul Menard, Kyle Busch, Kevin Harvick (replay); Kyle Busch, Paul Menard; Matt Kenseth, David Reutimann, Ryan Newman; David Reutimann, Ryan Newman, Matt Kenseth; Brian Vickers, Bobby Labonte, Kyle Busch, Paul Menard
3:22 PM – 3:25 PM
Featured drivers: Jamie McMurray; Jamie McMurray, Casey Mears, Marcos Ambrose, Sam Hornish Jr., Ryan Newman, Jeff Gordon (replay); Jamie McMurray; John Andretti, Jamie McMurray; Kyle Busch; Kyle Busch, Aric Almirola, Jimmie Johnson, Jamie McMurray, Paul Menard, Denny Hamlin; Greg Biffle, Ryan Newman, Kyle Busch, Jimmie Johnson, Denny Hamlin (pit stops); Kyle Busch, Jimmie Johnson
3:28 PM – 3:36 PM
Featured drivers: Kyle Busch; Kyle Busch, Kevin Harvick, Jimmie Johnson; Kyle Busch, Jimmie Johnson; Denny Hamlin, Casey Mears, Jeff Gordon, Marcos Ambrose; Denny Hamlin, Jeff Gordon, Casey Mears, Marcos Ambrose, Paul Menard; Juan Montoya, David Ragan; Marcos Ambrose; Michael Waltrip; Kyle Busch; Kyle Busch, Jimmie Johnson; Kyle Busch, Jimmie Johnson, Marcos Ambrose; Kyle Busch; Travis Kvapil, Carl Edwards; Mark Martin, Travis Kvapil, Carl Edwards, Matt Kenseth; Greg Biffle, Mark Martin, Travis Kvapil; Mark Martin, Travis Kvapil, Carl Edwards; Travis Kvapil; Marcos Ambrose, Jeff Gordon; Marcos Ambrose, Jeff Gordon; Marcos Ambrose; Kurt Busch, Dave Gilliland; Sam Hornish Jr., Scott Speed, Mark Martin; Kyle Busch; Jeff Burton, Jeff Gordon, Carl Edwards (video of their thoughts on 500 laps at Bristol); Travis Kvapil, Carl Edwards, Clint Bowyer, Jeff Burton; Carl Edwards; Carl Edwards, Travis Kvapil, Clint Bowyer, Jeff Burton; Carl Edwards, Clint Bowyer; Travis Kvapil, Carl Edwards, Clint Bowyer, Jeff Burton, Kurt Busch; Travis Kvapil, Carl Edwards, Clint Bowyer; Carl Edwards, Clint Bowyer; Travis Kvapil, Jamie McMurray, Clint Bowyer, Carl Edwards, Kurt Busch; Carl Edwards, Clint Bowyer; Travis Kvapil, Clint Bowyer, Carl Edwards; John Andretti, Kyle Busch; Kyle Busch, Jimmie Johnson, Denny Hamlin, Marcos Ambrose, Jeff Gordon; Kyle Busch
3:38 PM – 3:45 PM
Featured drivers: Matt Kenseth, Martin Truex Jr., Michael Waltrip, Reed Sorenson, Kyle Busch, Bobby Labonte; Reed Sorenson, Michael Waltrip, Bobby Labonte, Kyle Busch, Martin Truex Jr.; Michael Waltrip; Reed Sorenson, Martin Truex Jr., Michael Waltrip, Kyle Busch, Bobby Labonte; Greg Biffle; Greg Biffle, Kurt Busch; Brian Vickers, Reed Sorenson, Kyle Busch; Tony Stewart; Tony Stewart, David Stremme; Michael Waltrip, Jimmie Johnson, Bobby Labonte, Denny Hamlin; Jimmie Johnson, Michael Waltrip; Matt Kenseth, Martin Truex Jr., Jimmie Johnson, Michael Waltrip; Jimmie Johnson; Matt Kenseth, Martin Truex Jr., Jimmie Johnson, Michael Waltrip; Denny Hamlin, Marcos Ambrose; Bobby Labonte, Denny Hamlin, Marcos Ambrose (replay); Denny Hamlin, Marcos Ambrose; Denny Hamlin, Marcos Ambrose; Kasey Kahne; Kyle Busch, Jimmie Johnson, Denny Hamlin, Marcos Ambrose, Jeff Gordon
3:47 PM – 3:52 PM
