Mar 9, 09:09 PM
Commercial breakdown, driver focus, and links related to the Kobalt Tools 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 5:51 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Fox was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the Kobalt Tools 500
Total number of commercials: 133
Total number of companies or entities advertised: 74
Total number of brief promos of products/services during the race broadcast: 35
Total number of companies or entities advertised in brief promos or crawlers: 30 (companies: FedEx, Budweiser, Ford F150, Kobalt, Sprint, State Farm, DirecTV, ‘Horton Hears a Who!’ movie, Toby Lightman ‘Let’s Go Racing Boys’ ringtone, Download Toby Lightman ‘Let’s Go Racing Boys’ song, Coke Zero, AFLAC, Ford Fusion 360, Baseball on Fox, Lowes, AT&T and AT&T ‘Video on your phone’, Habitat for Humanity, Claritin, NAPA, McDonald’s, Bristol race on Fox, UPS, FoxSports.com/foxtrax, AutoZone, Q Torque, AMP Energy Drink, Chevy, Allstate, Viagra, Principal Financial)
Total amount of time these brief promos take during broadcast: app. 3 min. 25 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
FedEx ‘Race Trax Question’
Kobalt Tools ‘Starting Grid’
Kobalt ‘Tools of the Race’
Fox ‘Gopher Cam’ (‘Digger’)
Claritin ‘In-Car’
AMP Energy Drink ‘In-Car’
FedEx ‘In-Car’
Ford ‘In-Car’
Budweiser ‘In-Car’
Claritin ‘Clear to Drive Race Restart’
NASCAR on Fox ‘Crank it Up’
Toyota ‘Top Performers’
AT&T ‘Race Break’
UPS ‘In-Car’
State Farm ‘Safety Report’
Lowes ‘In-Car’
Ford ‘Moves of the Race’
Allstate ‘Good Hands Driver Award’
Sprint Mobile ‘Monster Moment’
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:51 PM
Total minutes: 231
Minutes of race broadcast: 171
Minutes of commercials: 60
Number of missed restarts: 0
Number of debris cautions where debris not shown: 1
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Fox/TV Previews/Promos
‘American Idol’ – 3
Local news on Fox – 2
Bristol race on Fox – 2
Seinfeld, Unhitched – 1
‘Canterbury’s Law’ – 1
Simpson’s, King of the Hill – 1
‘New Amsterdam’ – 1
‘The Moment of Truth’ – 1
Simpsons, Family Guy, King of the Hill, ‘Unhitched’ – 1
Baseball on Fox – 1
Two-and-a-Half Men – 1
‘Morning Show with Mike & Juliet’ – 1
‘Maury Povich’ – 1
‘Two-and-a-Half Men’, ‘Seinfeld’, ‘Frasier’ – 1
Total: 18
Movies
‘21’ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
North Hills Toyota – 1
Duquesne Light Home & Garden Show – 1
Total: 2
Restaurants/Food
TGIFriday’s – 4
McDonald’s – 3
Dominos – 3
Subway (Tony Stewart) – 2
KFC – 2
Big Red (Juan Montoya) – 2
Diet Mountain Dew – 1
Subway – 1
Coke – 1
Pepsi – 1
Amp Energy Drink (Dale Earnhardt Jr.) – 1
Coke Zero (various drivers) – 1
