Feb 25, 09:40 PM
Commercial breakdown, driver focus, and links related to the Auto Club 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for the race that ran on both Sunday and Monday, due to rain.
On Sunday, I began recording the times at the Invocation of the race at 6:00 PM, and stopped at the halt of the race at 9:28 PM (all times are EST). On Monday, I began recording the times at 1:00 PM, and stopped at the checkered flag at 3:15 PM. I did not keep records for the pre- and post-race coverage.
Fox was the broadcaster for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
It is interesting to note that while Carl Edwards, the race winner, was focused on 145 times, Jeff Gordon and Jimmie Johnson were focused on 166 times each.
Race and Commercial Breakdown of the Auto Club 500
Total number of commercials: 143
Total number of companies or entities advertised: 61
Total number of brief promos of products/services during the race broadcast: 50
Total number of companies or entities advertised in brief promos or crawlers: 26 (companies: Budweiser, United Artists, Home Depot ‘Ask the Pros’ at FoxSports.com, GoodYear, Q Motor Oil, Toyota, Sprint, Allstate, Claritin, Las Vegas race on Fox, Auto Zone, AMP Energy drink, Enterprise Rent-a-Car, FedEx, ‘10000 bc’ movie, State Farm, AT&T.com/cv, Chevy, DirecTV, Hanes, UPS, Home Depot, Mobil 1, KFC, Ford F150)
Total amount of time these brief promos take during broadcast: app. 4 min. 15 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Q Motor Oil ‘Starting Grid’
FedEx ‘Race Trax Question’
Fox ‘Pit Watch’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘Race Keys’
Budweiser ‘In-Car’
AMP Energy ‘In-Car’
Claritin ‘Clear to Drive Restart’
NASCAR on Fox ‘Crank it Up’
State Farm ‘Safety Report’
AT&T ‘Race Break’
Q ‘Race Summary’
Allstate ‘Good Hands Driver’
Ford ‘In-Car’
NAPA ‘In-Car’
NASCAR on Fox ‘Fox Weather Station’
Ford ‘Moves of the Race’
Ford ‘In-Car’
NASCAR on Fox ‘Race Tracks’
Toyota ‘Top Performers’
Sprint Mobile ‘Monster Moment’
Sunday, February 24, 2008
Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 9:30 PM
Monday, February 25, 2008
Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:15 PM
Total minutes: 343
Minutes of race broadcast: 273
Minutes of commercials: 70
Number of missed restarts: 1 (and two near misses)
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
Fox/TV Previews/Promos
‘The Moment of Truth’ – 4
‘Sarah Connor Chronicles’ – 3
‘Unhitched’ – 3
‘Simpsons’, ‘Family Guy’, ‘American Dad’ – 2
‘American Idol’ – 2
‘New Amsterdam’ – 2
‘Two-and-a-Half Men’ – 1
‘Canterbury’s Law’ – 1
Local Fox News at 10:00 PM – 1
‘Two-and-a-Half Men’, ‘Seinfeld’, ‘Frasier’ – 1
Total: 20
Movies
10,000 bc – 2
Total: 2
Restaurants/Food
Subway (Tony Stewart) – 3
KFC – 2
Coke Zero (various drivers) – 2
Amp Energy Drink (Dale Earnhardt Jr.) – 1
Coke – 1
PepsiStuff.com (Jeff Gordon) – 1
PepsiStuff.com – 1
Juicy Fruit (Juan Montoya) – 1
Total: 12
Beer
Budweiser – 6
Budweiser (Kasey Kahne) – 1
Total: 7
Car/Truck/Bike
Q Power – 7
Chevy – 5
Duralast at Auto Zone- 5
Ford F150 – 4
Toyota – 3
Ford – 2
Dodge – 2
Mobil 1 – 2
Toyota – 2
Enterprise – 2
NAPA (Michael Waltrip) – 2
Chevy (Jimmie Johnson) – 1
Chevy (Dale Earnhardt Jr.) – 1
Ford – 1
Buyatoyota.com – 1
Shell – 1
Featherlite – 1
Hyundai – 1
Jeep, Chrysler, Dodge – 1
Total: 44
Insurance/Health
State Farm – 4
Allstate – 3
Total: 7
Wireless Phone
AT&T – 6
Sprint (various drivers) – 4
Total: 10
Home Improvement
Craftsman – 3
Lowe’s racing (Jimmie Johnson & Chad Knaus) – 1
Home Depot (Tony Stewart) – 1
Total: 4
Technology
DirecTV – 3
Dish Network (Carl Edwards) – 3
DirecTV (Tony Stewart) – 1
Total: 7
Products/Services for the Home and Personal Use
Claritin (Carl Edwards) – 3
