For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during the race, here is the breakdown from Saturday evening’s event.

I began recording the times at the invocation at 8:20 PM, and stopped at the waving of the checkered flag at 10:07 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcaster for this event.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the Bud Shootout 02-09-08

Total number of commercials: 65

Total number of companies or entities advertised: 37

Total number of brief promos of products/services during the race broadcast: 12

Total number of companies or entities advertised in brief promos or crawlers: 12 (companies: Budweiser, DirecTV Hot Pass, Ford, Lowes, Sprint, NFL Pro Bowl on Fox presented by State Farm, Claritin, Craftsman Tools at Sears, Toyota, Subway)

Total amount of time these brief promos take during broadcast: app. 1 min.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Budweiser ‘Starting Grid’
NASCAR on Fox ‘Race Analysis’
NAPA ‘In-Car’
Sears ‘Race Summary’
Claritin ‘In-Car’
Autism Speaks (Autism Speaks) ‘In-Car’
DirecTV ‘In-Car’

Start time to record race/commercial periods: 8:20 PM
End time to record race/commercial periods: 10:07 PM

Total minutes: 107

Minutes of race broadcast: 80
Minutes of commercials: 27

Number of missed restarts: 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

Fox/TV Previews/Promos

‘American Idol’ – 2
‘Sarah Connor Chronicles’ – 1
‘Unhitched’ – 1
NFL Pro Bowl on Fox – 1
‘New Amsterdam’ – 1
NAACP Awards on Fox – 1

Total: 7

Movies

‘Semi-Pro’ – 1
‘Witless Protection’ – 1
’10,000 bc’ – 1

Total: 3

Local News/Sports/Points-of-Interest in Penna.

NBC local news – 2
Allegheny Sport & Travel Show – 1
United Refining Co. – 1
Monster Jam at Mellon Arena – 1

Total: 5

Restaurants/Food

Coke Zero – 1
Subway (Tony Stewart) – 1
Amp Energy Drink (Dale Earnhardt Jr.) – 1
Subway – 1

Total: 4

Beer

Budweiser – 6

Total: 6

Car/Truck/Bike

Toyota – 3
Chevy – 2
NAPA (Michael Waltrip & Dale Jarrett) – 2
Ford – 1
Ford F150 – 1
Buyatoyota.com – 1
Duralast at Auto Zone- 1
Q Power – 1
Znet at AutoZone – 1
Toyota – 1

Total: 14

Insurance/Health

State Farm – 2

Total: 2

Wireless Phone

Sprint – 2
Sprint ‘Send Love’ – 1

Total: 3

Home Improvement

Craftsman and Sears – 4
Lowe’s racing (Jimmie Johnson & Chad Knaus) – 2

Total: 6

Technology

DirecTV – 3

Total: 3

Products/Services for the Home and Personal Use

Claritin (Carl Edwards) – 2
Men’s Wearhouse – 2
Wrangler jeans (Dale Earnhardt Jr.) – 1
Claritin- 1

Total: 6

Shipping

FedEx – 2

Total: 2

Racing Related

NASCAR.com Track Pass/Race View- 2
NASCAR.com Local Racing – 1
NASCAR.com Performance – 1

Total: 4

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

8:20 PM – 8:28 PM – 8 // 8:28 PM – 8:30 PM – 2

8:30 PM – 8:45 PM – 15 // 8:45 PM – 8:48 PM – 3

8:48 PM – 8:51 PM – 3 // 8:51 PM – 8:54 PM – 3

8:54 PM – 9:01 PM – 7 // 9:01 PM – 9:03 PM – 2

9:03 PM – 9:06 PM – 3 // 9:06 PM – 9:09 PM – 3

9:09 PM – 9:11 PM – 2 // 9:11 PM – 9:14 PM – 3

9:14 PM – 9:21 PM – 7 // 9:21 PM – 9:24 PM – 3

9:24 PM – 9:30 PM – 6 // 9:30 PM – 9:32 PM – 2

9:32 PM – 9:39 PM – 7 // 9:39 PM – 9:42 PM – 3

9:42 PM – 9:44 PM – 2 // 9:44 PM – 9:47 PM – 3

9:47 PM – 10:07 PM – 20 // 10:07 PM – checkered flag flies

Total race brdcst time: 80 Total comm. brdcst time: 27

How often were different drivers focused on during the Bud Shootout?

