Jul 6, 10:09 PM
Moment-by-moment breakdown of TNT’s Wide-Open-Coverage of the Coke Zero 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 8:00 PM, and stopped as Kyle Busch was declared the winner at 11:16 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
TNT was the broadcaster for this event. This presentation was their ‘Wide Open Coverage’: limited commercials, as well as commercials running concurrently with the race broadcast. Sponsors’ logos were shown in the bottom left-hand corner, and the commercials were shown in a pop-up window in the lower right-hand portion of the screen.
During a normal race broadcast, commercials usually take just shy of one hour. Combine that with the crawlers and brief promos usually shown during the race, and you can expect a full hour’s worth of plugging and pitching. During this ‘Wide Open Coverage’ broadcast, you watched just over 50 minutes of plugging and pitching, both during the broadcast, and the ads that ran as breaks from it.
As always throughout the following breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Commercial breakdown, driver focus, and links related to the Coke Zero 400
Total number of commercials that left the race broadcast: 28
Total number of full commercials during race broadcast (displayed in pop-up box on screen): 23
Total number of brief promos or crawlers of products/services during the race broadcast: 72
Total number of companies or entities advertised in brief promos or crawlers: 22 (companies: Coca-Cola ; Coke Zero ; Gretchen Wilson and ‘Saving Grace’; ‘The Closer’; Papa John’s; The Dark Knight ; Journey to the Center of the Earth ; Hewlett-Packard ; Hewlett-Packard Touch Smart Computers ; Toyota; Chevy; Subway, Sprint; U.S. Army; GoArmy.com/racing ; Samsung ‘Instinct’; Viagra; Coors Light; Race Buddy on NASCAR.com ; Baseball Selection Show on TBS; Kyle Petty Charity Ride ; NASCAR.com Track Pass/Race View)
Total number of times ‘Coca-Cola’ and ‘Coke Zero’ were shown as promos during broadcast: 21 (Coke Zero – 14
Coca-Cola – 7)
Total amount of time the full commercials took during the race broadcast: app. 26 minutes
Total amount of time the brief promos or crawlers took during broadcast: app. 7 min. 20 sec.
Total full commercials and brief promos and crawlers took during the broadcast: app. 33 min. 20 sec.
Total amount of time for commercials the left the broadcast: 17
Total commercial time for this race broadcast: app. 50 min. 20 sec.
Additional information offered in space below race screen:
All time NSCS leaders at Daytona
NSCS Past Champions
2008 NSCS Winners
NSCS Points as they run now
Race Off of Pit Road
Race Summary
Most NSCS wins of all time
Lap Leaders
Drivers involved in crash
List of various pit crews’ rosters
Also, there are the following race statistics during the broadcast, sponsored by companies:
Coke Zero ‘Starting Grid’
Coke Zero ‘Race Analysis’
Coke Zero ‘Winner’s List’
Chevy ‘On-Board’
Toyota ‘On-Board’
Ford ‘Saving Grace Cutaway Car’
Coors Light ‘Pole Winners’
Toyota ‘Drivers Update’
Ford ‘On-Board’
Sprint Cup ‘Race View’
Start time to record race/commercial periods: 8:00 PM
End time to record race/commercial periods: 11:16 PM
Total minutes: 196
Minutes of race broadcast: 179
Minutes of commercials that left broadcast: 17
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Click here for last year’s breakdown of this race.