Gillette Fusion Phenom – 2
Viagra – 2
Hanes – 1
Dr. Scholl’s – 1
Professional Bull Riding – 1
HelpStopFraud.org – 1
Defense of Democracies – 1
Total: 12
Shipping
FedEx (Denny Hamlin) – 2
UPS (Dale Jarrett & various drivers) – 1
Total: 3
Racing Related
NASCAR.com Track Pass/Race View – 4
Las Vegas Motor Speedway (various drivers) – 4
Richmond – 2
NASCAR.com – 2
NASCAR.com – 1
Talladega Superspeedway and RaceTickets.com (various drivers) – 1
Martinsville Speedway – 1
Total: 15
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
6:00 PM – 6:03 PM – 3 // 6:03 PM – 6:05 PM – 2
6:05 PM – 6:08 PM – 3 // 6:08 PM – 6:11 PM – 3
6:11 PM – 6:40 PM – 29 // 6:40 PM – 6:43 PM – 3
6:43 PM – 6:54 PM – 11 // 6:54 PM – 6:57 PM – 3
6:57 PM – 7:10 PM – 13 // 7:10 PM – 7:13 PM – 3
7:13 PM – 7:15 PM – 2 // 7:15 PM – 7:18 PM – 3
7:18 PM – 7:29 PM – 11 // 7:29 PM – 7:32 PM – 3
7:32 PM – 7:40 PM – 8 // 7:40 PM – 7:43 PM – 3
7:43 PM – 7:52 PM – 9 // 7:52 PM – 7:55 PM – 3
7:55 PM – 8:13 PM – 18 // 8:13 PM – 8:15 PM – 2
8:15 PM – 8:18 PM – 3 // 8:18 PM – 8:21 PM – 3
8:21 PM – 8:37 PM – 16 // 8:37 PM – 8:40 PM – 3
8:40 PM – 8:59 PM – 19 // 8:59 PM – 9:02 PM – 3
9:02 PM – 9:08 PM – 6 // 9:08 PM – 9:11 PM – 3
9:11 PM – 9:28 PM – 17 //
OVERNIGHT RAIN BREAK
1:00 PM – 1:14 PM – 14 // 1:14 PM – 1:17 PM – 3
1:17 PM – 1:22 PM – 5 // 1:22 PM – 1:24 PM – 2
1:24 PM – 1:28 PM – 4 // 1:28 PM – 1:31 PM – 3
1:31 PM – 1:34 PM – 3 // 1:34 PM – 1:37 PM – 3
1:37 PM – 1:43 PM – 6 // 1:43 PM – 1:46 PM – 3
1:46 PM – 1:52 PM – 6 // 1:52 PM – 1:55 PM – 3
1:55 PM – 2:06 PM – 11 // 2:06 PM – 2:08 PM – 2
2:08 PM – 2:12 PM – 4 // 2:12 PM – 2:15 PM – 3
2:15 PM – 2:26 PM – 11 // 2:26 PM – 2:29 PM – 3
2:29 PM – 2:33 PM – 4 // 2:33 PM – 2:36 PM – 3
2:36 PM – 2:53 PM – 17 // 2:53 PM – 2:55 PM – 2
2:55 -PM – 3:15 PM – 20 // 3:15 PM – checkered flag flies
Total race brdcst time: 273 Total comm. brdcst time: 70
How often were different drivers focused on during the Auto Club 500?
6:00 PM – 6:03 PM
Featured driver: Denny Hamlin; Carl Edwards; Kyle Busch; Jeremy Mayfield; Jeff Burton; Juan Montoya; Casey Mears; Tony Stewart; Bobby Labonte; Kyle Petty; Matt Kenseth; Kasey Kahne; Jeff Gordon; Jamie McMurray; Jeff Gordon; Jimmie Johnson
6:05 PM – 6:08 PM
Featured drivers: Carl Edwards; Dale Earnhardt Jr.; Juan Montoya; Kyle Busch; Tony Stewart; Ryan Newman; Jeff Gordon, Kasey Kahne, Denny Hamlin; Matt Kenseth; Jimmie Johnson; Dale Jarrett; Jeff Gordon; Denny Hamlin; Dale Earnhardt Jr.; Dale Jarrett; Clint Bowyer; Carl Edwards; Kasey Kahne; Jimmie Johnson; Carl Edwards; Jimmie Johnson; David Reutimann; Matt Kenseth; Jimmie Johnson, Chad Knaus; Dale Earnhardt Jr.; Kasey Kahne; Jeff Burton; Dale Earnhardt Jr.; Jimmie Johnson; Michael Waltrip; Dale Jarrett; David Reutimann
6:11 PM – 6:40 PM
Featured drivers: Matt Kenseth (audio with Darrell Waltrip); Jeff Gordon; Matt Kenseth; Matt Kenseth, Jimmie Johnson; Matt Kenseth, Tony Stewart; Matt Kenseth; Jeff Gordon; Jeff Gordon, Matt Kenseth, Jimmie Johnson, Clint Bowyer, Tony Stewart; Jimmie Johnson; Jeff Gordon; Matt Kenseth; Mark Martin; Dale Earnhardt Jr., Mark Martin; Michael Waltrip (leaking oil on track); Kasey Kahne, Denny Hamlin, Jeff Burton, Juan Montoya, Dale Jarrett, Jimmie Johnson, Michael Waltrip, Dale Earnhardt Jr., Carl Edwards (in-car cameras); Michael Waltrip (pit stop); Jimmie Johnson; Dale Earnhardt Jr.; Tony Stewart; Tony Stewart, Jeff Burton; Tony Stewart, Casey Mears; Tony Stewart; Tony Stewart, Sam Hornish Jr.; Tony Stewart, Casey Mears, Sam Hornish Jr., Jeff Burton; Tony Stewart, Jeff Burton, Sam Hornish Jr.; Tony Stewart, Sam Hornish Jr.; Michael Waltrip (pit stop); Carl Edwards (pit stop); Michael Waltrip (replay); Greg Zipadelli (No. 20 crew chief); Casey