8:20 PM – 8:28 PM
Featured driver: J.J. Yeley; Reed Sorenson; Jimmie Johnson; Michael Waltrip; Tony Stewart; Jamie McMurray; Dave Gilliland; Kasey Kahne; Jeff Gordon; Dale Earnhardt Jr.; Tony Stewart; Dale Earnhardt Jr.; Mark Martin; Kevin Harvick (announcing); Kasey Kahne; Michael Waltrip; Dale Earnhardt Jr.; Denny Hamlin

8:30 PM – 8:45 PM
Featured drivers: Kevin Harvick; Greg Biffle; Martin Truex Jr.; Dale Jarrett; Michael Waltrip; Kasey Kahne, Reed Sorenson; Michael Waltrip; Denny Hamlin, Reed Sorenson; Mark Martin, Reed Sorenson, Martin Truex Jr.; J.J. Yeley, Kasey Kahne, Carl Edwards; Dave Gilliland, Mark Martin; Jamie McMurray, Michael Waltrip, Denny Hamlin, Kasey Kahne; Dave Gilliland, Mark Martin; Carl Edwards, Tony Stewart; Jamie McMurray, Dale Earnhardt Jr.; Carl Edwards, Tony Stewart; Clint Bowyer, Casey Mears; Martin Truex Jr., Kasey Kahne, Tony Stewart; J.J. Yeley, Casey Mears, Kasey Kahne; Dale Earnhardt Jr., Michael Waltrip; Dale Earnhardt Jr., Michael Waltrip, Dave Blaney; Tony Stewart, Denny Hamlin, Martin Truex Jr.; Dale Earnhardt Jr., Michael Waltrip; Dale Earnhardt Jr., Dave Blaney; Carl Edwards, Dave Gilliland; Dale Earnhardt Jr., Michael Waltrip

8:48 PM – 8:51 PM
Featured drivers: Dale Earnhardt Jr.; Tony Stewart, Kurt Busch, Michael Waltrip; Casey Mears, Kurt Busch, Michael Waltrip; Clint Bowyer, Michael Waltrip; Clint Bowyer, Jamie McMurray; Dale Earnhardt Jr., Dave Blaney; Carl Edwards, Martin Truex Jr., Kasey Kahne; Jimmie Johnson, Jeff Gordon; Jamie McMurray; Jamie McMurray, Carl Edwards, Dave Gilliland; Jamie McMurray, Carl Edwards, Dave Gilliland; Bill Elliott (wrecks)

8:54 PM – 9:01 PM
Featured drivers: Bill Elliott; Kevin Harvick; Dale Earnhardt Jr.; Dave Blaney; Bill Elliott (car stuck on track’s bank); Carl Edwards; Dale Earnhardt Jr., Dave Blaney, Michael Waltrip, Tony Stewart, Carl Edwards (pit stops)

9:03 PM – 9:06 PM
Featured drivers: Bill Elliott; Carl Edwards; Jimmie Johnson; Denny Hamlin; Ryan Newman

9:09 PM – 9:11 PM
Featured drivers: Kasey Kahne, Jamie McMurray, Mark Martin; Kasey Kahne; Carl Edwards; Kevin Harvick

