Oct 14, 08:40 AM
Commercial breakdown, driver focus, and links related to the Bank of America 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Saturday evening.
I began recording the times at the call for drivers to start their engines at 7:34 PM, and stopped at the waving of the checkered flag at 11:59 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ABC was the broadcaster for this event.
Here is a cheer for a terrific call to start the engines given by Johnny Fink. Now that’s how you do it!
Below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the Bank of America 500 10-13-2007
Total number of commercials: 153 (in 2006: 142)
Total number of companies or entities advertised: 73 (in 2006: 78)
Total number of brief promos of products/services during the race broadcast: 16
Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Bank of America, Allstate, Chevy, ABC HD presented by DLP HDTV, ESPN Monday Night Football, GoodYear, Toyota, ‘Cavemen’, ‘Desperate Housewives’, Martinsville Speedway, espn.com/techcenter, espn.com/autotech, espn.com/communications)
Total amount of time these brief promos take during broadcast: app. 2 min. 5 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
AT&T ‘Crew Chief Challenge’
Ford ‘Lap Leaders’
ESPN Dish ‘Tech Center’
Chevy ‘Cutaway Car’
FedEx ‘Race Rundown’
AFLAC ‘Trivia Question’
Sprint ‘Speed Lap’
Allstate ‘Good Hands Move of the Race’
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Start time to record race/commercial periods 09//07: 7:34 PM (in 2006: 7:04 PM)
End time to record race/commercial periods 09/08/07: 11:59 PM (in 2006: 11:09 PM)
Total minutes: 265 (in 2006: )
Minutes of race broadcast: 200 (in 2006: )
Minutes of commercials: 65 (in 2006:)
Number of missed restarts: 1 (in 2006: )
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
_ ABC/TV Previews/Promos_
Samantha Who? – 5
Brothers & Sisters – 4
Cavemen – 4
Desperate Housewives – 4
Big Shots on ABC – 3
ESPN Sportscenter powered by Vizio.com – 2
Extreme Makeover – 2
Grey’s Anatomy – 2
ESPN Primetime Pulse – 2
Carpoolers- 1
Dirty Sexy Money – 1
Chase for the Cup on ABC – 1
Total: 31
Movies
Transformers on DVD – 1
Surf’s Up on DVD – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
ABC local news – 6
High School Playbook on ABC – 2
Baierl Automotive – 2
High School Playbook – 1
Pittsburgh Pet Expo – 1
Foodland – 1
ThePittsburghChannel.com/small business – 1
Arthur Murray Dance Studio – 1
Total: 15
Restaurants/Food
TGIFriday’s – 3
Dairy Queen – 2
Subway (Tony Stewart) – 2
Arby’s – 1
Subway – 1
Mycokerewards.com (various claymation drivers) – 1
Mycokerewards.com – 1
Curves cereal – 1
Diet Mt. Dew – 1
FromHungertoHope.com – 1
Total: 14
Beer
Budweiser – 1
Total: 1
Car/Truck/Bike
Chevrolet – 4
Toyota – 3
Toyota Pit Pass – 3
NAPA (Michael Waltrip) – 2
Ford and RaceToTheDream sweepstakes – 2
Ford – 2
Pennzoil – 1
Mobil 1 – 1
Honda – 1
Kia – 1
KiaMatch.com – 1
Havoline – 1
Sunoco (Tony Stewart) – 1
Enterprise Rent-a-Car (Martin Truex Jr.) – 1
Total: 24
Insurance/Health
AFLAC – 2
Allstate (Kasey Kahne) – 1
Meetnumbernine.com – 1
Highmark BC/BS – 1
Geico – 1
Total: 6
Wireless Phone
AT&T – 3
Total: 3
Home Improvement
Kobalt Tools at Lowes – 3
Home Depot (Tony Stewart) – 2
Home Depot Eco-Options Program – 2
Total: 7
Technology
DirecTV – 4
