For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 5:06 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcaster for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the LifeLock 400

Total number of commercials: 101

Total number of companies or entities advertised: 50

Total number of brief promos of products/services during the race broadcast: 20

Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: ‘Toyota/Save Mart 350’ race at Infineon Raceway, Castrol GTX, LifeLock, Coors Light, Dominos, Valvoline, Sprint, TGIFridays, AFLAC, DirecTV, nascar.com Track Pass Race View, nascar.com Superstore, TNT ‘Race Buddy’, Papa John’s, Subway, Miller Lite, Toyota, Allstate, EASports NASCAR ’09 game)

Total amount of time these brief promos take during broadcast: app. 2 min. 50 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Miller Lite ‘Starting Grid’
Ford ‘Cutaway Car’
Chevy ‘On-Board’
Toyota ‘On-Board’
AT&T ‘Race Talk Poll Question’
Toyota ‘Driver Update’
Hanes ‘Comfort Zone’
TNT ‘Race Buddy’
Papa John’s ‘Pit Summary’
Subway ‘Restart’
AFLAC ‘Trivia Question’
Lotrimin Ultra ‘Power Performer’
Coors Light ‘Cold Hard Facts’
Coke Zero ‘In-Car Camera’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:06 PM

Total minutes: 186

Minutes of race broadcast: 138
Minutes of commercials: 48

Number of missed restarts: 0
Number of ‘beer can’ cautions: 1

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

TNT/TV Previews/Promos

‘The Bill Engvall Show’ and tbs – 7
‘Black Gold’ on TruTV – 6
‘The Closer’ – 4
‘Black Gold’ on TruTV (Carl Edwards, Tony Stewart, Clint Bowyer) – 2
‘The Bill Engvall Show’, ‘Family Guy’, and tbs – 2
‘Saving Grace’ – 2
‘Law & Order’ – 1
‘My Boys’ – 1

Total: 25

Movies

The Dark Knight – 1

Total: 1

Restaurants/Food

McDonald’s – 4
Papa Johns – 3
TGIFriday’s – 3
Glaceau Vitamin Water (Carl Edwards) – 2
Big Red (Juan Montoya) – 1
Dominos – 1
Subway – 1
Subway and Get Smart movie – 1
Burger King and Indiana Jones and the Kingdom of the Crystal Skull – 1
Vault – 1

Total: 18

Beer/Alcohol

Coors Light (Juan Montoya) – 2
Miller Lite – 2
Miller Lite and Harley Davidson – 1

Total: 5

Car/Truck/Bike

Toyota – 2
Valvoline – 2
Castrol GTX – 2
Toyota – 1
FeatherLite – 1

Total: 8

Insurance/Health

AFLAC (Carl Edwards, var. drivers) – 2
Allstate (Kasey Kahne) – 1

Total: 3

Wireless Phone

AT&T – 3
Sprint (various drivers) – 2
Sprint – 1

Total: 6

Home Improvement

Craftsman – 3

Total: 3

Financial

LifeLock Racing (Kasey Kahne) – 4

Total: 4

Technology

DirecTV – 2
Dish Network (Carl Edwards) – 2
Radio Shack – 1

Total: 5

Video Games

ESRB.org (Entertainment Software Ratings Board), EA Sports, ‘NASCAR ’09’ (Jeff Gordon, Jimmie Johnson) – 2

Total: 2

Products/Services for the Home and Personal Use

Hanes – 3
Viagra – 2
Lotrimin Ultra – 2
Coppertone – 2
Gillette Fusion Phenom – 1

Total: 10

Military

U.S. Army – 2

Total: 2

Racing Related

nascar.com Superstore – 4
NASCAR Sprint Cup Series – 2
Hinder ‘Born to Be Wild’ – 1
Coke Zero 400 at Daytona, and RaceTickets.com – 1
Chicagoland Speedway – 1

Total: 9

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:03 PM – 3 // 2:03 PM – 2:05 PM – 2