Mears; Casey Mears, Tony Stewart; Casey Mears; Casey Mears; Jimmie Johnson, Jeff Gordon; Ryan Newman, Greg Biffle; Ryan Newman; Roger Penske (owner); Jeff Gordon, Jimmie Johnson; Dale Jarrett; Michael Waltrip (pit stop); Jeff Gordon, Jimmie Johnson; video about Oscar opinions: Casey Mears, Kurt Busch, Casey Mears, Juan Montoya, Bobby Labonte, Juan Montoya, Kyle Busch, Juan Montoya; Jeff Gordon, Jimmie Johnson, Matt Kenseth, Tony Stewart, Jeff Burton, Kevin Harvick; Jimmie Johnson; Chad Knaus; Dale Jarrett; Michael Waltrip; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Jimmie Johnson; Martin Truex Jr., Sam Hornish Jr., Carl Edwards; John Andretti, Kyle Petty, Joe Nemechek; Jeff Gordon; Jimmie Johnson, Matt Kenseth; Jimmie Johnson, Matt Kenseth, Clint Bowyer, Tony Stewart; Jimmie Johnson, Matt Kenseth; Tony Stewart, Clint Bowyer; Clint Bowyer, Matt Kenseth, Tony Stewart; Matt Kenseth, Kevin Harvick, Casey Mears; Kurt Busch; Kurt Busch, Scott Riggs, Travis Kvapil, Dave Blaney, Paul Menard; J.J. Yeley, Elliott Sadler; Jeff Gordon; Jeff Gordon, Jimmie Johnson; Casey Mears, Matt Kenseth; Casey Mears, Matt Kenseth, Jeff Burton; Jeff Burton, Matt Kenseth; Kasey Kahne, Carl Edwards, Ryan Newman; Kasey Kahne (replay of brush against wall); Kasey Kahne, Ryan Newman; Ryan Newman, Kasey Kahne, Carl Edwards; Ryan Newman, Kasey Kahne, Carl Edwards, Dale Earnhardt Jr.; Kasey Kahne; Kyle Busch, Greg Biffle, Jeff Burton; Jeff Burton, Kyle Busch, Greg Biffle; Jeff Burton, Sam Hornish Jr., Kyle Busch, Greg Biffle; Dale Earnhardt Jr., Ryan Newman, Martin Truex Jr.; Dale Earnhardt Jr.; Dale Earnhardt Jr., Ryan Newman; Dale Earnhardt Jr., Ryan Newman, Carl Edwards; Carl Edwards; Kasey Kahne; Dale Earnhardt Jr., Ryan Newman, Carl Edwards (replay); Carl Edwards, Martin Truex Jr.; Martin Truex Jr.; Jeff Gordon; Matt Kenseth (pit stop); Jeff Gordon; Matt Kenseth (pit stop); Jeff Gordon; Jimmie Johnson; Kevin Harvick, Tony Stewart; Jeff Gordon; Kevin Harvick; Jeff Gordon
6:43 PM – 6:54 PM
Featured drivers: Denny Hamlin (garage); Denny Hamlin (replay); Denny Hamlin (replay); Jeff Gordon, Jimmie Johnson, Carl Edwards, Tony Stewart, Clint Bowyer (pit stops); Jeff Gordon, Jimmie Johnson, Tony Stewart, Greg Biffle, Casey Mears, Kasey Kahne; Kevin Harvick; Kevin Harvick (replay of pit stop); Kevin Harvick; Kevin Harvick, Jimmie Johnson, Jeff Gordon; Jimmie Johnson, Kevin Harvick; Kevin Harvick, Jimmie Johnson, Jeff Gordon; Kevin Harvick; Jimmie Johnson, Jeff Gordon; Jeff Gordon; Kasey Kahne; Kasey Kahne, Dale Earnhardt Jr.; Jeff Burton, Kyle Busch; Casey Mears, Carl Edwards, Greg Biffle; Kasey Kahne, Greg Biffle; Jeff Gordon, Jimmie Johnson; Jeff Gordon; Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr.; Dale Earnhardt Jr.; Casey Mears, Sam Hornish Jr. (fire); Dale Earnhardt Jr.; Alan Gustafson; Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Sam Hornish Jr.; Dale Earnhardt Jr. (garage); Jeff Gordon, Jimmie Johnson
6:57 PM – 7:10 PM
Featured drivers: Dale Earnhardt Jr. (in garage); Jeff Burton, Kyle Busch, Casey Mears (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Dale Earnhardt Jr. (in-garage interview); Casey Mears; Dale Earnhardt Jr.; Sam Hornish Jr.; Sam Hornish Jr., Casey Mears; Sam Hornish Jr.; Chad Knaus; Denny Hamlin (in-garage interview); Sam Hornish Jr.; Jeff Gordon, Jimmie Johnson, Tony Stewart; Reed Sorenson (in-garage interview); Rick Hendrick; Reed Sorenson; Jeff Burton; Michael Waltrip, Matt Kenseth, Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr., Reed Sorenson; Sam Hornish Jr. (post-wreck interview); Sam Hornish Jr., Casey Mears; Dale Earnhardt Jr.; Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears (post-wreck interview); Dale Earnhardt Jr.