Featured drivers: Kyle Busch, Reed Sorenson; Kyle Busch; Kyle Busch, Reed Sorenson; Dale Earnhardt Jr.; Travis Kvapil, Dale Earnhardt Jr.; Jeff Gordon, Juan Montoya, Brian Vickers, Kasey Kahne; Sam Hornish Jr., Elliott Sadler, Tony Stewart, Kyle Busch, Reed Sorenson; Elliott Sadler, Kyle Busch, Tony Stewart, Reed Sorenson; Ryan Newman; Ryan Newman, Sam Hornish Jr.; Kyle Busch
3:54 PM – 4:00 PM
Featured drivers: Kyle Busch, Elliott Sadler; Kyle Busch; John Andretti, Kyle Busch, Elliott Sadler; Elliott Sadler (replay of prior win at Bristol); Jeff Gordon; Jimmie Johnson, Denny Hamlin; Robby Gordon, Juan Montoya, Jeff Gordon, David Reutimann; Jimmie Johnson, Denny Hamlin; Jeff Gordon, David Reutimann; Jeff Gordon, Scott Speed; Jeff Gordon, Scott Speed, Martin Truex Jr., Mark Martin; Dale Earnhardt Jr., A.J. Allmendinger, Kevin Harvick, Kyle Busch, Aric Almirola, Elliott Sadler; Greg Biffle, John Andretti, Kasey Kahne, Sam Hornish Jr.; Greg Biffle, Sam Hornish Jr.; Greg Biffle, Sam Hornish Jr., Juan Montoya; Juan Montoya; Jeff Gordon, Mark Martin; Sam Hornish Jr., Juan Montoya, Jeff Gordon, Mark Martin; Mark Martin, Jeff Gordon; Mark Martin; Mark Martin, Jeff Gordon; Mark Martin; Greg Biffle, Mark Martin; Greg Biffle, Mark Martin, Jeff Gordon, Martin Truex Jr.; Mark Martin, Greg Biffle; Dale Earnhardt Jr., Dave Gilliland, Kyle Busch; Kyle Busch; Dave Gilliland, Kyle Busch; Dale Earnhardt Jr., Kyle Busch; Dave Gilliland (wreck); Kyle Busch, Dale Earnhardt Jr., Denny Hamlin
4:03 PM – 4:07 PM
Featured drivers: Denny Hamlin, Kyle Busch, Jimmie Johnson; David Stremme, Ryan Newman, Denny Hamlin, Kyle Busch, Jimmie Johnson (pit stops); Recap: A.J. Allmendinger, Matt Kenseth, Joey Logano, Kyle Busch, Denny Hamlin, Joey Logano, Kyle Busch, Denny Hamlin, John Andretti, Kurt Busch, Kevin Harvick, David Stremme, Jimmie Johnson, Kyle Busch, Juan Montoya, Jamie McMurray, Jeff Gordon, Jamie McMurray, Juan Montoya, Jeff Gordon, Jeff Burton; Jimmie Johnson
4:09 PM – 4:15 PM
Featured drivers: Jimmie Johnson, Michael Waltrip; Jimmie Johnson, Denny Hamlin, Kyle Busch, Marcos Ambrose; Jimmie Johnson, Denny Hamlin, Kyle Busch; Jimmie Johnson, Denny Hamlin, Kyle Busch, Marcos Ambrose; Jimmie Johnson; Jimmie Johnson, Denny Hamlin, Kyle Busch, Marcos Ambrose; David Ragan, Kurt Busch; Jeff Burton, David Ragan, Kurt Busch; Jeff Burton, David Ragan, Kurt Busch, Bobby Labonte, Clint Bowyer, Brian Vickers; Ryan Newman, Juan Montoya; Ryan Newman, Juan Montoya, David Reutimann, Martin Truex Jr.; Ryan Newman, Juan Montoya, David Reutimann; Ryan Newman, Juan Montoya, David Reutimann, Martin Truex Jr.; Ryan Newman, Juan Montoya, David Reutimann, Martin Truex Jr., Robby Gordon; Ryan Newman, Juan Montoya, David Reutimann, Martin Truex Jr., Robby Gordon, Michael Waltrip; Brian Vickers, Joey Logano, Carl Edwards, Travis Kvapil, Casey Mears, A.J. Allmendinger, Reed Sorenson (replay); A.J. Allmendinger, Brian Vickers; Brian Vickers; Reed Sorenson, David Reutimann, Juan Montoya, Martin Truex Jr., Robby Gordon; David Reutimann, Juan Montoya, Martin Truex Jr., Robby Gordon, Michael Waltrip; David Reutimann, Juan