Mar 2, 06:26 AM
Commercial breakdown, driver focus, and links related to the Shelby 427
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 4:30 PM, and stopped at the waving of the checkered flag at 8:21 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Fox was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the Shelby 427
Total number of commercials: 117
Total number of companies or entities advertised: 66
Total number of brief promos of products/services during the race broadcast: 94
Total number of companies or entities advertised in brief promos or crawlers: 30 (companies: AT&T; Jamster.com Budweiser; Subway; Lipitor; AMP Energy; Quaker State; Viagra; Taco Bell; State Farm; Claritin; NAPA; McDonald’s; Lowes; UPS; Ford F150; Digger; DirecTV; Sprint; ‘24’ TV show; Toyota; Ford WeRaceYouWin.com AFLAC; FedExRacing.com short video of the ‘Bull Ring’ racetrack; FoxSports.com; next week’s Atlanta race on Fox; upcoming Bristol race; upcoming Martinsville; Baseball on Fox)
Total amount of time these brief promos take during broadcast: app. 8 min. 15 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Verizon ‘Race Check’
FedEx ‘Understanding the Race’
AFLAC ‘Trivia Question’
FedEx ‘In-Car’
Home Depot ‘In-Car’
AMP Energy ‘In-Car’
AFLAC ‘In-Car’
NASCAR on Fox ‘Weather Station’
Verizon Wireless ‘Speed Shot’
Home Depot ‘Rookie File’
NASCAR on Fox ‘Race Off of Pit Road’
Ask.com ‘Question’
AT&T ‘Race Break’
Ford ‘Fusion 360’
AT&T ‘Fastest Pit Crew of the Year’
Claritin ‘Clear to Drive Restart’
NASCAR on Fox ‘Crank it Up’
Ford ‘Drive One Moment’
Toyota ‘Top Performers’
Ford ‘In-Car’
Ask.com ‘In-Car’
State Farm ‘Safety Report’
AMP ‘UP’
Toyota ‘In-Car’
NASCAR on Fox ‘Pit Infractions Today’
Sprint Mobile ‘Monster Moment’
Fox ‘3D’
Start time to record race/commercial periods: 4:30 PM
End time to record race/commercial periods: 8:21 PM
Total minutes: 231
Minutes of race broadcast: 179
Minutes of commercials: 52
Number of missed restarts: 0
Number of Viagra commercials last race: 1
Number of Viagra commercials this race: 2
Number of male enhancement ad trends that we hope are not going to start: any number over ‘0’
Number of animated Digger sightings: 16 last week: 18
Number of non-animated Digger sightings: 22 last week: 28
Number of Total Digger sightings: 38 last week: 46
Number of Automotive Hall of Famers to give the call to start the engines: 1 (Carroll Shelby)
Number of tricked-out sweeper trucks complete with flames and chrome wheels shown during broadcast: 1
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Fox/TV Previews/Promos
‘House’ and ‘Lie to Me’ on Fox – 2
‘American Idol’ – 2
‘24’ – 2
‘Simpsons’ on Fox – 2
Deal or No Deal – 2
‘Two-and-a-Half Men’, ‘Seinfeld’, ‘Frasier’ – 1
‘Simpsons’, ‘Family Guy’, ‘American Dad’ – 1
Fox Sports presented by DirecTV HD – 1
‘Seinfeld’ – 1
‘Lie to Me’ on Fox – 1
FoxSports.com/digger and DW Store/digger – 1
Fuel TV presents Camp Woodward – 1
FX at the movies- 1
Total: 18
Local News/Sports/Points-of-Interest in Penna.
NBC local news on Fox – 2
Total: 2
Restaurants/Food
Amp Energy Drink (Dale Earnhardt Jr.) – 3
Subway – 2
Taco Bell – 2
McDonald’s/QPC – 1
Coca-Cola – 1
Pepsi – 1
Lay’s Potato Chips – 1
Total: 11
Beer/Alcohol
Budweiser – 2
Labatt Blue Light – 2
Budweiser (Kasey Kahne) – 1
Coors Light – 1
Total: 6
Car/Truck/Bike
FordVehicles.com – 5
Toyota – 4
NAPA (Michael Waltrip, Ron Capps) – 3
Quaker State – 2
Toyotaracing.com – 1
Ford – 1
Kwik Fill Gas ‘n Go 500/ Lake Erie Speedway – 1
Hyundai – 1
Total: 18
Insurance/Health
AFLAC (Carl Edwards) – 3
State Farm – 1
State Farm – 1
AFLAC (Carl Edwards, var. drivers) – 1
