Mar 17, 01:12 AM
Commercial breakdown, driver focus, and links related to the Food City 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:01 PM, and stopped at the waving of the checkered flag at 5:17 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Fox was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the Food City 500
Total number of commercials: 127
Total number of companies or entities advertised: 63
Total number of brief promos of products/services during the race broadcast: 42
Total number of companies or entities advertised in brief promos or crawlers: 32 (companies: ‘Digger’ T-shirt, Toby Lightman ‘Let’s Go Racing Boys’ ringtone, Download Toby Lightman ‘Let’s Go Racing Boys’ song, Budweiser, Auto Zone, DirecTV, Chevy, Sprint, Claritin, Dominos, Allstate, Wrangler, Dish Network, Ford F150, Martinsville Speedway, ‘Ask the Pros’ on Fox, ‘Fox Trax on Fox’, Baseball on Fox, Toyota, AMP Energy Drink, Enterprise, State Farm, NAPA, UPS, McDonald’s, Home Depot, AT&T, AT&T Cellular Video, AT&T Fantasy Racing Challenge, Subway, Sprint, Ford Fusion 360)
Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
DirecTV ‘Blimp’
NASCAR on Fox ‘Race Keys’
Dish Network ‘In-Car’
AT&T ‘In-Car’
Chevy ‘In-Car’
Claritin ‘Clear to Drive Restart’
Fox ‘3D’
NASCAR on Fox ‘Biggest Movers’
Chevy ‘Drivers to Watch’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Gopher Cam’ (Digger)
Toyota ‘In-Car’
DirecTV ‘Race Off of Pit Road’
AT&T ‘Race Break’
Toyota ‘Top Performers’
NAPA ‘In-Car’
Budweiser ‘In-Car’
AMP Energy Drink ‘In-Car’
NASCAR on Fox ‘Richard Childress Racing Running Order’
State Farm ‘Safety Report’
Ford ‘In-Car’
Ford ‘Moves of the Race’
Allstate ‘Good Hands Driver Award’
Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 5:17 PM
Total minutes: 196
Minutes of race broadcast: 138
Minutes of commercials: 58
Number of missed restarts: 1 (and one near miss)
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Fox/TV Previews/Promos
‘The Moment of Truth’ – 2
‘Two-and-a-Half Men’, ‘Seinfeld’, ‘Frasier’ – 1
‘New Amsterdam’ – 1
‘Canterbury’s Law’ – 1
‘Pacific Life Open Finals’ on Fox – 1
‘Frasier’ and Consol Energy – 1
Local news on Fox – 1
‘Hell’s Kitchen’ – 1
‘Bones’- 1
Two-and-a-Half Men – 1
Total: 11
Movies
‘21’ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Total: 2
Restaurants/Food
Subway (Tony Stewart) – 3
Subway – 2
McDonald’s – 2
KFC – 2
Amp Energy Drink (Dale Earnhardt Jr.) – 1
Taco Bell – 1
Coke Zero (various drivers) – 1
TGIFriday’s – 1
Dominos – 1
Diet Mountain Dew – 1
Coca-Cola – 1
Total: 16
Beer
Budweiser – 2
Budweiser (Kasey Kahne) – 1
Total: 3
Car/Truck/Bike
Toyota – 5
Ford F150 – 5
Duralast at Auto Zone – 3
NAPA (Michael Waltrip) – 3
Ford – 3
Znet at AutoZone – 3
Enterprise – 2
Kwik Fill – 2
Mobil 1 ‘Race Out a Winner’ – 2
Mobil 1 – 2
Q Power – 1
Toyota – 1
Chevy – 1
Chevy (Jeff Gordon) – 1
Chevy (Dale Earnhardt Jr.) – 1
Buyatoyota.com – 1
Pennzoil – 1
Can-Am – 1
Advance Auto Parts – 1
FeatherLite – 1
Syncmyride.com – 1
Total: 41
Insurance/Health
State Farm – 3
Allstate (Kasey Kahne) – 3
Total: 6
Wireless Phone
Sprint (various drivers) – 4
AT&T – 4
Total: 8
Home Improvement
Kobalt Tools at Lowe’s (Jimmie Johnson & Chad Knaus) – 1
‘Glidden Team Colors Paint’ and Home Depot (Tony Stewart) – 1
Home Depot (Tony Stewart) – 1
Home Depot – 1
Total: 4
Financial
Total: 2
Technology
DirecTV – 2
Dish Network (Carl Edwards) – 2
DirecTV (Tony Stewart) – 1
Total: 5
Products/Services for the Home and Personal Use
Claritin – 2
Hanes – 2
