Jul 13, 02:11 AM
Commercial breakdown, driver focus, and links related to the LifeLock.com 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 8:00 PM, and stopped at the waving of the checkered flag at 11:17 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
TNT was the broadcaster for this event. This was their last race broadcast of the season.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Commercial breakdown, driver focus, and links related to the LifeLock.com 400
Total number of commercials: 115
Total number of companies or entities advertised: 53
Total number of brief promos of products/services during the race broadcast: 29
Total number of magic tricks: 1
Total number of focuses on Kyle Petty’s tie: 1
Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: U.S. Army; Race Buddy; LifeLock; Toyota; Race Buddy Coke Zero In-Car Cam; ‘The Closer’; ‘Saving Grace’; ‘The Step Brothers’ movie; nascar.com ‘Track Pass Race View’; nascar.com Superstore; Hinder ‘Born to Be Wild’; Red Cross.org Lowes; Sprint Mobile on the Now Network Allstate; Coors Light; The Golf Open Championship on TNT; The Brickyard 400 Race from Indianapolis)
Total amount of time these brief promos take during broadcast: app. 7 min. 40 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
AT&T ‘Race Talk Poll Question”
Chevy ‘On-Board’
Subway ‘Fresh Start Restart’
AFLAC ‘Trivia Question’
Toyota ‘On-Board’
Subway ‘On-Board’
Papa John’s ‘Pit Summary’
Toyota ‘Driver Update’
Ford Fusion ‘Cutaway Car’
Viagra ‘Moments That Changed the Game’
Coors Light ‘Cold Hard Facts’
TNT ‘Race Buddy’
Sprint Mobile ‘Monster Moment’
Start time to record race/commercial periods: 8:00 PM
End time to record race/commercial periods: 11:17 PM
Total minutes: 197
Minutes of race broadcast: 140
Minutes of commercials: 57
Number of missed restarts: 1
Number of mystery cautions (no debris shown): 0
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
TNT/TV Previews/Promos
‘Saving Grace’ – 9
‘The Closer’ – 7
‘The Bill Engvall Show’ and tbs – 4
‘Saving Grace’ and Gretchen Wilson – 2
Total: 22
Movies
‘Step Brothers’ – 3
‘Super Hero’ and Blockbuster- 2
‘The Longshots’- 1
‘Pineapple Express’- 1
‘King Kong’ on TNT – 1
Total: 8
Restaurants/Food
Papa Johns and The Mummy: Tomb of the Dragon Emperor – 5
McDonald’s – 4
Glaceau Vitamin Water (Carl Edwards) – 3
Subway – 2
TGIFriday’s – 2
Subway (Tony Stewart) – 1
Amp Energy Drink (Dale Earnhardt Jr.) – 1
Juicy Fruit (Juan Montoya) – 1
Dominos – 1
Burger King TooSpecial.com – 1
Total: 21
Beer/Alcohol
Miller Lite – 3
Coors Light (Juan Montoya) – 2
Miller Lite and Harley Davidson – 1
Total: 6
Car/Truck/Bike
Toyota – 4
Advance Auto Parts – 2
Toyota – 1
Mobil 1 (var. drivers) – 1
Castrol GTX – 1
Total: 9
Insurance
AFLAC (Carl Edwards, var. drivers) – 2
Allstate (Kasey Kahne) – 2
Geico (Mike Wallace) – 2
Progressive – 2
Geico – 1
Total: 9
Wireless Phone