Total: 22
Beer
Budweiser – 3
Total: 3
Car/Truck/Bike
Toyota – 5
Ford F150 – 5
NAPA (Michael Waltrip) – 3
Kwik Fill – 2
Mobil 1 ‘Race Out a Winner’ – 2
Mobil 1 (var. drivers) – 2
Duralast at Auto Zone- 2
Enterprise – 2
Chevy – 1
Chevy (Jimmie Johnson) – 1
Chevy (Dale Earnhardt Jr.) – 1
Q Power – 1
Znet at AutoZone – 1
Toyota – 1
Sunoco (Jimmie Johnson & var. drivers – 1
Can-Am – 1
Total: 31
Insurance/Health
State Farm – 2
Allstate (Kasey Kahne) – 2
AFLAC (Carl Edwards, var. drivers) – 2
HelpStopFraud.org – 1
AFLAC – 1
Highmark – 1
Total: 9
Wireless Phone
AT&T – 5
Sprint (various drivers) – 4
Total: 9
Home Improvement
Kobalt Tools at Lowe’s (Jimmie Johnson & Chad Knaus) – 6
Total: 6
Financial
Total: 1
Technology
DirecTV – 3
DirecTV (Tony Stewart) – 1
Comcast and Horton Hears a Who!- 1
Total: 5
Products/Services for the Home and Personal Use
Claritin (Carl Edwards) – 2
Hanes – 2
The Men’s Wearhouse – 2
Wrangler (Dale Earnhardt Jr.) – 1
Consol Energy – 1
Viagra – 1
Gillette Fusion Phenom – 1
Claritin – 1
Total: 11
Travel
Total: 1
Shipping
FedEx (Denny Hamlin) – 3
UPS (Dale Jarrett & various drivers) – 2
Total: 5
Racing Related
NASCAR.com Track Pass/Race View – 3
NASCAR Day and Teammates for Kids – 1
NASCAR.com (Joey Lagano) – 1
NASCAR.com (var. drivers) – 1
Craftsman Truck Series (var. drivers) – 1
Bristol Motor Speedway and BristolTix.com – 1
Texas Motor Speedway – 1
Total: 9
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:00 PM – 2:02 PM – 2 // 2:02 PM – 2:05 PM – 3
2:05 PM – 2:09 PM – 4 // 2:09 PM – 2:11 PM – 2
2:11 PM – 2:23 PM – 12 // 2:23 PM – 2:25 PM – 2
2:25 PM – 2:32 PM – 7 // 2:32 PM – 2:35 PM – 3
2:35 PM – 2:40 PM – 5 // 2:40 PM – 2:43 PM – 3
2:43 PM – 2:49 PM – 6 // 2:49 PM – 2:52 PM – 3
2:52 PM – 2:57 PM – 5 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:04 PM – 4 // 3:04 PM – 3:07 PM – 3
3:07 PM – 3:11 PM – 4 // 3:11 PM – 3:13 PM – 2
3:13 PM – 3:22 PM – 9 // 3:22 PM – 3:25 PM – 3
3:25 PM – 3:30 PM – 5 // 3:30 PM – 3:33 PM – 3
3:33 PM – 3:43 PM – 10 // 3:43 PM – 3:45 PM – 2
3:45 PM – 3:53 PM – 8 // 3:53 PM – 3:56 PM – 3
3:56 PM – 4:04 PM – 8 // 4:04 PM – 4:06 PM – 2
4:06 PM – 4:14 PM – 8 // 4:14 PM – 4:17 PM – 3
4:17 PM – 4:22 PM – 5 // 4:22 PM – 4:25 PM – 3
4:25 PM – 4:34 PM – 9 // 4:34 PM – 4:37 PM – 3
4:37 PM – 4:39 PM – 2 // 4:39 PM – 4:42 PM – 3
4:42 PM – 4:57 PM – 15 // 4:57 PM – 4:59 PM – 2
4:59 PM – 5:08 PM – 9 // 5:08 PM – 5:11 PM – 3
5:11 PM – 5:19 PM – 8 // 5:19 PM – 5:22 PM – 3
5:22 PM – 5:27 PM – 5 // 5:27 PM – 5:30 PM – 3
5:30 PM – 5:51 PM – 21 // 5:51 PM – checkered flag flies
Total race brdcst time 171 Total comm. brdcst time 60
How often were different drivers focused on during the Kobalt Tools 500?
