Sep 7, 01:23 AM
Commercial breakdown, driver focus, and links related to the Pepsi 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for last Sunday’s race. Sorry for the delay in posting this, but I was under-the-weather.
I began recording the times at the Invocation of the race at 8:20 PM, and stopped at the waving of the checkered flag at 12:14 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker. Additionally, ESPN frequently runs a sports ticker at the bottom of the screen.
Twice during the broadcast ESPN ran a commercial for ‘Sports Center’, that ran as a split-screen with the race.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the Pepsi 500
Total number of commercials: 126
Total number of companies or entities advertised: 66
Total number of brief promos of products/services during the race broadcast: 40
Total number of companies or entities advertised in brief promos or crawlers: 13 (companies: PepsiRacing.com McDonald’s; Allstate; Planter’s; Subway; AFLAC; Coor’s Light; Toyota; next week’s race at Richmond; GoodYear; Habitat For Humanity NASCAR.com/tickets College Football on ESPN; ESPN Sports Center; ESPN ‘NASCAR NOW’; ESPN.com/communications)
Total amount of time these brief promos take during broadcast: app. 7 min. 55 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
ESPN.com ‘Mailbag In-Race Reporter Question’
Wrangler ‘Telemetry’
Pepsi ‘On-Board’
NASCAR on ESPN ‘Motorsports Calendar’
AT&T ‘Crew Chief Challenge’
AMP Energy ‘On-Board’
NASCAR on ESPN ‘Bubble Tracker’
Lowes ‘On-Board’
Chevy ‘Cut-Away Car’
ESPN ‘Motorsports on ESPN’
AFLAC ‘Trivia Question’
Cheez-It ‘On-Board’
McDonald’s ‘Race Rundown’
Sprint ‘Monster Moment’
Allstate ‘Good Hands Move of the Race’
NASCAR on ESPN ‘Draft Tracker’
Start time to record race/commercial periods: 8:20 PM
End time to record race/commercial periods: 12:14 AM
Total minutes: 234
Minutes of race broadcast: 180
Minutes of commercials: 54
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of ‘falling caution lights’ cautions’: 2
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
ESPN Sports Center – 8
Monday Night Football on ESPN – 3
ESPN Fantasy Football – 3
Chase on ABC – 3
College Football on ESPN – 3
ESPN CollegeGameDay.com – 2
E:60 on ESPN – 1
ESPN Game Plan – 1
Total: 24
Movies
Righteous Kill- 2
21 – 1
Total: 3
Local News/Sports/Points-of-Interest in Penna.
Luther Ford – 2
Farmer’s and Merchant’s Bank of PA – 1
Colonial Motor Mart – 1
Frank’s Auto Supermarket Exposed – 1
Sendell VW – 1
Mark Arbuckle Nissan – 1
Total: 7
Restaurants/Food
TGIFriday’s – 3
McDonald’s – 3
Subway (Tony Stewart) – 2
Amp Energy Drink (Dale Earnhardt Jr.) – 2
PepsiStuff.com – 2
Applebees – 2
Burger King – 2
Cheez-It – 2
Planter’s – 1
Subway – 1