Breakdown of what the commercials were for, by category:
TNT/TV Previews/Promos
‘Saving Grace’ – 7
‘The Closer’ – 6
‘The Bill Engvall Show’ and tbs – 4
‘Saving Grace’ and Gretchen Wilson – 3
TNT’s ‘Wide Open Coverage’ of the NASCAR Sprint Cup Coke Zero 400 Race (explained by Juan Montoya, Greg Biffle, Tony Stewart) – 1
Total: 21
Movies
The Mummy: Tomb of the Dragon Emperor – 2
The Fifth Element on TNT – 1
Journey to the Center of the Earth – 1
Total: 4
Restaurants/Food
Mobile.PapaJohns.com – 4
Coke Zero (var. drivers) – 3
Papa Johns – 2
Coca-Cola – 1
Coke Zero – 1
Subway – 1
Total: 12
Beer/Alcohol
Coors Light (Juan Montoya) – 3
Coors Light – 1
Total: 4
Car/Truck/Bike
Toyota – 1
Toyota (var. drivers/Greg Zipadelli) – 1
Buyatoyota.com – 1
Sunoco Free Fuel 5000 (Elliott Sadler) – 1
Frank’s Auto Supermarket – 1
Total: 5
Wireless Phone
Sprint/ Samsung ‘Instinct the Phone’ – 2
Total: 2
Technology
Hewlett-Packard Touch Smart Computers – 2
Total: 2
Products/Services for the Home and Personal Use
Viagra – 2
DrugFree.org – 1
Total: 3
Military
Total: 1
Racing Related
nascar.com Superstore – 3
Michigan International Speedway – 1
Hinder ‘Born to Be Wild’ – 1
Chicagoland Speedway – 1
Total: 6
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
8:00 PM – 8:03 PM – 3 // 8:03 PM – 8:05 PM – 2
8:05 PM – 8:08 PM – 3 // 8:08 PM – 8:09 PM – 1
8:09 PM – 8:39 PM – 30 // 8:39 PM – 8:41 PM – 2
8:41 PM – 8:58 PM – 17 // 8:58 PM – 9:00 PM – 2
9:00 PM – 9:04 PM – 4 // 9:04 PM – 9:05 PM – 1
9:05 PM – 9:24 PM – 19 // 9:24 PM – 9:25 PM – 1
9:25 PM – 9:43 PM – 18 // 9:43 PM – 9:45 PM – 2
9:45 PM – 10:01 PM – 16 // 10:01 PM – 10:03 PM – 2
10:03 PM –10:07 PM – 4 // 10:07 PM – 10:09 PM – 2
10:09 PM – 10:24 PM – 15 // 10:24 PM – 10:26 PM – 2
10:26 PM – 11:16 PM – 50 // 11:16PM – checkered flag flies
Total race brdcst time 179 Total comm. brdcst time 17
How often were different drivers focused on during the Coke Zero 400?
Please note that J.J. Yeley took over for Tony Stewart during the latter part of the race.
8:00 PM – 8:03 PM
Featured drivers: Kyle Busch; Carl Edwards; Patrick Carpentier; Dave Blaney; David Ragan; Bobby Labonte
8:05 PM – 8:08 PM
Featured drivers: Matt Kenseth; Tony Stewart; Jimmie Johnson; Martin Truex Jr.; Terry Labonte; Dale Earnhardt Jr.
8:09 PM – 8:39 PM
Featured drivers: Juan Montoya, Greg Biffle, Tony Stewart (explaining ‘Wide Open Coverage’); Frank Stoddard; Boris Said, Patrick Carpentier, Kyle Busch; A.J. Allmendinger; A.J. Allmendinger, Kasey Kahne, Terry Labonte, Jon Wood, Boris Said; Paul Menard; Paul Menard, Dale Earnhardt Jr.; Jeff Gordon, Dave Gilliland; Jeff Gordon, Carl Edwards; Jeff Gordon, Brian Vickers; Clint Bowyer; Clint Bowyer, Jeff Gordon, Brian Vickers, Bobby Labonte, Jimmie Johnson; Jeff Gordon, Clint Bowyer, Joe Nemechek; Jeff Gordon, Brian Vickers; Clint Bowyer, Jeff Gordon, Brian Vickers, Michael McDowell; Jeff Gordon; Tony Stewart, Denny Hamlin; Tony Stewart, Denny Hamlin, Dave Blaney, Matt Kenseth, Kevin Harvick (replay); David Ragan, Mark Martin, Kyle Busch, Johnny Sauter; Paul Menard, Dale Earnhardt Jr., David Ragan, Mark Martin, Kyle Busch, Johnny Sauter; Paul Menard, Dale Earnhardt Jr., David Ragan; Kyle Busch, Regan Smith; Tony Stewart, Dave Blaney, Brian Vickers, Kevin Harvick, Matt Kenseth, Denny