2:05 PM – 2:08 PM – 3 // 2:08 PM – 2:11 PM – 3

2:11 PM – 2:12 PM – 1 // 2:12 PM – 2:13 PM – 1

2:13 PM – 2:21 PM – 8 // 2:21 PM – 2:24 PM – 3

2:24 PM – 2:33 PM – 9 // 2:33 PM – 2:35 PM – 2

2:35 PM – 2:40 PM – 5 // 2:40 PM – 2:43 PM – 3

2:43 PM – 2:52 PM – 9 // 2:52 PM – 2:54 PM – 2

2:54 PM –2:58 PM – 4 // 2:58 PM – 3:01 PM – 3

3:01 PM – 3:08 PM – 7 // 3:08 PM – 3:10 PM – 2

3:10 PM – 3:20 PM – 10 // 3:20 PM – 3:22 PM – 2

3:22 PM – 3:30 PM – 8 // 3:30 PM – 3:32 PM – 2

3:32 PM – 3:39 PM – 7 // 3:39 PM – 3:41 PM – 2

3:41 PM –3:42 PM – 1 // 3:42 PM – 3:45 PM – 3

3:45 PM – 3:53 PM – 8 // 3:53 PM – 3:55 PM – 2

3:55 PM – 3:59 PM – 4 // 3:59 PM – 4:02 PM – 3

4:02 PM – 4:12 PM – 10 // 4:12 PM –4:15 PM – 3

4:15 PM – 4:17 PM – 2 // 4:17 PM – 4:20 PM – 3

4:20 PM – 4:25 PM – 5 // 4:25 PM – 4:28 PM – 3

4:28 PM – 4:34 PM – 6 // 4:34 PM – 4:36 PM – 2

4:36 PM – 4:40 PM – 4 // 4:40 PM – 4:42 PM – 2

4:42 PM – 5:06 PM – 24 // 5:06 PM – checkered flag flies

Total race brdcst time 138 Total comm. brdcst time **

How often were different drivers focused on during the LifeLock 400?

2:00 PM – 2:03 PM
Featured drivers: Jeff Burton; Tony Stewart; Kevin Harvick; Jeff Gordon; Jimmie Johnson; Dale Earnhardt Jr.; Jeff Burton

2:05 PM – 2:08 PM
Featured drivers: Kasey Kahne; Greg Biffle; Dale Earnhardt Jr.; Jeff Burton; Greg Biffle; Jeff Gordon; Jeff Burton

2:13 PM – 2:21 PM
Featured drivers: Dale Earnhardt Jr. (audio with Wally Dallenbach); Kyle Busch, Dale Earnhardt Jr., Denny Hamlin, Greg Biffle, Jimmie Johnson, Jeff Gordon, Kevin Harvick, Carl Edwards, Jeff Burton; Kevin Manion; Kyle Busch, Jeff Burton, Carl Edwards, Dale Earnhardt Jr., Denny Hamlin, Jimmie Johnson; Kyle Busch, Jeff Burton, Carl Edwards; Kyle Busch, Jeff Burton, Carl Edwards, Jimmie Johnson, Dale Earnhardt Jr.; Jeff Burton, Jimmie Johnson; Jimmie Johnson, Jeff Burton, Carl Edwards, Dale Earnhardt Jr.; Kyle Busch, Jimmie Johnson, Jeff Burton, Carl Edwards, Dale Earnhardt Jr.; Jeff Burton, Carl Edwards; Dave Blaney (wrecks); Dave Blaney, Terry Labonte (replay); Dave Blaney, Terry Labonte (replay); Dave Blaney, Terry Labonte (replay); Dave Blaney, Terry Labonte (replay)