AT&T – 2
Sprint (various drivers) – 1
Total: 3
Financial
LifeLock Racing (Kasey Kahne) – 3
LifeLock Racing (Kasey Kahne & Kyle Busch) – 2
SayOldMutual.com – 2
Freecreditreport.com – 2
Farmers Identity Shield – 2
Total: 11
Technology
Samsung ‘Instinct the Phone’ – 3
Total: 3
Products/Services for the Home and Personal Use
Viagra – 3
Just For Men – 2
Lotrimin Ultra – 2
Gas X – 1
Excedrin – 1
Gillette Fusion Phenom – 1
Total: 10
Travel
Holiday Inn Express (Jeff Burton) and PriorityClub.com – 3
Total: 3
Military
U.S. Army – 1
Total: 1
Racing Related
nascar.com Superstore – 4
Matchbox 20 – 1
NASCAR Sprint Cup Series (various drivers) – 1
Nationwide Series (Brad Coleman) – 1
Local racing – 1
AllState400atTheBrickyard.com – 1
Total: 9
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
8:00 PM – 8:03 PM – 3 // 8:03 PM – 8:06 PM – 3
8:06 PM – 8:08 PM – 2 // 8:08 PM – 8:11 PM – 3
8:11 PM – 8:23 PM – 12 // 8:23 PM – 8:25 PM – 2
8:25 PM – 8:30 PM – 5 // 8:30 PM – 8:32 PM – 2
8:32 PM – 8:39 PM – 7 // 8:39 PM – 8:42 PM – 3
8:42 PM – 8:48 PM – 6 // 8:48 PM – 8:50 PM – 2
8:50 PM – 8:59 PM – 9 // 8:59 PM – 9:02 PM – 3
9:02 PM – 9:07 PM – 5 // 9:07 PM – 9:09 PM – 2
9:09 PM – 9:13 PM – 4 // 9:13 PM – 9:15 PM – 2
9:15 PM – 9:24 PM – 9 // 9:24 PM – 9:26 PM – 2
9:26 PM – 9:28 PM – 2 // 9:28 PM – 9:31 PM – 3
9:31 PM – 9:38 PM – 7 // 9:38 PM – 9:40 PM – 2
9:40 PM – 9:46 PM – 6 // 9:46 PM – 9:49 PM – 3
9:49 PM – 9:58 PM – 9 // 9:58 PM – 10:00 PM – 2
10:00 PM – 10:04 PM – 4 // 10:04 PM –10:07 PM – 3
10:07 PM – 10:12 PM – 5 // 10:12 PM – 10:14 PM – 2
10:14 PM – 10:24 PM – 10 // 10:24 PM – 10:26 PM – 2
10:26 PM – 10:31 PM – 5 // 10:31 PM – 10:34 PM – 3
10:34 PM – 10:40 PM – 6 // 10:40 PM – 10:42 PM – 2
10:42 PM – 10:44 PM – 2 // 10:44 PM – 10:46 PM – 2
10:46 PM – 10:52 PM – 6 // 10:52 PM – 10:55 PM – 3
10:55 PM – 10:59 PM – 4 // 10:59 PM – 11:01 PM – 2
11:01 PM – 11:06 PM – 5 // 11:06 PM – 11:08 PM – 2
11:08 PM – 11:12 PM – 4 // 11:12 PM – 11:14 PM – 2
11:14 PM – 11:17 PM – 3 // 11:17 PM – checkered flag flies
Total race brdcst time 140 Total comm. brdcst time 57
How often were different drivers focused on during the LifeLock.com 400?
8:00 PM – 8:03 PM
Featured drivers: Dale Earnhardt Jr.; Mark Martin; Kevin Harvick; Tony Stewart; Jimmie Johnson; Benny Parsons (honored by N.C. General Assembly)
8:06 PM – 8:08 PM
Featured drivers: Mark Martin; Greg Biffle; Kurt Busch; Kyle Busch; Tony Stewart; Jeff Gordon
8:11 PM – 8:23 PM
Featured drivers: David Ragan, Kevin Harvick; David Ragan (audio with Wally Dallenbach); Kenny Francis (Team Director, No. 9); Kasey Kahne; Jeff Burton, Jimmie Johnson, Kasey Kahne; J.J. Yeley, Joe Nemechek; Johnny Sauter, J.J. Yeley, A.J. Allmendinger, Joe Nemechek; Kyle Busch, Dale Earnhardt Jr., Jeff Burton; Jeff Burton, Carl Edwards, Jimmie Johnson, Jeff Gordon; Jeff Burton, Jimmie Johnson, Jeff Gordon; Kyle Busch, Dale Earnhardt