Hamlin; Travis Kvapil; Paul Menard; Paul Menard, Dale Earnhardt Jr., David Ragan, Mark Martin; Paul Menard, Dale Earnhardt Jr.; Brian Vickers, Kevin Harvick, Matt Kenseth, Denny Hamlin; Jeff Gordon, Johnny Sauter, Ryan Newman, Dave Gilliland, Kurt Busch, Martin Truex Jr., Jimmie Johnson (replay); Jeff Gordon, Johnny Sauter, Ryan Newman, Dave Gilliland, Kurt Busch, Martin Truex Jr., Jimmie Johnson (replay); Jeff Gordon; Clint Bowyer, Jimmie Johnson; Jeff Gordon; Matt Kenseth, Jeff Gordon, Casey Mears; Matt Kenseth, Jeff Gordon, Casey Mears, Kurt Busch; Matt Kenseth, Jeff Gordon; Matt Kenseth, Jeff Gordon, Casey Mears; Matt Kenseth, Casey Mears; Tony Stewart, Mark Martin; Tony Stewart, Mark Martin, Kyle Busch; Mark Martin; Tony Stewart, Mark Martin, Kyle Busch; Mark Martin; Tony Stewart; Paul Menard, Dale Earnhardt Jr., David Ragan, Tony Stewart, Mark Martin, Kyle Busch; Tony Stewart, Kyle Busch, Travis Kvapil, Mark Martin; Paul Menard, Dale Earnhardt Jr., David Ragan, Tony Stewart, Kyle Busch; A.J. Allmendinger (wrecks); A.J. Allmendinger (pit stop); A.J. Allmendinger (replay); A.J. Allmendinger (pit stop); Dale Earnhardt Jr., Paul Menard, David Ragan, Tony Stewart, Kyle Busch, Mark Martin, Regan Smith; Dale Earnhardt Jr., David Ragan, Tony Stewart (pit stops); Kyle Busch
8:41 PM – 8:58 PM
Featured drivers: A.J. Allmendinger (car being towed); Kyle Busch; Dale Earnhardt Jr.; Dale Earnhardt Jr., Sterling Marlin (replay/pit stops); Kyle Busch; Kyle Busch, Paul Menard, Regan Smith, Dave Blaney, David Ragan, Travis Kvapil; Kyle Busch, Paul Menard; Travis Kvapil, Kevin Harvick, Brian Vickers, Matt Kenseth, Casey Mears; Tony Stewart, Mark Martin; Kevin Harvick, Jimmie Johnson, Casey Mears, Ryan Newman; Dale Earnhardt Jr., Mark Martin, Jimmie Johnson, Tony Stewart, Kevin Harvick, Ryan Newman, Jeff Burton, Casey Mears, Kurt Busch, Clint Bowyer, Jeff Gordon; Kyle Busch, Paul Menard, Dave Blaney, David Ragan, Brian Vickers, Dale Earnhardt Jr.; Brian Vickers, Dale Earnhardt Jr., David Ragan; Matt Kenseth, Mark Martin, Brian Vickers, Tony Stewart; Kyle Busch, Paul Menard, Dave Blaney, Brian Vickers, Dale Earnhardt Jr., David Ragan; Matt Kenseth, Ryan Newman, Jeff Burton, Jimmie Johnson, David Ragan, Tony Stewart; Jimmie Johnson, Matt Kenseth, David Ragan, Jeff Burton, Ryan Newman, Kurt Busch, Paul Menard; Jimmie Johnson, Jeff Gordon, Paul Menard, Matt Kenseth; Jimmie Johnson; Matt Kenseth, Paul Menard, Jimmie Johnson, Ryan Newman, David Reutimann, Regan Smith, Travis Kvapil, Kevin Harvick; Travis Kvapil, Jimmie Johnson; Juan Montoya, Sam Hornish Jr., Martin Truex Jr.; Kyle Busch, Dale Earnhardt Jr., Dave Blaney, Brian Vickers; David Ragan, Kasey Kahne, David Reutimann; David Ragan, Ryan Newman; Jeff Gordon; Jeff Burton, Jeff Gordon, David Ragan, Kurt Busch, Elliott Sadler; Kyle Busch, Dale Earnhardt Jr., Brian Vickers, Dave Blaney; Dale Earnhardt Jr., Kyle Busch, Dave Blaney, Mark Martin, Tony Stewart, Brian Vickers, Jeff Gordon; Ryan Newman; Kurt Busch, Elliott Sadler, Kasey Kahne; Jimmie Johnson, David Reutimann, Jamie McMurray; Dale Earnhardt Jr., Kyle Busch, Dave Blaney, Tony Stewart, Mark Martin, Jeff Gordon, Brian Vickers, Jeff Burton, Kurt Busch, Kasey Kahne; Dale Earnhardt Jr., Kyle Busch, Dave Blaney, Tony Stewart, Mark Martin, Brian Vickers; Brian Vickers, Kasey Kahne, Dave Blaney, Jeff Gordon; Tony Stewart; Dale Earnhardt Jr., Kyle Busch, Tony Stewart, Mark Martin; Kasey Kahne; Dale Earnhardt Jr., Kyle Busch, Tony Stewart; Dale Earnhardt Jr., Kyle Busch