Dish Network (Carl Edwards) – 4
Nextel (Jeff Gordon) – 3
DLP – 2
Comcast- 2
Vizio.com – 1
Total: 16
Financial/Employment
Bank of America – 5
Total: 5
Products/Services for the Home and Personal Use
Wrangler jeans – 2
Hanes – 2
K&G Clothes- 2
Gillette Fusion Phantom (Young Guns) – 1
Lazy Boy galleries – 1
Gillette Fusion Phantom – 1
Total: 9
Pets
ThinkingOutsidetheCage.com – 1
Total: 1
Shipping
Fed Ex (Denny Hamlin) – 1
UPS (Dale Jarrett & Ned Jarrett) – 1
UPS (Dale Jarrett) – 1
Total: 3
Business Resources
Office Depot (Carl Edwards) – 3
FedExKinkos – 2
Superpages.com – 1
Total: 6
Racing Related
nascar.com – 5
Texas Motor Speedway – 2
nascar.com/local racing – 1
nascar.com performance (various drivers) – 1
“Busch Series:http://www.thehotlap.com (Jason Leffler, Jon Wood) – 1
Total: 10
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
7:34 PM – 7:36 PM – 2 // 7:36 PM – 7:38 PM – 2
7:38 PM – 7:47 PM – 9 // 7:47 PM – 7:50 PM – 3
7:50 PM – 7:58 PM – 8 // 7:58 PM – 8:00 PM – 2
8:00 PM –8:02 PM – 2 // 8:02 PM – 8:05 PM – 3
8:05 PM – 8:11 PM – 6 // 8:11 PM – 8:14 PM – 3
8:14 PM – 8:21 PM – 7 // 8:21 PM – 8:24 PM – 3
8:24 PM – 8:29 PM – 5 // 8:29 PM – 8:32 PM – 3
8:32 PM – 8:45 PM – 13 // 8:45 PM – 8:48 PM – 3
8:48 PM – 8:52 PM – 4 // 8:52 PM – 8:55 PM – 3
8:55 PM – 8:59 PM – 4 // 8:59 PM – 9:02 PM – 3
9:02 PM – 9:03 PM – 1 // 9:03 PM – 9:06 PM – 3
9:06 PM – 9:17 PM – 11 // 9:17 PM – 9:20 PM – 3
9:20 PM – 9:27 PM – 7 // 9:27 PM – 9:28 PM – 1
9:28 PM – 9:29 PM – 1 // 9:29 PM – 9:30 PM – 1
9:30 PM – 9:32 PM – 2 // 9:32 PM – 9:35 PM – 3
9:35 PM – 9:42 PM – 7 // 9:42 PM – 9:43 PM – 1
9:43 PM – 9:44 PM – 1 // 9:44 PM – 9:45 PM – 1
9:45 PM – 9:47 PM – 2 // 9:47 PM – 9:49 PM – 2
9:49 PM – 9:57 PM – 8 // 9:57 PM – 10:00 PM – 3
10:00 PM – 10:11 PM – 11 // 10:11 PM – 10:13 PM – 2
10:13 PM – 10:25 PM – 12 // 10:25 PM – 10:28 PM – 3
10:28 PM – 10:33 PM – 5 // 10:33 PM – 10:36 PM – 3
10:36 PM – 10:43 PM – 7 // 10:43 PM – 10:47 PM – 4
10:47 PM – 10:53 PM – 6 // 10:53 PM – 10:55 PM – 2
10:55 PM – 11:02 PM – 7 // 11:02 PM – 11:05 PM – 3
11:05 PM – 11:11 PM – 6 // 11:11 PM – 11:12 PM – 1
11:12 PM – 11:31 PM – 19 // 11:31 PM – 11:32 PM – 1
11:32 PM – 11:59 PM – 27 // 11:59 PM – checkered flag flies
Total race brdcst time: 200 Total comm. brdcst time: 65
How often were different drivers focused on during the Bank of America 500
7:38 PM – 7:47 PM
Featured drivers: Tony Raines (audio with Rusty Wallace); Brandon Thomas (No. 96 crew chief)(audio with Andy Petree); Jeff Gordon, Bobby Labonte; Clint Bowyer, Kevin Harvick; Tony Stewart; Casey Mears; Dale Earnhardt Jr.; Denny Hamlin, Matt Kenseth, Tony Stewart, Kevin Harvick, Jeff Burton, Juan Montoya, Michael Waltrip, Tony Raines (in-car cameras); Michael Waltrip, Dale Earnhardt Jr.; David Reutimann (wrecks)
7:50 PM – 7:58 PM
Featured drivers: David Reutimann (replay of wreck); David Reutimann (pit stop); Dale Earnhardt Jr., David Reutimann (replay of wreck); Dave Gilliland, Clint Bowyer, Dale Earnhardt Jr.; Kevin Harvick, Dale Earnhardt Jr.; Kevin Harvick, Clint Bowyer; Jamie McMurray, Ryan Newman; Jamie McMurray; Kurt Busch, Ryan Newman; Jeff Gordon; Ryan Newman, Matt Kenseth, Jeff Gordon; Jimmie Johnson, Jamie McMurray
8:00 PM –8:02 PM
Featured drivers: David Ragan, Reed Sorenson, Dave Blaney (replay of wreck); Jimmie Johnson, Jamie McMurray; Jamie McMurray, Jimmie Johnson, Ryan Newman (pit stops)