Total: 20
Beer/Alcohol
Coors Light – 1
Coors – 1
Over the Limit. Under Arrest. – 1
Total: 3
Car/Truck/Bike
Valvoline – 3
Toyota – 2
Cars.com – 2
Q Power (Hendrick drivers) – 2
Buyatoyota.com – 1
Can-Am – 1
Exxon Mobil – 1
TireRack.com – 1
Total: 13
Insurance/Health
Allstate – 2
AFLAC (Carl Edwards, var. drivers) – 2
Allstate (Kasey Kahne) – 2
Total: 6
Wireless Phone
Sprint – Samsung – Instinct Phone – 3
Verizon – 3
AT&T – 2
Total: 8
Home Improvement
Kobalt Tools at Lowe’s (Jimmie Johnson & Chad Knaus) – 2
Behr Paint at Home Depot – 1
Home Depot – 1
Glidden Paint ~ Home Depot (Tony Stewart) ~ Most Colorful Fan – 1
Total: 5
Financial
Bank of America – 3
Capital One – 1
Total: 4
Technology
Comcast – 2
Total: 2
Products/Services for the Home and Personal Use
Tinactin – 3
Tylenol – FeelBetterFastTV.com – 3
Wrangler (Dale Earnhardt Jr.) – 2
Aleve – 2
BecomeanEx.org – 2
RentaCenter – 2
Gillette Fusion Phenom (NASCAR’s Young Guns) – 1
Wrangler – 1
Old Spice Pro Strength Deodorant – 1
Total: 17
Travel
VisitDetroit.com – 1
Total: 1
Political
Barack Obama advertisement – 2
Total: 2
Racing Related
nascar.com Superstore – 4
Richmond International Raceway – 1
NASCAR Sprint Cup Series – 1
Local racing – 1
NascarBiggestFan.com – 1
NASCAR Camping World Series – 1
KansasSpeedway – 1
Nascar.com/makeover – 1
Total: 11
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
8:20 PM – 8:23 PM – 3 // 8:23 PM – 8:24 PM – 1
8:24 PM – 8:29 PM – 5 // 8:29 PM – 8:32 PM – 3
8:32 PM – 8:42 PM – 10 // 8:42 PM – 8:44 PM – 2
8:44 PM – 8:53 PM – 9 // 8:53 PM – 8:56 PM – 3
8:56 PM – 8:59 PM – 3 // 8:59 PM – 9:01 PM – 2
9:01 PM – 9:11 PM – 10 // 9:11 PM – 9:14 PM – 3
9:14 PM – 9:20 PM – 6 // 9:20 PM – 9:22 PM – 2
9:22 PM – 9:29 PM – 7 // 9:29 PM – 9:31 PM – 2
9:31 PM – 9:42 PM – 11 // 9:42 PM – 9:44 PM – 2
9:44 PM – 9:52 PM – 8 // 9:52 PM – 9:55 PM – 3
9:55 PM – 10:01 PM – 6 // 10:01 PM – 10:03 PM – 2
10:03 PM – 10:07 PM – 4 // 10:07 PM – 10:09 PM – 2
10:09 PM – 10:18 PM – 9 // 10:18 PM – 10:20 PM – 2
10:20 PM – 10:28 PM – 8 // 10:28 PM – 10:30 PM – 2
10:30 PM – 10:37 PM – 7 // 10:37 PM – 10:40 PM – 3
10:40 PM – 10:42 PM – 2 // 10:42 PM – 10:45 PM – 3
10:45 PM – 10:55 PM – 10 // 10:55 PM – 10:57 PM – 2
10:57 PM – 10:59 PM – 2 // 10:59 PM – 11:01 PM – 2
11:01 PM – 11:09 PM – 8 // 11:09 PM – 11:11 PM – 2
11:11 PM – 11:18 PM – 7 // 11:18 PM – 11:20 PM – 2
11:20 PM – 11:28 PM – 8 // 11:28 PM – 11:31 PM – 3
11:31 PM – 11:37 PM – 6 // 11:37 PM – 11:39 PM – 2
11:39 PM – 11:44 PM – 5 // 11:44 PM – 11:46 PM – 2
11:46 PM – 11:50 PM – 4 // 11:50 PM – 11:52 PM – 2
11:52 PM – 12:14 PM – 22 // 12:14 PM – checkered flag flies
Total race brdcst time 180 Total comm. brdcst time 54
How often were different drivers focused on during the Pepsi 500?