Susan G. Komen for the Cure – 1
Total: 7
Wireless Phone
AT&T – 4
Sprint (various drivers) – 2
Sprint.com/nextel – 2
Verizon Wireless – 2
Verizon Wireless/storm – 1
Sprint.com/3GFamily – 1
Total: 12
Home Improvement
Kobalt Tools at Lowe’s (Jimmie Johnson & Chad Knaus) – 2
Home Depot (Joey Logano) – 2
Craftsman – 1
Home Depot – 1
Total: 6
Financial
PNCVirtualWallet.com – 1
Citizens Bank/GreatSale – 1
Total: 2
Technology
Ask.com/nascar – 6
DirecTV – 2
Comcast – 2
Total: 10
Products/Services for the Home and Personal Use
Gillette Fusion Phenom – 2
Viagra – 2
Claritin – 2
‘Old Spice Swagger ‘Swaggerize Me’ (Tony Stewart) – 1
Consol Energy – 1
Lipitor/MyStory – 1
Aleve – 1
Total: 10
Shipping
FedEx.com/SmallBusiness – 2
UPS (David Ragan) – 2
Total: 4
Racing Related
Atlanta Motor Speedway and TicketMaster – 4
NASCAR.com Superstore – 3
NASCAR Sprint Cup Series – 1
NASCAR Sprint Cup Series and O.A.R. – 1
NASCAR Day (Kyle Petty) – 1
Nationwide Series (Brian Keselowski) – 1
Total: 11
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
4:30 PM – 4:32 PM – 2 // 4:32 PM – 4:35 PM – 3
4:35 PM – 4:38 PM – 3 // 4:38 PM – 4:40 PM – 2
4:40 PM – 4:54 PM – 14 // 4:54 PM – 4:57 PM – 3
4:57 PM – 5:04 PM – 7 // 5:04 PM – 5:07 PM – 3
5:07 PM – 5:12 PM – 5 // 5:12 PM – 5:14 PM – 2
5:14 PM – 5:24 PM – 10 // 5:24 PM – 5:26 PM – 2
5:26 PM – 5:28 PM – 2 // 5:28 PM – 5:30 PM – 2
5:30 PM – 5:38 PM – 8 // 5:38 PM – 5:40 PM – 2
5:40 PM – 5:46 PM – 6 // 5:46 PM – 5:48 PM – 2
5:48 PM – 5:57 PM – 9 // 5:57 PM – 6:00 PM – 3
6:00 PM – 6:09 PM – 9 // 6:09 PM – 6:11 PM – 2
6:11 PM – 6:15 PM – 4 // 6:15 PM – 6:18 PM – 3
6:18 PM – 6:21 PM – 3 // 6:21 PM – 6:23 PM – 2
6:23 PM – 6:30 PM – 7 // 6:30 PM – 6:32 PM – 2
6:32 PM – 6:38 PM – 6 // 6:38 PM – 6:40 PM – 2
6:40 PM – 6:53 PM – 13 // 6:53 PM – 6:55 PM – 2
6:55 PM – 7:10 PM – 15 // 7:10 PM – 7:13 PM – 3
7:13 PM – 7:19 PM – 6 // 7:19 PM – 7:22 PM – 3
7:22 PM – 7:29 PM – 7 // 7:29 PM – 7:32 PM – 3
7:32 PM – 7:44 PM – 12 // 7:44 PM – 7:46 PM – 2
7:46 PM – 7:55 PM – 9 // 7:55 PM – 7:58 PM – 3
7:58 PM – 8:05 PM – 7 // 8:05 PM – 8:06 PM – 1
8:06 PM – 8:21 PM – 15 // 8:21 PM – checkered flag flies
Total race brdcst time 179 Total comm. brdcst time 52
How often were different drivers focused on during the Shelby 427?
4:30 PM – 4:32 PM
Featured drivers: Kyle Busch; Joey Logano; Clint Bowyer; Michael Waltrip; Kyle Busch; Bobby Labonte; David Ragan; Jimmie Johnson; Denny Hamlin; Greg Biffle; David Reutimann; Dale Earnhardt Jr.; Brian Vickers; Ryan Newman; Kasey Kahne; Jeff Gordon; Carl Edwards
4:35 PM – 4:38 PM
Featured drivers: Carl Edwards; Kasey Kahne; Dale Earnhardt Jr.; Max Papis; Bobby Labonte; Tony Stewart; Michael Waltrip; Joey Logano; Carl Edwards; Dale Earnhardt Jr.; Brian Vickers; David Ragan; Denny Hamlin; Bobby Labonte
4:40 PM – 4:54 PM
Featured drivers: Jimmie Johnson; Dale Earnhardt Jr.; Line up: Todd Bodine, Scott Speed, Casey Mears, Matt Kenseth, Reed Sorenson, Jamie McMurray, Clint Bowyer, Paul Menard, David Ragan, Denny Hamlin, Elliott Sadler, Robby Gordon, Dale Earnhardt Jr., Dave Gilliland, John Andretti, Jeff Gordon, Aric Almirola, Max Papis, Martin Truex Jr., Greg Biffle, Juan Montoya, Joe Nemechek, Brian Vickers, Joey Logano, A.J. Allmendinger, Regan Smith, Bobby Labonte, Carl Edwards, Michael Waltrip, Jeff Burton, Brad Keselowski, Sam Hornish Jr., David Stremme, Tony Stewart, Kevin Harvick, Mark Martin, Kasey Kahne, Ryan Newman, Marcos Ambrose, David Reutimann, Jimmie Johnson, Kurt Busch, Kyle Busch; Kurt Busch (audio with D.W.); Kurt Busch, Kyle Busch; Kasey Kahne; Cars to the back: David Reutimann, Kyle Busch, Marcos