Montoya, Martin Truex Jr.; Sam Hornish Jr., Clint Bowyer, David Stremme, Carl Edwards; Carl Edwards, Clint Bowyer; David Ragan, Sam Hornish Jr., David Stremme, Clint Bowyer, Carl Edwards; David Stremme; David Stremme, Clint Bowyer, Sam Hornish Jr., A.J. Allmendinger, Travis Kvapil; A.J. Allmendinger; Sam Hornish Jr., Carl Edwards, A.J. Allmendinger, Travis Kvapil; A.J. Allmendinger, Travis Kvapil; Carl Edwards, A.J. Allmendinger, Travis Kvapil; Jimmie Johnson; Kyle Busch, Clint Bowyer, Denny Hamlin, Jimmie Johnson
4:18 PM – 4:23 PM
Featured drivers: Kyle Busch, Denny Hamlin; Kyle Busch, Denny Hamlin (replay); Kyle Busch, Denny Hamlin, Jamie McMurray; Greg Biffle (car to hauler); Marcos Ambrose; Jimmie Johnson, Joey Logano; Sam Hornish Jr., Kevin Harvick, Brian Vickers, Jimmie Johnson, Joey Logano; Marcos Ambrose; Juan Montoya, David Reutimann; Marcos Ambrose; Brian Vickers, Jimmie Johnson; Sam Hornish Jr., Brian Vickers, Jimmie Johnson, Kyle Busch, Kevin Harvick; Jimmie Johnson, Kyle Busch; Sam Hornish Jr., Jimmie Johnson, Kyle Busch; Jimmie Johnson, Kyle Busch; Reed Sorenson, Casey Mears, Kyle Busch, Jimmie Johnson; David Ragan, Reed Sorenson, Kyle Busch, Jimmie Johnson, Casey Mears
4:25 PM – 4:30 PM
Featured drivers: Kyle Busch; Casey Mears, Sam Hornish Jr., Kasey Kahne, Mark Martin, Kevin Harvick; Mark Martin; Sam Hornish Jr.; David Ragan; David Ragan, Sam Hornish Jr., Mark Martin; Kasey Kahne, Dave Gilliland; Carl Edwards, Jeff Burton, Kevin Harvick, Jeff Gordon (video of their thoughts on Bristol); Mark Martin, David Ragan; Jeff Burton; Juan Montoya, Aric Almirola, Jeff Burton, David Reutimann; Juan Montoya, Jeff Burton, David Reutimann; Juan Montoya, Jeff Burton; Jeff Burton; Juan Montoya, Jeff Burton; Scott Speed, Juan Montoya, Jeff Burton; Jeff Burton, Juan Montoya; Jeff Gordon, Jeff Burton, Juan Montoya, David Reutimann; Kyle Busch, Travis Kvapil; Kyle Busch; Kyle Busch, Travis Kvapil; Kyle Busch, Travis Kvapil, Jimmie Johnson
4:33 PM – 4:37 PM
Featured drivers: Kyle Busch, Jimmie Johnson; Kyle Busch; Denny Hamlin, Jimmie Johnson, Kyle Busch, Travis Kvapil (replay); Bobby Labonte, Kyle Busch, Paul Menard; Jeff Burton, Jeff Gordon; Jeff Burton, Jeff Gordon, David Ragan; Aric Almirola, Bobby Labonte, Kyle Busch; Bobby Labonte, Kyle Busch, Jimmie Johnson; Kasey Kahne; Mark Martin, John Andretti; Mark Martin, John Andretti, Travis Kvapil; Paul Menard, Mark Martin, John Andretti, Travis Kvapil; Robby Gordon, Kyle Busch, A.J. Allmendinger; Jimmie Johnson, Denny Hamlin; Jimmie Johnson
4:40 PM – 4:44 PM
Featured drivers: Kyle Busch; Dale Earnhardt Jr., Kyle Busch; Jimmie Johnson; Dale Earnhardt Jr., Kyle Busch; Denny Hamlin; Kyle Busch; Kyle Busch, Elliott Sadler; Kevin Harvick (in wall); Kevin Harvick (replay); Kevin Harvick; Kyle Busch; Dale Earnhardt Jr.; Jeff Burton, Jimmie Johnson, Kyle Busch, Denny Hamlin (pit stops); Chad Knaus
4:46 PM – 4:50 PM