Jr.; Jeff Gordon, Denny Hamlin, Matt Kenseth; Dale Earnhardt Jr., Carl Edwards; Dale Earnhardt Jr.; Jeff Burton, Jimmie Johnson, Jeff Gordon; Jeff Burton, Jimmie Johnson, Jeff Gordon, Matt Kenseth; Jeff Burton, Carl Edwards (replay); Tony Stewart, Denny Hamlin, Kevin Harvick; Michael McDowell (pit stop); Jeff Burton, Greg Biffle; Tony Stewart, Kasey Kahne, Jeff Burton; Tony Stewart, Kasey Kahne; Jeff Burton, Tony Stewart, Kasey Kahne; Reed Sorenson, Joe Nemechek; Matt Kenseth, Jeff Gordon; Matt Kenseth, Jeff Gordon, Greg Biffle; Jeff Gordon; Jeff Gordon, Matt Kenseth; Jeff Burton, Tony Stewart, Kasey Kahne; Jeff Burton, Tony Stewart; Tony Stewart, Jeff Burton, Kasey Kahne; Michael McDowell, Johnny Sauter (replay); Michael McDowell (pit stop); Jimmie Johnson, Dale Earnhardt Jr., Matt Kenseth, Jeff Gordon; Matt Kenseth; Dale Earnhardt Jr., Matt Kenseth; Jimmie Johnson, Dale Earnhardt Jr., Matt Kenseth; Dale Earnhardt Jr., Matt Kenseth; Matt Kenseth; Matt Kenseth, Dale Earnhardt Jr.; Kyle Busch
8:25 PM – 8:30 PM
Featured drivers: Jeff Burton; Kyle Busch; Carl Edwards; Kyle Busch; Carl Edwards; Jimmie Johnson, Matt Kenseth, Dale Earnhardt Jr.; Dale Earnhardt Jr., Matt Kenseth; Kyle Busch; Carl Edwards; Kasey Kahne, Jeff Gordon; Jeff Gordon; Jeff Gordon, Kasey Kahne; Matt Kenseth, Dale Earnhardt Jr.; Jimmie Johnson, Matt Kenseth, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Jimmie Johnson, Matt Kenseth, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Kyle Busch; Kevin Harvick
8:32 PM – 8:39 PM
Featured drivers: Kyle Busch; Kevin Harvick; Kevin Harvick, Greg Biffle; Kasey Kahne, Kevin Harvick; Kasey Kahne, Kevin Harvick, Martin Truex Jr.; Kasey Kahne, Kevin Harvick; Kasey Kahne; Kasey Kahne, Martin Truex Jr., Greg Biffle; Denny Hamlin; Denny Hamlin, David Ragan; Denny Hamlin; Denny Hamlin, David Ragan; Denny Hamlin; Greg Biffle, Brian Vickers, Kasey Kahne; Brian Vickers, Kasey Kahne; Greg Biffle, Brian Vickers, Kasey Kahne; Greg Biffle, Brian Vickers, Kasey Kahne; Denny Hamlin; Denny Hamlin, Kasey Kahne, Brian Vickers; Kyle Busch; Kyle Busch, Carl Edwards, Michael McDowell, Jimmie Johnson, Matt Kenseth, Dale Earnhardt Jr.; Tony Stewart, Jeff Gordon; Kevin Harvick, Martin Truex Jr., Greg Biffle, Brian Vickers; Carl Edwards, Jimmie Johnson, Kasey Kahne, Tony Stewart, Jeff Gordon, Matt Kenseth, Dale Earnhardt Jr., Jimmie Johnson, Jeff Burton, Kyle Busch (pit stops); Terry Labonte, Jeff Burton
8:42 PM – 8:48 PM
Featured drivers: Tony Stewart, Jeff Gordon; Jimmie Johnson, Matt Kenseth, Dale Earnhardt Jr.; Kyle Busch, Carl Edwards; Jeff Gordon, Dale Earnhardt Jr.; Kevin Harvick, Martin Truex Jr., Brian Vickers, Greg Biffle; Kyle Busch, Carl Edwards; Denny Hamlin; Kyle Busch, Carl Edwards; Denny Hamlin; Denny Hamlin (to pit road); Carl Edwards, Kyle Busch; Jeff Burton, Jamie McMurray (replay, pit stops); Denny Hamlin; Denny Hamlin; Denny Hamlin (to garage); Carl Edwards, Kyle Busch