Ambrose, Scott Speed, Brian Vickers; Todd Bodine, Kyle Busch, David Reutimann; Kyle Busch; A.J. Allmendinger, Jimmie Johnson; Jimmie Johnson, Kurt Busch; Jimmie Johnson, Kurt Busch, Kasey Kahne; Jimmie Johnson, Kurt Busch; Jimmie Johnson; Brad Keselowski; Michael Waltrip, Brad Keselowski, Carl Edwards, Bobby Labonte (replay); Michael Waltrip, Brad Keselowski, Carl Edwards, Bobby Labonte (replay); Brad Keselowski; Brad Keselowski (pit stop); Todd Bodine, Matt Kenseth; Matt Kenseth; Matt Kenseth, Marcos Ambrose; Drew Blickensderfer; Denny Hamlin (pit stop); Matt Kenseth (pit stop); Matt Kenseth, Denny Hamlin (pit stops); Matt Kenseth (pit stop); Denny Hamlin (pit stop); Matt Kenseth; Denny Hamlin (pit stop); Denny Hamlin, Elliott Sadler, Joe Nemechek, Brad Keselowski (replay); Brad Keselowski; Denny Hamlin; Matt Kenseth; Carl Edwards; Elliott Sadler (pit stop); Denny Hamlin; Kyle Busch; Brad Keselowski, Matt Kenseth; Matt Kenseth (engine blows); Todd Bodine; Drew Blickensderfer; Todd Bodine; Kyle Busch; Kyle Busch, Joe Nemechek; Denny Hamlin, Todd Bodine (replay); Denny Hamlin, Todd Bodine, Elliott Sadler (replay); Denny Hamlin, Todd Bodine, Elliott Sadler (replay);
4:57 PM – 5:04 PM
Featured drivers: Martin Truex Jr. (replay of axel shaft sticking out of car); Martin Truex Jr. (pit stop); Jimmie Johnson, Kurt Busch, Kevin Harvick, Ryan Newman; Mark Martin, Tony Stewart, Sam Hornish Jr.; Bobby Labonte, Carl Edwards, Michael Waltrip; Matt Kenseth (in-garage interview); Jimmie Johnson, Kurt Busch; Jimmie Johnson, Kurt Busch, Kevin Harvick; Jeff Burton, Greg Biffle, Joey Logano, Dale Earnhardt Jr.; Joey Logano, Jeff Burton; Dale Earnhardt Jr., Joey Logano, Jeff Burton; Michael Waltrip, Regan Smith, Aric Almirola, Greg Biffle; Todd Bodine, Denny Hamlin, Marcos Ambrose, Elliott Sadler (replay); Jimmie Johnson; Jimmie Johnson, Kurt Busch, Kevin Harvick; Jimmie Johnson, Kurt Busch; Kurt Busch; Kevin Harvick; Ryan Newman; Ryan Newman, David Stremme; Ryan Newman, David Stremme, Mark Martin; David Stremme; Ryan Newman, David Stremme, Mark Martin; Carl Edwards, Juan Montoya; Juan Montoya, Carl Edwards, Sam Hornish Jr.; Juan Montoya, Carl Edwards; Juan Montoya; Juan Montoya, Carl Edwards; Carl Edwards; Sam Hornish Jr., Bobby Labonte; Sam Hornish Jr.; Greg Biffle; Sam Hornish Jr., Greg Biffle; Bobby Labonte, Sam Hornish Jr., Greg Biffle; Sam Hornish Jr., Greg Biffle; Jimmie Johnson
5:07 PM – 5:12 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Marcos Ambrose; Carl Edwards, Mark Martin; Jeff Gordon, Kasey Kahne; Jeff Gordon; Ryan Newman, Jeff Gordon; Jimmie Johnson; Chad Knaus; Jimmie Johnson; David Reutimann; John Andretti, David Reutimann, Paul Menard; David Reutimann; Kevin Harvick, David Stremme; Todd Bodine, Kurt Busch, Kevin Harvick, David Stremme; David Stremme; Kevin Harvick, David Stremme; Jimmie Johnson; David Stremme, Carl Edwards
5:14 PM – 5:24 PM
Featured drivers: Carl Edwards; Carl Edwards, Kurt Busch; Carl Edwards, Kurt Busch, Joe Nemechek; A.J. Allmendinger, Carl Edwards, Kurt Busch; Jeff Gordon; Jeff Gordon, Marcos Ambrose; Clint Bowyer, Robby Gordon, Jimmie Johnson; Casey Mears; Regan Smith, Kyle Busch; Regan Smith, Kyle Busch, Denny Hamlin, Elliott Sadler; Regan Smith, Kyle Busch; Jamie McMurray; Bobby Labonte, Michael Waltrip; Bobby Labonte; Bobby Labonte, Michael Waltrip; Dale Earnhardt Jr.; Jimmie Johnson, Dale Earnhardt Jr., Carl Edwards, Mark Martin, Kasey Kahne, Kurt Busch, Kevin Harvick, Jeff Burton, Juan Montoya, David Ragan (pit stops); Joey Logano, Carl Edwards; Jimmie Johnson, Joey Logano; Joey Logano; Jimmie Johnson; Joey Logano, Scott Speed, Brian Vickers, Joey Logano (pit stops); Kyle Busch; Kyle Busch, Denny Hamlin (pit stops); Robby Gordon, David Ragan; Kyle Busch, Denny Hamlin (pit stops); Robby Gordon; Robby Gordon, Aric Almirola; Robby Gordon (pit stop); Jimmie Johnson, Max Papis; Jimmie Johnson