2:00 PM – 2:02 PM
Featured drivers: Reed Sorenson; Jeff Burton; Brian Vickers; Robby Gordon; Jimmie Johnson; Jeff Gordon; Reed Sorenson
2:05 PM – 2:09 PM
Featured drivers: Kevin Harvick, Elliott Sadler, Tony Stewart, David Ragan, Dario Franchitti, Kurt Busch, Denny Hamlin, Jeff Gordon, Martin Truex Jr., Dale Earnhardt Jr., Kyle Petty (‘The Hit List’); Denny Hamlin; Dale Earnhardt Jr.; Jeff Gordon; Jeff Gordon, Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Martin Truex Jr.; Robby Gordon; Jeff Gordon; Michael Waltrip; Robby Gordon; Matt Kenseth; Denny Hamlin
2:11 PM – 2:23 PM
Featured drivers: Chad Knaus, Jimmie Johnson; Dale Earnhardt Jr. (audio with D.W.); Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon; Dale Earnhardt Jr., Jeff Gordon, Martin Truex Jr., Carl Edwards, Bobby Labonte, Kyle Busch; Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Carl Edwards; Dale Jarrett; Kasey Kahne; Jeff Gordon; Greg Biffle; Greg Biffle, David Ragan; Kyle Busch; Matt Kenseth; Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon; Kyle Busch, Martin Truex Jr.; Kyle Busch, Martin Truex Jr., Carl Edwards; Jeff Gordon; Elliott Sadler, Paul Menard, Denny Hamlin, Jeff Burton, David Ragan, Scott Riggs; Carl Edwards, Martin Truex Jr.; Dale Earnhardt Jr., Jeff Gordon; Dale Earnhardt Jr., Jeff Gordon, Kyle Busch, Carl Edwards; Jeff Gordon; Dale Earnhardt Jr., Jeff Gordon; Jeff Gordon; Michael Waltrip (brushes wall); Michael Waltrip, Dale Jarrett; Michael Waltrip, Dave Gilliland (replay); Michael Waltrip, Dave Gilliland (another replay); Michael Waltrip, Travis Kvapil; Michael Waltrip, Travis Kvapil, Dale Jarrett; Michael Waltrip; Travis Kvapil, Dale Jarrett; Dave Blaney; Ryan Newman, Bobby Labonte, Dave Blaney; Dave Blaney; Dave Blaney, Bobby Labonte, Ryan Newman; Dave Blaney; Dale Earnhardt Jr.
2:25 PM – 2:32 PM
Featured drivers: Dale Earnhardt Jr.; Joe Nemechek; Dale Earnhardt Jr.; Kyle Petty; Carl Edwards; Dale Earnhardt Jr.; Dale Earnhardt Jr. (replay); Dale Earnhardt Jr.; Jeff Gordon, Kevin Harvick; Kevin Harvick; Denny Hamlin, Martin Truex Jr.; Ryan Newman; Martin Truex Jr., Denny Hamlin; Dale Earnhardt Jr.
2:35 PM – 2:40 PM
Featured drivers: Dale Earnhardt Jr.; Matt Kenseth, Kurt Busch; Matt Kenseth; Matt Kenseth, Kurt Busch; Kurt Busch, Kyle Busch, Matt Kenseth; Kyle Busch, Matt Kenseth; Kurt Busch, Kyle Busch, Matt Kenseth, Michael Waltrip; Dario Franchitti; Carl Edwards; Carl Edwards, Robby Gordon; Clint Bowyer; Brian Vickers, Mike Skinner, Dale Earnhardt Jr., Casey Mears; Dale Earnhardt Jr.; Kasey Kahne; Jimmie Johnson; Dale Earnhardt Jr., Brian Vickers, Casey Mears; Carl Edwards, Dale Earnhardt Jr., Kyle Busch, Clint Bowyer, Kevin Harvick, Jeff Gordon
2:43 PM – 2:49 PM
Featured drivers: Kasey Kahne; Ryan Newman, Kasey Kahne (replay); Kasey Kahne; Dale Earnhardt Jr., Casey Mears; Dale Earnhardt Jr.; Jeff Gordon, Clint Bowyer; Dale Earnhardt Jr., Kyle Busch; Jimmie Johnson, Scott Riggs; Dale Earnhardt Jr., Kyle Busch; Tony Stewart; Scott Riggs, Jimmie Johnson, Michael Waltrip; Tony Stewart, Reed Sorenson, Jimmie Johnson; Jimmie Johnson; Jimmie Johnson, Tony Stewart; Dale Jarrett; Reed Sorenson, Tony Stewart; Tony Stewart; Jimmie Johnson; Jimmie Johnson, Tony Stewart; Dale Jarrett, Jimmie Johnson, Tony Stewart; Jimmie Johnson, Reed Sorenson, Tony Stewart; Dale Earnhardt Jr.