8:20 PM – 8:23 PM
Featured drivers: Jimmie Johnson; Greg Biffle; Jeff Burton; Richard Childress, Kevin Harvick; Matt Kenseth; Dale Earnhardt Jr.; Jeff Gordon; Elliott Sadler; Jimmie Johnson, Kevin Harvick
8:24 PM – 8:29 PM
Featured drivers: Kyle Busch, Carl Edwards; Jimmie Johnson; David Ragan; Clint Bowyer; Kyle Busch; Carl Edwards; Kyle Busch; Jimmie Johnson; Michael Waltrip; Kevin Harvick; Carl Edwards; Carl Edwards (replay of Bristol win)
8:32 PM – 8:42 PM
Featured drivers: Carl Edwards (audio with Dale Jarrett); Bobby Labonte, Carl Edwards, Juan Montoya; Carl Edwards; Bob Osborne (audio with Andy Petree); Casey Mears, Tony Stewart, Jeff Gordon, Jeff Burton, Jimmie Johnson, Michael Waltrip, Dale Earnhardt Jr., Carl Edwards (in-car cameras); Denny Hamlin; Denny Hamlin, David Ragan; David Ragan; Kasey Kahne; Kasey Kahne, Jeff Gordon; Jeff Gordon; Jeff Gordon, Kasey Kahne; Alex ‘Anvil’ Yonchuk (No. 22 team); A.J. Allmendinger; Brian Vickers, Dale Earnhardt Jr.; Jimmie Johnson; Jimmie Johnson, A.J. Allmendinger; Jimmie Johnson, A.J. Allmendinger, Elliott Sadler, Jeff Gordon, Kasey Kahne, Kurt Busch; Elliott Sadler, Kyle Busch; Jimmie Johnson, A.J. Allmendinger; Kevin Harvick, Carl Edwards; Jamie McMurray (tire); Jamie McMurray (pit stop)
8:44 PM – 8:53 PM
Featured drivers: Jamie McMurray; A.J. Allmendinger; Kasey Kahne; Kenny Francis; Clint Bowyer; Joe Nemechek, Bobby Labonte, Clint Bowyer; Bobby Labonte, Clint Bowyer, Jeff Burton; Jimmie Johnson; Tony Stewart; David Reutimann, Dave Blaney; David Reutimann, Dave Blaney, Greg Biffle, Brian Vickers, Dale Earnhardt Jr.; Dale Earnhardt Jr., Dave Blaney; Jimmie Johnson, A.J. Allmendinger, Kasey Kahne; Martin Truex Jr., Kyle Busch, Elliott Sadler; Jeff Gordon, Martin Truex Jr.; Martin Truex Jr.; Jimmie Johnson, A.J. Allmendinger, Kasey Kahne; Dale Earnhardt Jr., Kurt Busch, Kasey Kahne, Greg Biffle; Jeff Gordon, Martin Truex Jr.; Jeff Gordon, Martin Truex Jr., Brian Vickers, David Reutimann; Martin Truex Jr.; Jeff Gordon, Brian Vickers, David Reutimann; David Reutimann; Jimmie Johnson, A.J. Allmendinger, Kasey Kahne, Jeff Gordon
8:56 PM – 8:59 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, A.J. Allmendinger, Kasey Kahne, Jeff Gordon; Jamie McMurray; Jamie McMurray, Elliott Sadler, Ken Schrader, Michael Waltrip; Kasey Kahne, A.J. Allmendinger, Jimmie Johnson (pit stops)
9:01 PM – 9:11 PM
Featured drivers: Jeff Burton; Jimmie Johnson, Kasey Kahne, A.J. Allmendinger; Carl Edwards, Casey Mears; Jimmie Johnson, Kasey Kahne; Denny Hamlin; Kevin Harvick; Juan Montoya, Clint Bowyer, Carl Edwards; Tony Stewart, Denny Hamlin; Bobby Labonte; Elliott Sadler; Elliott Sadler, David Ragan; Jimmie Johnson; Kasey Kahne, A.J. Allmendinger, Brian Vickers, Greg Biffle; A.J. Allmendinger, Kasey Kahne, Brian Vickers; Kevin Harvick; Denny Hamlin, Kevin Harvick; Kyle Busch, Denny Hamlin; Jimmie Johnson, A.J. Allmendinger, Brian Vickers, Greg Biffle, Kasey Kahne; Denny Hamlin (video on his thoughts about pressure of being on bubble); Denny Hamlin, Kevin Harvick; Kasey Kahne, Dale Earnhardt Jr., Denny Hamlin; Denny Hamlin; Dale Earnhardt Jr., Denny Hamlin, Kevin Harvick; Kasey Kahne, Dale Earnhardt Jr., Denny Hamlin, Kevin Harvick; Dale Earnhardt Jr., Denny Hamlin, Kevin Harvick; A.J. Allmendinger, Brian Vickers; Jimmy Elledge (No. 84 crew chief)