5:26 PM – 5:28 PM
Featured drivers: Michael Waltrip, Kyle Busch (pit stops); Kyle Busch; Kyle Busch, Ryan Newman; Ryan Newman; Bobby Labonte
5:30 PM – 5:38 PM
Featured drivers: David Ragan, Kasey Kahne, Denny Hamlin, Joey Logano, Michael Waltrip, Dale Earnhardt Jr., Bobby Labonte, Carl Edwards (in-car cameras); Jimmie Johnson, Carl Edwards, Kurt Busch, John Andretti; Jimmie Johnson, Kurt Busch, John Andretti; Carl Edwards, Kevin Harvick, Greg Biffle; Jamie McMurray; Kevin Harvick, Carl Edwards; Kevin Harvick, Carl Edwards, Greg Biffle; Joey Logano, Jamie McMurray, David Reutimann (replay); Joey Logano, Jamie McMurray, David Reutimann (replay); Kevin Harvick, Greg Biffle, Carl Edwards; John Andretti, Kevin Harvick, Greg Biffle, Carl Edwards; Kevin Harvick, Greg Biffle, Carl Edwards; Greg Biffle; John Andretti, Greg Biffle, Carl Edwards, Kevin Harvick; Joey Logano; Greg Zipadelli (video of his thoughts on working with Joey Logano); Denny Hamlin, Joey Logano; Joey Logano, David Reutimann; Joey Logano, David Reutimann, Kyle Busch; Joey Logano; Joey Logano, Kyle Busch; Denny Hamlin, Casey Mears, Joey Logano, Kyle Busch, David Reutimann; Casey Mears, Joey Logano, Kyle Busch, David Reutimann; David Ragan (engine); David Ragan (in garage); David Ragan (replay); Jimmie Johnson, Kurt Busch; Mark Martin, Jimmie Johnson, Kurt Busch, Greg Biffle, Carl Edwards (pit stops)
5:40 PM – 5:46 PM
Featured drivers: Bobby Labonte; Recap: Brad Keselowski, Matt Kenseth, Martin Truex Jr., Jamie McMurray, David Reutimann, Jamie McMurray; David Ragan (in-garage interview); Bobby Labonte; Jeff Gordon, Jimmie Johnson, Greg Biffle, Kyle Busch
5:48 PM – 5:57 PM
Featured drivers: John Andretti, Jeff Burton, Jimmie Johnson, Juan Montoya, Martin Truex Jr.; Kevin Harvick; Kevin Harvick, Tony Stewart, Greg Biffle, Jeff Gordon; Greg Biffle, Tony Stewart; Kevin Harvick, Greg Biffle, Tony Stewart, Jeff Gordon; Tony Stewart; Kasey Kahne; Regan Smith, Paul Menard, Bobby Labonte; Kevin Harvick, Greg Biffle; Kevin Harvick, Greg Biffle, Kasey Kahne, Jeff Gordon; Greg Biffle, Kevin Harvick, Jeff Gordon; Jeff Gordon; Greg Biffle, Kevin Harvick, Jeff Gordon; Jeff Gordon; Greg Biffle, Kevin Harvick, Jeff Gordon; David Reutimann; Greg Biffle; Martin Truex Jr., Denny Hamlin, David Stremme, Carl Edwards; Kevin Harvick, Jeff Gordon; Jeff Gordon, Kevin Harvick, Brad Keselowski; Jeff Burton, David Stremme, Denny Hamlin, Carl Edwards, Martin Truex Jr.; Carl Edwards, Martin Truex Jr.; Tony Stewart, Jimmie Johnson; Greg Biffle; Jeff Gordon; Kevin Harvick; Kurt Busch, Mark Martin; Greg Biffle; Greg Biffle, Jeff Gordon; Kevin Harvick, Kurt Busch; Carl Edwards; Martin Truex Jr., David Stremme, Carl Edwards, Sam Hornish Jr., Ryan Newman, Paul Menard, Bobby Labonte, Michael Waltrip (replay); Martin Truex Jr., David Stremme, Carl Edwards, Sam Hornish Jr., Ryan Newman, Paul Menard, Bobby Labonte, Michael Waltrip (replay); Jeff Gordon, Kevin Harvick, Kurt Busch, Greg Biffle (pit stops); Greg Biffle, Mark Martin, Marcos Ambrose
6:00 PM – 6:09 PM