K&G Fashion Superstore – 2
Claritin (Carl Edwards) – 1
Gillette Fusion Phenom – 1
Consol Energy – 1
Viagra – 1
Wrangler (Dale Earnhardt Jr.) – 1
Gillette Clinical Strength deodorant – 1
Total: 12
Shipping
UPS (Dale Jarrett & various drivers) – 1
Total: 1
Military
Air Force – 1
Total: 1
Racing Related
NASCAR.com Track Pass/Race View- 5
NASCAR.com – 1
Texas Motor Speedway (Dale Earnhardt Jr.) – 1
Craftsman Truck Series – 1
Matchbox 20 ‘How Far We’ve Come’ – 1
Martinsville Speedway – 1
Lowes Motor Speedway- 1
Total: 11
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:01 PM – 2:04 PM – 3 // 2:04 PM – 2:07 PM – 3
2:07 PM – 2:09 PM – 2 // 2:09 PM – 2:12 PM – 3
2:12 PM – 2:22 PM – 10 // 2:22 PM – 2:24 PM – 2
2:24 PM – 2:28 PM – 4 // 2:28 PM – 2:31 PM – 3
2:31 PM – 2:33 PM – 2 // 2:33 PM – 2:36 PM – 3
2:36 PM – 2:37 PM – 1 // 2:37 PM – 2:40 PM – 3
2:40 PM – 3:01 PM – 21 // 3:01 PM – 3:04 PM – 3
3:04 PM – 3:11 PM – 7 // 3:11 PM – 3:14 PM – 3
3:14 PM – 3:20 PM – 6 // 3:20 PM – 3:23 PM – 3
3:23 PM – 3:27 PM – 4 // 3:27 PM – 3:30 PM – 3
3:30 PM – 3:36 PM – 6 // 3:36 PM – 3:39 PM – 3
3:39 PM – 3:45 PM – 6 // 3:45 PM – 3:48 PM – 3
3:48 PM – 4:02 PM – 14 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:08 PM – 3 // 4:08 PM – 4:10 PM – 2
4:10 PM – 4:18 PM – 8 // 4:18 PM – 4:21 PM – 3
4:21 PM – 4:26 PM – 5 // 4:26 PM – 4:29 PM – 3
4:29 PM – 4:34 PM – 5 // 4:34 PM – 4:36 PM – 2
4:36 PM – 4:41 PM – 5 // 4:41 PM – 4:43 PM – 2
4:43 PM – 4:48 PM – 5 // 4:48 PM – 4:50 PM – 2
4:50 PM – 4:55 PM – 5 // 4:55 PM – 4:58 PM – 3
4:58 PM – 5:01 PM – 3 // 5:01 PM – 5:04 PM – 3
5:04 PM – 5:17 PM – 13 // 5:17 PM – checkered flag flies
Total race brdcst time 138 Total comm. brdcst time 58
How often were different drivers focused on during the Food City 500?
2:01 PM – 2:04 PM
Featured drivers: Elliott Sadler; Dale Earnhardt Jr.; Tony Eury Jr.; Aric Almirola; Casey Mears; Dale Jarrett
2:07 PM – 2:09 PM
Featured drivers: Elliott Sadler, Kasey Kahne, Kyle Busch, Kyle Petty, Dale Earnhardt Jr., Kevin Harvick (‘Hot List’); Kevin Harvick, Dale Jarrett, Dale Earnhardt Jr., David Reutimann; Dale Jarrett, David Reutimann, Dale Earnhardt Jr., Jeff Burton, Kasey Kahne, Jimmie Johnson
2:12 PM – 2:22 PM
Featured drivers: Kasey Kahne, Matt Kenseth, Tony Stewart, Jeff Gordon, Kevin Harvick, Jeff Burton, Dale Jarrett, Michael Waltrip, Dale Earnhardt Jr. (in-car cameras); Dale Jarrett (audio with Larry McReynolds); Dale Jarrett; Kasey Kahne; Ned Jarrett (waving green flag); Dale Jarrett; Jimmie Johnson, Jeff Gordon; Jimmie Johnson, Jeff Gordon, Matt Kenseth, Clint Bowyer; Matt Kenseth; Matt Kenseth, Clint Bowyer; Jeff Gordon, Matt Kenseth, Clint Bowyer; Jeff Gordon, Matt Kenseth, Clint Bowyer, Tony Stewart; Matt Kenseth, Clint Bowyer; Tony Stewart, Kevin Harvick, Denny Hamlin; Tony Stewart, Denny Hamlin; Jimmie Johnson, Jeff Gordon, Matt Kenseth, Clint Bowyer, Casey Mears, Jeff Burton; Clint Bowyer, Matt Kenseth, Casey Mears, Jeff Burton; Casey Mears, Jeff Burton; Martin Truex Jr., Dale Earnhardt Jr., Regan Smith; Jimmie Johnson, Clint Bowyer, Jeff Gordon; Clint Bowyer; Ryan Newman; Joe Nemechek, Ryan Newman; Jimmie Johnson, Clint Bowyer; Matt Kenseth, Casey Mears, Jeff Burton, Kevin Harvick, Tony Stewart, Denny Hamlin; Jeff Burton; Jeff Burton, Casey Mears, Matt Kenseth; Tony Stewart; Tony Stewart, Denny Hamlin; Jeff Burton, Casey Mears, Matt Kenseth; Jeff Burton, Casey Mears, Matt Kenseth, Kevin Harvick; Kevin Harvick, Jeff Burton
2:24 PM – 2:28 PM