2:52 PM – 2:57 PM
Featured drivers: Kasey Kahne; Dale Earnhardt Jr., Kyle Petty; Kyle Petty (replay); Dale Earnhardt Jr., Kyle Petty; Dale Earnhardt Jr.; Dale Earnhardt Jr., Kyle Petty; Dale Jarrett, Juan Montoya, Bobby Labonte, Kurt Busch; Juan Montoya; Juan Montoya, Bobby Labonte, Kurt Busch, Dale Jarrett; Juan Montoya; Juan Montoya, Kurt Busch; Juan Montoya; Juan Montoya, Bobby Labonte; Jeff Gordon, Denny Hamlin; Jeff Gordon; Jeff Gordon, Denny Hamlin; Denny Hamlin; Denny Hamlin, Jeff Gordon; Denny Hamlin; Kyle Busch; Kyle Busch
3:00 PM – 3:04 PM
Featured drivers: Kyle Busch; Jeff Burton; Carl Edwards, Dale Earnhardt Jr.; Michael Waltrip, Joe Nemechek, Dave Gilliland, Dale Earnhardt Jr. (replays); Kyle Busch, J.J. Yeley; Kyle Busch, Elliott Sadler; Mark Martin, Kyle Busch; Kyle Busch; Mark Martin, Kyle Busch, Elliott Sadler; Mark Martin, Kyle Busch; Jeff Gordon, Dale Earnhardt Jr.; Jeff Gordon; Jeff Gordon, Dale Earnhardt Jr.; Jeff Burton; Tony Stewart, Ryan Newman; Carl Edwards, Dale Earnhardt Jr.; Dale Earnhardt Jr., Carl Edwards, Kevin Harvick; Carl Edwards, Kevin Harvick; Carl Edwards, Kevin Harvick; Kevin Harvick; Kyle Busch, Travis Kvapil; Jimmie Johnson
3:07 PM – 3:11 PM
Featured drivers: Kyle Busch; Kyle Busch; Kyle Busch, Paul Menard; Kyle Busch, Paul Menard; Kyle Busch; Kyle Busch, Paul Menard; Carl Edwards, Kyle Busch, Kevin Harvick, Denny Hamlin, Dale Earnhardt Jr.
3:13 PM – 3:22 PM
Featured drivers: Kyle Busch, Dale Earnhardt Jr., Denny Hamlin, Kevin Harvick, Jeff Gordon; Joe Nemechek, Jimmie Johnson, Ryan Newman, Bobby Labonte; Greg Biffle, Dave Gilliland, Joe Nemechek, Brian Vickers, Mike Skinner, Dale Jarrett, Paul Menard; Brian Vickers, Mike Skinner, Joe Nemechek, Dale Jarrett, Scott Riggs, Paul Menard; Dale Jarrett, Brian Vickers; Dale Jarrett, Brian Vickers; Matt Kenseth, Mark Martin, Elliott Sadler, Kasey Kahne; Kasey Kahne, Matt Kenseth, Elliott Sadler; Kasey Kahne, Matt Kenseth; Kasey Kahne, Matt Kenseth; Denny Hamlin, Dale Earnhardt Jr.; Kyle Busch; Denny Hamlin; Denny Hamlin, Kevin Harvick; Matt Kenseth; Kyle Busch; Matt Kenseth, Travis Kvapil, Martin Truex Jr.; Kyle Busch; Steve Addington (No. 18 crew chief); Kevin Harvick, Denny Hamlin; Kyle Busch; Dale Earnhardt Jr.; Clint Bowyer, Jeff Gordon; Clint Bowyer; Clint Bowyer, Jeff Gordon; Kevin Harvick, Denny Hamlin, Clint Bowyer, Jeff Gordon, Carl Edwards
3:25 PM – 3:30 PM
Featured drivers: Carl Edwards, Jeff Gordon; Jeff Gordon; Jimmie Johnson; Kyle Busch; Kyle Busch, Dale Earnhardt Jr.; Kasey Kahne (spins); Kasey Kahne (replay); Kasey Kahne (replay); Kasey Kahne; Carl Edwards, Dale Earnhardt Jr., Kevin Harvick, Denny Hamlin, Kyle Busch; Kyle Busch, Dale Earnhardt Jr., Carl Edwards; Kasey Kahne (replay)