Featured drivers: Greg Biffle; Greg Biffle, Mark Martin; Juan Montoya, Clint Bowyer, Ryan Newman; Juan Montoya, Paul Menard, Denny Hamlin, Elliott Sadler, Joey Logano, David Reutimann; Kurt Busch, Jimmie Johnson, Mark Martin, Kevin Harvick, Martin Truex Jr.; Clint Bowyer, Juan Montoya, Tony Stewart, Brian Vickers, Denny Hamlin, Elliott Sadler, Paul Menard, Ryan Newman (replay); Juan Montoya (pit stop); Jeff Gordon, Kurt Busch, Jimmie Johnson; Jeff Gordon, Kurt Busch; Jamie McMurray; Jeff Burton, Sam Hornish Jr., Kyle Busch, Jamie McMurray, Tony Stewart; Jimmie Johnson, Kurt Busch, Jeff Gordon; Jamie McMurray, Tony Stewart; Kyle Busch, Jamie McMurray, Sam Hornish Jr.; Jeff Gordon, Jimmie Johnson, Kurt Busch, Mark Martin; Tony Stewart, Kyle Busch; Dave Gilliland, Tony Stewart, Kyle Busch, Jamie McMurray; Kurt Busch, Jimmie Johnson; Greg Biffle; Jeff Gordon, Kurt Busch, Jimmie Johnson; Carl Edwards, Joey Logano, John Andretti; Jimmie Johnson, Kurt Busch, Mark Martin; Kurt Busch, Mark Martin; Kurt Busch, Martin Truex Jr.; Kevin Harvick, Kurt Busch; Martin Truex Jr., Kurt Busch, Kevin Harvick; Greg Biffle; Greg Biffle, Jeff Gordon; Greg Biffle, Jeff Gordon, Jimmie Johnson, Mark Martin; Dale Earnhardt Jr.; Paul Menard, Michael Waltrip, Dale Earnhardt Jr.; Brian Vickers; Kyle Busch, Denny Hamlin, Kurt Busch; Mark Martin; Greg Biffle; Jeff Gordon, Jimmie Johnson, Mark Martin, Martin Truex Jr., Kevin Harvick, Scott Speed
6:11 PM – 6:15 PM
Featured drivers: Michael Waltrip, Dale Earnhardt Jr.; Scott Speed, Denny Hamlin, Kevin Harvick; Greg Biffle; Mark Martin (pit stop); Greg Biffle, Juan Montoya; Greg Biffle; Greg Erwin (replay); Greg Biffle; Greg Biffle, Jeff Gordon; Kevin Harvick, Denny Hamlin, Sam Hornish Jr., Greg Biffle, Jeff Gordon, Jimmie Johnson, Kevin Harvick (pit stops); Kurt Busch (pit stop)
6:18 PM – 6:21 PM
Featured drivers: Recap: Jimmie Johnson, Matt Kenseth, David Ragan, Mark Martin; Greg Biffle; Jimmie Johnson, Greg Biffle; Bobby Labonte (pit stop); Jimmie Johnson, Kyle Busch
6:23 PM – 6:30 PM
Featured drivers: Dale Earnhardt Jr.; Matt Kenseth (hauler leaving raceway); Jimmie Johnson, Jeff Gordon, Greg Biffle; Mark Martin (in-garage interview); Kyle Busch; John Andretti, Kyle Busch; Kyle Busch (radio communication); Kyle Busch, John Andretti; Steve Addington; Jimmie Johnson, Casey Mears; Jimmie Johnson, Casey Mears, Jeff Gordon; Scott Speed, Kevin Harvick, Kyle Busch, Robby Gordon, Jeff Burton, Jamie McMurray; Jamie McMurray, Jeff Burton, Kyle Busch; Jeff Burton, Kyle Busch; Jeff Burton; Kyle Busch, Jeff Burton; Clint Bowyer, Kyle Busch, Jeff Burton, Kevin Harvick; Jeff Burton, Kevin Harvick; Regan Smith, Sam Hornish Jr., Scott Speed, Dave Gilliland (replay); Sam Hornish Jr.; Scott Speed, Sam Hornish Jr.; Scott Speed, Sam Hornish Jr., Carl Edwards; Robby Gordon, Scott Speed, Sam Hornish Jr., Carl Edwards; Carl Edwards, Sam Hornish Jr., Scott Speed; Bobby Labonte; Bobby Labonte, Paul Menard; Reed Sorenson; Reed Sorenson, Joey Logano, Scott Speed, Paul Menard, Bobby Labonte, Martin Truex Jr., Kasey Kahne, Kyle Busch (replay); Reed Sorenson; Reed Sorenson, Joey Logano, Scott Speed, Paul Menard, Bobby Labonte, Martin Truex Jr., Kasey Kahne, Kyle Busch (replay); Reed Sorenson; Reed Sorenson, Joey Logano, Scott Speed, Paul Menard, Bobby Labonte, Martin Truex Jr., Kasey Kahne, Kyle Busch (replay)
6:32 PM – 6:38 PM
Featured drivers: Jeff Gordon (replay/wreck of last year’s race); Reed Sorenson, Sam Hornish Jr. (pit stops); Bobby Labonte; Bobby Labonte; Jimmie Johnson, Jeff Gordon, Tony Stewart, Greg Biffle, Kyle Busch; Dale Earnhardt Jr., Ryan Newman, Bobby Labonte; Dale Earnhardt Jr., Aric Almirola; Jimmie Johnson, Greg Biffle, Jeff Gordon; Aric Almirola, Kasey Kahne (spin); Kasey Kahne; Aric Almirola; Aric Almirola, Robby Gordon, Max Papis; Aric Almirola; Aric Almirola, Kasey Kahne (replay); Aric Almirola, Kasey Kahne (replay); Aric Almirola, Kasey Kahne (replay); Kasey Kahne (pit stop); Kasey Kahne
