May 17, 11:00 PM
Commercial breakdown, driver focus, and links related to the NASCAR All Star Race
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday evening’s races.
I began recording the times at the Invocation of the All Star Showdown at 7:24 PM, and stopped at the waving of the checkered flag for the All Star Race at 10:47 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
SPEED was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the NASCAR All Star Race
Total number of commercials: 99
Total number of companies or entities advertised: 61
Total number of brief promos of products/services during the race broadcast: 27
Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: Advance Auto Parts, Sprint, Husqvarna, Claritin, Craftsman Tools, Target, Victory Motorcycles, SPEEDTV.com ‘All Star Watch & Win’, ‘Digger’, UPS, Pennzoil, ‘Wrecked’ on SPEEDTV, Home Depot, Victory Junction Gang Camp, Jimmie Johnson Foundation, Garmin, Toyota, Bank of America, AutismSpeaks.org, World of Outlaws race on SPEEDTV)
Total amount of time these brief promos take during broadcast: app. 3 min.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Mahindra Tractors ‘Keys to the Showdown’
Toyota ‘Front Runners’
Husqvarna ‘Power and Performance Line Up’
Advance Auto Parts ‘Aerial Coverage’
SPEED ‘Sprint All Star Race Analysis’
Home Depot ‘Keys to the Race’
Fox Gopher Cam ‘Digger’
Chevy ‘In-Car’
U.S. Army ‘In-Car’
Start time to record race/commercial periods: 7:24 PM
End time to record race/commercial periods: 10:47 PM
Total minutes: 203
Minutes of race broadcast: 152
Minutes of commercials: 51
Number of missed restarts: 0
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
SPEED/TV Previews/Promos
‘Wrecked’ on SPEED – 5
‘101 Cars You Must Drive’ on SPEED – 4
‘Rolex Series’ on SPEED – 3
‘Best Damn Sports Show’ – 2
‘American LeMans’ on SPEED – 2
‘Amazing Sports Stories’ – 2
‘World of Outlaws’ on SPEED – 1
Total: 14
Restaurants/Food
Vault – 1
Juicy Fruit (Juan Montoya) – 1
Total: 2
Beer
Mike’s Hard Lemonade – 3
Coors Light – 2
Total: 5
Car/Truck/Bike
Pennzoil – 4
Garmin – 2
GoRVing.com – 2
BF Goodrich Tires – 2
Meguiars – 2
GoodYear – 2
Valvoline – 2
Toyota – 1
Toyota – 1
Sunoco (Jimmie Johnson) – 1
DupliColor.com – 1
Victory Motorcycles – 1
Polaris ATVs – 1
Bosch plugs at Advance Auto Parts – 1
Motorcycle Mechanics Institute – 1
Mahindra – 1
Star Motorcycles – 1
Total: 26
Wireless Phone
Sprint – 5
Sprint (various drivers) – 1
Total: 6
Home Improvement
Husqvarna ‘Master Your Great Outdoors’ Campaign – 3
Kobalt Tools at Lowe’s (Jimmie Johnson & Chad Knaus) – 3
Craftsman – 2
Home Depot – 1
Total: 9
Financial
Bank of America – 2
Citi Cash Returns Card – 1
Total: 3
Products/Services for the Home and Personal Use
Brinks Home Security – 3
Claritin (Carl Edwards) – 2
Wrangler – 2
Perfect Pull Up – 2
Snap Tail Lures – 2
Lotrimin Ultra – 2
The TV Boss – 2
Perfect Push Up – 1
The Foundation for a Better Life – 1
Habitat for Humanity – 1
Total: 18
Shipping
UPS (Dale Jarrett & various drivers) – 2
FedEx (Denny Hamlin) – 1