9:14 PM – 9:20 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Brian Vickers, A.J. Allmendinger, Greg Biffle; Greg Biffle; Brian Vickers, A.J. Allmendinger, Greg Biffle; A.J. Allmendinger, Greg Biffle; Brian Vickers, A.J. Allmendinger; Brian Vickers, A.J. Allmendinger, Greg Biffle; Jimmie Johnson; Chad Knaus; Jimmie Johnson, Greg Biffle, Brian Vickers, Kasey Kahne, A.J. Allmendinger; Kurt Busch (tire); Pat Tryson; Kurt Busch; Kurt Busch, David Ragan, Ryan Newman, Bobby Labonte (replay); Kurt Busch, David Ragan, Ryan Newman, Bobby Labonte; Jeff Burton, Martin Truex Jr. (replay); Kurt Busch; Kevin Harvick, Kasey Kahne, A.J. Allmendinger, Jimmie Johnson (pit stops); Jimmie Johnson, Greg Biffle
9:22 PM – 9:29 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Greg Biffle; Matt Kenseth; Carl Edwards, Matt Kenseth; Clint Bowyer; David Ragan; Jeff Burton, David Ragan; David Ragan; Jeff Burton, David Reutimann, David Ragan, Tony Stewart; A.J. Allmendinger, Kevin Harvick; Brian Vickers, A.J. Allmendinger, Kevin Harvick; Todd Berrier; Kevin Harvick, A.J. Allmendinger; Brian Vickers, Kevin Harvick, A.J. Allmendinger; Kevin Harvick, A.J. Allmendinger; Jeff Gordon, Carl Edwards, Tony Stewart; Jeff Gordon, Carl Edwards; Brian Vickers, Kevin Harvick; Brian Vickers, Kevin Harvick, A.J. Allmendinger; Jeff Gordon; Matt Kenseth, Jeff Gordon; Jimmie Johnson
9:31 PM – 9:42 PM
Featured drivers: Jimmie Johnson; Dale Earnhardt Jr.; Jimmie Johnson; Greg Biffle; Kevin Harvick; Brian Vickers; Brian Vickers, Kevin Harvick; Denny Hamlin; Denny Hamlin, A.J. Allmendinger; Carl Edwards; Kasey Kahne, Carl Edwards, David Reutimann; Kasey Kahne; Kasey Kahne, David Reutimann, Carl Edwards; David Reutimann; David Reutimann, Carl Edwards; Matt Kenseth; Jeff Gordon; Dale Earnhardt Jr.; Dale Earnhardt Jr., Kyle Busch, Juan Montoya; Kyle Busch; Kyle Busch, Jeff Burton; Kyle Busch, Juan Montoya; Kyle Busch, Tony Stewart, Jeff Burton, Juan Montoya; Juan Montoya; Juan Montoya, Tony Stewart, Kyle Busch, Jeff Burton; Tony Stewart; Jeff Burton; Joe Nemechek (wrecks); Joe Nemechek (replay); Joe Nemechek; Jimmie Johnson, Greg Biffle, Brian Vickers; Jimmie Johnson, Greg Biffle, Brian Vickers (pit stops); Jimmie Johnson, Greg Biffle
9:44 PM – 9:52 PM
Featured drivers: Carl Edwards (audio with Dale Jarrett); Bob Osborne; Jimmie Johnson, Kurt Busch, Greg Biffle, Denny Hamlin; Brian Vickers; Brian Vickers (replay/pit stop); Jimmie Johnson; Jimmie Johnson, Greg Biffle; Greg Biffle; Jimmie Johnson, Greg Biffle; Jimmie Johnson, Greg Biffle; Greg Biffle, Denny Hamlin; Jimmie Johnson, Greg Biffle, Denny Hamlin, Kevin Harvick; Kevin Harvick, Kurt Busch, Carl Edwards; Kasey Kahne, David Reutimann, Dale Earnhardt Jr., A.J. Allmendinger; David Reutimann, Dale Earnhardt Jr., Juan Montoya, Brian Vickers, Jeff Gordon; Jeff Gordon, Brian Vickers, Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon; Kasey Kahne, A.J. Allmendinger, Brian Vickers, Juan Montoya, Carl Edwards; Juan Montoya, David Reutimann; Clint Bowyer; Jeff Gordon, Clint Bowyer, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon; Dale Earnhardt Jr.; A.J. Allmendinger, Matt Kenseth, David Reutimann; Jimmie Johnson; Jimmie Johnson, Greg Biffle
9:55 PM – 10:01 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Greg Biffle; Denny Hamlin, Kevin Harvick; Kurt Busch, Brian Vickers, Carl Edwards; Brian Vickers, Carl Edwards, Kasey Kahne; Brian Vickers, Kevin Harvick, Carl Edwards; David Ragan; Jimmie Johnson; Greg Biffle; Greg Biffle (video of his thoughts on not making mistakes); Jimmie Johnson, Greg Biffle; Kasey Kahne; Juan Montoya; David Reutimann, Juan Montoya; Jimmie Johnson, Greg Biffle