7:13 PM – 7:15 PM
Featured drivers: Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Jeff Gordon, Jimmie Johnson
7:18 PM – 7:29 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Jeff Gordon; Jimmie Johnson (audio with Chad Knaus); Rick Hendrick; Chad Knaus and Rick Hendrick; Jimmie Johnson; Michael Waltrip; Dale Jarrett; Jimmie Johnson; Jamie McMurray; Jamie McMurray, Mark Martin; Jeff Gordon; Jeff Gordon, Jimmie Johnson, Tony Stewart, Kasey Kahne, Clint Bowyer; Kasey Kahne; Clint Bowyer; Kasey Kahne; Kyle Petty; Jeff Burton; Carl Edwards; Jimmie Johnson; Kasey Kahne; Jeff Burton; Dale Jarrett; Tony Stewart; Jeff Gordon; Tony Stewart; Jeff Gordon, Jimmie Johnson; Martin Truex Jr., Ryan Newman; Clint Bowyer; Jeff Burton, Kyle Busch; Tony Stewart, Greg Zipadelli; Kurt Busch, Martin Truex Jr., Ryan Newman; Jeff Gordon, Jimmie Johnson; Kyle Busch; Matt Kenseth; Tony Stewart, Greg Zipadelli; Kyle Busch; Mark Martin, Martin Truex Jr.; Kurt Busch; Jeff Gordon; Jeff Burton; Juan Montoya
7:32 PM – 7:40 PM
Featured drivers: Casey Mears, Sam Hornish Jr. (replay); Casey Mears, Sam Hornish Jr. (replay); Tony Stewart, Greg Zipadelli; Chad Knaus, Steve Letarte; Jamie McMurray; Jeff Gordon; Jeff Gordon, Jimmie Johnson; Jeff Gordon; Jimmie Johnson; Jeff Burton; Kevin Harvick; Jamie McMurray; Carl Edwards
7:43 PM – 7:52 PM
Featured drivers: Kyle Busch; Clint Bowyer; Kurt Busch; Greg Biffle; J.J. Yeley; Jamie McMurray; Kyle Busch, Carl Edwards; Clint Bowyer, Jeff Burton; David Ragan; Chad Knaus; Robby Gordon; Kyle Busch, Carl Edwards; Carl Edwards; Kyle Busch; Greg Biffle; Tony Stewart; Clint Bowyer; Kurt Busch; Jimmie Johnson; Jeff Gordon; Michael Waltrip; Jimmie Johnson; Tony Stewart; Carl Edwards; Michael Waltrip; Dale Jarrett; Jimmie Johnson; Greg Zipadelli
7:55 PM – 8:13 PM
Featured drivers: Jeff Gordon; Jeff Burton; Casey Mears, Sam Hornish Jr. (replay); Jeff Gordon, Jimmie Johnson; Juan Montoya; Carl Edwards; Jeff Burton; Dale Jarrett; Jimmie Johnson; Kasey Kahne; Kurt Busch; Michael Waltrip; Dale Earnhardt Jr. (in garage); Jeff Burton; Greg Zipadelli; Jeff Gordon; Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replay); Dale Jarrett (overheating); Dale Jarrett, Matt Kenseth; Jeff Gordon, Jimmie Johnson; Chad Knaus; Jeff Gordon, Jimmie Johnson, Tony Stewart, Kasey Kahne, Clint Bowyer, Greg Biffle; Kyle Busch, Robby Gordon, Bobby Labonte (pit stops); Dale Jarrett (pit stop); J.J. Yeley; Jeff Gordon, Jimmie Johnson, Tony Stewart; Kyle Busch (pit stop); David Ragan; Juan Montoya, David Ragan, Ryan Newman; Ryan Newman; Jeff Gordon; Jeff Gordon, Jimmie Johnson, Tony Stewart, Kasey Kahne, Clint Bowyer, Greg Biffle; Jeff Gordon; Carl Edwards; Jeff Gordon; Jeff Burton, Carl Edwards; Ryan Newman, David Ragan, Kurt Busch, Martin Truex Jr.; Kurt Busch, Martin Truex Jr., Mark Martin, Jamie McMurray; Ryan Newman, Juan Montoya; Jimmie Johnson, Tony Stewart; Clint Bowyer, Tony Stewart, Kasey Kahne; Tony Stewart, Clint Bowyer; Tony Stewart, Clint Bowyer, Kasey Kahne; Jeff Gordon; Jeff Gordon, Jimmie Johnson, Greg Biffle, Kasey Kahne, Clint Bowyer, Tony Stewart; Tony Stewart, Kasey Kahne; Carl Edwards, Tony Stewart, Jeff Burton; Kasey Kahne; Kasey Kahne, Clint Bowyer; Juan Montoya, Kurt Busch; Juan Montoya, Kurt Busch, David Ragan; Juan Montoya; Ryan Newman, Kurt Busch; Ryan Newman, Kurt Busch, David Ragan; Kyle Busch, Michael Waltrip, Matt Kenseth, Elliott Sadler; Michael Waltrip, Kyle Busch; Greg Biffle, Clint Bowyer, Carl Edwards; Clint Bowyer; Jeff Gordon; Tony Stewart, Kurt Busch; Jeff Gordon; Jeff Gordon, Jimmie Johnson (replay); Kyle Busch; Kyle Busch, Dave Gilliland, Brian Vickers, Scott Riggs, Elliott Sadler; Kyle Busch, Scott Riggs, Elliott Sadler, Brian Vickers; Kyle Busch, Scott Riggs; Elliott Sadler; Jeff Gordon, Jimmie Johnson; Jeff Gordon; Jeff Gordon, Jimmie Johnson; Jeff Burton, Kurt Busch; Tony Stewart; Tony Stewart, Martin Truex Jr.; Jimmie Johnson, Jeff Gordon
8:15 PM – 8:18 PM