8:50 PM – 8:59 PM
Featured drivers: Jeff Gordon, Greg Biffle, Brian Vickers, Ryan Newman; Matt Kenseth; Tony Stewart; Martin Truex Jr., Kevin Harvick; Kevin Harvick, Mark Martin; Kyle Busch, Jimmie Johnson; Jimmie Johnson; Jeff Gordon, Greg Biffle, Brian Vickers, Ryan Newman, Johnny Sauter, Kyle Busch; Denny Hamlin; Johnny Sauter, Jimmie Johnson, Tony Stewart, Carl Edwards, Matt Kenseth; Tony Stewart; Kyle Busch, Jimmie Johnson, Ryan Newman, Carl Edwards, Tony Stewart, Kevin Harvick; Jeff Gordon, Greg Biffle; Carl Edwards, Tony Stewart, Jimmie Johnson, Ryan Newman; Greg Biffle, Jeff Gordon; Jeff Gordon; Greg Biffle, Jeff Gordon, Brian Vickers; Kyle Busch, Tony Stewart, Carl Edwards, Jimmie Johnson; Kevin Harvick, Ryan Newman, Mark Martin, Kurt Busch, David Ragan; Kevin Harvick; Greg Biffle, Jeff Gordon, Brian Vickers; Brian Vickers; Greg Biffle, Jeff Gordon, Brian Vickers; Jeff Gordon, Brian Vickers; Brian Vickers; Jeff Gordon, Brian Vickers; Greg Biffle, Jeff Gordon, Brian Vickers; Jeff Gordon, Brian Vickers; Greg Biffle, Jeff Gordon, Brian Vickers; Brian Vickers, Jeff Gordon; Tony Stewart, Kyle Busch, Carl Edwards; Kyle Busch, Tony Stewart; Kyle Busch, Tony Stewart, Carl Edwards; Kyle Busch, Carl Edwards; Tony Stewart, Kyle Busch, Carl Edwards; Carl Edwards, Kyle Busch; Greg Biffle; Jimmie Johnson; Jimmie Johnson, Martin Truex Jr.
9:02 PM – 9:07 PM
Featured drivers: Greg Biffle; Brian Vickers; Matt Kenseth, Kyle Busch, Martin Truex Jr.; Kyle Busch, Martin Truex Jr.; Matt Kenseth, Martin Truex Jr., Kyle Busch; Martin Truex Jr., Kyle Busch; Kevin Harvick, Kyle Busch, Martin Truex Jr., Matt Kenseth; Kyle Busch, Kevin Harvick; Martin Truex Jr., Matt Kenseth; Jimmie Johnson; Dale Earnhardt Jr., Bobby Labonte; Dale Earnhardt Jr., Bobby Labonte, J.J. Yeley; Jimmie Johnson; Kyle Busch, Mark Martin, Jimmie Johnson; Greg Biffle; Greg Biffle, Brian Vickers
9:09 PM – 9:13 PM
Featured drivers: Terry Labonte; Greg Biffle, Terry Labonte; Bill Elliott, Greg Biffle, Terry Labonte, Brian Vickers; Greg Biffle; Greg Biffle, Bill Elliott, Terry Labonte, Brian Vickers; Jeff Gordon; Greg Biffle; Martin Truex Jr., Carl Edwards; Martin Truex Jr., Carl Edwards (replay); Martin Truex Jr., Carl Edwards; Terry Labonte, Martin Truex Jr., Carl Edwards
9:15 PM – 9:24 PM
Featured drivers: Brian Vickers; Tony Stewart, Reed Sorenson; Tony Stewart; Tony Stewart, Reed Sorenson; Tony Stewart; Tony Stewart, Reed Sorenson; Tony Stewart; Sam Hornish Jr., Joe Nemechek, Tony Stewart; Joe Nemechek, Tony Stewart; Joe Nemechek, Sam Hornish Jr., Tony Stewart; Jeff Gordon (replay, pit stop); Jeff Gordon; Jeff Gordon, Kurt Busch; Greg Biffle; Jeff Gordon; Tony Stewart; Tony Stewart, Martin Truex Jr.; Jeff Burton; Dale Earnhardt Jr., Kasey Kahne, Jimmie Johnson, J.J. Yeley, Elliott Sadler, Jamie McMurray, Jimmie Johnson, Carl Edwards, Kyle Busch, Bobby Labonte, Tony Stewart, Kevin Harvick, Regan Smith, Kevin Harvick, Regan Smith, Carl Edwards, Martin Truex Jr., Jeff Burton (pit stops); Dave Blaney, Travis Kvapil, Scott Riggs, David Reutimann (replay, pit stops)