9:00 PM – 9:04 PM
Featured drivers: Dale Earnhardt Jr., Kyle Busch, Tony Stewart, Mark Martin; Ryan Newman (spins); Jamie McMurray, Ryan Newman, Kurt Busch (replay); Jamie McMurray, Ryan Newman, Kurt Busch (replay); Ryan Newman; Ryan Newman (pit stop); Dale Earnhardt Jr., Kyle Busch, Tony Stewart, Paul Menard, Brian Vickers, Dave Gilliland
9:05 PM – 9:24 PM
Featured drivers: Dale Earnhardt Jr., Tony Stewart (replay/pit stops); Dale Earnhardt Jr., Tony Stewart (replay/pit stops); Kyle Busch, Dale Earnhardt Jr.; Paul Menard (pit stop); Kevin Harvick; Paul Menard (pit stop); Kevin Harvick; Kyle Busch, Dale Earnhardt Jr., Tony Stewart, Mark Martin, Jeff Gordon; Kyle Busch, Dale Earnhardt Jr., Tony Stewart, Mark Martin; Kasey Kahne, Jeff Burton, Brian Vickers, Casey Mears, Dave Gilliland; Martin Truex Jr.; Sam Hornish Jr.; Kyle Busch, Dale Earnhardt Jr., Tony Stewart, Brian Vickers, Jeff Gordon; Greg Biffle, Regan Smith, Kevin Harvick; Regan Smith; Jamie McMurray, Regan Smith, Kevin Harvick, Greg Biffle; Greg Biffle, Jamie McMurray, Kevin Harvick, Carl Edwards; Carl Edwards; Carl Edwards, Regan Smith; Kevin Harvick; Kevin Harvick, Greg Biffle; Kevin Harvick; Robby Gordon, Greg Biffle, Kevin Harvick; Kyle Busch, Dale Earnhardt Jr., Tony Stewart, Mark Martin; Dale Earnhardt Jr., Tony Stewart, Mark Martin, Kyle Busch, Elliott Sadler, Dave Gilliland, Jimmie Johnson, David Ragan, Jeff Burton; Kyle Busch, Tony Stewart, Dave Gilliland, Elliott Sadler, Jimmie Johnson, David Ragan, Jeff Burton, Kasey Kahne; Tony Stewart, Elliott Sadler, Jimmie Johnson, Jeff Burton, David Ragan, Sam Hornish Jr.; Brian Vickers, David Reutimann, Kasey Kahne, Clint Bowyer, Tony Stewart; David Reutimann, Tony Stewart, Kasey Kahne, Michael Waltrip, Clint Bowyer, Denny Hamlin, Casey Mears; Kasey Kahne, Clint Bowyer; Tony Stewart; Kasey Kahne; Kasey Kahne, Denny Hamlin; Kasey Kahne, Casey Mears; Kasey Kahne, Denny Hamlin, Casey Mears; Tony Stewart, David Reutimann; David Reutimann, Kasey Kahne; Dale Earnhardt Jr., Kyle Busch; Dave Gilliland, Kyle Busch, Jimmie Johnson; Elliott Sadler, Dave Gilliland, Kyle Busch, Jimmie Johnson, Sam Hornish Jr.; Jimmie Johnson; Kyle Busch, Jimmie Johnson, Sam Hornish Jr.; Elliott Sadler, Kyle Busch, Dave Gilliland; Kyle Busch, Jimmie Johnson, Sam Hornish Jr., Dave Blaney, Clint Bowyer; Jimmie Johnson; Sam Hornish Jr., Clint Bowyer, Jeff Burton; Clint Bowyer, Sam Hornish Jr., Jimmie Johnson; Kyle Busch, Jimmie Johnson, Clint Bowyer, Sam Hornish Jr.; Sam Hornish Jr.; Clint Bowyer, Sam Hornish Jr.; Matt Kenseth, Travis Kvapil, Elliott Sadler, Kyle Busch; Dale Earnhardt Jr.; Dale Earnhardt Jr., Mark Martin, Jeff Gordon; Matt Kenseth, Elliott Sadler, Kyle Busch, Travis Kvapil; Dale Earnhardt Jr., Mark Martin, Jeff Gordon; Matt Kenseth, Elliott Sadler, Kyle Busch, Travis Kvapil; Dale Earnhardt Jr., Mark Martin, Jeff Gordon; Matt Kenseth, Elliott Sadler, Kyle Busch, Travis Kvapil; Dale Earnhardt Jr., Mark Martin, Jeff Gordon; Mark Martin; Dale Earnhardt Jr., Mark Martin, Jeff Gordon; Dale Earnhardt Jr.