Featured drivers: Jeff Gordon, Jimmie Johnson; Greg Erwin (No. 16 crew chief); Jeff Gordon, Jimmie Johnson, Carl Edwards, Kasey Kahne, Greg Biffle; Jimmie Johnson, Jeff Gordon, Carl Edwards
8:21 PM – 8:37 PM
Featured drivers: Jeff Burton; Tony Stewart; Tony Stewart (replay of pit stop); Tony Stewart; Denny Hamlin, Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replays); Jimmie Johnson; Jimmie Johnson, Jeff Gordon; Dale Jarrett; Tony Stewart; Michael Waltrip; Jeff Burton; Dale Jarrett (pit stop); Jeff Burton; Jimmie Johnson; Jimmie Johnson; Jeff Gordon, Jimmie Johnson, Carl Edwards; Carl Edwards; Carl Edwards, Jimmie Johnson; Jimmie Johnson, Jeff Burton; Jamie McMurray, Kyle Busch, David Reutimann, Mark Martin; Kasey Kahne, Dave Gilliland; David Reutimann, Robby Gordon, Jamie McMurray, Matt Kenseth, Travis Kvapil, Elliott Sadler; Elliott Sadler, Matt Kenseth; Robby Gordon, Elliott Sadler, Travis Kvapil, Matt Kenseth; Elliott Sadler, Robby Gordon, Travis Kvapil; Robby Gordon; Robby Gordon, Travis Kvapil, Matt Kenseth; Brian Vickers, Travis Kvapil, Robby Gordon, Matt Kenseth, Scott Riggs, Bobby Labonte; Martin Truex Jr., Tony Stewart; Martin Truex Jr., Tony Stewart, David Ragan; Martin Truex Jr., Tony Stewart, David Ragan, Kurt Busch; Dave Gilliland, Martin Truex Jr., Kurt Busch, Tony Stewart, David Ragan, Kyle Busch; Martin Truex Jr., Kurt Busch, Tony Stewart, Dave Gilliland, David Ragan, Kyle Busch; Dave Gilliland; Carl Edwards, Jeff Gordon; Martin Truex Jr., Kyle Busch; Jeremy Mayfield (tire); Jeremy Mayfield (replay); Jeremy Mayfield (pit stop); Jimmie Johnson; Kasey Kahne; Greg Zipadelli; Chad Knaus; Carl Edwards, Greg Biffle, Kasey Kahne, Jeff Gordon, Jimmie Johnson; Jeff Burton
8:40 PM – 8:59 PM
Featured drivers: Jeff Burton, Jeff Gordon; Kyle Busch; Greg Biffle; Jeff Burton, Jimmie Johnson; Greg Biffle, Kyle Busch; Jeff Gordon; Jeff Gordon, Jimmie Johnson, Jeff Burton; Jeff Burton; Kasey Kahne, Jeff Burton; Joe Nemechek (tire); Joe Nemechek (pit stop); Joe Nemechek (replay); Joe Nemechek (replay); Joe Nemechek, Dave Blaney, Regan Smith (replay); Joe Nemechek; Jeff Gordon; Jamie McMurray, J.J. Yeley, Dave Blaney, Kyle Petty; Carl Edwards; Jimmie Johnson; Kasey Kahne; Jeff Gordon, Jimmie Johnson, Carl Edwards, Kasey Kahne; Jimmie Johnson; Jimmie Johnson, Jeff Gordon; Jeff Burton, Greg Biffle, Kyle Busch (replay); Jeff Burton, Greg Biffle, Kyle Busch, Martin Truex Jr.; Kyle Busch; Jeff Burton, Greg Biffle, Kyle Busch, Martin Truex Jr.; Jeff Burton, Kyle Busch; Jeff Burton, Kyle Busch, Greg Biffle, Martin Truex Jr.; Elliott Sadler (wreck); Elliott Sadler; Robby Gordon, Kevin Harvick, Matt Kenseth, Tony Stewart, Kurt Busch, Elliott Sadler (replay); Kasey Kahne, Denny Hamlin (replay); Jeff Gordon, Jimmie Johnson, Carl Edwards, Kasey Kahne, Kyle Busch; Jeff Gordon, Jimmie Johnson, Carl Edwards; Carl Edwards, Jeff Gordon, Jimmie Johnson, Greg Biffle, Kyle Busch (pit stops); Jimmie Johnson, Jeff Gordon, Kyle Busch, Carl Edwards; Dale Earnhardt Jr., Jamie McMurray; Jamie McMurray; Jamie McMurray, J.J. Yeley; J.J. Yeley; Carl Edwards; Jeff Burton; Greg Biffle, Jamie McMurray; Jeff Gordon; Kevin Harvick; Kevin Harvick, Kyle Busch; Kyle Busch; Carl Edwards, Jeff Gordon; Jimmie Johnson, Jamie McMurray; Jamie McMurray, Kyle Busch; Greg Biffle, Jimmie Johnson, Kyle Busch, Jamie McMurray, Jeff Gordon; Kyle Busch, Jeff Gordon; Jimmie Johnson, Kyle Busch, Jeff Gordon; Greg Biffle, Jimmie Johnson, Kyle Busch, Jeff Gordon; Greg Biffle; Jeff Gordon, Kyle Busch; Jeff Burton, Kurt Busch, Bobby Labonte, Tony Stewart; Bobby Labonte; Bobby Labonte, Tony Stewart, Kurt Busch, Jeff Burton; Jeff Gordon, Kyle Busch
9:02 PM – 9:08 PM
Featured drivers: Carl Edwards, Kyle Busch, Jeff Gordon, Jimmie Johnson, Greg Biffle (pit stops); Jimmie Johnson; Dale Earnhardt Jr. (pit stop); Jeff Gordon, Kyle Busch, Jeremy Mayfield, Clint Bowyer, Carl Edwards (replay); Kyle Busch, Jeremy Mayfield, Clint Bowyer, Carl Edwards (replay); Kyle Busch, Greg Biffle; Reed Sorenson; Kasey Kahne; Kasey Kahne, Kyle Busch, Greg Biffle; Dario Franchitti; Jimmie Johnson, Travis Kvapil; Travis Kvapil; Travis Kvapil, Kyle Busch, Greg Biffle, Kasey Kahne, Jimmie Johnson; Kasey Kahne