9:26 PM – 9:28 PM
Featured drivers: Michael Waltrip; Michael Waltrip, Ryan Newman; Patrick Carpentier, Michael Waltrip, Jeff Burton, Carl Edwards, Jeff Gordon, Martin Truex Jr., Kevin Harvick (replay); Patrick Carpentier, Michael Waltrip, Jeff Burton, Carl Edwards, Jeff Gordon, Martin Truex Jr., Kevin Harvick (replay); Michael Waltrip, Travis Kvapil; Carl Edwards, J.J. Yeley, Greg Biffle, Brian Vickers, Carl Edwards, Elliott Sadler, Kasey Kahne, Jamie McMurray, Dave Blaney, Greg Biffle, Paul Menard, David Reutimann, Clint Bowyer, Jimmie Johnson (pit stops)
9:31 PM – 9:38 PM
Featured drivers: Matt Kenseth, Kyle Busch, Reed Sorenson, Sam Hornish Jr.; Kyle Busch, Matt Kenseth; Jeff Burton, Kyle Busch, Matt Kenseth; Kurt Busch, Jeff Burton, Kyle Busch, Matt Kenseth; Kyle Busch, Matt Kenseth; Jeff Burton, Kyle Busch, Matt Kenseth; Tony Stewart; Sam Hornish Jr.; Matt Kenseth, Kyle Busch; Jeff Burton, Kyle Busch, Matt Kenseth; Tony Stewart, Jeff Burton; Matt Kenseth; Matt Kenseth (tire; pit stop); Kyle Busch
9:40 PM – 9:46 PM
Featured drivers: Kyle Busch; ‘Through the Field’: Kyle Busch, Tony Stewart, David Ragan, A.J. Allmendinger, Brian Vickers, Carl Edwards, Kevin Harvick, Mark Martin, Jimmie Johnson, Greg Biffle, Denny Hamlin; Jeff Burton, Kevin Harvick, Carl Edwards, Sam Hornish Jr., Mark Martin; Kurt Busch, Kyle Busch, Joe Nemechek; Kyle Busch
9:49 PM – 9:58 PM
Featured drivers: Kyle Busch; Tony Stewart, David Ragan, Brian Vickers (pit stops); David Ragan; Tony Stewart; Brian Vickers; Kyle Busch; Kevin Harvick; Kyle Busch, Tony Stewart, Kevin Harvick, Carl Edwards, Brian Vickers, David Ragan, Jimmie Johnson, Mark Martin, A.J. Allmendinger; Kyle Busch, Matt Kenseth, Jamie McMurray, Denny Hamlin, Tony Stewart, Kevin Harvick; Jamie McMurray, Tony Stewart, Denny Hamlin; Denny Hamlin, Tony Stewart; Jamie McMurray, Denny Hamlin, Tony Stewart, Kevin Harvick; Kyle Busch, Matt Kenseth; Jamie McMurray, Denny Hamlin, Tony Stewart, Kevin Harvick; Dale Earnhardt Jr., Juan Montoya, Kurt Busch, Bobby Labonte, Bill Elliott, Ryan Newman, Dave Blaney, Reed Sorenson, Regan Smith; Kurt Busch, Juan Montoya, Bobby Labonte; Kurt Busch, Juan Montoya, Bobby Labonte, J.J. Yeley; Reed Sorenson, Ryan Newman, Dale Earnhardt Jr., Regan Smith, Kurt Busch, Bill Elliott; Dale Earnhardt Jr.; Reed Sorenson, Dale Earnhardt Jr., Kurt Busch; Kurt Busch; Ryan Newman, Joe Nemechek, Dale Earnhardt Jr., Kurt Busch, Reed Sorenson; Dale Earnhardt Jr., J.J. Yeley; Kurt Busch, Joe Nemechek, Dale Earnhardt Jr., J.J. Yeley; Carl Edwards; Carl Edwards, Jamie McMurray; Carl Edwards; Jamie McMurray, Carl Edwards; Kyle Busch; Kyle Busch, Matt Kenseth