10:03 PM – 10:07 PM
Featured drivers: Jimmie Johnson; David Reutimann, Juan Montoya, Carl Edwards, Clint Bowyer, A.J. Allmendinger; Dale Earnhardt Jr.; Dale Earnhardt Jr., Kyle Busch, Aric Almirola (replay); Carl Edwards; Jimmie Johnson; Kyle Busch, David Ragan; Kyle Busch, Dave Blaney, David Ragan (replay); Kyle Busch; Kyle Busch, David Ragan, Martin Truex Jr., Dave Blaney; Jimmie Johnson
10:09 PM – 10:18 PM
Featured drivers: Jeff Gordon; Greg Biffle; Jimmie Johnson, Greg Biffle, Brian Vickers; Brian Vickers; Jamie McMurray, Robby Gordon (pit stops); Dale Earnhardt Jr.; Dale Earnhardt Jr. (pit stop); Jimmie Johnson, Brian Vickers, Carl Edwards, Denny Hamlin, Greg Biffle, David Ragan, Kyle Busch, Matt Kenseth (pit stops); Jeff Gordon; Jeff Gordon (pit stop); Jimmie Johnson; Kyle Petty, Jimmie Johnson
10:20 PM – 10:28 PM
Featured drivers:
10:30 PM – 10:37 PM
Featured drivers: Jeff Gordon; Jimmie Johnson; Martin Truex Jr. (pit stop); Jimmie Johnson, Jamie McMurray; Brian Vickers; Brian Vickers (replay/pit stop); Brian Vickers; Mike Skinner, Brian Vickers, Denny Hamlin; Kasey Kahne; Kasey Kahne, Kevin Harvick; Kasey Kahne (video of his thoughts on pressure of Chase); David Ragan; Ken Schrader, Clint Bowyer; Clint Bowyer, Ken Schrader, Jeff Burton; Clint Bowyer; Clint Bowyer, Ken Schrader, Jeff Burton, A.J. Allmendinger; Jeff Burton, Clint Bowyer, A.J. Allmendinger; Jeff Burton; Jimmie Johnson; Jimmie Johnson, Scott Riggs
10:40 PM – 10:42 PM
Featured drivers: Jimmie Johnson, Ryan Newman, Kurt Busch, Ken Schrader; Kevin Harvick, Denny Hamlin, Brian Vickers, Jimmie Johnson (pit stops)
10:45 PM – 10:55 PM
Featured drivers: Chad Knaus; Jimmie Johnson, Greg Biffle; Chad Knaus; Jimmie Johnson; David Ragan; David Ragan, Regan Smith; Jimmie Johnson, Bobby Labonte, Greg Biffle; Carl Edwards (audio with Dale Jarrett); Bobby Labonte, Patrick Carpentier; Jimmie Johnson, Greg Biffle; Jeff Gordon; Jeff Gordon, David Ragan, Aric Almirola; Jimmie Johnson, Greg Biffle, Denny Hamlin, Bobby Labonte, Kevin Harvick; Kyle Busch, Dave Blaney; Jeff Burton, Jeff Gordon; David Ragan, Clint Bowyer, Jeff Gordon, Jeff Burton, Paul Menard, Martin Truex Jr.; Clint Bowyer, Jeff Gordon; Clint Bowyer, David Ragan, Jeff Gordon; Dave Blaney, David Ragan; David Ragan; Jeff Gordon, Martin Truex Jr.; Jeff Burton, Clint Bowyer, Jeff Gordon, Martin Truex Jr.; Kevin Harvick, Carl Edwards; Jimmie Johnson; Greg Biffle; Denny Hamlin; Kevin Harvick, Carl Edwards; Dale Earnhardt Jr.
10:57 PM – 10:59 PM
Featured drivers: Jeff Gordon (replay); Jeff Burton (replay); Kevin Harvick, Denny Hamlin, Jimmie Johnson (pit stops); Greg Biffle, Brian Vickers, Carl Edwards
11:01 PM – 11:09 PM
Featured drivers: Greg Erwin (No. 16 crew chief); Greg Biffle; Kevin Hamlin; A.J. Allmendinger, Brian Vickers; David Reutimann; Jimmie Johnson; Greg Biffle; Jimmie Johnson; Greg Biffle, Jimmie Johnson, Carl Edwards; Bobby Labonte, Brian Vickers, Jimmie Johnson, Casey Mears, Mike Skinner (replay); Greg Biffle, Jimmie Johnson; Carl Edwards, A.J. Allmendinger; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Jimmie Johnson, Greg Biffle, Carl Edwards; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Reed Sorenson, Jeff Burton, Sam Hornish Jr., David Ragan; Jeff Burton, David Ragan; Jeff Burton, David Ragan, Sam Hornish Jr.