9:11 PM – 9:28 PM
Featured drivers: Jimmie Johnson; Michael Waltrip; Dale Earnhardt Jr.; Kasey Kahne; Denny Hamlin; Carl Edwards; Jimmie Johnson; Dale Jarrett; Jimmie Johnson; Kasey Kahne, Greg Biffle; Ryan Newman; Martin Truex Jr. (eating a ham sandwich); Denny Hamlin, Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr. (replays); Dale Earnhardt Jr., Dario Franchitti; Dario Franchitti; Tony Stewart; Kyle Busch; Denny Hamlin, Tony Stewart; Jeff Gordon
OVERNIGHT RAIN BREAK
1:00 PM – 1:14 PM
Featured drivers: Jimmie Johnson; Jamie McMurray; Kasey Kahne; Carl Edwards; Jeff Burton; Dale Earnhardt Jr.; Dale Earnhardt Jr.; Juan Montoya; Mark Martin; Ryan Newman; Kevin Harvick; Tony Stewart; Matt Kenseth; Kasey Kahne; Dale Earnhardt Jr.; Jeff Gordon; Jimmie Johnson; Kyle Busch; Matt Kenseth; Denny Hamlin; Denny Hamlin, Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr., Jimmie Johnson (replays); Dale Earnhardt Jr.; Jeff Gordon; Carl Edwards; Jimmie Johnson; Carl Edwards; Kyle Busch; Greg Biffle; Jimmie Johnson, Travis Kvapil, Greg Biffle; Greg Biffle; Dale Earnhardt Jr., Dave Blaney, Elliott Sadler, J.J. Yeley (pit stops); Dale Earnhardt Jr.; Jimmie Johnson (reporting weepers on track); Jimmie Johnson, Travis Kvapil; Greg Biffle, Jeff Gordon, Kasey Kahne; Jeff Gordon; Kurt Busch, David Reutimann, Matt Kenseth; Jeff Gordon, Kyle Busch, Travis Kvapil; Kasey Kahne, David Reutimann; Kyle Busch, Jeff Gordon, Travis Kvapil; Jimmie Johnson; Jeff Gordon; Kasey Kahne, Travis Kvapil; Tony Stewart; Mark Martin; Jeff Gordon, Kasey Kahne; David Reutimann, Robby Gordon; Robby Gordon, Juan Montoya; David Reutimann, Robby Gordon; Jimmie Johnson
1:17 PM – 1:22 PM
Featured drivers: Jeff Gordon, Kasey Kahne; Kurt Busch, Travis Kvapil, Jeff Burton; Kurt Busch, Travis Kvapil; Kurt Busch, Travis Kvapil, Jeff Burton; Greg Biffle; Jimmie Johnson; Kyle Busch; Kasey Kahne; Jeff Gordon; Martin Truex Jr.; Carl Edwards; Greg Biffle; Jeff Burton; Kurt Busch; Travis Kvapil; Carl Edwards (audio with Bob Osborne); Martin Truex Jr., Carl Edwards; Carl Edwards, Martin Truex Jr.; Robby Gordon, Tony Stewart, Ryan Newman, David Ragan; Jeff Burton, Greg Biffle; Robby Gordon, David Ragan, Jeff Burton, Greg Biffle; Robby Gordon, David Ragan; Robby Gordon, David Ragan, Tony Stewart; David Ragan; David Ragan, Robby Gordon
1:24 PM – 1:28 PM
Featured drivers: Kasey Kahne, Kyle Busch; Tony Stewart, Robby Gordon; Tony Stewart, Robby Gordon, Kevin Harvick; Kyle Busch, Kasey Kahne, Joe Nemechek; Kyle Busch (replay of brushing wall); Kasey Kahne, Kyle Busch; Kasey Kahne; Kasey Kahne, Kyle Busch; Kyle Petty, Jimmie Johnson, J.J. Yeley; Clint Bowyer; Jeff Burton; Martin Truex Jr., Kurt Busch; Juan Montoya, Ryan Newman; Jimmie Johnson
1:31 PM – 1:34 PM
Featured drivers: Ryan Newman, Jimmie Johnson, Kyle Busch, Denny Hamlin, Jeff Gordon, Kasey Kahne, Martin Truex Jr., Clint Bowyer (pit stops); Kasey Kahne, Jeff Burton (pit stops); David Ragan, Joe Nemechek (near collision on pit road); Kasey Kahne (pit stop); Kurt Busch (low fuel entering pit road); Carl Edwards; Carl Edwards, Kurt Busch, Scott Riggs, Dale Earnhardt Jr., Dave Blaney, Michael Waltrip (pit stops)
1:37 PM – 1:43 PM
Featured drivers: Jimmie Johnson; Kyle Busch; Jimmie Johnson; Kurt Busch; Jimmie Johnson, Elliott Sadler; Jeff Gordon; Bobby Labonte, Jeff Gordon; Jeff Burton (brushes wall); Jeff Burton (replay); Jeff Burton (replay); Jeff Burton (pit stop); Elliott Sadler; Kurt Busch, Kyle Busch; Kurt Busch; Jeff Burton, Carl Edwards, Kyle Busch, Jeff Gordon, Matt Kenseth, Jimmie Johnson (pit stops); Brian Vickers
1:46 PM – 1:52 PM