Total: 3
Racing Related
NASCAR.com – 2
Target.com/racing – 2
Nationwide Series (Joey Lagano) – 1
Michigan International Speedway – 1
NASCAR on SPEED – 1
Craftsman Truck Series at Mansfield Motorpark on SPEED – 1
Coca-Cola 600 at Lowes Motor Speedway – 1
nascar.com Superstore – 1
Infineon Raceway – 1
Three Doors Down’s ‘Citizen Soldier’ on Dale Earnhardt Jr.’s No. 88 car at GoRacing.com – 1
Craftsman Truck Series – 1
Total: 13
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
7:24 PM – 7:27 PM – 3 // 7:27 PM – 7:30 PM – 3
7:30 PM – 7:33 PM – 3 // 7:33 PM – 7:36 PM – 3
7:36 PM – 7:45 PM – 9 // 7:45 PM – 7:48 PM – 3
7:48 PM – 7:59 PM – 11 // 7:59 PM – 8:02 PM – 3
8:02 PM – 8:03 PM – 1 // 8:03 PM – 8:06 PM – 3
8:06 PM – 8:13 PM – 7 // 8:13 PM – 8:16 PM – 3
8:16 PM – 8:24 PM – 8 // 8:24 PM – 8:27 PM – 3
8:27 PM – 8:30 PM – 3 // 8:30 PM – 8:32 PM – 2
8:32 PM – 8:34 PM – 2 // 8:34 PM – 8:37 PM – 3
8:37 PM – 8:57 PM – 20 // 8:57 PM – 9:00 PM – 3
9:00 PM – 9:05 PM – 5 // 9:05 PM – 9:08 PM – 3
9:08 PM – 9:11 PM – 3 // 9:11 PM – 9:13 PM – 2
9:13 PM – 9:33 PM – 20 // 9:33 PM – 9:35 PM – 2
9:35 PM – 9:37 PM – 2 // 9:37 PM – 9:40 PM – 3
9:40 PM – 9:54 PM – 14 // 9:54 PM – 9:57 PM – 3
9:57 PM – 10:01 PM – 4 // 10:01 PM – 10:03 PM – 2
10:03 PM – 10:08 PM – 5 // 10:08 PM – 10:11 PM – 3
10:11 PM – 10:29 PM – 18 // 10:29 PM – 10:33 PM – 4
10:33 PM – 10:47 PM – 14 // 10:47 PM – checkered flag flies
Total race brdcst time 152 Total comm. brdcst time 51
How often were different drivers focused on during the All Star Showdown and Race?
7:24 PM – 7:27 PM
Featured drivers: Michael Waltrip; Elliott Sadler; Kyle Petty; David Ragan; Dave Gilliland; Brian Vickers; Paul Menard; A.J. Allmendinger; David Ragan; Sam Hornish Jr.; Scott Riggs; Robby Gordon; Dave Blaney
7:30 PM – 7:33 PM
Featured drivers: Carl Edwards; Elliott Sadler; Reed Sorenson; A.J. Allmendinger; Dave Blaney; Robby Gordon; Joe Nemechek; Sam Hornish Jr.; Scott Riggs; Travis Kvapil; Robby Gordon; Michael Waltrip; David Ragan
7:36 PM – 7:45 PM
Featured drivers: Elliott Sadler (audio with D.W.); Carl Edwards; Elliott Sadler; Joe Nemechek, Dave Gilliland; Chad McCumbee; Chad McCumbee, Kyle Petty; Chad McCumbee, Kyle Petty, Patrick Carpentier; Brian Vickers, Elliott Sadler, A.J. Allmendinger, David Ragan; Sam Hornish Jr., Dave Blaney; Patrick Carpentier; Patrick Carpentier; Elliott Sadler; Elliott Sadler (replay); Patrick Carpentier (replay); Patrick Carpentier (replay); Patrick Carpentier; J.J. Yeley, Chad McCumbee
7:48 PM – 7:59 PM
Featured drivers: Elliott Sadler, A.J. Allmendinger; Ray Evernham; Elliott Sadler; Elliott Sadler, Patrick Carpentier (replay); Elliott Sadler, Patrick Carpentier (replay); Elliott Sadler, Patrick Carpentier (replay); Elliott Sadler; Brian Vickers, A.J. Allmendinger, David Ragan; Scott Riggs (pit stop); Jeff Green (pit stop); Elliott Sadler (post-wreck interview); Brian Vickers, A.J. Allmendinger; Brian Vickers, A.J. Allmendinger, David Ragan; Brian Vickers, A.J. Allmendinger; Brian Vickers, A.J. Allmendinger, David Ragan; Brian Vickers, A.J. Allmendinger, David Ragan, Robby Gordon; Brian Vickers, A.J. Allmendinger, David Ragan; Michael Waltrip, David Reutimann, Paul Menard; Dave Blaney, Johnny Sauter, Sam Hornish Jr., Dave Gilliland; Robby Gordon (overheating); Robby Gordon, A.J. Allmendinger; Robby Gordon; Sam Hornish Jr., Johnny Sauter; Brian Vickers; Brian Vickers, David Ragan; Paul Menard, Kyle Petty; Brian Vickers