Featured drivers: Clint Bowyer; Mike Skinner, Clint Bowyer; Tony Stewart, Casey Mears, Denny Hamlin, Kevin Harvick, Jeff Burton; Clint Bowyer, Mike Skinner; Dale Jarrett; Denny Hamlin, Kevin Harvick, Jeff Burton; Kevin Harvick, Denny Hamlin; Denny Hamlin, Kevin Harvick, Jeff Burton; Kevin Harvick, Denny Hamlin, Jeff Burton, Kyle Petty; Kevin Harvick, Denny Hamlin, Jeff Burton, Kyle Petty, Matt Kenseth; Denny Hamlin; Kyle Busch, Sam Hornish Jr., Juan Montoya, Kyle Petty; Kyle Petty, Kyle Busch, Sam Hornish Jr., Juan Montoya (replay); Carl Edwards, Kyle Busch
2:31 PM – 2:33 PM
Featured drivers: Clint Bowyer, Travis Kvapil, Dale Jarrett, Dave Gilliland, Ryan Newman; Dale Jarrett, Travis Kvapil; Clint Bowyer, Jeff Gordon, Jimmie Johnson, Tony Stewart, Matt Kenseth (pit stops)
2:36 PM – 2:37 PM
Featured drivers: Clint Bowyer; Clint Bowyer, Joe Nemechek, Jimmie Johnson, Tony Stewart; Jimmie Johnson, Tony Stewart; Jeff Gordon, Denny Hamlin, Jeff Burton, Casey Mears; Robby Gordon, Jeff Burton; Jeff Burton, Casey Mears
2:40 PM – 3:01 PM
Featured drivers: Robby Gordon (pit stop); Robby Gordon, Ken Schrader (replay); Robby Gordon, Ken Schrader (replay); Kyle Busch; Carl Edwards; Dale Earnhardt Jr.; Clint Bowyer, Dale Jarrett, Jimmie Johnson, Mike Skinner, Tony Stewart, Jeremy Mayfield, Kevin Harvick; Robby Gordon; Kurt Busch; David Ragan; J.J. Yeley, Kurt Busch, David Ragan; Kurt Busch, Kyle Busch, Ryan Newman, Paul Menard, Scott Riggs; Kurt Busch, Kyle Busch, Ryan Newman, Paul Menard, Scott Riggs; Paul Menard, Aric Almirola; Joe Nemechek; Clint Bowyer, Jimmie Johnson, Tony Stewart, Dale Jarrett, Kevin Harvick; Clint Bowyer; Clint Bowyer, Jimmie Johnson, Tony Stewart, Kevin Harvick, Dale Jarrett; Jeff Gordon, Mike Skinner, Greg Biffle, Denny Hamlin; Jeff Burton, Casey Mears; Tony Stewart, Jimmie Johnson; Clint Bowyer; Tony Stewart, Jimmie Johnson, Kevin Harvick; Dale Jarrett; Tony Stewart, Jimmie Johnson; Tony Stewart; Tony Stewart, Jimmie Johnson; Clint Bowyer; Tony Stewart, Jimmie Johnson; Casey Mears, Denny Hamlin; Casey Mears, Denny Hamlin, Greg Biffle, Kyle Busch; Denny Hamlin, Casey Mears; Denny Hamlin; Denny Hamlin, Casey Mears; Denny Hamlin, Casey Mears, Greg Biffle, Kyle Busch; Kevin Harvick, Jimmie Johnson; Chad Knaus; Jimmie Johnson; Juan Montoya; Juan Montoya, Matt Kenseth; Brian Vickers, Clint Bowyer, Joe Nemechek, Travis Kvapil; Clint Bowyer, Brian Vickers, Joe Nemechek, Travis Kvapil, Kyle Petty; Tony Stewart, Joe Nemechek; Tony Stewart, Brian Vickers; Clint Bowyer, Travis Kvapil, Tony Stewart, Brian Vickers, Joe Nemechek, Kevin Harvick; Tony Stewart, Travis Kvapil, Clint Bowyer; Aric Almirola, Carl Edwards, Dale Earnhardt Jr.; Carl Edwards, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Dale Earnhardt Jr., Carl Edwards; Dave Gilliland, Clint Bowyer, Tony Stewart; Kyle Petty, Clint Bowyer, Tony Stewart, Dave Gilliland; Tony Stewart, Clint Bowyer; J.J. Yeley, Kurt Busch; Jamie McMurray, Kyle Petty; Clint Bowyer, Tony Stewart, Dave Gilliland, Kevin Harvick; Clint Bowyer, Tony Stewart; Clint Bowyer, Tony Stewart, Dave Gilliland; Dario Franchitti, Kevin Harvick, Clint Bowyer, Tony Stewart, Dave Gilliland; Clint Bowyer, Tony Stewart, Kevin Harvick, Jeff Burton, Kyle Busch (pit stops); Jimmie Johnson, Kevin Harvick, Denny Hamlin, Clint Bowyer, Kyle Busch; Bobby Labonte (penalty); Bobby Labonte, Sam Hornish Jr., David Reutimann; Bobby Labonte; Kasey Kahne (penalty); Jamie McMurray, Dario Franchitti, Mike Skinner, Sam Hornish Jr., Dale Jarrett, Robby Gordon, Joe Nemechek, Dave Blaney; Jamie McMurray; Michael