For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

I began recording the times at the Invocation at 2:00 PM, and stopped at the waving of the checkered flag at 8:16 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

This race was broadcasted by two networks, ABC and ESPN2, due to lengthy rain delays and cautions. While the race was shortened in length (from 267 laps to 210), it was extended in time (from app. four hours to over six hours) due to all of the delays. We believe the producers of the race should be thanked for filling up what could be awfully dead air time with interesting clips and interviews instead of moving on to other sports or TV shows (as other broadcasters have done); and for the 75 minutes of uninterrupted racing at the end of the race.

Below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Despite Greg Biffle being the winner, he was only showcased 15 times, as opposed to Kurt Busch, who was focused on 38 times.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the LifeLock 400 09-30-2007

Total number of commercials: 195 (in 2006: 141)

Total number of companies or entities advertised: 86 (in 2006: 68)

Total number of brief promos of products/services during the race broadcast: 13 (in 2006: 20)

Total number of companies or entities advertised in brief promos or crawlers: 11 (companies: Allstate, Chevy, Office Depot, Sprint, Panasonic Toughbook, Toyota, Cup Talladega race, World Cup on ESPN, espn.com/communications, espn.com/techcenter, espn.com/safety)

Total amount of time these brief promos take during broadcast: app. 30 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

AFLAC ‘Trivia Question’
Dish ‘Tech Center’
Chevy ‘Cut-away car’
Ford ‘Lap leaders’
FedEx ‘Race Rundown’
AT&T ‘Crew chief challenge’

Start time to record race/commercial periods 09/30/07: 2:00 PM (in 2006: 2:04 PM)
End time to record race/commercial periods 09/30/07: 8:16 PM (in 2006: 5:40 PM)

Total minutes: 376 (in 2006: )

Minutes of race broadcast: 294 (in 2006: )
Minutes of commercials: 82 (in 2006:)

Number of missed restarts: 1 (in 2006: )

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

_ ABC/TV Previews/Promos_

Desperate Housewives – 6
Carpoolers – 5
Extreme Makeover – 5
Cavemen – 5
Pushing Daisies – 5
Brothers & Sisters – 3
Dirty Sexy Money – 2
ESPN Sportscenter powered by Vizio.com – 2
Monday Night Football on ESPN.com – 2
Dancing With the Stars – 2 Chase for the Cup on ABC – 1
‘The Contender’ – 1

Total: 39

Movies

The Heartbreak Kid – 1
Lions for Lambs – 1
Happy Feet on DVD – 1

Total: 3

Local News/Sports/Points-of-Interest in Penna.

ABC local news – 4
The Lion King – 2
Molyneaux flooring – 2
High School Playbook on WTAE – 1
The Kid Company – 1
PennTelecom – 1
Porsche Sewickley – 1
WTAE-TV ‘Campaign to end Hunger’ – 1
S&T Bank – 1

Total: 14

Restaurants/Food

TGIFridays – 8
Extra gum – 3
Subway (Tony Stewart) – 2
Burger King – 2
Wendy’s – 1
AppleBee’s – 1
Subway – 1
Mycokerewards.com (various claymation drivers) – 1
McDonald’s – 1

Total: 20

Beer

Miller Lite (Kurt Busch) – 3
Miller Lite – 3
Budweiser – 1

Total: 7

Car/Truck/Bike

Chevrolet – 6
Toyota – 5
Ford – 3
Auto Zone – 2
Dodge- 2
Ford and RaceToTheDream sweepstakes – 2
Valvoline – 2
Onstar (Jeff Gordon) – 2
Enterprise Rent-a-Car (Martin Truex Jr.) – 2
NAPA (Michael Waltrip & Dale Jarrett) – 1
Buyatoyota.com – 1
Pennzoil – 1
Mobil 1- 1
Enterprise Rent-a-Car – 1
Vehix.com – 1

Total: 32

Insurance/Health

Allstate (Kasey Kahne) – 4
AFLAC – 3
bphinfo.com – 2
Progressive – 1
SafeAuto – 1
Farmers – 1

Total: 12

Wireless Phone

Comcast Digital Voice – 4
AT&T – 2

Total: 6

Home Improvement

Craftsman Tools – 2
Scott’s Turf Builder Winter Guard – 2
Home Depot (Tony Stewart) – 1
Ryobi Tools – 1
1-800-Basement.com – 1