8:02 PM – 8:03 PM
Featured drivers: Kasey Kahne, Brian Vickers (pit stops)
8:06 PM – 8:13 PM
Featured drivers: Johnny Sauter, Sam Hornish Jr., David Ragan, A.J. Allmendinger, Reed Sorenson, Brian Vickers; David Ragan, A.J. Allmendinger; A.J. Allmendinger, David Ragan; Sam Hornish Jr., Chad McCumbee; Dave Blaney, Dave Gilliland, Chad McCumbee; Reed Sorenson, Brian Vickers, Kasey Kahne, Scott Riggs, Sam Hornish Jr.; A.J. Allmendinger; A.J. Allmendinger, David Ragan; Kasey Kahne, Brian Vickers, Sam Hornish Jr., Reed Sorenson; Reed Sorenson, Johnny Sauter; Reed Sorenson, Sam Hornish Jr., Johnny Sauter; Sam Hornish Jr.; A.J. Allmendinger, David Ragan; Johnny Sauter (wrecks); Johnny Sauter (replay); Johnny Sauter; A.J. Allmendinger; A.J. Allmendinger, David Ragan, Reed Sorenson; Johnny Sauter; A.J. Allmendinger, David Ragan; David Ragan; A.J. Allmendinger, David Ragan; Jack Roush
8:16 PM – 8:24 PM
Featured drivers: Sam Hornish Jr., David Ragan, A.J. Allmendinger; Dave Gilliland, Reed Sorenson; David Ragan, Sam Hornish Jr.; A.J. Allmendinger, David Ragan, Sam Hornish Jr.; David Ragan, Sam Hornish Jr.; Sam Hornish Jr.; David Ragan; Sam Hornish Jr.; A.J. Allmendinger, Sam Hornish Jr.; A.J. Allmendinger; Sam Hornish Jr., A.J. Allmendinger; Carl Edwards
8:27 PM – 8:30 PM
Featured drivers: A.J. Allmendinger; Sam Hornish Jr.; Kasey Kahne; Juan Montoya
8:32 PM – 8:34 PM
Featured drivers: Elliott Sadler, David Ragan, Sam Hornish Jr., A.J. Allmendinger (recaps); Dale Earnhardt Jr., Kevin Harvick, Clint Bowyer, Denny Hamlin
8:37 PM – 8:57 PM
Featured drivers: Jeff Burton; Carl Edwards; Dale Earnhardt Jr., Jamie McMurray; Introductions: Jimmie Johnson and crew; Denny Hamlin and crew; Carl Edwards and crew; Casey Mears and crew; Kevin Harvick and crew; Juan Montoya and crew; Matt Kenseth and crew; Mark Martin and crew; Tony Stewart and crew; Dale Earnhardt Jr. and crew; Bobby Labonte and crew; Robby Gordon and crew; Ryan Newman and crew; Jeff Burton and crew; Jamie McMurray and crew; Greg Biffle and crew; Martin Truex Jr. and crew; Kurt Busch and crew; Jeff Gordon and crew; Kyle Busch and crew; Sam Hornish Jr. and crew; A.J. Allmendinger and crew; Kasey Kahne and crew; Dale Jarrett and crew; Dale Jarrett (driving the Big Brown Truck)
9:00 PM – 9:05 PM
Featured drivers: Dale Jarrett (driving the Big Brown Truck); Dale Earnhardt Jr.; Kyle Busch; Greg Biffle; Denny Hamlin; Ned Jarrett; Martin Truex Jr.; Jimmie Johnson; Dale Jarrett; Clint Bowyer; Kurt Busch; Dale Jarrett; Ryan Newman; Jamie McMurray; Jeff Gordon; Jeff Burton; Martin Truex Jr.; Tony Stewart; Dale Jarrett; Carl Edwards; Dale Earnhardt Jr.