9:14 PM – 9:21 PM
Featured drivers: Dale Earnhardt Jr.; Dave Gilliland, Jamie McMurray; Bill Elliott; Dale Earnhardt Jr.; Dale Earnhardt Jr., Carl Edwards, Dave Blaney, Reed Sorenson; Reed Sorenson, Carl Edwards, Jamie McMurray, Kurt Busch; Kurt Busch, Martin Truex Jr.; Clint Bowyer, Casey Mears; Carl Edwards; Dale Earnhardt Jr.; Dale Earnhardt Jr., Carl Edwards; Dale Earnhardt Jr., Carl Edwards, Martin Truex Jr., Jamie McMurray; Dale Earnhardt Jr., Dave Blaney; Tony Stewart, Kurt Busch; Jamie McMurray; Dale Earnhardt Jr., Dave Blaney, Carl Edwards; Jamie McMurray (wrecks); Jamie McMurray, Denny Hamlin; Jamie McMurray, Denny Hamlin; Jamie McMurray, Denny Hamlin, Clint Bowyer; Jamie McMurray, Denny Hamlin, Clint Bowyer; Denny Hamlin, Michael Waltrip, Jimmie Johnson, Carl Edwards (pit stops); Jamie McMurray

9:24 PM – 9:30 PM
Featured drivers: Dale Earnhardt Jr., Tony Stewart, Reed Sorenson, Dave Blaney, Carl Edwards, Kurt Busch; Michael Waltrip; Dave Blaney, Dale Earnhardt Jr.; Dave Blaney, Dale Earnhardt Jr., Tony Stewart, Carl Edwards; Carl Edwards, Tony Stewart, Reed Sorenson; Dave Blaney; Dave Blaney, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Dave Blaney, Dale Earnhardt Jr., Tony Stewart; Denny Hamlin, Jimmie Johnson, Clint Bowyer, Mark Martin, Kurt Busch; Jeff Gordon; J.J. Yeley; Dale Earnhardt Jr., Tony Stewart; Dale Earnhardt Jr., Dave Blaney, Tony Stewart; Clint Bowyer; Clint Bowyer, Denny Hamlin, Kurt Busch

9:32 PM – 9:39 PM
Featured drivers: Tony Stewart, Dale Earnhardt Jr., Dave Blaney, Jeff Gordon; Kurt Busch (pit stop); Tony Stewart, Dale Earnhardt Jr., Jeff Gordon, Dave Blaney, Casey Mears, Jimmie Johnson, Michael Waltrip, Mark Martin, Carl Edwards; Mark Martin, Carl Edwards; Kasey Kahne, Martin Truex Jr.; Dale Earnhardt Jr., Tony Stewart, Jeff Gordon, Dave Blaney; Dale Earnhardt Jr., Tony Stewart, Jeff Gordon; Dave Blaney, Casey Mears, Reed Sorenson; Tony Stewart, Dave Blaney; Jeff Gordon, Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Casey Mears; Dale Earnhardt Jr., Tony Stewart, Jeff Gordon; Tony Stewart, Jeff Gordon; Dale Earnhardt Jr., Jeff Gordon, Tony Stewart; Dale Earnhardt Jr., Tony Stewart, Jeff Gordon, Casey Mears, Reed Sorenson; Tony Stewart; Denny Hamlin, Dave Gilliland, Kasey Kahne, Ryan Newman; Dale Earnhardt Jr.

9:42 PM – 9:44 PM
Featured drivers: Dave Gilliland (wreck); Dave Gilliland, Carl Edwards, Martin Truex Jr., Greg Biffle, Kasey Kahne; Mark Martin, Tony Stewart, Dale Earnhardt Jr., Casey Mears