Featured drivers: Kyle Busch, Jimmie Johnson, Jeff Gordon, Bill Elliott; Bill Elliott, Bobby Labonte; Kasey Kahne; Matt Kenseth, Bobby Labonte, Brian Vickers, Carl Edwards, Bill Elliott, Martin Truex Jr., Travis Kvapil, Kasey Kahne; Dale Jarrett; Dale Jarrett, Tony Stewart; Kyle Busch, Jimmie Johnson, Jeff Gordon, Kurt Busch; Jimmie Johnson, Kyle Busch; Casey Mears, Dale Earnhardt Jr., Sam Hornish Jr., Dale Earnhardt Jr. (replays); Dale Earnhardt Jr.; Dale Earnhardt Jr., Dave Gilliland, Dario Franchitti; Dale Earnhardt Jr.; Dave Blaney, Dario Franchitti, Dave Gilliland, Dale Earnhardt Jr.; David Reutimann, Greg Biffle, Juan Montoya; Dale Earnhardt Jr.; Jeff Burton, Dave Blaney, Michael Waltrip, Dave Blaney, Jamie McMurray, Robby Gordon; Dave Blaney, Jamie McMurray, Robby Gordon; Jamie McMurray, Robby Gordon, Dave Blaney, John Andretti; Jamie McMurray; Jamie McMurray, Robby Gordon; Robby Gordon; Jeff Burton, Jamie McMurray, Robby Gordon; Jamie McMurray, Robby Gordon; Kyle Busch; Kyle Busch; Kyle Busch, Jimmie Johnson, Jeff Gordon
1:55 PM – 2:06 PM
Featured drivers: Michael Waltrip (pit stop following crash); Kyle Busch, Jimmie Johnson, Jeff Gordon, Carl Edwards, Matt Kenseth (pit stops); Ryan Newman; Roy McCauley (No. 12 crew chief); Michael Waltrip (replay); Michael Waltrip (replay); Travis Kvapil (pit stop from broken splitter); Ryan Newman, Matt Kenseth, Jimmie Johnson, Kyle Busch, Jeff Gordon; Carl Edwards, Paul Menard, Jeff Gordon, Kyle Busch; Jeff Burton; Kyle Busch, Martin Truex Jr.; Ryan Newman, Matt Kenseth; Carl Edwards, Jeff Gordon; Ryan Newman (brushes wall); Ryan Newman; Ryan Newman, Jimmie Johnson, Jeff Gordon, Carl Edwards (replay); Ryan Newman, Carl Edwards; Jeff Gordon, Carl Edwards; Matt Kenseth, Jimmie Johnson; Jimmie Johnson, Matt Kenseth, Carl Edwards, Jeff Gordon; Matt Kenseth, Carl Edwards, Jeff Gordon; Carl Edwards, Jeff Gordon, Matt Kenseth; Ryan Newman, Kyle Busch; Carl Edwards, Jimmie Johnson; Kyle Busch, Ryan Newman, Kasey Kahne; Ryan Newman; Ryan Newman, Kasey Kahne; Ryan Newman
2:08 PM – 2:12 PM
Featured drivers: Jeff Gordon, Jimmie Johnson; Dale Jarrett (tire); Chad Knaus; Kasey Kahne; Denny Hamlin; Jeff Gordon; Carl Edwards, Matt Kenseth, Jimmie Johnson, Elliott Sadler, Jeff Gordon (pit stops)
2:15 PM – 2:26 PM
Featured drivers: Jimmie Johnson; Regan Smith; Jimmie Johnson, J.J. Yeley, Bill Elliott, Kevin Harvick; Jimmie Johnson, Kevin Harvick; Jeff Gordon, Carl Edwards; Matt Kenseth; Jeff Gordon, Carl Edwards; Carl Edwards; Martin Truex Jr., Jimmie Johnson; Jimmie Johnson; Jeff Gordon, Carl Edwards; Jeff Burton, Dave Gilliland; David Ragan, Jeff Burton, Dave Gilliland (replay); Jeff Burton, Dave Gilliland (replay); Jeff Burton; Dave Gilliland, John Andretti; Jimmie Johnson, Kasey Kahne; Kurt Busch, Greg Biffle; J.J. Yeley, David Ragan, Jeff Burton, Regan Smith, Kurt Busch, Greg Biffle; David Ragan; David Ragan, Jeff Burton; Jeff Gordon; Jeff Gordon, Carl Edwards; Kyle Petty (leaking brake fluid); Jeff Gordon, Carl Edwards; Jeff Gordon; Kyle Busch, Jimmie Johnson, Kasey Kahne; Carl Edwards, Jeff Gordon; Kyle Busch, Jimmie Johnson; Carl Edwards; Carl Edwards, Jeff Gordon; Kyle Busch, Jimmie Johnson; Kyle Busch, Jimmie Johnson, Kasey Kahne; Kyle Busch, Jimmie Johnson; Kyle Busch, Kasey Kahne; Jimmie Johnson, Kyle Busch, Kasey Kahne; Carl Edwards
2:29 PM – 2:33 PM
Featured drivers: Carl Edwards; Kevin Harvick; Kevin Harvick, Martin Truex Jr.; Martin Truex Jr.; Tony Stewart; Ryan Newman; Ryan Newman, Juan Montoya; Juan Montoya; Juan Montoya, Ryan Newman; Juan Montoya; Juan Montoya, Ryan Newman; Ryan Newman, Juan Montoya, Kyle Petty; Brian Vickers; Carl Edwards; Carl Edwards, Carl Edwards, Jeff Gordon; Matt Kenseth, Jimmie Johnson
2:36 PM – 2:53 PM
Featured drivers: Carl Edwards, Dario Franchitti; John Andretti, Carl Edwards, Dario Franchitti, Elliott Sadler; Elliott Sadler, Carl Edwards; Carl Edwards; Carl Edwards, Elliott Sadler; Matt Kenseth; Matt Kenseth, Kasey Kahne; Matt Kenseth; Matt Kenseth, Kasey Kahne; Carl Edwards; Jeff Gordon, Dave Blaney; Kevin Harvick; Martin Truex Jr., Kevin Harvick; Jeff Burton; Jeff Burton, Joe Nemechek; Kurt Busch (pit stop); Carl Edwards; Kyle Busch, Clint Bowyer, Tony Stewart, Ryan Newman, Elliott Sadler, Jeff Burton, Brian Vickers; Carl Edwards, Regan Smith; Jeff Gordon, Brian Vickers, Jimmie Johnson, Carl Edwards, Kevin Harvick (pit