8:05 PM – 8:11 PM
Featured drivers: Jamie McMurray, Robby Gordon, Matt Kenseth; Kevin Harvick, Johnny Sauter, Jeremy Mayfield, Dave Blaney; Kurt Busch, Jimmie Johnson; Kevin Harvick (tire; pit stop); Robby Gordon, Dave Gilliland, Clint Bowyer, Greg Biffle; Bobby Labonte, Dale Earnhardt Jr.; Kurt Busch, Matt Kenseth; Kurt Busch; Kurt Busch, Jimmie Johnson
8:14 PM – 8:21 PM
Featured drivers: Jamie McMurray; Jamie McMurray, Jimmie Johnson, Kurt Busch, Ryan Newman; Kevin Harvick (pit stop); Jimmie Johnson, Kurt Busch; Juan Montoya, Jimmie Johnson, Jamie McMurray, Kurt Busch; Robby Gordon (pit stop); Denny Hamlin, Kevin Harvick; Kurt Busch, Jamie McMurray; Casey Mears; video clip of Case Mears discussing his spring win at Lowes; Casey Mears; Jimmie Johnson
8:24 PM – 8:29 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Paul Menard, Kyle Petty; Kurt Busch; Clint Bowyer; Bill Elliott, Clint Bowyer; Matt Kenseth; Jamie McMurray, Matt Kenseth; Kyle Busch; Kyle Busch, Dale Earnhardt Jr.; Jeff Gordon; Reed Sorenson (wrecks); Kurt Busch, Jimmie Johnson, Clint Bowyer, Greg Biffle (pit stops)
8:32 PM – 8:45 PM
Featured drivers: J.J. Yeley; Kurt Busch, Matt Kenseth; Robbie Reiser (No. 17 crew chief); Tony Raines (wreck); Tony Raines (pit stop); Matt Kenseth, Kurt Busch, Jimmie Johnson, Clint Bowyer; Jamie McMurray, Tony Stewart, Martin Truex Jr., Greg Biffle (pit stops); Greg Biffle; Scott Riggs; Dave Gilliland; Dale Earnhardt Jr.; Kyle Busch; Dale Earnhardt Jr., Jeff Gordon, Kyle Petty; Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon; Dale Earnhardt Jr., Dave Gilliland; Dale Earnhardt Jr., Jeff Gordon (replay of contact); Dale Earnhardt Jr., Dave Gilliland; Kurt Busch, Jimmie Johnson
8:48 PM – 8:52 PM
Featured drivers: Jimmie Johnson; Matt Kenseth, Jimmie Johnson; Jeff Gordon, Dale Earnhardt Jr. (replay of contact); Dale Earnhardt Jr.; Kurt Busch, Matt Kenseth, Clint Bowyer; Clint Bowyer; Kyle Busch; Jeff Gordon; Jimmie Johnson
8:55 PM – 8:59 PM
Featured drivers: Tony Stewart, Casey Mears; Tony Stewart; Casey Mears, Jeff Burton; Jeff Burton; video of Jeff Burton discussing his Chase performance so far; Ryan Newman, Dave Gilliland
9:02 PM – 9:03 PM
Featured drivers: Kurt Busch, Jimmie Johnson, Kyle Busch (pit stops); Johnny Sauter (replay of his car losing a piece to cause caution)
9:06 PM – 9:17 PM
Featured drivers: Kyle Busch; Jimmie Johnson; Dale Earnhardt Jr.; Kurt Busch, Kyle Busch; Kurt Busch, Kyle Busch, Dale Earnhardt Jr.; Kurt Busch, Kyle Busch (replay of their contact in All-Star Race); Jimmie Johnson, Matt Kenseth; Dave Gilliland; Dave Gilliland, Bobby Labonte, Tony Stewart (replay of near-wreck); Dave Gilliland, Kyle Petty; Carl Edwards; Clint Bowyer, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Kurt Busch, Jimmie Johnson; Jeff Gordon, Dale Earnhardt Jr.; Robby Gordon (wreck); Kurt Busch, Jimmie Johnson, Kyle Busch (pit stops)
9:20 PM – 9:27 PM
Featured drivers: Clint Bowyer; Casey Mears (pit road penalty); Greg Biffle, Dale Earnhardt Jr., Jeff Gordon, Jeff Burton; Jeff Burton; Jeff Burton, Dale Earnhardt Jr.; Jeff Gordon, Kasey Kahne; Kurt Busch, Clint Bowyer; Tony Stewart, Jeff Gordon, Kyle Petty; Ryan Newman; Tony Stewart; Kurt Busch, Jimmie Johnson; Ryan Newman, Dale Earnhardt Jr., Jeff Gordon, Carl Edwards