Waltrip, Tony Stewart, Denny Hamlin, Kyle Busch; Michael Waltrip; Michael Waltrip, Tony Stewart; Michael Waltrip, Tony Stewart, Jimmie Johnson; Michael Waltrip, Tony Stewart; Michael Waltrip, Tony Stewart, Jimmie Johnson; Michael Waltrip, Tony Stewart, Jimmie Johnson, Kevin Harvick; Kevin Harvick; Clint Bowyer, Kyle Busch, Denny Hamlin, Kevin Harvick, Michael Waltrip; Denny Hamlin; Denny Hamlin, Kyle Busch; Kevin Harvick, Michael Waltrip, Denny Hamlin, Kyle Busch; Kyle Busch, Denny Hamlin, Clint Bowyer; Kyle Busch; Denny Hamlin, Michael Waltrip, Kyle Busch, Clint Bowyer, Jeff Burton, Casey Mears; Kyle Busch, Clint Bowyer, Jeff Burton; Kyle Busch; Kyle Busch, Clint Bowyer, Jeff Burton; Kyle Busch; Jeff Burton; Jeff Burton, Clint Bowyer; Tony Stewart, Jimmie Johnson; Kyle Busch, Michael Waltrip; Clint Bowyer, Jeff Burton; Jeff Burton, Clint Bowyer, Michael Waltrip; Jeff Burton, Michael Waltrip, Casey Mears; Michael Waltrip, Casey Mears; Dave Blaney, Regan Smith, Dave Gilliland, Bobby Labonte, Kyle Petty, Jamie McMurray (replay); Kasey Kahne, Sam Hornish Jr.; Juan Montoya, Aric Almirola, Carl Edwards, Paul Menard, Jeff Gordon, Matt Kenseth; Juan Montoya; Aric Almirola, Juan Montoya, Carl Edwards; Denny Hamlin, Kevin Harvick; Kyle Busch, Clint Bowyer; Kyle Busch, Clint Bowyer, Jeff Burton; Kyle Busch, Jeff Burton; Tony Stewart
3:04 PM – 3:11 PM
Featured drivers: Dave Blaney (spin); Jeff Burton, Kyle Busch (replay); Kyle Busch, Kevin Harvick; Matt Kenseth, Martin Truex Jr., Joe Nemechek; Matt Kenseth; Matt Kenseth, Joe Nemechek, Martin Truex Jr.; Martin Truex Jr.; Matt Kenseth, Martin Truex Jr., Brian Vickers; Casey Mears, Mike Skinner, Martin Truex Jr., Matt Kenseth; Jeff Gordon; Jeff Gordon, Kyle Petty, Michael Waltrip; Jeff Gordon; Jeff Gordon, Kyle Petty, Michael Waltrip; Jeff Gordon; Jeff Gordon, Kyle Petty; Robby Gordon, Clint Bowyer, Jeff Burton, Kyle Busch, Brian Vickers; Jeff Burton, Robby Gordon, Clint Bowyer; Jeff Burton, Robby Gordon; Jeff Burton, Robby Gordon, Kyle Busch, Brian Vickers, Greg Biffle; Robby Gordon, Jeff Burton; Kevin Harvick; Tony Stewart; David Ragan, David Reutimann, Reed Sorenson, Jamie McMurray, Regan Smith (replay); Travis Kvapil, Kasey Kahne, David Ragan, Jamie McMurray, Regan Smith (replay); Michael Waltrip, Jeremy Mayfield, Jeff Gordon; Michael Waltrip, Jeff Gordon, Jeremy Mayfield, Carl Edwards, Aric Almirola, Kyle Petty, Casey Mears; Tony Stewart
3:14 PM – 3:20 PM
Featured drivers: Elliott Sadler, Joe Nemechek, Kasey Kahne, Travis Kvapil, Tony Stewart, Scott Riggs; Tony Stewart, Kasey Kahne; Tony Stewart, Kasey Kahne, Joe Nemechek; Tony Stewart, Kasey Kahne; Tony Stewart, Kasey Kahne, Joe Nemechek, Elliott Sadler, Scott Riggs, Travis Kvapil, Kyle Petty; Tony Stewart, Kasey Kahne, Joe Nemechek, Elliott Sadler; Tony Stewart, Kasey Kahne; Tony Stewart, Kasey Kahne; Tony Stewart, Kasey Kahne, Elliott Sadler; Tony Stewart, Kasey Kahne, Elliott Sadler, Kyle Petty; Tony Stewart, Kasey Kahne; Kasey Kahne; Tony Stewart, Elliott Sadler, Kasey Kahne, Kyle Petty, David Reutimann, Jeremy Mayfield, Mike Skinner; Tony Stewart, David Reutimann, Elliott Sadler, Jeremy Mayfield; Jimmie Johnson, Denny Hamlin, Scott Riggs, Travis Kvapil; Tony Stewart, Elliott Sadler, Jeremy Mayfield; Tony Stewart, Elliott Sadler, Jeremy Mayfield, Kasey Kahne; David Reutimann, Tony Stewart, Jeremy Mayfield, Kasey Kahne, Elliott Sadler; Dale Earnhardt Jr., Reed Sorenson; Dale Jarrett (pit stop); Jimmie Johnson, Travis Kvapil, Denny Hamlin, Scott Riggs; David Reutimann, Tony Stewart; Jimmie Johnson, Denny Hamlin; David Reutimann, Tony Stewart; David Reutimann; Jimmie Johnson, Denny Hamlin; Tony Stewart, Jamie McMurray; Jamie McMurray, Tony Stewart, Sam Hornish Jr.; Tony Stewart, David Reutimann; Tony Stewart; Tony Stewart, David Reutimann, Mike Skinner