2:24 PM – 2:33
Featured drivers: Kyle Busch, Jimmie Johnson, Carl Edwards; Jimmie Johnson, Kyle Busch, Carl Edwards; Carl Edwards, Kyle Busch; Jimmie Johnson, Carl Edwards, Kyle Busch, Jeff Burton; Carl Edwards; Carl Edwards, Kyle Busch, Jimmie Johnson; Kyle Busch, Carl Edwards; Dave Blaney; Jeff Gordon, Kasey Kahne; Jeff Gordon, Kasey Kahne, Brian Vickers; Jeff Burton, Dale Earnhardt Jr.; Jimmie Johnson, Kyle Busch; Jeff Gordon, Kasey Kahne, Brian Vickers; Jeff Burton, Jeff Gordon, Kasey Kahne, Brian Vickers; Kasey Kahne, Brian Vickers, Jeff Gordon; Jeff Gordon; Jeff Burton, Jeff Gordon, Kasey Kahne, Brian Vickers; Kasey Kahne, Brian Vickers, Jeff Gordon; Jeff Gordon; Jeff Burton, Kasey Kahne, Brian Vickers; Dale Earnhardt Jr., Jeff Burton, Kasey Kahne, Brian Vickers; Kasey Kahne, Jeff Burton; Jeff Burton, Brian Vickers, Kasey Kahne, Denny Hamlin; Brian Vickers, Jeff Burton; Brian Vickers, Jeff Burton, Kasey Kahne; David Reutimann, Sam Hornish Jr., Dave Gilliland, A.J. Allmendinger, Elliott Sadler (replay); Jeff Burton, Kasey Kahne, Jeff Gordon; Kasey Kahne; Jeff Burton, Kasey Kahne, Jeff Gordon; Jeff Burton, Kasey Kahne, Jeff Gordon, Greg Biffle, Matt Kenseth; Dale Earnhardt Jr., Brian Vickers; Dale Earnhardt Jr.; Brian Vickers; Dale Earnhardt Jr., Kasey Kahne; Jimmie Johnson

2:35 PM – 2:40 PM
Featured drivers: Jimmie Johnson; Jeff Burton; Jimmie Johnson; Travis Kvapil, Martin Truex Jr.; Kevin Harvick, Mark Martin; Kevin Harvick, Mark Martin, Martin Truex Jr., Travis Kvapil; Kevin Harvick, Mark Martin; Kevin Harvick, Mark Martin, Martin Truex Jr., Travis Kvapil; Mark Martin, Martin Truex Jr.; Kevin Harvick, Martin Truex Jr., Mark Martin; Kurt Busch, Paul Menard; Kurt Busch; Kyle Busch, Brian Vickers; Dario Franchitti (pit stop); Jimmie Johnson; Matt Kenseth; Brian Vickers, Kyle Busch, Carl Edwards, Matt Kenseth; Matt Kenseth; Kasey Kahne, Greg Biffle; Carl Edwards, Matt Kenseth; Matt Kenseth; Jimmie Johnson

2:43 PM – 2:52 PM
Featured drivers: Jimmie Johnson; Dale Earnhardt Jr., Greg Biffle, Kasey Kahne; Jimmie Johnson, Brian Vickers; Jimmie Johnson, Brian Vickers, Dario Franchitti; Dale Earnhardt Jr., Jimmie Johnson; Kyle Busch, Matt Kenseth; Dale Earnhardt Jr., Carl Edwards; Dale Earnhardt Jr., Carl Edwards, Greg Biffle; Dale Earnhardt Jr., Carl Edwards; Brian Vickers (pit stop); Martin Truex Jr., Brian Vickers, Jeff Burton, Dale Earnhardt Jr., Jimmie Johnson, A.J. Allmendinger, Kyle Busch, Carl Edwards, Greg Biffle, Dale Earnhardt Jr., Kurt Busch, Dale Earnhardt Jr. (pit stops); Michael Waltrip; A.J. Allmendinger, Michael Waltrip; Michael Waltrip, A.J. Allmendinger, Jamie McMurray; Michael Waltrip (pit stop); Robby Gordon, Brian Vickers, Michael McDowell, Casey Mears; Brian Vickers, Robby Gordon; Dale Earnhardt Jr. (pit stop)

2:54 PM –2:58 PM
Featured drivers: Brian Vickers; Matt Kenseth, Kyle Busch, Michael McDowell; Matt Kenseth, Kyle Busch, Michael McDowell, Patrick Carpentier; Matt Kenseth; Regan Smith, Matt Kenseth, Kyle Busch; Kyle Busch; Brian Vickers