9:25 PM – 9:43 PM
Featured drivers: Dale Earnhardt Jr., Mark Martin, Jeff Gordon; Dale Earnhardt Jr., Mark Martin, Jeff Gordon; Greg Biffle, Juan Montoya (wreck); Greg Biffle (pit stop); Greg Biffle, Juan Montoya (replay); Greg Biffle, Juan Montoya, Bobby Labonte (replay); Greg Biffle (to garage); Dale Earnhardt Jr., Mark Martin, Jeff Gordon, Matt Kenseth, Elliott Sadler, Jimmie Johnson, Kyle Busch; Tony Stewart; Greg Zipadelli; Tony Stewart; Matt Kenseth, Tony Stewart, Jeff Gordon, Mark Martin (pit stops); Tony Stewart (exits No. 20 car), J.J. Yeley (in No. 20 car); Dale Earnhardt Jr.; Jimmie Johnson, Kyle Busch, Jeff Gordon, Kasey Kahne, Matt Kenseth, Mark Martin, Denny Hamlin (replay/pit stops); Jeff Gordon, Jimmie Johnson, Kyle Busch (replay/pit stops); Tony Stewart (pit stop/still changing drivers); Dale Earnhardt Jr., Jimmie Johnson, Kyle Busch; Tony Stewart (by pit wall); Dale Earnhardt Jr., Jimmie Johnson, Jeff Gordon, Kyle Busch, Kasey Kahne, Matt Kenseth; Jimmie Johnson, Dale Earnhardt Jr., Kyle Busch, Jeff Gordon, Matt Kenseth, Denny Hamlin; Jimmie Johnson, Dale Earnhardt Jr., Kyle Busch; Jimmie Johnson, Dale Earnhardt Jr., Kyle Busch, Jeff Gordon, Matt Kenseth, Denny Hamlin, Mark Martin; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Jimmie Johnson, Matt Kenseth; Jeff Gordon, Dale Earnhardt Jr., Kyle Busch, Jimmie Johnson, Denny Hamlin, Matt Kenseth, David Ragan; Jeff Gordon; Jeff Gordon, Dale Earnhardt Jr., Denny Hamlin; David Ragan, Martin Truex Jr., Matt Kenseth, Jimmie Johnson; Martin Truex Jr., Carl Edwards, Mark Martin, Brian Vickers; Kyle Busch; Dale Earnhardt Jr., Kyle Busch (replay); Kyle Busch; Jeff Gordon; Kyle Busch; Jeff Gordon, Dale Earnhardt Jr., David Ragan
9:45 PM – 10:01 PM
Featured drivers: Jeff Gordon, Dale Earnhardt Jr.; David Ragan, Matt Kenseth, Elliott Sadler, Carl Edwards, Clint Bowyer, Brian Vickers; Mark Martin; Jeff Gordon, Dale Earnhardt Jr., Mark Martin; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Mark Martin, Dave Gilliland; Matt Kenseth, Carl Edwards, Kasey Kahne; Matt Kenseth, Elliott Sadler, Carl Edwards, Kasey Kahne (replay); Dave Gilliland, Mark Martin; Mark Martin, Dave Gilliland, Elliott Sadler, Kasey Kahne, David Ragan; Dave Gilliland, Elliott Sadler; Jeff Burton, Clint Bowyer, Sam Hornish Jr., Brian Vickers; Denny Hamlin, David Ragan; Jeff Gordon, Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Mark Martin; Jeff Gordon, Dale Earnhardt Jr.; Jamie McMurray, Kyle Busch, Tony Stewart, Matt Kenseth; Kyle Busch; Paul Menard, Kyle Busch; Kyle Busch; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Mark Martin, Dave Gilliland; Clint Bowyer, Ryan Newman; Jeff Gordon, Brian Vickers, Dale Earnhardt Jr., Jimmie Johnson; Jeff Gordon, Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Dave Gilliland; Rick Hendrick; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Dave Gilliland; Jeff Gordon, Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Dave Gilliland; Jeff Gordon, Dale Earnhardt Jr.; Jimmie Johnson; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Dave Gilliland; Dave Gilliland; Dave Gilliland; Dave Gilliland, Jimmie Johnson; Jeff Gordon, Dale Earnhardt Jr., Dave Gilliland; Jeff Gordon, Jimmie Johnson, Mark Martin, Denny Hamlin; Dale Earnhardt Jr., Dave Gilliland; Jeff Gordon, Denny Hamlin; Dale Earnhardt Jr., Dave Gilliland; Carl Edwards, Sam Hornish Jr., Brian Vickers; Dale Earnhardt Jr., Dave Gilliland; Denny Hamlin; Denny Hamlin, Ryan Newman, Jimmie Johnson; Ryan Newman; Jeff Gordon, Denny Hamlin, Ryan Newman, Jimmie Johnson; Dale Earnhardt Jr., Dave Gilliland, Jeff Gordon, Denny Hamlin, Ryan Newman, Jimmie Johnson