3:23 PM – 3:27 PM
Featured drivers: Tony Stewart; Kevin Harvick, Clint Bowyer, Jeremy Mayfield, Jeff Burton, Travis Kvapil; Kevin Harvick, Clint Bowyer, Jeremy Mayfield, Jeff Burton, Travis Kvapil, Greg Biffle; Jamie McMurray, Dario Franchitti, Matt Kenseth, Ken Schrader, Paul Menard; Jamie McMurray, Dario Franchitti, Matt Kenseth, Ken Schrader, Paul Menard, Ryan Newman; Tony Stewart, Denny Hamlin; Ryan Newman, Paul Menard, Jamie McMurray, Bobby Labonte; Bobby Labonte; Ken Schrader; Jamie McMurray; Dario Franchitti, Jamie McMurray, Matt Kenseth, Ken Schrader, Paul Menard, Ryan Newman, Michael Waltrip (replay); Dario Franchitti, Jamie McMurray, Matt Kenseth, Ken Schrader, Paul Menard, Ryan Newman, Michael Waltrip (replay); Dario Franchitti, Jamie McMurray, Matt Kenseth, Ken Schrader, Paul Menard, Ryan Newman, Michael Waltrip, Bobby Labonte (replay); Michael Waltrip; J.J. Yeley, Tony Stewart, Denny Hamlin, Kasey Kahne, Martin Truex Jr.; Jeff Burton, Clint Bowyer, Denny Hamlin, Tony Stewart, Kyle Busch (pit stops)
3:30 PM – 3:36 PM
Featured drivers: Denny Hamlin, Tony Stewart, Jimmie Johnson, Clint Bowyer; J.J. Yeley, Tony Stewart, Denny Hamlin (replay); Denny Hamlin, Jimmie Johnson, Clint Bowyer; Denny Hamlin, Jimmie Johnson, Clint Bowyer, Tony Stewart; Tony Stewart; Jimmie Johnson, Clint Bowyer; Paul Menard (black flagged); Denny Hamlin, Bobby Labonte, Jimmie Johnson, Clint Bowyer, Tony Stewart; Denny Hamlin; Denny Hamlin, Jimmie Johnson, Clint Bowyer; Jimmie Johnson, Clint Bowyer; Jimmie Johnson, Clint Bowyer, Tony Stewart; Jimmie Johnson, Tony Stewart; Tony Stewart, Jeff Burton, Jimmie Johnson, Kevin Harvick; Kevin Harvick; Kevin Harvick, Jeff Burton; Dale Earnhardt Jr.; Dale Earnhardt Jr., Brian Vickers; Ryan Newman (black flagged); Kevin Harvick, Jeff Burton; Jeff Burton; Carl Edwards, Greg Biffle, David Reutimann; Kasey Kahne, Elliott Sadler, Carl Edwards, Greg Biffle, David Reutimann; Carl Edwards, Greg Biffle, David Reutimann, Kasey Kahne, Elliott Sadler; Ryan Newman, Bobby Labonte, Denny Hamlin; Denny Hamlin
3:39 PM – 3:45 PM
Featured drivers: Ryan Newman, Tony Stewart, Jeremy Mayfield; Michael Waltrip, Tony Stewart, Dave Blaney, Ryan Newman, Clint Bowyer; Tony Stewart; Michael Waltrip, Tony Stewart, Dave Blaney, Clint Bowyer; Michael Waltrip, Tony Stewart, Dave Blaney; Michael Waltrip, Clint Bowyer, Kevin Harvick, Jeff Burton; Kevin Harvick, Jeff Burton; Jeff Burton, Kevin Harvick; Reed Sorenson (pit stop); Dale Earnhardt Jr.; Dale Earnhardt Jr., Martin Truex Jr., Aric Almirola, Dario Franchitti; Jeff Gordon, Aric Almirola, Dario Franchitti, Martin Truex Jr.; Aric Almirola; Jeff Gordon, Dario Franchitti, Aric Almirola; Jeff Gordon, Dario Franchitti, Aric Almirola, Dale Earnhardt Jr., Martin Truex Jr.; Aric Almirola, Dale Earnhardt Jr.; Aric Almirola, Dale Earnhardt Jr., Martin Truex Jr.; Jeff Gordon, Dario Franchitti, Dale Earnhardt Jr., Aric Almirola, Martin Truex Jr.; Aric Almirola; Aric Almirola, Martin Truex Jr.; Jeff Burton, Kyle Petty, Kyle Busch, Reed Sorenson; Kyle Busch, Kyle Petty; Kyle Busch; Kurt Busch, Matt Kenseth, Kasey Kahne; Kurt Busch; Jeff Gordon, Dale Earnhardt Jr.; Denny Hamlin, J.J. Yeley; Denny Hamlin; Denny Hamlin, J.J. Yeley; Denny Hamlin