3:01 PM – 3:08 PM
Featured drivers: J.J. Yeley, Brian Vickers; Brian Vickers; Kasey Kahne, Dale Earnhardt Jr.; Robby Gordon, Dale Earnhardt Jr., Carl Edwards; Robby Gordon, Dale Earnhardt Jr., Kasey Kahne; Dale Earnhardt Jr.; Kasey Kahne, Dale Earnhardt Jr.; Jeff Gordon; Scott Riggs, Jeff Gordon; Jeff Gordon; Jimmie Johnson, Matt Kenseth; Jimmie Johnson, Matt Kenseth, Kurt Busch; Jeff Burton, Elliott Sadler; Elliott Sadler; Jeff Burton, Elliott Sadler; Travis Kvapil; Travis Kvapil, Elliott Sadler; Brian Vickers

3:10 PM – 3:20 PM
Featured drivers: Brian Vickers; Through the Field: Brian Vickers, Matt Kenseth, Kyle Busch, Jimmie Johnson, Carl Edwards, Dale Earnhardt Jr., Kasey Kahne, Greg Biffle, Jeff Gordon, Kevin Harvick, Martin Truex Jr.; J.J. Yeley, Casey Mears, Joe Nemechek, Dave Gilliland, Robby Gordon, Terry Labonte, Regan Smith; Martin Truex Jr., Kevin Harvick, Regan Smith; Sam Hornish Jr.; Michael Waltrip; Regan Smith, Michael Waltrip; Ryan Newman (pit stop; drive train); Sam Hornish Jr.; Brian Vickers; Brian Vickers, Matt Kenseth; Kasey Kahne (pit stop); Matt Kenseth, Jimmie Johnson, Kevin Harvick, Brian Vickers, Kyle Busch, Jeff Gordon, Tony Stewart, Denny Hamlin, Carl Edwards, Greg Biffle, Kurt Busch, Dale Earnhardt Jr., J.J. Yeley; Matt Kenseth, Kasey Kahne

3:22 PM – 3:30 PM
Featured drivers: Jeff Burton, Juan Montoya; Michael McDowell, Matt Kenseth; Matt Kenseth; Jimmie Johnson, Kyle Busch; Matt Kenseth; Reed Sorenson, Matt Kenseth; David Reutimann, Jimmie Johnson, Kyle Busch; Denny Hamlin, Juan Montoya, Reed Sorenson, Matt Kenseth; Reed Sorenson, Matt Kenseth; David Ragan, Denny Hamlin, Juan Montoya, Reed Sorenson, Matt Kenseth; Reed Sorenson, Matt Kenseth; Reed Sorenson, Matt Kenseth, Juan Montoya; Juan Montoya, Matt Kenseth; Denny Hamlin, Juan Montoya, Reed Sorenson, Matt Kenseth; Juan Montoya, Reed Sorenson, Matt Kenseth; Matt Kenseth (pit stop replay); Matt Kenseth, Juan Montoya, Reed Sorenson; Matt Kenseth; Kasey Kahne, Greg Biffle; Matt Kenseth; Matt Kenseth, Juan Montoya, Reed Sorenson, Jamie McMurray; Matt Kenseth; Matt Kenseth, Jimmie Johnson, Kyle Busch, Brian Vickers (pit stops); Carl Edwards

3:32 PM – 3:39 PM
Featured drivers: Carl Edwards, Matt Kenseth, Brian Vickers, Jimmie Johnson; Reed Sorenson, Bill Elliott; Carl Edwards; Terry Labonte, Carl Edwards, Matt Kenseth, Kyle Busch, Paul Menard; Carl Edwards, Matt Kenseth, Kyle Busch; Paul Menard, Bobby Labonte, Jimmie Johnson, Brian Vickers; Jimmie Johnson, Bobby Labonte, Brian Vickers; Paul Menard, Jimmie Johnson, Brian Vickers, Bobby Labonte; Tony Stewart, Patrick Carpentier, Greg Biffle, Mark Martin, Casey Mears, Michael Waltrip, Joe Nemechek; Tony Stewart; Joe Nemechek, Tony Stewart; Michael Waltrip, Reed Sorenson, Joe Nemechek, Tony Stewart, Greg Biffle; Joe Nemechek, Tony Stewart, Greg Biffle, Reed Sorenson, Michael Waltrip; Michael Waltrip, Reed Sorenson, Tony Stewart, Greg Biffle; Tony Stewart, Greg Biffle; Tony Stewart, Reed Sorenson, Joe Nemechek, Greg Biffle, Mark Martin, Patrick Carpentier; Tony Stewart, Joe Nemechek, Mark Martin; Mark Martin; Tony Stewart; Kurt Busch (spins); Kurt Busch (replay)