6:40 PM – 6:53 PM
Featured drivers: Jeff Gordon, Jimmie Johnson; Jimmie Johnson, Jeff Gordon; Jimmie Johnson, Jeff Gordon, Greg Biffle; Jeff Gordon; Jeff Gordon, Greg Biffle, Tony Stewart; John Andretti, Casey Mears, Denny Hamlin, Carl Edwards; Tony Stewart; Ryan Newman; Ryan Newman, Clint Bowyer; Casey Mears, Ryan Newman, Clint Bowyer; Ryan Newman, Clint Bowyer; Casey Mears, Ryan Newman, Clint Bowyer; Dale Earnhardt Jr.; Carl Edwards, Marcos Ambrose, Denny Hamlin, Kevin Harvick; Kevin Harvick; Jamie McMurray, Dave Gilliland, Juan Montoya; Jamie McMurray; Jamie McMurray, Juan Montoya; Jamie McMurray; Donnie Wingo; Greg Biffle; Jeff Gordon, Jimmie Johnson; Jeff Gordon; Carl Edwards, Jeff Burton; Jeff Gordon; Jeff Gordon, Jimmie Johnson; Jeff Gordon; Jeff Gordon; Jeff Gordon, Reed Sorenson, Jimmie Johnson; Denny Hamlin; Ryan Newman, Clint Bowyer, Bobby Labonte; Michael Waltrip; Michael Waltrip (pit stop); Michael Waltrip, Paul Menard (replay); Michael Waltrip, Paul Menard (replay); Elliott Sadler (replay); Michael Waltrip, Paul Menard (replay); Jamie McMurray, Greg Biffle, Clint Bowyer, Jeff Gordon, Tony Stewart (pit stops); Bobby Labonte
6:55 PM – 7:10 PM
Featured drivers: Jeff Burton, Bobby Labonte, Brian Vickers; Bobby Labonte, Marcos Ambrose; Jeff Burton, Bobby Labonte, Juan Montoya; Bobby Labonte; Bobby Labonte, Marcos Ambrose, Jeff Burton; Bobby Labonte; Denny Hamlin; Denny Hamlin, Jamie McMurray, Dale Earnhardt Jr.; Bobby Labonte, Jeff Burton; Denny Hamlin; Kevin Harvick, Denny Hamlin, Jamie McMurray, Ryan Newman, Clint Bowyer, David Reutimann, David Stremme, Joey Logano, Tony Stewart, Michael Waltrip (replay); Kevin Harvick, Denny Hamlin, Jamie McMurray, Ryan Newman, Clint Bowyer, David Reutimann, David Stremme, Joey Logano, Tony Stewart, Michael Waltrip (replay); Kevin Harvick, Denny Hamlin, Jamie McMurray, Ryan Newman, Clint Bowyer, David Reutimann, David Stremme, Joey Logano, Tony Stewart, Michael Waltrip (replay); Kevin Harvick, Denny Hamlin, Jamie McMurray, Ryan Newman, Clint Bowyer, David Reutimann, David Stremme, Joey Logano, Tony Stewart, Michael Waltrip, Regan Smith (replay); Kyle Busch, Carl Edwards, Tony Stewart, Jeff Gordon, Jimmie Johnson (replay); Kevin Harvick, Denny Hamlin, Jamie McMurray, Ryan Newman, Clint Bowyer, David Reutimann, David Stremme, Joey Logano, Tony Stewart, Michael Waltrip (replay); Jeff Burton, Bobby Labonte, Brian Vickers, Juan Montoya, Greg Biffle; Recap: Matt Kenseth, Jimmie Johnson, Jeff Gordon, Jimmie Johnson, Greg Biffle; Jeff Burton, Bobby Labonte; Jeff Burton, Bobby Labonte; Juan Montoya, Jeff Burton, Casey Mears, Bobby Labonte, Brian Vickers, Greg Biffle, Regan Smith, Jimmie Johnson; Jeff Burton, Juan Montoya, Bobby Labonte; Bobby Labonte; Bobby Labonte, Juan Montoya; Jeff Burton, Juan Montoya, Bobby Labonte; Jeff Burton, Bobby Labonte; Bobby Labonte; Jeff Burton, Bobby Labonte; Greg Biffle, Jimmie Johnson; Martin Truex Jr., Kyle Busch, Tony Stewart, Carl Edwards, Casey Mears; Jeff Burton, Bobby Labonte; Bobby Labonte, Jeff Burton; Carl Edwards, Martin Truex Jr., Tony Stewart; Martin Truex Jr., Carl Edwards, Tony Stewart, Kyle Busch; Carl Edwards, Martin Truex Jr.; Martin Truex Jr.; Jeff Burton, Bobby Labonte; Jeff Burton; Jeff Burton, Bobby Labonte; Casey Mears, Tony Stewart, Carl Edwards, Martin Truex Jr.; Carl Edwards, Tony Stewart; Brian Vickers; Brian Vickers, Bobby Labonte, Jimmie Johnson; Dale Earnhardt Jr., Martin Truex Jr.; Martin Truex Jr., Casey Mears; Bobby Labonte, Jimmie Johnson; Casey Mears, Martin Truex Jr.; Jimmie Johnson; Bobby Labonte, Jimmie Johnson; Jeff Burton; Jeff Gordon, Elliott Sadler, Kyle Busch