9:08 PM – 9:11 PM
Featured drivers: Dale Jarrett; Bobby Labonte; Kyle Busch; Carl Edwards; Dale Earnhardt Jr.; Kyle Busch; Jimmie Johnson; Jeff Gordon; Jamie McMurray
9:13 PM – 9:33 PM
Featured drivers: Carl Edwards (audio with D.W.); Tony Stewart, Bobby Labonte; Tony Stewart, Dale Earnhardt Jr.; Jimmie Johnson; Dale Earnhardt Jr.; Clint Bowyer, Dale Earnhardt Jr.; Jeff Gordon; Kyle Busch; Kyle Busch; Kyle Busch, Kurt Busch; Kevin Harvick; Kurt Busch, Jeff Gordon; Kurt Busch, Jeff Gordon, Greg Biffle, Ryan Newman, Martin Truex Jr.; Sam Hornish Jr. (scrapes wall); A.J. Allmendinger, Sam Hornish Jr.; Juan Montoya, A.J. Allmendinger, Sam Hornish Jr. (replay); Kurt Busch, Greg Biffle; Greg Biffle; Greg Biffle, Kurt Busch; Kyle Busch; Kyle Busch, Denny Hamlin, Greg Biffle, Kurt Busch; Kyle Busch; Dale Earnhardt Jr., Martin Truex Jr.; Jeff Gordon, Ryan Newman; Jeff Burton (scrapes wall); Jimmie Johnson, Jeff Burton; Jimmie Johnson; Jeff Gordon, Ryan Newman; Kyle Busch; Kyle Busch, Greg Biffle; Sam Hornish Jr. (pit stop); Kyle Busch; Ryan Newman, Dale Earnhardt Jr., Jeff Gordon; Jeff Gordon; Dale Earnhardt Jr.; Kyle Busch; Jamie McMurray, Jimmie Johnson; Carl Edwards, Jimmie Johnson, Jamie McMurray; Tony Stewart, Kevin Harvick, Kasey Kahne; Kasey Kahne; Kasey Kahne, Tony Stewart, Kevin Harvick; Ryan Newman, Dale Earnhardt Jr.; Martin Truex Jr., Bobby Labonte; Bobby Labonte, Martin Truex Jr., Matt Kenseth; Kasey Kahne, Jamie McMurray; Bobby Labonte, Martin Truex Jr.; Jamie McMurray, Kasey Kahne; Kyle Busch; Kyle Busch, Greg Biffle; Martin Truex Jr., Matt Kenseth, Jimmie Johnson; Jimmie Johnson, Matt Kenseth; Jeff Gordon, Bobby Labonte, Martin Truex Jr.; Martin Truex Jr., Matt Kenseth, Jimmie Johnson; Carl Edwards; Matt Kenseth, Jimmie Johnson; Kyle Busch; Kyle Busch, Greg Biffle
9:35 PM – 9:37 PM
Featured drivers: Jeff Gordon, Kyle Busch, Kurt Busch, Greg Biffle, Dale Jarrett (pit stops)
9:40 PM – 9:54 PM
Featured drivers: Kyle Busch; Kyle Busch; Kurt Busch, Carl Edwards, Bobby Labonte; Dale Earnhardt Jr., Kurt Busch; Ryan Newman, Carl Edwards; Tony Stewart, Kasey Kahne; Kyle Busch; Jeff Gordon, Jimmie Johnson, Martin Truex Jr.; Dale Earnhardt Jr., Ryan Newman; Kasey Kahne, Martin Truex Jr., Tony Stewart; Kyle Busch; Dale Earnhardt Jr., Ryan Newman; Bobby Labonte, Jimmie Johnson; Bobby Labonte; Bobby Labonte, Jimmie Johnson; Kasey Kahne, Jeff Gordon, Tony Stewart, Kevin Harvick; Kurt Busch, Jimmie Johnson; Tony Stewart, Kevin Harvick; Matt Kenseth, Ryan Newman; Matt Kenseth, Ryan Newman, Greg Biffle; Kevin Harvick, Jeff Gordon; Ryan Newman, Matt Kenseth; Kyle Busch; Kyle Busch, Carl Edwards; Carl Edwards; Carl Edwards, Kyle Busch; Carl Edwards, Kyle Busch, Dale Earnhardt Jr.; Kyle Busch; Matt Kenseth; Matt Kenseth, Kyle Busch; Carl Edwards; Kyle Busch; Ryan Newman; Kyle Busch, Greg Biffle; Carl Edwards; Bobby Labonte, Kurt Busch, Tony Stewart; Kyle Busch, Greg Biffle; Tony Stewart, Bobby Labonte, Kurt Busch; Mark Martin, Kasey Kahne; Kyle Busch, Mark Martin, Kasey Kahne; Carl Edwards
9:57 PM – 10:01 PM