9:47 PM – 10:07 PM
Featured drivers: Denny Hamlin, Kurt Busch, Tony Stewart; Kevin Harvick; Dave Blaney, Dale Earnhardt Jr.; Dale Earnhardt Jr., Dave Blaney, Casey Mears, Jimmie Johnson, Jeff Gordon; Casey Mears; Dale Earnhardt Jr.; Carl Edwards, Ken Schrader; Clint Bowyer; Clint Bowyer, Denny Hamlin, J.J. Yeley; Clint Bowyer, Denny Hamlin, Ken Schrader, Dale Jarrett; Denny Hamlin, Clint Bowyer, Dale Jarrett, Ken Schrader, Kasey Kahne; Tony Stewart, Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr., Dave Blaney, Mark Martin, Ryan Newman, Casey Mears; Tony Stewart, Jimmie Johnson; Dale Earnhardt Jr., Jimmie Johnson, Tony Stewart, Dave Blaney; Jimmie Johnson, Tony Stewart, Jeff Gordon; Jimmie Johnson; Dale Earnhardt Jr., Tony Stewart, Jimmie Johnson, Dave Blaney, Casey Mears, Jeff Gordon; Jimmie Johnson; Dale Earnhardt Jr., Jimmie Johnson, Jeff Gordon, Mark Martin, Ryan Newman, Tony Stewart, Dave Blaney; Tony Stewart; Dale Earnhardt Jr., Jimmie Johnson, Jeff Gordon, Tony Stewart; Dale Earnhardt Jr., Jimmie Johnson, Jeff Gordon; Dale Earnhardt Jr.; Dale Earnhardt Jr., Tony Stewart, Jimmie Johnson; Denny Hamlin, Jeff Gordon, Dave Blaney; Tony Stewart, Dale Earnhardt Jr., Jimmie Johnson; Jimmie Johnson, Tony Stewart, Dave Blaney; Dale Earnhardt Jr., Tony Stewart; Reed Sorenson (brushes wall); Tony Stewart, Dale Earnhardt Jr., Jimmie Johnson; Tony Stewart, Dale Earnhardt Jr., Jimmie Johnson, Kurt Busch; Carl Edwards, Jeff Gordon, Kurt Busch, Denny Hamlin; Tony Stewart, Dale Earnhardt Jr., Jeff Gordon; Tony Stewart, Dale Earnhardt Jr.; Tony Stewart, Dale Earnhardt Jr.; Tony Stewart, Dale Earnhardt Jr., Jeff Gordon; Kurt Busch (wrecks); Kurt Busch (pit stop); Kurt Busch, Reed Sorenson, Carl Edwards, Clint Bowyer, Casey Mears; Carl Edwards, Kurt Busch; Denny Hamlin; Kurt Busch, Mark Martin; Denny Hamlin, Kurt Busch, Mark Martin; Mark Martin (pit stop); Tony Stewart, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Carl Edwards, J.J. Yeley (pit stops); J.J. Yeley, Ryan Newman; Ryan Newman (pit stop); J.J. Yeley; Kevin Harvick; Clint Bowyer; Kasey Kahne, Denny Hamlin, Casey Mears; Tony Stewart, Dale Earnhardt Jr.; Tony Stewart, Dale Earnhardt Jr., Jimmie Johnson, Jeff Gordon, Casey Mears, Reed Sorenson, Denny Hamlin; Tony Stewart, Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson; Tony Stewart, Jeff Gordon; Dale Earnhardt Jr., Jimmie Johnson; Denny Hamlin; Reed Sorenson; Dale Earnhardt Jr.; Dale Earnhardt Jr., Tony Stewart; Dale Earnhardt Jr.

Number of times selected drivers were focused on:

Finished/Name/No. of Times Focused On:

(20th) Greg Biffle – 2
(16th) Ken Schrader – 3
(13th) Dale Jarrett – 3
(23rd) Bill Elliott – 5
(17th) Ryan Newman – 6
(16th) J.J. Yeley – 8
(21st) Martin Truex Jr. – 9
(19th) Dave Gilliland – 10
(8th) Mark Martin – 14
(5th) Reed Sorenson – 14
(10th) Kasey Kahne – 15
(11th) Michael Waltrip – 16
(6th) Casey Mears – 16
(18th) Kurt Busch – 18
(22nd) Jamie McMurray – 18
(9th) Denny Hamlin – 24
(3rd) Jimmie Johnson – 25
(4th) Jeff Gordon – 27
(12th) Carl Edwards – 29
(2nd) Tony Stewart – 51
(1st) Dale Earnhardt Jr. (race winner) – 68