9:30 PM – 9:32 PM
Featured drivers: Matt Kenseth (wreck); Matt Kenseth (replay of wreck); Kurt Busch, Jimmie Johnson, Clint Bowyer (pit stops); Jamie McMurray
9:35 PM – 9:42 PM
Featured drivers: Jamie McMurray; Jamie McMurray (replay of pit stop); Bobby Labonte, Dale Earnhardt Jr.; Dale Earnhardt Jr., Casey Mears, Dave Gilliland; John Andretti, Casey Mears, Dale Earnhardt Jr.; John Andretti, Dale Earnhardt Jr.; John Andretti, Bill Elliott, Dale Earnhardt Jr.; Tony Stewart, Kyle Busch, Bill Elliott; Kyle Busch; Denny Hamlin; Jimmie Johnson, Mark Martin; Jeff Burton, Ryan Newman; Kurt Busch, Ryan Newman, Jimmie Johnson; Clint Bowyer, Bobby Labonte
9:45 PM – 9:47 PM
Featured drivers: Elliott Sadler (wrecks); Kurt Busch, Tony Stewart, Jimmie Johnson, Clint Bowyer (pit stops); Tony Stewart, Paul Menard, Kasey Kahne (replay of pit stop contacts)
9:49 PM – 9:57 PM
Featured drivers: Clint Bowyer, Kyle Busch, Kevin Harvick; Tony Stewart, Paul Menard, Kasey Kahne (replay of pit stop contacts); Tony Stewart; Jimmie Johnson, Kyle Busch; Jimmie Johnson; Kyle Busch, Kurt Busch, Jeff Gordon; Kyle Busch, Jeff Gordon; Casey Mears, Bill Elliott (wreck); Casey Mears, Kurt Busch, Jimmie Johnson, Clint Bowyer (pit stops); Kurt Busch, Mark Martin (replay of contact on pit road)
10:00 PM – 10:11 PM
Featured drivers: Jimmie Johnson; Kevin Harvick; Kurt Busch, Mark Martin; Kurt Busch; Dale Earnhardt Jr., Kurt Busch, Michael Waltrip; Greg Biffle, Mark Martin, Kurt Busch; Dale Earnhardt Jr., Michael Waltrip; Dale Earnhardt Jr.; Jimmie Johnson, Jeff Gordon, Denny Hamlin; Matt Kenseth, Michael Waltrip, John Andretti (wreck); Tony Stewart (pit stop)
10:13 PM – 10:25 PM
Featured drivers: Jamie McMurray, Jimmie Johnson, Denny Hamlin (pit stops); Jimmie Johnson; Tony Stewart, Michael Waltrip (pit stops); Jeff Gordon, Kevin Harvick; Dave Gilliland, Kyle Busch, Jamie McMurray, Ricky Rudd, Scott Riggs, Jeff Burton; Jeff Burton, Kyle Busch; Ricky Rudd, Bobby Labonte; Dave Gilliland; Dave Gilliland, Jamie McMurray; video of Kyle Busch discussing working with his team; Scott Riggs, Kyle Busch; Kyle Busch; Jimmie Johnson; Matt Kenseth (wreck); Dave Gilliland, Jeff Gordon, Clint Bowyer (pit stops)
10:28 PM – 10:33 PM
Featured drivers: Jamie McMurray, Kyle Busch, Kurt Busch; Martin Truex Jr., Kasey Kahne, Jimmie Johnson, Tony Raines, Denny Hamlin; Jimmie Johnson; Tony Stewart, Tony Raines; Kurt Busch, Kyle Busch; Jimmie Johnson (wrecks); Chad Knaus (No. 48 crew chief); Jimmie Johnson (replay of wreck)
10:36 PM – 10:43 PM
Featured drivers: Jimmie Johnson (replay of pit stop); Chad Knaus; Clint Bowyer; Scott Riggs, Clint Bowyer; Jeff Gordon; Ryan Newman; Clint Bowyer, Ryan Newman; Matt Kenseth (in-garage interview); Clint Bowyer, Scott Riggs, Ryan Newman, Jeff Gordon; Tony Stewart, Mark Martin, Denny Hamlin; Carl Edwards, Mark Martin; Jimmie Johnson, A.J. Allmendinger; Jimmie Johnson, Greg Biffle; Scott Riggs, Ryan Newman, Jeff Gordon; Ryan Newman; video of Ryan Newman discussing reversal of luck; Ryan Newman, Jeff Gordon; Clint Bowyer
10:47 PM – 10:53 PM
Featured drivers: Jeff Gordon, Jimmie Johnson; Clint Bowyer, Ryan Newman; Tony Raines; Jimmie Johnson
10:55 PM – 11:02 PM