10:03 PM –10:07 PM
Featured drivers: Elliott Sadler; Elliott Sadler, Brian Vickers, Carl Edwards, Sam Hornish Jr., Kyle Busch, Kevin Harvick (replay); Elliott Sadler, Brian Vickers, Carl Edwards, Sam Hornish Jr., Kyle Busch, Kevin Harvick (replay); Elliott Sadler, Brian Vickers, Carl Edwards, Sam Hornish Jr., Kyle Busch, Kevin Harvick (replay); Elliott Sadler; Dale Earnhardt Jr., Dave Gilliland, Ryan Newman, Jeff Gordon, Denny Hamlin, Jimmie Johnson; Elliott Sadler (car being towed); Dale Earnhardt Jr., Dave Gilliland; Dale Earnhardt Jr., Dave Gilliland, Ryan Newman, Jeff Gordon, Denny Hamlin; Jeff Gordon; Jeff Gordon, Ryan Newman; Dale Earnhardt Jr., Dave Gilliland, Jeff Gordon (pit stops); Ryan Newman, Jimmie Johnson, Jeff Gordon, Mark Martin
10:09 PM – 10:24 PM
Featured drivers: Dave Gilliland; Dave Gilliland (replay/pit stop); Dave Gilliland; Jeff Gordon, Ryan Newman, Jimmie Johnson (replay/pit stops); Jeff Gordon; Denny Hamlin, Ryan Newman, Jimmie Johnson, Jeff Gordon; Carl Edwards, Patrick Carpentier, Joe Nemechek (pit stops); David Ragan, Kyle Busch; Robby Gordon; Dale Earnhardt Jr., Denny Hamlin, Ryan Newman, David Ragan, Jimmie Johnson, Jeff Gordon, Kyle Busch; Denny Hamlin, Dale Earnhardt Jr., Ryan Newman, David Ragan, Mark Martin, Jimmie Johnson, Jeff Gordon, Mark Martin, Dave Gilliland, Kyle Busch; Denny Hamlin, David Ragan, Ryan Newman, Dale Earnhardt Jr., Kyle Busch, Jeff Gordon, Jeff Burton; Kyle Busch, Robby Gordon, Ryan Newman, Dave Gilliland, Jeff Burton, Kevin Harvick; Denny Hamlin, David Ragan, Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson, Dave Gilliland, Kyle Busch, Ryan Newman; Dale Earnhardt Jr., Denny Hamlin, David Ragan, Jeff Gordon, Jimmie Johnson, Kyle Busch, Dave Gilliland, Robby Gordon, Ryan Newman; Dale Earnhardt Jr., Denny Hamlin; Denny Hamlin; Denny Hamlin, Jeff Gordon; Denny Hamlin, David Ragan; Dale Earnhardt Jr., Denny Hamlin, David Ragan; Dale Earnhardt Jr., Denny Hamlin, David Ragan, Jeff Gordon; Jeff Burton (spins); Dave Gilliland, Ryan Newman, Kyle Busch, Jeff Burton, Brian Vickers, Casey Mears (replay); Dave Gilliland, Ryan Newman, Kyle Busch, Jeff Burton, Brian Vickers, Casey Mears (replay); Jeff Burton, Brian Vickers, Sam Hornish Jr. (replay); Dave Gilliland, Ryan Newman, Kyle Busch, Jeff Burton, Brian Vickers, Casey Mears (replay); Jeff Burton, Brian Vickers, Sam Hornish Jr. (replay); Jeff Burton; Dale Earnhardt Jr., David Ragan, Jeff Gordon (pit stops); Denny Hamlin (pit stop); Denny Hamlin
10:26 PM – 11:16 PM
Featured drivers: Jimmie Johnson, Kevin Harvick (replay/pit stops); Jimmie Johnson, Kevin Harvick (replay/pit stops); Jimmie Johnson; Denny Hamlin, David Ragan; David Ragan (penalty); David Ragan (pit stop); David Ragan (replay/pit stop); David Ragan; Juan Montoya, Terry Labonte, David Ragan; David Ragan, Jon Wood, Michael Waltrip, A.J. Allmendinger; Jimmy Fennig; Jeff Burton, Bobby Labonte, David Ragan, Michael Waltrip; Boris Said; Boris Said, Denny Hamlin; Boris Said, Denny Hamlin, Dale Earnhardt Jr.; Boris Said, Denny Hamlin, Dale