3:48 PM – 4:02 PM
Featured drivers: Denny Hamlin, Travis Kvapil; Kevin Harvick; Denny Hamlin, Jeremy Mayfield, Dario Franchitti, Carl Edwards; Jimmie Johnson, Clint Bowyer, Carl Edwards, Dario Franchitti, Robby Gordon; Robby Gordon, Clint Bowyer, Jimmie Johnson, Carl Edwards; Clint Bowyer; Clint Bowyer, Robby Gordon; Mike Skinner, Robby Gordon, Clint Bowyer, Jimmie Johnson, Carl Edwards, Bobby Labonte; Greg Biffle, Dario Franchitti; Dario Franchitti; Denny Hamlin, Casey Mears; Juan Montoya, David Ragan, Denny Hamlin, Casey Mears; Denny Hamlin, Casey Mears; Juan Montoya, David Ragan, Denny Hamlin, Casey Mears; Kyle Busch; Juan Montoya, Denny Hamlin; Denny Hamlin, Juan Montoya, Casey Mears; Dario Franchitti (spins); Casey Mears, Denny Hamlin, David Ragan; Dario Franchitti; Denny Hamlin; Casey Mears; Dario Franchitti; Casey Mears; Denny Hamlin; Dario Franchitti, Paul Menard, Sam Hornish Jr., Ryan Newman, Michael Waltrip, Aric Almirola, Dario Franchitti (replay); Dario Franchitti (replay); Denny Hamlin, Juan Montoya, Casey Mears, David Ragan (replay); Denny Hamlin, Juan Montoya, Casey Mears, David Ragan (replay); Denny Hamlin, Juan Montoya, Casey Mears, David Ragan (replay); Denny Hamlin, Juan Montoya, Casey Mears, David Ragan (replay); Clint Bowyer, Jeff Burton, Kyle Busch, Denny Hamlin; Denny Hamlin; Denny Hamlin, Ryan Newman; Casey Mears, Ryan Newman, Denny Hamlin; Denny Hamlin (pit stop); Juan Montoya; Paul Menard, Denny Hamlin; Jamie McMurray, Dario Franchitti, Ken Schrader, Paul Menard, Ryan Newman, Michael Waltrip, Bobby Labonte, Juan Montoya, Denny Hamlin, Casey Mears (replays); Dale Jarrett; Jeff Gordon; Jeff Gordon, Joe Nemechek; Kyle Busch (spins); Mike Skinner (in flames); Kyle Busch; Kyle Busch, Tony Stewart (replay); Kyle Busch, Tony Stewart (replay); Kyle Busch, Tony Stewart (replay); Kyle Busch, Tony Stewart (replay); Kyle Busch
4:05 PM – 4:08 PM
Featured drivers: Kyle Busch, Reed Sorenson (pit stops); Steve Addington; Kyle Busch (pit stop)
4:10 PM – 4:18 PM
Featured drivers: Tony Stewart, Jeff Burton, Kevin Harvick; Jeff Burton; Tony Stewart, Jeff Burton, Kevin Harvick; Tony Stewart, Jeff Burton, Kevin Harvick, Jimmie Johnson; Tony Stewart, Jeff Burton, Kevin Harvick; Jeff Burton; Kevin Harvick; Jeff Burton; Jeff Burton, Tony Stewart; Jeff Burton, Tony Stewart, Kevin Harvick; Tony Stewart, Jeff Burton, Kevin Harvick, Jimmie Johnson; Tony Stewart, Jeff Burton, Kevin Harvick; Tony Stewart, Jeff Burton, Kevin Harvick, Jimmie Johnson; Kevin Harvick, Jeff Burton; Kevin Harvick; Kevin Harvick, Jeff Burton, Jimmie Johnson; Tony Stewart; Dale Earnhardt Jr., Matt Kenseth, Brian Vickers, Martin Truex Jr.; Dale Earnhardt Jr.; Matt Kenseth; Matt Kenseth, Dale Earnhardt Jr.; Dave Gilliland; Dave Gilliland, Scott Riggs; Robby Gordon, Travis Kvapil; Jeremy Mayfield, Tony Stewart; Denny Hamlin, J.J. Yeley; Denny Hamlin; Tony Stewart
4:21 PM – 4:26 PM
Featured drivers: Tony Stewart, Kyle Busch, Sam Hornish Jr.; Tony Stewart, Kyle Busch, Sam Hornish Jr., Kevin Harvick; Tony Stewart, Kyle Busch; Tony Stewart, Kyle Busch, Paul Menard; Tony Stewart, Kyle Busch; Kevin Harvick; Kevin Harvick, Paul Menard, Kyle Busch, Tony Stewart; Kevin Harvick, Paul Menard; Tony Stewart, Kyle Busch; Tony Stewart, Kyle Busch, Kevin Harvick; Tony Stewart, Kevin Harvick; Kevin Harvick, Paul Menard; Kevin Harvick; Kevin Harvick, Tony Stewart; Jeff Burton, Jimmie Johnson; Jimmie Johnson, Chad Knaus; Jeff Burton; Jeff Burton, Jimmie Johnson; Kevin Harvick, Tony Stewart; Jeff