Featured drivers: Jeff Gordon, Clint Bowyer; Kurt Busch, Kyle Busch; Kurt Busch (engine troubles); Jamie McMurray (pit stop); Jeff Gordon; Kurt Busch (pit stop); Michael Waltrip, Jeff Gordon; Juan Montoya, Scott Riggs (wreck); Juan Montoya, Scott Riggs (replay of wreck); Jeff Burton, Jeff Gordon, Clint Bowyer, Kurt Busch, Kyle Busch (pit stops)
11:05 PM – 11:11 PM
Featured drivers: Kyle Busch, Jeff Gordon; Bobby Labonte; Bobby Labonte, Clint Bowyer, Greg Biffle; Jeff Burton, Bobby Labonte, Clint Bowyer; Jimmie Johnson, Tony Stewart; Jamie McMurray; Jeff Gordon, Ryan Newman; Ryan Newman, Clint Bowyer; Jeff Gordon
11:12 PM – 11:31 PM
Featured drivers: Jeff Gordon; Clint Bowyer; Kyle Busch; Denny Hamlin; Jeff Burton; Jimmie Johnson; Martin Truex Jr.; Kevin Harvick; Matt Kenseth; Jeff Gordon; Dale Earnhardt Jr.; Kyle Busch, Clint Bowyer; A.J. Allmendinger; video of A.J. Allmendinger on being in or out of the top 35 in points; Jimmie Johnson; Jeff Gordon; Kyle Busch; Dave Blaney; Jeff Gordon; Bobby Labonte, Jeff Green (going to garage); Johnny Sauter (wreck); Johnny Sauter (replay of wreck); Jeff Green, Jeremy Mayfield (pit stops); Steve Letarte (No. 24 crew chief); Denny Hamlin (pit stop)
11:31 PM – 11:59 PM
Featured drivers: Kyle Busch, Alan Gustafson (No. 5 crew chief); Chad Knaus; Kevin Harvick; Matt Kenseth; Tony Stewart; Kurt Busch, Mark Martin; Jimmie Johnson; Jeff Gordon; Jimmie Johnson; Gil Martin (No. 07 crew chief); Kyle Busch; Denny Hamlin (pit stop); Jeff Gordon; Ryan Newman; Jeff Gordon, Clint Bowyer, Jeff Burton, Kyle Busch, Carl Edwards; Ryan Newman (wrecks); Jimmie Johnson (pit stop); Jeff Gordon, Clint Bowyer, Kyle Busch, Jeff Burton; Jeff Gordon, Clint Bowyer, Kyle Busch; Jeff Gordon
Number of times selected drivers were focused on:
Dave Blaney – 3
Martin Truex Jr. – 3
John Andretti – 4
Carl Edwards – 4
Johnny Sauter – 4
Mark Martin – 7
Bobby Labonte – 10
Matt Kenseth – 18
Ryan Newman – 22
Kyle Busch – 34
Dale Earnhardt Jr. – 34
Kurt Busch – 40
Jeff Gordon (race winner) – 42
Jimmie Johnson – 50
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Bunkey Says:
Oct 15, 06:27 AMESPN coverage SUCKS
Rusty Wallace Sucks
Might as well watch the commericals?
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glen bartley Says:
Oct 15, 09:57 AMyou should add how many time anouncers say the word toyota vs dodge,ford or chevy. its never the greg biffle ford its the 16 car. same with all other non-toyota drivers. but if its a toyota they make sure to mention it. even more in truck and bush races. i kept track two weeks ago. with truck, bush and cup. ford was said 12 times, chevy 11, dodge 4…toyota 76. wow…more than 4 times the rest combined? do they get a bounus.
also explain to rusty its david Gilliland not gillian. and that its cars of tomarow not car of tomarows?
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DOSVader Says:
Oct 16, 05:53 AMMore of a question ~ Where are race track attendance figures provided; or, is this top secret information? Three were many empty seats in the last few “Chase” events.
Commercial breakdown, driver focus, and links related to the UAW Ford 500 Dale Earnhardt Jr. and his fans: Green tomatoes no more

Oct 14, 11:55 AM
to add to your break down.
Number of missed lead changes “3”
Number of crashes missed “4”
Number of cautions missed “1”
Why watch it live if they are showing delayed action?