3:41 PM –3:42 PM
Featured drivers: Carl Edwards

3:45 PM – 3:53 PM
Featured drivers: J.J. Yeley, Michael McDowell, Michael Waltrip, Kevin Harvick, Tony Stewart, Casey Mears, Robby Gordon, Joe Nemechek; David Reutimann, Michael McDowell; Carl Edwards, Matt Kenseth, Kyle Busch; Jeff Gordon, David Ragan; Carl Edwards, Matt Kenseth, Kyle Busch; ; Kyle Busch; Tony Stewart, Elliott Sadler, Jeff Gordon, David Ragan; Jeff Gordon, Patrick Carpentier; Jeff Gordon, Kasey Kahne, Michael Waltrip, Joe Nemechek, Kevin Harvick; David Ragan, Elliott Sadler, Mark Martin; Elliott Sadler, Mark Martin; Mark Martin; David Ragan, Mark Martin, Elliott Sadler; Greg Biffle, Dale Earnhardt Jr., Dave Gilliland, Tony Stewart; Dale Earnhardt Jr., Dave Gilliland, Tony Stewart, Bobby Labonte; Carl Edwards, Matt Kenseth; David Ragan, Elliott Sadler, Kasey Kahne; David Ragan, Elliott Sadler; David Ragan, Kasey Kahne, Elliott Sadler; David Ragan, Bobby Labonte, Elliott Sadler (replay); David Ragan; David Ragan, Kasey Kahne; Kyle Busch, Jimmie Johnson; Matt Kenseth

3:55 PM – 3:59 PM
Featured drivers: Matt Kenseth; Jeff Gordon

4:02 PM – 4:12 PM
Featured drivers: Matt Kenseth; Carl Edwards; Matt Kenseth; Tony Stewart, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Dale Earnhardt Jr., Kyle Busch; Jeff Gordon, Kyle Busch, Martin Truex Jr., Matt Kenseth, Jimmie Johnson, Carl Edwards, Dale Earnhardt Jr., Greg Biffle, Kasey Kahne, Tony Stewart, Elliott Sadler, A.J. Allmendinger, Denny Hamlin, David Ragan (pit stops); Sam Hornish Jr.; Sam Hornish Jr., Dave Blaney; Sam Hornish Jr. (pit stop); Matt Kenseth

4:15 PM – 4:17 PM
Featured drivers: Bobby Labonte (spins); Bobby Labonte (pit stop); Denny Hamlin, Casey Mears, Jimmie Johnson, Brian Vickers, David Reutimann; Kurt Busch; Matt Kenseth, A.J. Allmendinger, Kyle Busch (pit stops); Jimmie Johnson

4:20 PM – 4:25 PM
Featured drivers: Matt Kenseth; David Reutimann, Jimmie Johnson; Matt Kenseth; Matt Kenseth, Michael McDowell, Dale Earnhardt Jr.; Matt Kenseth, A.J. Allmendinger, Kasey (pit stops replay); Jimmie Johnson, David Reutimann, Sam Hornish Jr.; Carl Edwards, Matt Kenseth, Dave Gilliland, Dale Earnhardt Jr., Casey Mears; Robby Gordon (wrecks); David Ragan, Robby Gordon (replay); Robby Gordon (replay); Robby Gordon (car to hauler); Jimmie Johnson