7:13 PM – 7:19 PM
Featured drivers: Jeff Burton; Martin Truex Jr. (pit stop); Jeff Burton, Brad Keselowski; Jeff Burton; Jeff Burton, Jimmie Johnson; Reed Sorenson, Jeff Burton, Jimmie Johnson; Jeff Burton; Jeff Burton, Jimmie Johnson, Reed Sorenson; Dale Earnhardt Jr., Tony Stewart; Carl Edwards; Ryan Newman (pit stop); Jeff Burton, Jimmie Johnson; Tony Stewart (pit stop); Jeff Burton, Jimmie Johnson, Scott Speed; Tony Stewart (pit stop); Jeff Burton, Jimmie Johnson
7:22 PM – 7:29 PM
Featured drivers: Michael Waltrip, Jeff Burton, Kurt Busch; Jeff Burton, Michael Waltrip, Kurt Busch, Jimmie Johnson; Brad Keselowski, Jeff Burton, Michael Waltrip, Kurt Busch, Jimmie Johnson, Bobby Labonte; Jeff Burton, Brad Keselowski; Dale Earnhardt Jr., Kyle Busch; Reed Sorenson, Dale Earnhardt Jr., Kyle Busch; Kyle Busch; Jeff Burton; Denny Hamlin, Jeff Burton; Tony Stewart; Darian Grubb (No. 14 crew chief); Greg Erwin; Greg Biffle; Greg Biffle, Ryan Newman; Jeff Burton; Jeff Burton, Dave Gilliland; Jeff Burton; Dave Gilliland, Jeff Burton; Jeff Burton; David Stremme (pit stop); Jeff Burton, Dave Gilliland; Kevin Harvick, Sam Hornish Jr., Tony Stewart (pit stops); Jeff Gordon; Jimmie Johnson; Jeff Burton; Jimmie Johnson (pit stop); Jeff Burton; Jeff Gordon (tire); Jimmie Johnson, Jeff Gordon (replay); Jimmie Johnson (replay/pit stop); Jeff Gordon; Jeff Gordon (pit stop); Jeff Burton, Bobby Labonte, Jamie McMurray, Clint Bowyer, Carl Edwards, Kyle Busch, Kevin Harvick (pit stops); Jeff Burton, Carl Edwards, Bobby Labonte; Jeff Burton (replay/pit stop)
7:32 PM – 7:44 PM
Featured drivers: Jimmie Johnson (replay/pit stop); Jeff Gordon, Jimmie Johnson (replay); Jeff Burton (replay); Jeff Burton; Michael Waltrip, Jeff Gordon; Jeff Gordon (radio communication); Jeff Gordon, Carl Edwards; Jeff Gordon (pit stop); Jimmie Johnson; Jeff Burton, Denny Hamlin, Bobby Labonte, Kurt Busch, Casey Mears; Greg Biffle, Dale Earnhardt Jr., Sam Hornish Jr., Jeff Burton, Jimmie Johnson, Bobby Labonte; Greg Biffle, Dale Earnhardt Jr.; Sam Hornish Jr., Ryan Newman, Jeff Burton, John Andretti, Kyle Busch, Jimmie Johnson, Denny Hamlin; Jimmie Johnson, Bobby Labonte; Ryan Newman, Jeff Burton, Kyle Busch; Kyle Busch, Jeff Burton; Greg Biffle, Ryan Newman, Kyle Busch, Jeff Burton; Steve Addington; Kyle Busch; John Andretti, Clint Bowyer; Kyle Busch, Ryan Newman; Sam Hornish Jr., Kyle Busch, Ryan Newman; Kyle Busch, Sam Hornish Jr.; Jeff Gordon (video of his thoughts of Kyle Busch); Kyle Busch; Kyle Busch, Sam Hornish Jr., Jimmie Johnson; Bobby Labonte, Jeff Burton; Kyle Busch; Ryan Newman, Bobby Labonte, Jeff Burton; Ryan Newman, Bobby Labonte, Jeff Burton, Brian Vickers; Kyle Busch, Jimmie Johnson; Brian Vickers, Jeff Burton; Brian Vickers, Jeff Burton, David Reutimann; Kyle Busch; Brian Vickers; Brian Vickers, David Reutimann; David Reutimann; Brian Vickers, David Reutimann; Ryan Newman, Brian Vickers; Jeff Burton; Jeff Burton, Jamie McMurray; Jeff Burton, Jamie McMurray, Clint Bowyer; Casey Mears, Kevin Harvick, Carl Edwards, Denny Hamlin; Denny Hamlin, John Andretti; Joey Logano; Denny Hamlin, John Andretti, Joey Logano; Joey Logano, Denny Hamlin, Marcos Ambrose; Joey Logano, Denny Hamlin, Marcos Ambrose, Paul Menard; Paul Menard, Marcos Ambrose; Martin Truex Jr., Dave Gilliland, Kasey Kahne; Kyle Busch, Bobby Labonte; Kyle Busch
7:46 PM – 7:55 PM