Earnhardt Jr., Jeff Gordon, Kyle Busch, Jimmie Johnson, Kevin Harvick; Dale Earnhardt Jr., Denny Hamlin, Jeff Gordon, Kyle Busch, Jimmie Johnson, Boris Said; Dale Earnhardt Jr., Denny Hamlin, Jeff Gordon, Kyle Busch, Jimmie Johnson, Boris Said, Kevin Harvick, Mark Martin; Regan Smith, Jamie McMurray; Martin Truex Jr., Casey Mears, Dave Blaney, Travis Kvapil, Jon Wood, Kurt Busch; Travis Kvapil, Kurt Busch; Jamie McMurray (spins); Jamie McMurray; Juan Montoya, Jamie McMurray; Jamie McMurray; Jamie McMurray, Regan Smith, Paul Menard, Martin Truex Jr., Brian Vickers (replay); Jamie McMurray; Jamie McMurray, Regan Smith, Paul Menard, Martin Truex Jr., Brian Vickers (replay); Jamie McMurray; Jamie McMurray, Regan Smith, Paul Menard, Martin Truex Jr., Brian Vickers (replay); Jamie McMurray (pit stop); Kyle Busch; Jamie McMurray (pit stop); Steve Addington; Kyle Busch; Steve Addington; Steve Letarte; Jeff Gordon; Tony Eury Jr.; Dale Earnhardt Jr.; Mike Ford; Denny Hamlin; Jimmie Johnson, Denny Hamlin, Kevin Harvick; Denny Hamlin; Jimmie Johnson, Denny Hamlin; Jimmie Johnson, Denny Hamlin, Kevin Harvick; Dale Earnhardt Jr., Jeff Gordon, Kyle Busch, Jimmie Johnson, Denny Hamlin, Kevin Harvick, Mark Martin, Kasey Kahne, Carl Edwards, Robby Gordon, Matt Kenseth; Dale Earnhardt Jr., Jeff Gordon, Kyle Busch, Jimmie Johnson, Denny Hamlin, Mark Martin; Jeff Gordon, Kyle Busch, Mark Martin, Kevin Harvick, Kasey Kahne; Ryan Newman, Denny Hamlin (wreck); Ryan Newman (to garage); Denny Hamlin; Ryan Newman, Denny Hamlin, Martin Truex Jr. (replay); Denny Hamlin; Ryan Newman, Denny Hamlin, Martin Truex Jr. (replay); Denny Hamlin; Ryan Newman, Denny Hamlin, Martin Truex Jr. (replay); Denny Hamlin; Jimmie Johnson (pit stop); Jimmie Johnson (pit stop); Jimmie Johnson, Kyle Busch, Jeff Gordon, Dale Earnhardt Jr., Denny Hamlin, Mark Martin, Carl Edwards, Kevin Harvick (replay); Jimmie Johnson; Jeff Gordon, Kyle Busch, Mark Martin, David Reutimann, Kasey Kahne, Matt Kenseth; J.J. Yeley; J.J. Yeley; Sam Hornish Jr., J.J. Yeley; Jeff Gordon; Jeff Gordon, Kyle Busch, Mark Martin; Kyle Busch; Jeff Gordon, Kyle Busch; Paul Menard, Carl Edwards, Dave Blaney, Clint Bowyer, David Ragan; Jeff Gordon, Kyle Busch, Mark Martin, Kasey Kahne, Paul Menard, Matt Kenseth, Dale Earnhardt Jr., Kevin Harvick, J.J. Yeley, David Ragan; Casey Mears, Jeff Burton (wreck); Jeff Burton; Dave Blaney, Jeff Burton, Kurt Busch, Casey Mears (replay); Jeff Burton; Dave Blaney, Jeff Burton, Kurt Busch, Casey Mears, Matt Kenseth, Paul Menard, Dale Earnhardt Jr. (replay); Dave Blaney, Jeff Burton, Kurt Busch, Casey Mears, Matt Kenseth, Paul Menard, Dale Earnhardt Jr., Patrick Carpentier, J.J. Yeley (replay); Dave Blaney, Jeff Burton, Kurt Busch, Casey Mears, Matt Kenseth, Paul Menard, Dale Earnhardt Jr., Patrick Carpentier, J.J. Yeley (replay); Dave Blaney, Jeff Burton, Kurt Busch, Casey Mears, Matt Kenseth, Paul Menard, Dale Earnhardt Jr., Patrick Carpentier, J.J. Yeley (replay); Jeff Burton (pit stop); Martin Truex Jr.; Carl Edwards, Martin Truex Jr.; Carl Edwards, Martin Truex Jr., Clint Bowyer; Scott Riggs, Carl Edwards, Martin Truex Jr., Clint Bowyer, J.J. Yeley; Jeff Gordon, Kyle Busch; Greg Zipadelli; J.J. Yeley; Greg Zipadelli; J.J. Yeley; J.J. Yeley, Carl Edwards; Jeff Gordon, Kyle Busch, Mark Martin; Jeff Gordon, Kyle Busch, Dale Earnhardt Jr., Kasey