11:11 PM – 11:18 PM
Featured drivers: Race rundown: Jimmie Johnson, Clint Bowyer, Denny Hamlin, Kasey Kahne, David Ragan, Jeff Gordon, Greg Biffle, Carl Edwards, Jimmie Johnson, Greg Biffle; Jimmie Johnson; Greg Biffle, Carl Edwards, A.J. Allmendinger, Brian Vickers, Denny Hamlin; Jimmie Johnson; Greg Biffle, Carl Edwards; Denny Hamlin, Brian Vickers; Ryan Newman; Ryan Newman, Kevin Harvick; Jimmie Johnson; Robby Gordon (spins); Robby Gordon (replay); Robby Gordon; Jimmie Johnson, Greg Biffle; Denny Hamlin, Carl Edwards, Greg Biffle, Jimmie Johnson (pit stops); Kurt Busch
11:20 PM – 11:28 PM
Featured drivers: Jimmie Johnson (replay/pit stop); Jimmie Johnson; David Reutimann; David Reutimann, Greg Biffle, Carl Edwards; Bobby Labonte; Jeff Burton, Bobby Labonte, Brian Vickers; Brian Vickers; Kurt Busch, David Reutimann, Martin Truex Jr., Greg Biffle; Kurt Busch, David Reutimann, Martin Truex Jr., Greg Biffle, Carl Edwards, Jimmie Johnson; Jimmie Johnson (radio communication); Kurt Busch, David Reutimann, Martin Truex Jr., Greg Biffle; Kyle Busch, Matt Kenseth; Martin Truex Jr., Jimmie Johnson, Greg Biffle; Jimmie Johnson, Greg Biffle; Greg Biffle; Jimmie Johnson, Martin Truex Jr., Greg Biffle; David Reutimann, Carl Edwards; Carl Edwards; David Reutimann, Carl Edwards; Denny Hamlin, David Reutimann, Carl Edwards; David Reutimann, Carl Edwards; Denny Hamlin, Martin Truex Jr., David Reutimann, Carl Edwards; David Reutimann
11:31 PM – 11:37 PM
Featured drivers: Greg Biffle; Tony Stewart; Kevin Harvick, Martin Truex Jr.; David Ragan; Jeff Gordon, David Ragan; Clint Bowyer, Casey Mears; Clint Bowyer (radio communication); Kyle Busch, Kasey Kahne, Matt Kenseth; Matt Kenseth (video of his thoughts on pressure of Chase); Matt Kenseth, Kyle Busch; Matt Kenseth; Matt Kenseth, Kyle Busch, Kasey Kahne; Kyle Busch, Kasey Kahne; Matt Kenseth, Kyle Busch, Kasey Kahne; Kasey Kahne, Kyle Busch; Martin Truex Jr., Matt Kenseth, Kyle Busch, Kasey Kahne; Jimmie Johnson, Greg Biffle, Denny Hamlin, Carl Edwards
11:39 PM – 11:44 PM
Featured drivers: Jimmie Johnson; Mike Skinner, Jimmie Johnson, Casey Mears, Greg Biffle (replay); Mike Skinner, Jimmie Johnson, Casey Mears, Greg Biffle (replay); Jimmie Johnson, Greg Biffle (replay); Jimmie Johnson; Jeff Burton, Brian Vickers; David Ragan; Jeff Gordon, David Ragan, Jeff Burton, Brian Vickers; Brian Vickers, Jeff Burton; David Ragan, Jeff Burton, Brian Vickers; Jeff Burton; Kyle Busch; Kyle Busch, Ryan Newman; Kyle Busch; Kyle Busch, Kasey Kahne (replay); Kyle Busch, Ryan Newman; Kyle Busch, Ryan Newman; Kyle Busch, Ryan Newman, Clint Bowyer; Jimmie Johnson
11:46 PM – 11:50 PM
Featured drivers: Jimmie Johnson, Ken Schrader; Jimmie Johnson, Ken Schrader; Jimmie Johnson; Marcos Ambrose; Marcos Ambrose (replay); Kevin Harvick, Denny Hamlin, Greg Biffle, Jimmie Johnson (pit stops); Greg Biffle, Jimmie Johnson; Greg Biffle (replay/pit stop); Greg Biffle, Jimmie Johnson (replay)