Burton, Jimmie Johnson; Jeff Burton, Jimmie Johnson, Clint Bowyer; Jimmie Johnson, Jeff Burton; Elliott Sadler, Kyle Busch, Dale Jarrett, Tony Stewart, Kevin Harvick, Jimmie Johnson, Jeff Burton, Clint Bowyer; Kevin Harvick; Kyle Busch, Elliott Sadler, Tony Stewart, Kevin Harvick, Dale Jarrett; Kyle Busch, Elliott Sadler, Tony Stewart; Denny Hamlin, Sam Hornish Jr., Dale Earnhardt Jr., Kyle Petty; Dale Jarrett; Dale Jarrett, Paul Menard; Dale Jarrett, Jimmie Johnson, Jeff Burton, Clint Bowyer, Greg Biffle (replay); Dale Jarrett, Jimmie Johnson, Jeff Burton, Clint Bowyer, Greg Biffle (replay); Dale Jarrett; Kyle Busch, Tony Stewart, Kevin Harvick
4:29 PM – 4:34 PM
Featured drivers: Dale Jarrett; Tony Stewart, Travis Kvapil, Robby Gordon; Tony Stewart, Travis Kvapil, Robby Gordon, Kevin Harvick; Greg Biffle; Jimmie Johnson, Greg Biffle, Clint Bowyer; Jimmie Johnson, Martin Truex Jr., Jeff Burton (wreck); Jimmie Johnson, Martin Truex Jr., Jeff Burton (wreck); Jimmie Johnson, Martin Truex Jr., Jeff Burton (wreck); Jimmie Johnson, Martin Truex Jr., Jeff Burton (wreck); Jimmie Johnson, Martin Truex Jr., Jeff Burton (wreck); Clint Bowyer, Jeff Burton, Tony Stewart, Kevin Harvick, Greg Biffle (pit stops)
4:36 PM – 4:41 PM
Featured drivers: Tony Stewart, Kevin Harvick, Jeff Burton, Jimmie Johnson, Kyle Busch, Greg Biffle, Clint Bowyer; Jeff Gordon; Jeff Gordon, Scott Riggs, J.J. Yeley; Matt Kenseth, Dale Earnhardt Jr., Reed Sorenson, Elliott Sadler, Denny Hamlin, Robby Gordon; Dale Earnhardt Jr.; Matt Kenseth; Dale Earnhardt Jr., Reed Sorenson; Matt Kenseth, Dale Earnhardt Jr.; Robby Gordon, Elliott Sadler, Matt Kenseth, Dale Earnhardt Jr., Reed Sorenson; Tony Stewart, Kevin Harvick; Clint Bowyer, Greg Biffle; Kevin Harvick, Tony Stewart, Jeff Burton, Jimmie Johnson; Sam Hornish Jr., Paul Menard, David Reutimann, Michael Waltrip; Sam Hornish Jr., Kasey Kahne, Juan Montoya, David Reutimann, Paul Menard, Michael Waltrip; Kasey Kahne; Sam Hornish Jr., Paul Menard; Sam Hornish Jr., Paul Menard, Michael Waltrip; Sam Hornish Jr.; Sam Hornish Jr., Michael Waltrip, Paul Menard; Michael Waltrip, Paul Menard; Jeff Burton, Jimmie Johnson; Jeff Burton, Jimmie Johnson, Clint Bowyer; Robby Gordon, Matt Kenseth, Aric Almirola; Aric Almirola; Denny Hamlin, Carl Edwards
4:43 PM – 4:48 PM
Featured drivers: Kevin Harvick, Tony Stewart, Dario Franchitti; Kevin Harvick, Tony Stewart; Tony Stewart; Jimmie Johnson, Denny Hamlin, Mike Skinner; Kevin Harvick, Tony Stewart; Mike Skinner, Tony Stewart, Kevin Harvick; Denny Hamlin; Tony Stewart, Kyle Petty, Kevin Harvick; Tony Stewart, Sam Hornish Jr.; Tony Stewart, Sam Hornish Jr., Kevin Harvick; Denny Hamlin; Denny Hamlin, Clint Bowyer, Bobby Labonte; Clint Bowyer, Denny Hamlin; Clint Bowyer, Denny Hamlin, Bobby Labonte; Clint Bowyer, Denny Hamlin; Tony Stewart, Paul Menard; Tony Stewart, Paul Menard, Kevin Harvick
4:50 PM – 4:55
Featured drivers: Tony Stewart; Dale Earnhardt Jr.; Dale Earnhardt Jr., Jimmie Johnson; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Jimmie Johnson, Greg Biffle, Carl Edwards; Greg Biffle; Greg Biffle, Carl Edwards; Jimmie Johnson, Greg Biffle, Carl Edwards, Brian Vickers; Denny Hamlin, Travis Kvapil, Bobby Labonte; Denny Hamlin, Travis Kvapil; Jimmie Johnson, Greg Biffle; Jimmie Johnson, Greg Biffle, Carl Edwards, Brian Vickers; Denny Hamlin, Dario Franchitti; Jimmie Johnson, Carl Edwards; Jimmie Johnson, Carl Edwards, Brian Vickers; Denny Hamlin; Denny Hamlin, Ken Schrader; Denny Hamlin; Tony Stewart
4:58 PM – 5:01 PM