Featured drivers: Kyle Busch, Denny Hamlin; Kyle Busch, Denny Hamlin, Matt Kenseth, Robby Gordon, Kasey Kahne, Mark Martin, Jimmie Johnson, Bobby Labonte; Kyle Busch, Denny Hamlin, Robby Gordon; Mark Martin, Jimmie Johnson; Mark Martin, Jimmie Johnson, Bobby Labonte; Kevin Harvick; Mark Martin, Jimmie Johnson; David Stremme, Robby Gordon; Dale Earnhardt Jr., Scott Speed, David Stremme, John Andretti, Aric Almirola (replay); Dale Earnhardt Jr., Scott Speed, David Stremme, John Andretti, Aric Almirola (replay); Dale Earnhardt Jr., Scott Speed, David Stremme, John Andretti, Aric Almirola (replay)
4:52 PM – 4:57 PM
Featured drivers: Jimmie Johnson, Kyle Busch; Kyle Busch, Denny Hamlin, Robby Gordon, Kasey Kahne, Bobby Labonte, Mark Martin, Jimmie Johnson, Tony Stewart; Kyle Busch, Denny Hamlin, Robby Gordon, Kasey Kahne; Kyle Busch, Denny Hamlin; Bobby Labonte, Mark Martin, Jimmie Johnson, Jeff Gordon, Tony Stewart; Jeff Burton, Ryan Newman; Marcos Ambrose; Juan Montoya, Travis Kvapil, Paul Menard, Marcos Ambrose; Juan Montoya, Travis Kvapil; Mark Martin, Jimmie Johnson; Mark Martin, Jimmie Johnson, Jeff Gordon; Mark Martin, Jimmie Johnson, Jeff Gordon, Tony Stewart; Denny Hamlin; Kyle Busch
4:59 PM – 5:10 PM
Featured drivers: Kyle Busch, Denny Hamlin; Joey Logano, David Ragan, Sam Hornish Jr. (replay); Joey Logano; Dave Gilliland, John Andretti, Kyle Busch; Jamie McMurray, Aric Almirola, Dave Gilliland, Kyle Busch; Kyle Busch; Jimmie Johnson, Kasey Kahne; Joe Gibbs; Jimmie Johnson, Kasey Kahne; Jimmie Johnson, Kasey Kahne, John Andretti, Jeff Gordon; Aric Almirola, Jimmie Johnson, Kasey Kahne, John Andretti, Jeff Gordon; Jimmie Johnson, Kasey Kahne, Jeff Gordon; Kasey Kahne, Jeff Gordon; Kyle Busch, Joey Logano, Denny Hamlin; Kyle Busch; Joey Logano (engine); Joey Logano (replay); Joey Logano; Joe Gibbs; Joey Logano; Kyle Busch, Denny Hamlin; Kyle Busch, Denny Hamlin, Jamie McMurray, Jimmie Johnson, Jeff Gordon, Kasey Kahne; Kyle Busch; Carl Edwards, Dale Earnhardt Jr.; Dale Earnhardt Jr., Clint Bowyer, Carl Edwards (pit stops); Kyle Busch; Kyle Busch, Denny Hamlin, Jamie McMurray, Dave Gilliland, Jimmie Johnson, Jeff Gordon, Kasey Kahne; Recap: Jimmie Johnson, Kyle Busch, Sam Hornish Jr., Kevin Harvick, David Ragan, Joey Logano; Denny Hamlin; Kasey Kahne; Kyle Busch, Denny Hamlin, Jimmie Johnson; Kyle Busch, Denny Hamlin, Jimmie Johnson, Jeff Gordon; Denny Hamlin; Kyle Busch, Denny Hamlin, Jimmie Johnson; Denny Hamlin; Kyle Busch, Denny Hamlin, Jimmie Johnson; Jeff Gordon, Kasey Kahne, Ryan Newman, Mark Martin; Kyle Busch, Denny Hamlin, Jimmie Johnson; Kyle Busch
Number of times selected drivers were focused on:
Aric Almirola – 18
Bobby Labonte – 19
Kurt Busch – 19
Clint Bowyer – 19
Robby Gordon – 19
Dale Earnhardt Jr. – 30
Joey Logano – 31
Kevin Harvick – 36
Juan Montoya – 37
Ryan Newman – 38
Kasey Kahne – 40
Mark Martin – 58
Jeff Gordon – 68
Denny Hamlin – 72
Jimmie Johnson – 109
Kyle Busch – 153
Commercial breakdown, driver focus, and links related to the Kobalt Tools 500 Commercial breakdown, driver focus, and links related to the 2009 Goody's Fast Pain Relief 500