4:28 PM – 4:34 PM
Featured drivers: Bill Elliott (penalty); Scott Riggs, Jeff Gordon; Bill Elliott, Dave Blaney; Jimmie Johnson, David Reutimann, Sam Hornish Jr., Michael McDowell; Jimmie Johnson; Jimmie Johnson, David Reutimann, Sam Hornish Jr., Kyle Busch; David Reutimann, Matt Kenseth, Carl Edwards, Dale Earnhardt Jr., Tony Stewart; Carl Edwards, Brian Vickers, Tony Stewart, David Reutimann, Greg Biffle; Tony Stewart, Brian Vickers, Carl Edwards, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Tony Stewart, Dale Earnhardt Jr., Brian Vickers, Carl Edwards, Greg Biffle; Brian Vickers, Carl Edwards; Carl Edwards; Tony Stewart, Carl Edwards; Sam Hornish Jr., Jimmie Johnson

4:36 PM – 4:40 PM
Featured drivers: Jimmie Johnson, Sam Hornish Jr.; Kyle Busch, Matt Kenseth; Matt Kenseth (pit stop replay); Matt Kenseth, Kyle Busch; Matt Kenseth; Matt Kenseth, Kyle Busch; Matt Kenseth; Jimmie Johnson, Sam Hornish Jr.; Matt Kenseth, Kyle Busch; Carl Edwards, Brian Vickers; Brian Vickers, Kyle Busch

4:42 PM – 5:06 PM
Featured drivers: Jimmie Johnson, Sam Hornish Jr.; Jimmie Johnson, Sam Hornish Jr. (pit stops); Jimmie Johnson, Sam Hornish Jr.; Through the Field: Jimmie Johnson, Sam Hornish Jr., Matt Kenseth, Brian Vickers, Greg Biffle, Carl Edwards; Sam Hornish Jr. (pit stop); Sam Hornish Jr. (pit stop replay); Jimmie Johnson; Through the Field: Kyle Busch, Tony Stewart, David Ragan, Dale Earnhardt Jr., Kasey Kahne, Jamie McMurray, Kevin Harvick; Jimmie Johnson; Jimmie Johnson (pit stop); Brian Vickers; Kyle Busch, Greg Biffle (pit stops); Greg Biffle (runs over air hose); Tony Stewart, Greg Biffle, Brian Vickers (pit stops); Matt Kenseth; Matt Kenseth, Carl Edwards (pit stops); David Ragan; Dale Earnhardt Jr.; A.J. Allmendinger (pit stop); David Ragan; David Ragan (pit stop); Dale Earnhardt Jr., Jamie McMurray; Dale Earnhardt Jr., Jamie McMurray, Kasey Kahne; Dale Earnhardt Jr., Jamie McMurray; Kasey Kahne; Dale Earnhardt Jr., Jamie McMurray, Kasey Kahne; Kasey Kahne; Dale Earnhardt Jr., Jamie McMurray; Sam Hornish Jr. (spins); Sam Hornish Jr. (pit stop); Dale Earnhardt Jr.; Dale Earnhardt Jr., Jamie McMurray; Dale Earnhardt Jr.; Dale Earnhardt Jr., Jamie McMurray; Brian Vickers; Brian Vickers, Michael McDowell; Dale Earnhardt Jr.; Jamie McMurray (pit stop); Jeff Burton, Michael Waltrip (collide on pit road); Dale Earnhardt Jr.; Dale Earnhardt Jr., Kasey Kahne, David Reutimann; Dale Earnhardt Jr.; Dale Earnhardt Jr.; Dale Earnhardt Jr., Brian Vickers; Dale Earnhardt Jr.; Dale Earnhardt Jr., Kasey Kahne, Matt Kenseth; Patrick Carpentier; Dale Earnhardt Jr.; Dale Earnhardt Jr., Kasey Kahne

Number of times selected drivers were focused on:

Jamie McMurray – 11
Mark Martin – 14
Elliott Sadler – 14
David Ragan – 17
Sam Hornish Jr. – 20
Jeff Gordon -27
Kasey Kahne – 40
Kyle Busch – 42
Brian Vickers – 49
Jimmie Johnson – 53
Dale Earnhardt Jr. (race winner) – 62
Matt Kenseth – 66