11:52 PM – 12:14 PM
Featured drivers: Greg Biffle, Jimmie Johnson; Greg Biffle, Jimmie Johnson, Denny Hamlin; Greg Erwin; Chad Knaus; Greg Biffle, Jimmie Johnson; Greg Biffle, Jimmie Johnson, Kurt Busch; Greg Biffle, Jimmie Johnson, Kurt Busch, Denny Hamlin; Greg Biffle (radio communication); Jimmie Johnson, Greg Biffle; Clint Bowyer, David Ragan, Paul Menard, Ryan Newman, Dale Earnhardt Jr., Juan Montoya, Jeff Burton; Jeff Gordon, Michael Waltrip; A.J. Allmendinger; Ryan Newman, David Ragan, Dale Earnhardt Jr., Juan Montoya, Brian Vickers, Jeff Burton, Dave Blaney, Jeff Gordon, Jamie McMurray, Kurt Busch; Kurt Busch, Carl Edwards, Kevin Harvick, Matt Kenseth, Jamie McMurray; Matt Kenseth; Kurt Busch, Matt Kenseth, Carl Edwards, Jamie McMurray; Jimmie Johnson; A.J. Allmendinger, Jeff Gordon, Juan Montoya; Jeff Gordon; A.J. Allmendinger, Jeff Gordon, Juan Montoya; A.J. Allmendinger, Juan Montoya; Carl Edwards, Kurt Busch, Kyle Busch; Carl Edwards, Kyle Busch; Carl Edwards, Kyle Busch, Jamie McMurray, Kurt Busch; Kyle Busch; Ryan Newman, David Ragan, Dale Earnhardt Jr.; Ryan Newman, David Ragan, Dale Earnhardt Jr., Brian Vickers; Dale Earnhardt Jr., Ryan Newman, David Ragan, Brian Vickers; Elliott Sadler, Tony Stewart; Jimmie Johnson, Greg Biffle; Kevin Harvick; Todd Berrier; Jimmie Johnson, Greg Biffle; Greg Biffle; Jimmie Johnson, Greg Biffle; Greg Biffle; Chad Knaus, Greg Erwin; Greg Biffle; Jimmie Johnson, Greg Biffle; Greg Biffle; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Greg Biffle; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Greg Biffle; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Greg Biffle; Jimmie Johnson; Greg Biffle; Greg Erwin, Chad Knaus; Jimmie Johnson, Greg Biffle; Greg Biffle; Jimmie Johnson, Greg Biffle; Ryan Newman, Kevin Harvick, Carl Edwards; Jimmie Johnson; Jimmie Johnson, Greg Biffle; David Ragan, Travis Kvapil, A.J. Allmendinger; David Ragan, A.J. Allmendinger; Matt Kenseth; Matt Kenseth, Carl Edwards; Jimmie Johnson, Greg Biffle; Denny Hamlin; Jimmie Johnson, Greg Biffle; Greg Biffle; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Greg Biffle; Jimmie Johnson, Greg Biffle; Greg Biffle; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Chad Knaus; Jimmie Johnson; A.J. Allmendinger, David Ragan; A.J. Allmendinger, David Ragan, Casey Mears; A.J. Allmendinger, David Ragan; Jimmie Johnson; Greg Biffle; Jimmie Johnson; Jimmie Johnson
Number of times selected drivers were focused on:
Marcos Ambrose – 2
David Reutimann – 28
Jeff Burton – 30
Dale Earnhardt Jr. – 31
Denny Hamlin – 36
Kevin Harvick – 37
Kasey Kahne – 38
Kyle Busch – 38
David Ragan – 42
Jeff Gordon – 43
A.J. Allmendinger – 47
Brian Vickers – 51
Carl Edwards – 54
Greg Biffle – 108
Jimmie Johnson (race winner) – 145
Commercial breakdown, driver focus, and links related to the Sharpie 500 Commercial breakdown, driver focus, and links related to the Chevy Rock & Roll 400