3:33 PM – 3:43 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Martin Truex Jr.; Jimmie Johnson (audio with Chad Knaus); Jimmie Johnson, David Ragan, Martin Truex Jr., Kasey Kahne; Chad Knaus; Kyle Busch; Kyle Busch; Jeremy Mayfield; J.J. Yeley; Kurt Busch, Casey Mears, Kevin Harvick; Jimmie Johnson, Carl Edwards; Jimmie Johnson, Carl Edwards, Reed Sorenson, Michael Waltrip; Carl Edwards; Jimmie Johnson, Michael Waltrip, Carl Edwards; Kyle Busch; Michael Waltrip, Jimmie Johnson, Juan Montoya, David Ragan; Kyle Busch; Dale Earnhardt Jr.; Kyle Busch; Tony Stewart; Kurt Busch, Jeff Gordon, Tony Stewart; Kurt Busch, Jeff Gordon; Casey Mears; Casey Mears, Jeff Gordon; Kasey Kahne; Kasey Kahne (pit stop); Kasey Kahne, Mark Martin; Kasey Kahne; Kyle Busch; Dale Earnhardt Jr., Kevin Harvick; Dale Earnhardt Jr.; Kevin Harvick; Dale Earnhardt Jr.; Kyle Busch; Dale Earnhardt Jr.; Denny Hamlin, Jeff Burton, Kurt Busch; Denny Hamlin, Jeff Burton, Kurt Busch, Carl Edwards, Martin Truex Jr.; Carl Edwards, Martin Truex Jr.; Kyle Busch
3:45 PM – 3:53 PM
Featured drivers: Kyle Busch; Clint Bowyer; Kyle Busch; Dale Earnhardt Jr., Kasey Kahne, Kyle Busch, Mark Martin, Juan Montoya, Jimmie Johnson, Kyle Busch, Denny Hamlin (replays); Kasey Kahne (replay); Jeff Burton; Jeff Gordon, Tony Stewart; Kyle Busch, Patrick Carpentier; Kyle Busch; Clint Bowyer; Clint Bowyer, Jeremy Mayfield; Clint Bowyer; Denny Hamlin; Carl Edwards; Kyle Busch (brushes fence); Kyle Busch, Dario Franchitti; Carl Edwards, Tony Stewart, Denny Hamlin; Kyle Busch, Dario Franchitti, Elliott Sadler; Kyle Busch, Dario Franchitti; Carl Edwards, Denny Hamlin; Kyle Busch, Dario Franchitti, Clint Bowyer; Kyle Busch, Dario Franchitti, Clint Bowyer, Elliott Sadler; Clint Bowyer, Kyle Busch; Elliott Sadler, Clint Bowyer, Kyle Busch; Clint Bowyer; Clint Bowyer, Elliott Sadler; Carl Edwards, Denny Hamlin
3:56 PM – 4:04 PM
Featured drivers: Jimmie Johnson; Clint Bowyer; Kasey Kahne, Kyle Busch; Jimmie Johnson, Scott Riggs, Greg Biffle, Robby Gordon (replay); Jimmie Johnson, Greg Biffle, Brian Vickers; Jimmie Johnson, Brian Vickers, Greg Biffle; Jimmie Johnson; Jimmie Johnson, Greg Biffle; Dale Earnhardt Jr.; Jimmie Johnson (pit stop); Clint Bowyer; Clint Bowyer, Dave Gilliland; Mark Martin, Kyle Petty (pit stops); Clint Bowyer; Jimmie Johnson; Dale Earnhardt Jr., Martin Truex Jr. (pit stops); Clint Bowyer; Martin Truex Jr. (pit stop); Clint Bowyer, David Ragan; Denny Hamlin (pit stop); Clint Bowyer; Jeff Burton, Kyle Busch, Kevin Harvick, Clint Bowyer, Tony Stewart, Elliott Sadler (pit stops); Carl Edwards; Carl Edwards (pit stop); Jeff Gordon (pit stop); Clint Bowyer