Featured drivers: Tony Stewart; Tony Stewart, Kevin Harvick; Denny Hamlin; Kevin Harvick, Tony Stewart; Jeff Burton, Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Burton, Casey Mears; Tony Stewart; Carl Edwards, Jimmie Johnson, Matt Kenseth, Aric Almirola; Carl Edwards, Jimmie Johnson, Matt Kenseth; Ryan Newman; Ryan Newman, Tony Stewart, Kevin Harvick (replay); Tony Stewart; Carl Edwards, Jimmie Johnson, Matt Kenseth; Matt Kenseth; Kasey Kahne; Michael Waltrip, Martin Truex Jr., Tony Stewart, Mike Skinner, Kevin Harvick; Tony Stewart, Martin Truex Jr., Kevin Harvick; Tony Stewart, Martin Truex Jr.; Tony Stewart, Kevin Harvick, Martin Truex Jr., Michael Waltrip; Tony Stewart, Kevin Harvick, Michael Waltrip; Tony Stewart; Sam Hornish Jr., Scott Riggs, Tony Stewart, Kevin Harvick, Michael Waltrip
5:04 PM – 5:17 PM
Featured drivers: Tony Stewart, Kevin Harvick, Reed Sorenson, Denny Hamlin, Paul Menard, Ryan Newman, Bobby Labonte; Tony Stewart, Kevin Harvick; David Reutimann, David Ragan; David Ragan, Joe Nemechek, David Reutimann; Kevin Harvick; Tony Stewart, Kevin Harvick; Brian Vickers (wrecks); Brian Vickers, Kurt Busch, Dave Gilliland, Kevin Harvick, David Ragan (replay); Kevin Harvick; Tony Stewart, Denny Hamlin, Ryan Newman; Kevin Harvick, Jeff Burton, Jeff Gordon, Kasey Kahne, Carl Edwards, Greg Biffle, Aric Almirola, Matt Kenseth, Kasey Kahne (pit stops); Kevin Harvick; Tony Stewart, Denny Hamlin; Jimmie Johnson, Juan Montoya, David Ragan (pit stops); Tony Stewart, Denny Hamlin; Dale Earnhardt Jr.; Tony Eury Jr.; Tony Stewart; Tony Stewart, Denny Hamlin, Dale Earnhardt Jr., Kevin Harvick; Denny Hamlin; Dale Earnhardt Jr., Kevin Harvick; Greg Biffle, Clint Bowyer, Jeff Burton; Dale Earnhardt Jr., Kevin Harvick; Clint Bowyer, Denny Hamlin; Kevin Harvick, Dale Earnhardt Jr.; Denny Hamlin, Tony Stewart, Kevin Harvick, Dale Earnhardt Jr.; Denny Hamlin, Tony Stewart, Kevin Harvick, Dale Earnhardt Jr.; Kevin Harvick, Tony Stewart; Tony Stewart; Kevin Harvick; Tony Stewart; Kevin Harvick, Tony Stewart, Denny Hamlin (replay); Kevin Harvick, Tony Stewart, Denny Hamlin (replay); Kevin Harvick, Tony Stewart, Denny Hamlin (replay); Kevin Harvick, Tony Stewart, Denny Hamlin (replay); Kevin Harvick, Tony Stewart, Denny Hamlin (replay); Tony Stewart (pit stop); Jeff Burton; Jeff Burton, Denny Hamlin; Denny Hamlin; Jeff Burton, Denny Hamlin; Denny Hamlin, Jeff Burton, Kevin Harvick, Clint Bowyer, Dale Earnhardt Jr., Greg Biffle; Jeff Burton; Denny Hamlin, Jeff Burton, Kevin Harvick, Clint Bowyer, Dale Earnhardt Jr., Greg Biffle; Dave Gilliland, Aric Almirola; Dale Earnhardt Jr.; Dale Earnhardt Jr., Clint Bowyer; Kim Burton; Denny Hamlin, Jeff Burton; Joe Gibbs; Denny Hamlin, Jeff Burton; Jeff Burton, Denny Hamlin, Kevin Harvick, Clint Bowyer; Jeff Burton
Number of times selected drivers were focused on:
Kurt Busch – 8
Jeremy Mayfield – 13
Kyle Petty – 20
Aric Almirola – 22
Dale Jarrett – 25
Dario Franchitti – 25
Greg Biffle – 27
Paul Menard – 28
Jeff Gordon – 29
Matt Kenseth – 41
Dale Earnhardt Jr. – 45
Kyle Busch – 58
Jimmie Johnson – 78
Clint Bowyer – 87
Jeff Burton (race winner) – 96
Kevin Harvick – 110
Denny Hamlin – 111
Tony Stewart – 163
Commercial breakdown, driver focus, and links related to the Kobalt Tools 500 Commercial breakdown, driver focus, and links related to the Goody’s Cool Orange 500

Mar 18, 08:56 AM
There are some very interesting numbers shown here.Good work! One question though,how many laps did we miss during commercial breaks?