Featured drivers: Kyle Busch, Bobby Labonte, Brian Vickers, David Reutimann; Bobby Labonte; Jamie McMurray, Carl Edwards; Kyle Busch; Jeff Gordon; Jimmie Johnson; Jeff Burton, Carl Edwards; Steve Addington; Todd Parrot; Kyle Busch; Kyle Busch, Bobby Labonte; Kyle Busch, Bobby Labonte; Bobby Labonte; Kyle Busch, Bobby Labonte; Carl Edwards; David Reutimann; Ryan Newman, Carl Edwards; Ryan Pemberton; Steve Addington; Kyle Busch; Kyle Busch, Bobby Labonte, Brian Vickers; Kyle Busch, Bobby Labonte, Brian Vickers, Carl Edwards, Kyle Busch, Bobby Labonte, Brian Vickers, David Reutimann, Bobby Labonte, Jimmie Johnson, Jeff Burton, Jeff Gordon (pit stops); Bobby Labonte, Jimmie Johnson, David Reutimann (replay)
7:58 PM – 8:05 PM
Featured drivers: Clint Bowyer; Shane Wilson (No. 33 crew chief); Clint Bowyer, Jeff Burton, Kyle Busch, Jeff Gordon; Clint Bowyer, Jeff Burton; Clint Bowyer, Jeff Burton, Kyle Busch; Kyle Busch, Jeff Burton, Clint Bowyer; Ryan Newman, David Reutimann, Jeff Gordon; Paul Menard; Paul Menard, Marcos Ambrose, Greg Biffle, Joey Logano, Dale Earnhardt Jr. (replay); Paul Menard, Marcos Ambrose, Greg Biffle, Joey Logano, Dale Earnhardt Jr. (replay); Paul Menard, Marcos Ambrose, Greg Biffle, Joey Logano, Dale Earnhardt Jr. (replay); Paul Menard; Kyle Busch, Jeff Burton, Clint Bowyer; Kyle Busch; Dale Earnhardt Jr., Dave Gilliland, Robby Gordon, Sam Hornish Jr. (pit stops); Kyle Busch, Jeff Burton; Paul Menard, Marcos Ambrose, Greg Biffle, Joey Logano, Dale Earnhardt Jr. (replay)
8:06 PM – 8:21 PM
Featured drivers: Recap: Jeff Gordon, Jimmie Johnson, Greg Biffle, Jeff Burton, Bobby Labonte, Jeff Gordon, Clint Bowyer, Kyle Busch, Jeff Burton, Steve Addington; Kyle Busch, Jeff Burton; Jimmie Johnson; Kyle Busch, Jeff Burton; Kasey Kahne; Kyle Busch; Kyle Busch, Jeff Burton; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann, Ryan Newman, Jeff Gordon; Clint Bowyer; David Reutimann; Jeff Gordon; Carl Edwards; Kyle Busch, Jeff Burton; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann; Carl Edwards; Jeff Gordon; David Reutimann, Jeff Gordon, Carl Edwards; Jeff Burton, David Reutimann, Jeff Gordon, Carl Edwards; Bobby Labonte; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann; Clint Bowyer; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann, Jeff Gordon; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann, Jeff Gordon; Jamie McMurray, Jimmie Johnson, Bobby Labonte; Jeff Burton, Clint Bowyer; Jimmie Johnson, Sam Hornish Jr.; Jimmie Johnson; Sam Hornish Jr.; Jamie McMurray, Bobby Labonte, Jimmie Johnson, Brian Vickers (replay); Jamie McMurray, Bobby Labonte, Jimmie Johnson, Brian Vickers (replay); Jamie McMurray, Bobby Labonte, Jimmie Johnson, Brian Vickers (replay); Jamie McMurray, Bobby Labonte, Jimmie Johnson, Brian Vickers (replay); Kyle Busch, Jeff Burton, Clint Bowyer; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann; Jimmie Johnson (pit stop); Chad Knaus; Jimmie Johnson; Kyle Busch, Jeff Burton, Clint Bowyer; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann; Kyle Busch, Jeff Burton, Clint Bowyer, David Reutimann, Carl Edwards, Jeff Gordon; Carl Edwards; Kyle Busch, Clint Bowyer, Jeff Burton; Kyle Busch; Kyle Busch
Number of times selected drivers were focused on:
Max Papis – 4
Matt Kenseth – 16
David Stremme – 20
Sam Hornish Jr. – 29
Dale Earnhardt Jr. – 29
Jamie McMurray – 34
David Reutimann – 41
Clint Bowyer – 41
Kurt Busch – 42
Bobby Labonte – 83
Jimmie Johnson – 100
Kyle Busch (race winner) – 102
Jeff Burton – 104
Commercial breakdown, driver focus, and links related to the 2009 Auto Club 500 Commercial breakdown, driver focus, and links related to the Kobalt Tools 500

Mar 2, 03:39 PM
:) Thanks Cheryl. This is the first time, in a long time, that my driver was featured the most!