Featured drivers: Carl Edwards, Dale Earnhardt Jr., Matt Kenseth; Carl Edwards; Jeff Gordon, Carl Edwards, Kyle Busch (pit stops); Jimmy Makar; Carl Edwards; Matt Kenseth; Carl Edwards
10:03 PM – 10:08 PM
Featured drivers: Dale Earnhardt Jr.; Kyle Busch; Dale Earnhardt Jr.; Jeff Gordon; Tony Stewart; Recaps: Kyle Busch, Ryan Newman, Jeff Gordon, Jimmie Johnson, Sam Hornish Jr., Ryan Newman, Carl Edwards, Kyle Busch, Carl Edwards; Kyle Busch
10:11 PM – 10:29 PM
Featured drivers: Kyle Busch (to garage); Dale Earnhardt Jr.; Dale Earnhardt Jr., Matt Kenseth; Denny Hamlin, Jimmie Johnson, Bobby Labonte; Dale Earnhardt Jr., Matt Kenseth, Greg Biffle, Carl Edwards; Greg Biffle, Carl Edwards, Ryan Newman, Mark Martin; Matt Kenseth, Greg Biffle, Ryan Newman, Carl Edwards, Mark Martin, Kurt Busch; Matt Kenseth, Greg Biffle; Matt Kenseth, Greg Biffle, Ryan Newman; Jimmie Johnson; Tony Stewart; Jimmie Johnson, Tony Stewart; Ryan Newman, Mark Martin; Dale Earnhardt Jr., Matt Kenseth, Greg Biffle; Matt Kenseth; Dale Earnhardt Jr., Matt Kenseth, Greg Biffle; Dale Earnhardt Jr.; Dale Earnhardt Jr., Matt Kenseth, Greg Biffle; Matt Kenseth, Greg Biffle; Dale Earnhardt Jr., Matt Kenseth, Greg Biffle; Greg Biffle, Dale Earnhardt Jr.; Greg Biffle, Dale Earnhardt Jr., Matt Kenseth; Greg Biffle; Carl Edwards, Kurt Busch, Kasey Kahne; Greg Biffle; Kasey Kahne, Carl Edwards; Ryan Newman, Mark Martin; Greg Biffle; Dale Earnhardt Jr., Matt Kenseth; Ryan Newman, Mark Martin, Kurt Busch, Kasey Kahne; Dale Earnhardt Jr., Matt Kenseth; Greg Biffle; Greg Biffle; Matt Kenseth, Dale Earnhardt Jr.; Greg Biffle; Matt Kenseth, Dale Earnhardt Jr., Greg Biffle, Ryan Newman, Carl Edwards (pit stops)
10:33 PM – 10:47 PM
Featured drivers: Denny Hamlin, Kasey Kahne; Ryan Newman, Carl Edwards, Matt Kenseth; Denny Hamlin, Jimmie Johnson, Kasey Kahne; Kasey Kahne, Greg Biffle; Denny Hamlin, Jimmie Johnson, Kasey Kahne, Greg Biffle; Jimmie Johnson, Kasey Kahne, Denny Hamlin, Greg Biffle (replay); Denny Hamlin, Kasey Kahne; Denny Hamlin (engine); Kasey Kahne; Kasey Kahne, Greg Biffle; Sam Hornish Jr., Kevin Harvick; Mark Martin, Tony Stewart; Dale Earnhardt Jr.; Kasey Kahne, Greg Biffle; Kenny Francis (No. 9 crew chief); Jimmie Johnson, Dale Earnhardt Jr., Tony Stewart (replay); Kasey Kahne, Greg Biffle; Matt Kenseth; Jimmie Johnson, Matt Kenseth; Kasey Kahne, Greg Biffle; Tony Stewart, Ryan Newman; Sam Hornish Jr., Carl Edwards; Sam Hornish Jr., Carl Edwards, Kevin Harvick; Kasey Kahne, Greg Biffle; Kenny Francis; Kasey Kahne; Sam Hornish Jr., Dale Earnhardt Jr.; Kasey Kahne
Number of times selected drivers were focused on:
Dale Jarrett – 8
Mark Martin – 9
Johnny Sauter – 9
Denny Hamlin – 11
Martin Truex Jr. – 13
Elliott Sadler – 15
Tony Stewart – 18
Jimmie Johnson – 25
Ryan Newman – 25
Sam Hornish Jr. – 31
A.J. Allmendinger – 32
Kasey Kahne (All Star Race winner) – 32
Carl Edwards – 35
Dale Earnhardt Jr. – 37
Greg Biffle – 41
Commercial breakdown, driver focus, and links related to the Dodge Challenger 500 Commercial breakdown, driver focus, and links related to the Coca-Cola 600

May 22, 07:32 AM
you keep forget local tv on restarts we miss them all the time