4:06 PM – 4:14 PM
Featured drivers: Clint Bowyer; Clint Bowyer, Paul Menard; Matt Kenseth; Matt Kenseth; Greg Biffle, David Reutimann, Jimmie Johnson; David Reutimann; Jimmie Johnson, Greg Biffle; Jimmie Johnson; Jimmie Johnson, Greg Biffle (replay); Jimmie Johnson; Denny Hamlin (pit stop); Denny Hamlin; Kyle Busch; Kevin Harvick; Carl Edwards; Carl Edwards; Kevin Harvick; Denny Hamlin; Clint Bowyer, Jimmie Johnson, Robby Gordon; Jimmie Johnson; Jimmie Johnson, Clint Bowyer, Robby Gordon; Clint Bowyer, Robby Gordon
4:17 PM – 4:22 PM
Featured drivers: Kyle Busch; Tony Stewart; Jeff Gordon, Ryan Newman, Kasey Kahne; Clint Bowyer; Clint Bowyer, Greg Biffle, J.J. Yeley; Bobby Labonte; Tony Stewart; Carl Edwards; Clint Bowyer, Dario Franchitti, Brian Vickers; Clint Bowyer; Kyle Busch; Clint Bowyer; Dale Earnhardt Jr.; Matt Kenseth; Carl Edwards; Carl Edwards, Jimmie Johnson; Clint Bowyer, Brian Vickers, Dale Jarrett; Carl Edwards, Kyle Busch, Denny Hamlin, Dale Earnhardt Jr., Jeff Burton, Denny Hamlin, Clint Bowyer, Jeff Gordon (pit stops)
4:25 PM – 4:34 PM
Featured drivers: Dale Jarrett; Clint Bowyer; Kasey Kahne; Kasey Kahne; Kasey Kahne, Michael Waltrip; Kasey Kahne; Reed Sorenson (pit stop); Clint Bowyer; Kyle Busch, Clint Bowyer; Kyle Busch; Kyle Busch; Matt Kenseth, Travis Kvapil, Kurt Busch, Robby Gordon, Paul Menard; Kyle Busch; Matt Kenseth, Kurt Busch, Paul Menard; Kurt Busch, Matt Kenseth; Bobby Labonte; Matt Kenseth; Matt Kenseth, David Ragan, Kurt Busch; Kevin Harvick, Jimmie Johnson, Jeff Gordon; Kevin Harvick; Kevin Harvick, Jimmie Johnson, Jeff Gordon; Clint Bowyer, Carl Edwards; Carl Edwards; Tony Stewart, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Carl Edwards (audio with Robbie Reiser, interim crew chief); Kyle Busch, Carl Edwards; Carl Edwards
4:37 PM – 4:39 PM
Featured drivers: Elliott Sadler (spin); Carl Edwards, Clint Bowyer, Kyle Busch, Dale Earnhardt Jr. (pit stops); Dale Earnhardt Jr., Tony Stewart (replay)
4:42 PM – 4:57 PM
Featured drivers: Carl Edwards; Carl Edwards (replay of pit stop); Carl Edwards, Casey Mears; Kyle Busch, Jeff Gordon, Ryan Newman, Clint Bowyer, Kevin Harvick; Kyle Busch, Jeff Gordon, Jimmie Johnson, Martin Truex Jr., Clint Bowyer; Ryan Newman (tire rub); Ryan Newman, Jeff Burton; Ryan Newman (pit stop); Ryan Newman, Juan Montoya, Kevin Harvick, Carl Edwards (replay); Kyle Busch, Jeff Gordon; Jeff Gordon; Carl Edwards, Clint Bowyer; Jimmie Johnson; Jimmie Johnson, Carl Edwards; Jimmie Johnson; Elliott Sadler (wrecks); Elliott Sadler (pit stop); Elliott Sadler (replay); Elliott Sadler (replay); Elliott Sadler; Kyle Busch, Jeff Gordon, Jimmie Johnson, Carl Edwards, Clint Bowyer, Kevin Harvick, Juan Montoya, Martin Truex Jr., Jeff Burton; Carl Edwards, Kevin Harvick, Jeff Burton, David Ragan, Sam Hornish Jr., Dave Blaney (pit stops); Carl Edwards, Robbie Reiser; Carl Edwards; Kyle Busch, Jeff Gordon; Juan Montoya; Kyle Busch, Jeff Gordon, Juan Montoya, Ryan Newman, Carl Edwards, Clint Bowyer; Kyle Busch, Jeff Gordon; Kyle Busch, Jeff Gordon, Carl Edwards, Juan Montoya, Ryan Newman; Kyle Busch; Kyle Busch, Jeff Gordon, Carl Edwards; Jeff Gordon, Carl Edwards; Jeff Gordon, Carl Edwards, Juan Montoya; Jeff Gordon, Carl Edwards; Kyle Busch; Carl Edwards; Carl Edwards, Kyle Busch; Carl Edwards; Kyle Busch; Carl Edwards, Kyle Busch; Carl Edwards, Kyle Busch; Kyle Busch, Carl Edwards; Kyle Busch; Carl Edwards, Kyle Busch; Carl Edwards; Jeff Gordon, Juan Montoya, Dale Earnhardt Jr.; Dale Earnhardt Jr., Juan Montoya; Carl Edwards (replay)
4:59 PM – 5:08 PM
Featured drivers: Carl Edwards; Brian Vickers, David Ragan, Casey Mears; Bobby Labonte, Casey Mears, Brian Vickers, David Ragan; Bobby Labonte; Brian Vickers, David Ragan, Casey Mears, Bobby Labonte; Bobby Labonte, Casey Mears; Matt Kenseth, Paul Menard; Matt Kenseth; Matt Kenseth, Greg Biffle, Paul Menard; Greg Biffle, Kyle Petty; Greg Biffle; Greg Biffle; Jimmie Johnson, Regan Smith, Carl Edwards; Jimmie Johnson, Carl Edwards; Jimmie Johnson, Carl Edwards, Regan Smith; Jimmie Johnson, Regan Smith; Kevin Harvick, Jeff Gordon; Robby Gordon; Elliott Sadler (wrecks); Elliott Sadler (heads to garage); Elliott Sadler (replay); Elliott Sadler (replay); Elliott Sadler (replay); Elliott Sadler; Elliott Sadler; Carl Edwards, Kyle Busch, Dale Earnhardt Jr., Jeff Burton, Jeff Gordon (pit stops); Elliott Sadler (replay)
5:11 PM – 5:19 PM
Featured drivers: Carl Edwards; Carl Edwards, Kurt Busch, Juan Montoya, Kyle Busch; Juan Montoya, Kyle Busch; Kurt Busch, Juan Montoya, Kyle Busch; Carl Edwards (smoking); Kyle Busch; Carl Edwards, Kyle Busch; Kyle Busch; Carl Edwards, Kyle Busch; Carl Edwards; Carl Edwards, Kyle Busch; Carl Edwards; Kyle Busch; Carl Edwards, Kyle Busch; Jeff Burton, Jeff Gordon; Jeff Gordon; Jeff Gordon, Jeff Burton; Carl Edwards (smoking); Jeff Burton, Jeff Gordon, Martin Truex Jr.; Kevin Harvick, Tony Stewart; Carl Edwards; Kevin Harvick, Tony Stewart; Carl Edwards; Kevin Harvick, Tony Stewart; Ryan Newman, Tony Stewart; Carl Edwards (pit stop); Kyle Busch; Carl Edwards (to garage); Dale Earnhardt Jr.; Kyle Busch; Dale Earnhardt Jr. (audio with Tony Eury Jr.); Kyle Busch; Dale Earnhardt Jr., Kurt Busch