Total: 7

Technology

Dish Network (Carl Edwards) – 5
Nextel (Jeff Gordon) – 4
Verizon – 3
DLP – 3
Vizio.com – 2
Panasonic Toughbook – 2
Nextel – 1
Comcast Cable- 1

Total: 21

Financial/Employment

Principal Financial – 3

Total: 3

Education

CHCI.org – 1

Total: 1

Products/Services for the Home and Personal Use

Wrangler jeans – 2
Dr. Scholl’s Massaging Gel Insoles – 2
ClaritinD- 1
Claritin- 1
Stop Team Tylenol – 1
Gillette Fusion Phantom (Young Guns) – 1
Zantac 150- 1

Total: 9

Shipping

Fed Ex (Denny Hamlin) – 3
UPS (Dale Jarrett) – 1

Total: 4

Business Resources

Office Depot (Carl Edwards) – 2
Yellow Book – 2

Total: 4

Racing Related

nascar.com – 5
nascar.com Track Pass Race View – 3
Talladega and racetickets.com – 1
NASCAR Foundation – 1
Martinsville Speedway – 1
nascar.com/performance – 1
Busch series (Mark Martin) – 1

Total: 13

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:05 PM – 5 // 2:05 PM – 2:07 PM – 2

2:07 PM – 2:11 PM – 4 // 2:11 PM – 2:13 PM – 2

2:13 PM – 2:23 PM – 10 // 2:23 PM – 2:26 PM – 3

2:26 PM – 2:30 PM – 4 // 2:30 PM – 2:32 PM – 2

2:32 PM – 2:42 PM – 10 // 2:42 PM – 2:45 PM – 3

2:45 PM – 2:51 PM – 6 // 2:51 PM – 2:54 PM – 3

2:54 PM – 3:03 PM – 9 // 3:03 PM – 3:06 PM – 3

3:06 PM – 3:08 PM – 2 // 3:08 PM – 3:11 PM – 3

3:11 PM – 3:12 PM – 1 // 3:12 PM – 3:15 PM – 3

3:15 PM – 3:29 PM – 14 // 3:29 PM – 3:31 PM – 2

3:31 PM – 3:40 PM – 9 // 3:40 PM – 3:43 PM – 3

3:43 PM – 3:48 PM – 5 // 3:48 PM – 3:51 PM – 3

3:51 PM – 3:59 PM – 8 // 3:59 PM – 4:01 PM – 2

4:01 PM – 4:07 PM – 6 // 4:07 PM – 4:10 PM – 3

4:10 PM – 4:14 PM – 4 // 4:14 PM – 4:17 PM – 3

4:17 PM – 4:23 PM – 6 // 4:23 PM – 4:25 PM – 2

4:25 PM – 4:34 PM – 9 // 4:34 PM – 4:37 PM – 3

4:37 PM – 4:43 PM – 6 // 4:43 PM – 4:46 PM – 3

4:46 PM – 4:55 PM – 9 // 4:55 PM – 4:57 PM – 2

4:57 PM – 5:01 PM – 4 // 5:01 PM – 5:03 PM – 2

5:03 PM – 5:07 PM – 4 // 5:07 PM – 5:10 PM – 3

5:10 PM – 5:13 PM – 3 // 5:13 PM – 5:16 PM – 3

5:16 PM – 5:19 PM – 3 // 5:19 PM – 5:21 PM – 2

5:21 PM – 5:26 PM – 5 // 5:26 PM – 5:28 PM – 2

5:28 PM – 5:32 PM – 4 // 5:32 PM – 5:34 PM – 2

5:34 PM – 5:43 PM – 9 // 5:43 PM – 5:45 PM – 2

5:45 PM – 5:51 PM – 6 // 5:51 PM – 5:54 PM – 3

5:54 PM – 5:57 PM – 3 // 5:57 PM – 6:00 PM – 3

6:00 PM – 6:12 PM – 12 // 6:12 PM – 6:15 PM – 3

6:15 PM – 6:23 PM – 8 // 6:23 PM – 6:25 PM – 2

6:25 PM – 6:36 PM – 11 // 6:36 PM – 6:38 PM – 2

6:38 PM – 6:48 PM – 10 // 6:48 PM – 6:50 PM – 2

6:50 PM – 7:00 PM – 10 // 7:00 PM – 7:01 PM – 1

7:01 PM – 8:16 PM – 75 // 8:16 PM – checkered flag flies

Total race brdcst time: 294 Total comm. brdcst time: 82

How often were different drivers focused on during the LifeLock 400?