10:00 PM – 10:04 PM
Featured drivers: Kasey Kahne; Kyle Busch; Carl Edwards, David Ragan; Carl Edwards, David Ragan (replay); Carl Edwards (replay); Jamie McMurray, Carl Edwards, Greg Biffle; Carl Edwards; Jamie McMurray, Carl Edwards, Greg Biffle; David Ragan; Jamie McMurray, Carl Edwards, Greg Biffle; David Ragan; Brian Vickers; Kyle Busch
10:07 PM – 10:12 PM
Featured drivers: Kyle Busch; Kyle Busch, Tony Stewart; Kyle Busch, Tony Stewart, Matt Kenseth; Kyle Busch, Tony Stewart, Matt Kenseth, Denny Hamlin; Kyle Busch, Tony Stewart, Matt Kenseth; Kyle Busch, Tony Stewart, Matt Kenseth, Denny Hamlin, Kevin Harvick; Carl Edwards, Tony Stewart, Kyle Busch, Brian Vickers, Jimmie Johnson, Jeff Gordon (pit stops); Kyle Busch
10:14 PM – 10:24 PM
Featured drivers: Travis Kvapil, Kyle Busch; Matt Kenseth; Jamie McMurray, Tony Stewart; Kyle Busch, Travis Kvapil, Tony Stewart; Denny Hamlin, Jimmie Johnson, David Ragan, Brian Vickers, A.J. Allmendinger; Jimmie Johnson, David Ragan, Brian Vickers; Casey Mears, David Ragan, Jimmie Johnson, Brian Vickers; Casey Mears, Jimmie Johnson, Brian Vickers, A.J. Allmendinger; Jimmie Johnson, Casey Mears; Kevin Harvick; Kevin Harvick; Kyle Busch; Kyle Busch (replay of scraping wall); Kyle Busch; Tony Stewart, Carl Edwards; Carl Edwards; Tony Stewart, Carl Edwards; Regan Smith, Paul Menard, Matt Kenseth; Dave Blaney, Sam Hornish Jr., Matt Kenseth, Regan Smith, Paul Menard; Matt Kenseth, Sam Hornish Jr.; Matt Kenseth; Kyle Busch
10:26 PM – 10:31 PM
Featured drivers: Kyle Busch; ‘Through the Field’: Kyle Busch, Carl Edwards, Kevin Harvick, Tony Stewart, Jimmie Johnson, David Ragan, Brian Vickers, Jeff Gordon, A.J. Allmendinger, Elliott Sadler, Matt Kenseth, Kurt Busch; Tony Stewart (audio with Greg Zipadelli); Kyle Busch, Carl Edwards; Carl Edwards; Carl Edwards, Kyle Busch; A.J. Allmendinger, Elliott Sadler; Clint Bowyer, Kurt Busch; Clint Bowyer, Kurt Busch, Ryan Newman, Kasey Kahne; Clint Bowyer, Kurt Busch; Kurt Busch; Clint Bowyer, Kurt Busch; Clint Bowyer, Kurt Busch, Ryan Newman, Jeff Burton; Carl Edwards, Michael Waltrip; Kevin Harvick
10:34 PM – 10:40 PM
Featured drivers: Carl Edwards (pit stop); Kyle Busch; Carl Edwards, Mark Martin; Carl Edwards; David Reutimann, Carl Edwards; Matt Kenseth, Carl Edwards, David Reutimann; Carl Edwards; Matt Kenseth, Carl Edwards; Carl Edwards (replay); Jamie McMurray, Carl Edwards, Matt Kenseth; Carl Edwards; Elliott Sadler, Carl Edwards; Carl Edwards; Kevin Harvick, Jimmie Johnson
10:42 PM – 10:44 PM
Featured drivers: Carl Edwards; Kyle Busch, Jimmie Johnson, Kevin Harvick, David Ragan (pit stops)
10:46 PM – 10:52 PM