5:22 PM – 5:27 PM
Featured drivers: Carl Edwards (post-mechanical failure interview); Carl Edwards (replay); Kyle Busch, Dale Earnhardt Jr., Tony Stewart, Jeff Gordon (pit stops)
5:30 PM – 5:51 PM
Featured drivers: Kyle Busch, Ryan Newman; Martin Truex Jr., Jeff Gordon, David Reutimann, Greg Biffle, Jeff Burton, Martin Truex Jr., Ryan Newman; Kyle Busch; Matt Kenseth; Kyle Busch; Matt Kenseth; Matt Kenseth, Brian Vickers, David Ragan, Mark Martin, Bobby Labonte, Kasey Kahne; Kyle Busch; Dale Earnhardt Jr.; Jimmie Johnson; Matt Kenseth; Matt Kenseth, Kasey Kahne; Greg Biffle, Jeff Gordon, Juan Montoya; Jimmie Johnson, Matt Kenseth; Jeff Gordon, Greg Biffle; Greg Biffle, Jeff Gordon; Kyle Busch; Tony Stewart; Tony Stewart, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Kyle Busch; Kyle Busch, Dale Earnhardt Jr.; Kyle Busch; Tony Stewart, Dale Earnhardt Jr.; Tony Stewart, Dale Earnhardt Jr., Greg Biffle; Kyle Busch; Greg Biffle, Dale Earnhardt Jr.; Kyle Busch; Greg Biffle, Dale Earnhardt Jr.; Tony Stewart, Greg Biffle, Dale Earnhardt Jr.; Kyle Busch; Robby Gordon; Dale Jarrett, Robby Gordon; Greg Biffle, Tony Stewart; Tony Stewart, Greg Biffle; Kyle Busch; Greg Biffle, Tony Stewart; Greg Biffle; Tony Stewart, Greg Biffle; Greg Biffle; Greg Biffle, Tony Stewart; Greg Biffle, Tony Stewart, Dale Earnhardt Jr.; Greg Biffle, Tony Stewart; Kyle Busch; Kyle Busch, Kyle Petty; Kyle Busch; Kyle Petty; Kyle Busch, Kyle Petty; Greg Biffle, Tony Stewart; Kyle Busch; Greg Biffle, Kyle Petty, Tony Stewart; Greg Biffle, Tony Stewart; Kyle Busch; Greg Biffle, Tony Stewart; Greg Biffle; Kyle Busch, Joe Nemechek; Jeff Burton, Brian Vickers; Jeff Burton, Brian Vickers, Denny Hamlin; Jeff Burton, Brian Vickers; Jeff Burton, Brian Vickers, Denny Hamlin; Kyle Busch; Brian Vickers; Kyle Busch; Jeff Gordon, Clint Bowyer; Joe Nemechek, Tony Stewart, Dale Earnhardt Jr.; Reed Sorenson, Tony Stewart, Dale Earnhardt Jr.; Tony Stewart; Kyle Busch; Dale Jarrett, Kyle Busch; Dale Jarrett, Kyle Busch, Michael Waltrip; Kyle Busch, Michael Waltrip; Kyle Busch, Dale Jarrett; Dale Jarrett, Kyle Busch, Michael Waltrip; Tony Stewart, Greg Biffle; Dale Jarrett, Kyle Busch; Kyle Busch; Kyle Busch
Number of times selected drivers were focused on:
Joe Nemechek – 7
Mark Martin – 8
Dario Franchitti – 8
Casey Mears – 11
Bobby Labonte – 14
Dale Jarrett – 20
Brian Vickers – 20
Kurt Busch – 20
Greg Biffle – 38
Tony Stewart – 44
Clint Bowyer – 49
Jimmie Johnson – 54
Jeff Gordon – 68
Dale Earnhardt Jr. – 82
Kyle Busch (race winner) – 134
New appreciation for those resilient drivers Commercial breakdown, driver focus, and links related to the Food City 500