stops); Carl Edwards; Jeff Gordon, Bobby Labonte, Michael Waltrip; Jeff Gordon, Bobby Labonte, Michael Waltrip; Kyle Busch; Matt Kenseth, Kasey Kahne; Carl Edwards; Carl Edwards, Scott Riggs; Jeff Gordon; Michael Waltrip; Michael Waltrip; Carl Edwards; Carl Edwards, Scott Riggs; Jamie McMurray; Jamie McMurray, Jeremy Mayfield; Brian Vickers, Travis Kvapil, Greg Biffle; Greg Biffle, Travis Kvapil; Brian Vickers, Greg Biffle, Travis Kvapil; Matt Kenseth; Tony Stewart; Tony Stewart, Kevin Harvick; Carl Edwards; Carl Edwards, Paul Menard; Jeff Gordon; Dale Earnhardt Jr. (pit stop); Carl Edwards; Jeff Gordon; Carl Edwards; Jeremy Mayfield (wrecks); Carl Edwards; Greg Zipadelli; Steve Letarte; Denny Hamlin; Jeremy Mayfield, Jeff Gordon, Carl Edwards, Scott Riggs, Paul Menard; Scott Riggs; Michael Waltrip; Kasey Kahne; Jeff Burton; Carl Edwards; Jeff Gordon, Carl Edwards, Jimmie Johnson, Kyle Busch, Kasey Kahne, Matt Kenseth; Jimmie Johnson, Jeff Gordon, Carl Edwards; Jimmie Johnson (replay of pit stop)
2:55 -PM – 3:15 PM
Featured drivers: Kasey Kahne; Jimmie Johnson (replay of pit stop); Chad Knaus; Jimmie Johnson; Jimmie Johnson, Jeff Gordon; Jeff Gordon; Jimmie Johnson, Jeff Gordon; Jeff Gordon; Jimmie Johnson, Jeff Gordon; Carl Edwards; Tony Stewart, Ryan Newman, Michael Waltrip, Bill Elliott, Kasey Kahne, Martin Truex Jr.; Elliott Sadler, Kyle Busch, Jamie McMurray, Kevin Harvick; Jimmie Johnson, Jeff Gordon, Carl Edwards; Carl Edwards; Carl Edwards; Jimmie Johnson; Jeff Gordon; Jimmie Johnson, Jeff Gordon, Carl Edwards; Carl Edwards; Jimmie Johnson, Jeff Gordon, Carl Edwards; Jeff Burton, David Ragan, Kurt Busch; Michael Waltrip, Juan Montoya; Jimmie Johnson; Jimmie Johnson, Jeff Gordon, Carl Edwards; Kyle Busch, Matt Kenseth; Jimmie Johnson; Jeff Gordon; Carl Edwards; Jimmie Johnson; Jeff Gordon, Carl Edwards; Tony Stewart, Mark Martin; Brian Vickers, Tony Stewart, Mark Martin; Jeff Gordon, Carl Edwards; Carl Edwards, Jeff Gordon; Jimmie Johnson, Jeff Gordon, Carl Edwards; Carl Edwards; Jimmie Johnson, Jeff Gordon, Carl Edwards; Carl Edwards, Jeff Gordon; Jimmie Johnson (replay of pit stop); Carl Edwards, Jimmie Johnson; Chandra Johnson; Jamie McMurray, Elliott Sadler; Jamie McMurray (brushes wall); Jamie McMurray, Kasey Kahne, Elliott Sadler (replay); Jeff Burton, Jamie McMurray, Kurt Busch; Jamie McMurray, Kurt Busch, David Ragan; Kurt Busch; Jeff Burton, Mark Martin, Kurt Busch; Carl Edwards, Jimmie Johnson; Carl Edwards, Jimmie Johnson, Jeff Gordon; Jimmie Johnson; Jimmie Johnson, Jeff Gordon, Carl Edwards; Carl Edwards; Carl Edwards, Jimmie Johnson, Jeff Gordon; Carl Edwards; Martin Truex Jr., Kevin Harvick; Carl Edwards; Jimmie Johnson, Jeff Gordon; Carl Edwards; Jimmie Johnson, Jeff Gordon; Jimmie Johnson, Jeff Gordon; Tony Stewart, Kevin Harvick; Jimmie Johnson, Jeff Gordon; Carl Edwards; Jimmie Johnson, Jeff Gordon; Jimmie Johnson, Jeff Gordon; Carl Edwards; Dale Earnhardt Jr., Carl Edwards; Carl Edwards; Carl Edwards, Dale Earnhardt Jr.; Carl Edwards; Kyle Petty; Carl Edwards; Kyle Petty, Carl Edwards, Dale Earnhardt Jr.; Dale Earnhardt Jr., Kyle Petty; Carl Edwards; Denny Hamlin; Carl Edwards; John Andretti, Carl Edwards, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Carl Edwards, John Andretti; Carl Edwards, Joe Nemechek; Carl Edwards; Dale Jarrett (crashes); Carl Edwards (winner)
Number of times selected drivers were focused on:
Dario Franchitti – 7
Jeremy Mayfield – 9
Bobby Labonte – 12
Michael Waltrip – 29
Sam Hornish Jr. – 32
Martin Truex Jr. – 33
Kurt Busch – 42
Ryan Newman – 43
Greg Biffle – 45
Matt Kenseth – 54
Dale Earnhardt Jr. – 66
Kyle Busch – 92
Carl Edwards (race winner) – 145
Jimmie Johnson – 166
Jeff Gordon – 166
Commercial breakdown, driver focus, and links related to the 2008 Daytona 500 Commercial breakdown, driver focus, and links related to the UAW-Dodge 400

Feb 26, 06:38 PM
Please add my email to your list! This is FANTASTIC; I’m in the advertising industry and have NEVER seen anything so complete! THANK YOU! Sincerely, R