2:07 PM – 2:11 PM
Featured drivers: Martin Truex Jr. (audio with Rusty Wallace)

2:13 PM – 2:23 PM
Featured drivers: Jeff Gordon, Steve Letarte (No. 24 crew chief); Jimmie Johnson; Matt Kenseth; Martin Truex Jr., Denny Hamlin, Greg Biffle, Tony Stewart, Jeff Burton, Michael Waltrip, Jeff Green, Tony Raines (in car cameras); Scott Riggs, Denny Hamlin; Dale Earnhardt Jr.; Scott Riggs, Denny Hamlin, Dale Earnhardt Jr.; Greg Biffle, Martin Truex Jr., Scott Riggs; Matt Kenseth; Matt Kenseth, Jeff Gordon; Kyle Busch, Dale Earnhardt Jr.; Martin Truex Jr., Scott Riggs; Kurt Busch, Dale Earnhardt Jr.; Scott Riggs, Greg Biffle; Scott Riggs, Clint Bowyer; Jeff Burton, Joe Nemechek; Jeff Burton, John Andretti; Jeff Burton, Joe Nemechek; Jimmie Johnson, Mark Martin; Matt Kenseth, Jeff Gordon

2:26 PM – 2:30 PM
Featured drivers: Kyle Busch, Jeff Gordon, Matt Kenseth (pit stop replays); Jeff Gordon; Matt Kenseth; Tony Raines

2:32 PM – 2:42 PM
Featured drivers: Kasey Kahne; Matt Kenseth, Kasey Kahne, Elliott Sadler, Dale Earnhardt Jr., Martin Truex Jr., Jeff Gordon, Kyle Busch (red flag interviews); clip of Jeff Gordon scuba diving

2:45 PM – 2:51 PM
Featured drivers: Ryan Newman, Kurt Busch, Jeff Burton (red flag interviews); clip of Jeff Burton ‘NASCAR Moments’

2:54 PM – 3:03 PM
Featured drivers: Kevin Harvick, Clint Bowyer (red flag interviews); Juan Montoya, Reed Sorenson, David Stremme (film clip of them at a Chicago Cubs game); Joe Nemechek, Mark Martin

3:06 PM – 3:08 PM
Featured drivers: Dale Jarrett, Michael Waltrip; Scott Riggs; film clip of Humpy Wheeler and David Ragan boxing; Kasey Kahne rides in pace car to check track dryness

3:15 PM – 3:29 PM
Featured drivers: Jeff Gordon; Dave Blaney, Kyle Petty, Ken Schrader; Dave Blaney; Martin Truex Jr. (audio with Rusty Wallace); Jeff Burton (feigns not pulling on fender but gets a penalty anyway); Jeff Gordon, Kyle Busch; Dale Earnhardt Jr., Martin Truex Jr., Kurt Busch; Matt Kenseth; Dale Earnhardt Jr.; Elliott Sadler, Jimmie Johnson, Casey Mears; J.J. Yeley, Elliott Sadler, Jimmie Johnson; Jimmie Johnson; Kevin Harvick, Dave Gilliland, Denny Hamlin; Kyle Busch (crash); Dale Earnhardt Jr., Kyle Busch (replay); Kurt Busch, Martin Truex Jr., Matt Kenseth (pit stops)

3:31 PM – 3:40 PM
Featured drivers: Kurt Busch, Martin Truex Jr., Jeff Gordon; Martin Truex Jr. (tire); Martin Truex Jr. (pit stop); Martin Truex Jr.; Kurt Busch (post-wreck interview); Matt Kenseth; Matt Kenseth, Kurt Busch; Jeff Burton, Juan Montoya; Dave Blaney, David Ragan, Juan Montoya; Jeff Burton, Juan Montoya, Dale Jarrett; Matt Kenseth, Kurt Busch; Matt Kenseth, Kurt Busch, Jeff Gordon; Tony Stewart; Dale Earnhardt Jr., Greg Biffle; Matt Kenseth, Kurt Busch, Jeff Gordon; Jimmie Johnson, Kasey Kahne; Kurt Busch, Matt Kenseth, Jeff Gordon