Featured drivers: Kyle Busch; Kyle Busch, Ryan Newman, Denny Hamlin, Jimmie Johnson; Kyle Busch; Carl Edwards; Carl Edwards (replay; pit stop); Jimmie Johnson, Ryan Newman, Travis Kvapil, Kevin Harvick, Greg Biffle, Tony Stewart; Tony Stewart, Greg Biffle; Elliott Sadler, Tony Stewart, Greg Biffle, Brian Vickers; Greg Biffle, Elliott Sadler, Tony Stewart, Brian Vickers; Jamie McMurray, Matt Kenseth, Jeff Gordon; Tony Stewart, Greg Biffle (replay); Tony Stewart, Brian Vickers, Elliott Sadler; Tony Stewart; Greg Biffle, Tony Stewart, Brian Vickers, Ryan Newman; Dave Blaney, Paul Menard, Johnny Sauter; Bobby Labonte, Johnny Sauter, Paul Menard, Joe Nemechek, Dave Blaney (replay); Paul Menard, Johnny Sauter, Joe Nemechek
10:55 PM – 10:59 PM
Featured drivers: Kyle Busch; Kyle Busch, Jimmie Johnson; Kyle Busch, Jimmie Johnson, Kevin Harvick, Denny Hamlin; Kyle Busch, Jimmie Johnson; Jimmie Johnson; Bobby Labonte (spins); J.J. Yeley, Bobby Labonte, Clint Bowyer, Jeff Burton, Mark Martin, Juan Montoya (replay)
11:01 PM – 11:06 PM
Featured drivers: Carl Edwards; Carl Edwards, David Ragan; Kyle Busch, Jimmie Johnson, Kevin Harvick; Brian Vickers, Tony Stewart
11:08 PM – 11:12 PM
Featured drivers: Jimmie Johnson; Tony Stewart, Matt Kenseth; Tony Stewart; Jimmie Johnson; Denny Hamlin, Ryan Newman; Ryan Newman; Dave Gilliland (engine); Dave Gilliland, Kurt Busch, Robby Gordon; Dave Gilliland; Jimmie Johnson
11:14 PM – 11:17 PM
Featured drivers: Jimmie Johnson, Kyle Busch, Kevin Harvick, Greg Biffle, Brian Vickers, Matt Kenseth, Tony Stewart, David Ragan, Ryan Newman, Martin Truex Jr.; Jimmie Johnson; Jimmie Johnson, Kyle Busch; Jimmie Johnson, Kyle Busch, Kevin Harvick; Kyle Busch
Number of times selected drivers were focused on:
Terry Labonte – 6
Bobby Labonte – 9
Joe Nemechek – 11
Kurt Busch – 21
Jeff Burton – 29
Kevin Harvick – 41
Brian Vickers – 43
Jeff Gordon – 42
Jimmie Johnson – 54
Matt Kenseth – 55
Tony Stewart – 69
Carl Edwards – 72
Kyle Busch (race winner) – 89
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Ryan Says:
Jul 14, 01:57 PMDang dude, that is dedication. Keep up the good job. And one comment on the commercials, I got so darn tired of those Saving Grace and Closer spots. It’s like the second coming of that stupid DW song.
Moment-by-moment breakdown of TNT’s Wide-Open-Coverage of the Coke Zero 400 Commercial breakdown, driver focus, and links related to the Allstate 400 at the Brickyard

Jul 14, 10:11 AM
Thanks again for the wonderful job you do. I was happy to see you mentioned the “magic trick” and “Kyle Petty’s tie”. Was the time wasted on those utterly useless spots included in your breakdown? I was completely disgusted with this race broadcast. I watch races to see and hear a race…not stupid magic tricks or fashion shows. And when the announcers were talking about racing, it usually had nothing to do with what was actually happening on the track, other than Wally saying “ooh” every time he thought something was happening on the track. Too bad he never told the rest of us what he saw. NASCAR better wake up soon, or they are going to start losing more fans.