Kahne, Matt Kenseth, Mark Martin; Kasey Kahne; J.J. Yeley; J.J. Yeley, Kasey Kahne; Martin Truex Jr., Clint Bowyer, Robby Gordon, Travis Kvapil, Dave Blaney, Patrick Carpentier, Regan Smith, Jimmie Johnson, Kasey Kahne, J.J. Yeley; J.J. Yeley, Kasey Kahne, Dave Blaney; Dave Blaney, Jimmie Johnson, Brian Vickers, Kasey Kahne, Bobby Labonte, Reed Sorenson; Paul Menard, Mark Martin; Brian Vickers, Kasey Kahne, Reed Sorenson, Bobby Labonte; J.J. Yeley, Kurt Busch, Robby Gordon; Robby Gordon, J.J. Yeley, Dave Blaney, Kurt Busch, Jimmie Johnson; Dale Earnhardt Jr., Kasey Kahne, Kyle Busch, Mark Martin, Matt Kenseth (replay); J.J. Yeley, Kasey Kahne (replay); Jeff Gordon, Kyle Busch, Dale Earnhardt Jr.; Jeff Gordon, Kyle Busch, Dale Earnhardt Jr., Matt Kenseth, Kevin Harvick, David Ragan, Carl Edwards, Paul Menard, Mark Martin; Boris Said (wreck); Boris Said, Joe Nemechek (replay); Boris Said, Joe Nemechek (replay); Jeff Gordon, Kyle Busch, Dale Earnhardt Jr., Matt Kenseth, Kevin Harvick; Robby Gordon, Michael Waltrip; Kasey Kahne (pit stop); Kasey Kahne; Kasey Kahne, Terry Labonte; Kasey Kahne, Terry Labonte, Dave Blaney, Sam Hornish Jr.; Kasey Kahne; Kasey Kahne, Juan Montoya; Kasey Kahne; Jon Wood, Kasey Kahne; Chip Bolin; Dale Earnhardt Jr., Matt Kenseth, Kevin Harvick; Matt Kenseth; Jeff Gordon, Kyle Busch, Dale Earnhardt Jr., Matt Kenseth; Matt Kenseth; Robby Gordon, Paul Menard; Robby Gordon; Jeff Gordon, Kyle Busch, Dale Earnhardt Jr., Matt Kenseth, Kevin Harvick, David Ragan; Kevin Harvick, David Ragan; Matt Kenseth, Mark Martin; Jeff Gordon, Matt Kenseth, Kyle Busch, Dale Earnhardt Jr.; Matt Kenseth, Dale Earnhardt Jr., Carl Edwards; Clint Bowyer, J.J. Yeley, Michael Waltrip, Travis Kvapil, Kurt Busch; Juan Montoya; Jeff Gordon, Matt Kenseth, Kyle Busch, Mark Martin, Carl Edwards, David Ragan, Kevin Harvick, Dale Earnhardt Jr.; Jimmie Johnson, Reed Sorenson, Paul Menard, Regan Smith, David Reutimann, J.J. Yeley, Martin Truex Jr.; Jimmie Johnson; Paul Menard; Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Mark Martin, Dave Blaney, Reed Sorenson, Jimmie Johnson, Martin Truex Jr., David Reutimann, Dale Earnhardt Jr., Regan Smith (replay); Kyle Busch, Jeff Gordon; Jeff Gordon, Carl Edwards, Matt Kenseth, Jamie McMurray; Jeff Gordon, Kyle Busch; Kyle Busch, Jeff Gordon, Carl Edwards; Jeff Gordon; Kyle Busch; Kyle Busch (recap: Denny Hamlin, Tony Stewart, Jamie McMurray, Matt Kenseth); Kyle Busch, Jeff Gordon; Kyle Busch, Jeff Gordon, Carl Edwards; Dale Earnhardt Jr.; Kyle Busch, Jeff Gordon, Carl Edwards, Matt Kenseth; Carl Edwards, Jeff Gordon; Kyle Busch, Carl Edwards, Matt Kenseth, Kurt Busch, David Ragan, Mark Martin, Clint Bowyer; Michael Waltrip, Sam Hornish Jr.; Michael Waltrip, Travis Kvapil, Sam Hornish Jr.; Kyle Busch, Carl Edwards, Matt Kenseth, Kurt Busch, David Ragan; Kyle Busch
Number of times selected drivers were focused on:
Sterling Marlin – 1
Johnny Sauter -4
Jon Wood – 4
J.J. Yeley – 21
Jeff Burton – 30
Paul Menard – 35
Brian Vickers – 39
Ryan Newman – 39
Kasey Kahne – 42
Tony Stewart – 47
David Ragan – 53
Mark Martin – 71
Jimmie Johnson – 88
Kyle Busch (race winner) – 112
Jeff Gordon – 116
Dale Earnhardt Jr. – 122
The E.D. ads are riding into NASCAR town, and the townsfolk remain strangely silent Commercial breakdown, driver focus, and links related to the LifeLock.com 400