3:43 PM – 3:48 PM
Featured drivers: Kurt Busch, Jeff Gordon, Matt Kenseth; Dale Earnhardt Jr.; Kurt Busch, Jeff Gordon; Matt Kenseth, Kurt Busch, Jeff Gordon (draft track); Ryan Newman (dropped valve); Kurt Busch; Denny Hamlin, Tony Stewart; Jimmie Johnson; clip of J. Johnson discussing the Chase/split screen with his car on track; Kurt Busch

3:51 PM – 3:59 PM
Featured drivers: Kenny Wallace (brakes); Juan Montoya, Kurt Busch, Jeff Gordon, Matt Kenseth (replay of pit stops); Jeff Gordon, Matt Kenseth, Kurt Busch; Dale Earnhardt Jr., Jimmie Johnson, Greg Biffle; Jimmie Johnson, Greg Biffle; Matt Kenseth, Jeff Gordon; Dale Earnhardt Jr., Jimmie Johnson; Jimmie Johnson; Matt Kenseth, Jeff Gordon; Jeff Burton (fuel pump); Tony Stewart, Jeff Gordon; Jeff Burton

4:01 PM – 4:07 PM
Featured drivers: Matt Kenseth, Tony Stewart, Kurt Busch; Kyle Busch (back on track); Jeff Gordon, Denny Hamlin, Jimmie Johnson; Matt Kenseth, Tony Stewart, Kurt Busch; Tony Stewart, Kurt Busch; Tony Stewart, Kurt Busch, Matt Kenseth; Jeff Burton (gets car going again); Jeff Burton, Matt Kenseth, Kurt Busch; Jeff Burton, Kurt Busch

4:10 PM – 4:14 PM
Featured drivers: Jeff Burton; Kevin Harvick; Kevin Harvick, Greg Biffle, Martin Truex Jr. (replay on mild contact); Robby Gordon (tires); Kurt Busch, Tony Stewart, Jeff Gordon; Kurt Busch, Tony Stewart, Jeff Gordon, Jimmie Johnson (pit stops)

4:17 PM – 4:23 PM
Featured drivers: Martin Truex Jr., Kurt Busch; Martin Truex Jr., Tony Stewart, Jimmie Johnson; Jimmie Johnson; Bobby Labonte, Dale Jarrett

4:25 PM – 4:34 PM
Featured drivers: Tony Stewart (pit stop); Kurt Busch; Kasey Kahne; Kurt Busch; Dave Blaney; Ken Schrader, Casey Mears; Jimmie Johnson, Matt Kenseth; Matt Kenseth (debris on grill); Tony Stewart (replay of losing piece that lands on Kenseth’s grill); Tony Stewart, Greg Zipadelli (No. 20 crew chief); Jeff Gordon, Kevin Harvick, Dave Blaney; Jeff Gordon, Dave Blaney

4:37 PM – 4:43 PM
Featured drivers: Kurt Busch; Tony Stewart; Jimmie Johnson; Matt Kenseth; Denny Hamlin; Kevin Harvick; Jeff Gordon; Clint Bowyer; Martin Truex Jr.; Carl Edwards; Jeff Burton; Kyle Busch; Matt Kenseth, Dave Blaney; Kurt Busch, Robby Gordon

4:46 PM – 4:55 PM
Featured drivers: Matt Kenseth, Jimmie Johnson, Denny Hamlin, Kurt Busch, Jeff Gordon (pit stops); Tony Stewart; Dave Blaney (pit stop); Tony Stewart; Tony Stewart

5:03 PM – 5:07 PM
Featured drivers: Tony Stewart (replay of pit stop); Greg Zipadelli

5:21 PM – 5:26 PM
Featured drivers: film clip ‘Hat Dance’ (various drivers)

5:28 PM – 5:32 PM
Featured drivers: Clint Bowyer

5:34 PM – 5:43 PM
Featured drivers: Allen Bestwick (pit reporter) does a segment on mergers of teams

5:45 PM – 5:51 PM
Featured drivers: film clip on ‘7 post shake rigs’, with comments from Jeff Burton and Ray Evernham

5:54 PM – 5:57 PM
Featured drivers: Tony Stewart

6:00 PM – 6:12 PM
Featured drivers: Mark Martin; Kurt Busch; Kevin Manion (No. 1 team crew chief); J.J. Yeley; Tony Eury Jr.

6:15 PM – 6:23 PM
Featured drivers: Jamie McMurray; Dave Blaney; Clint Bowyer; Robin Pemberton (NASCAR Vice President of Competition)

6:25 PM – 6:36 PM
Featured drivers: Dave Stremme; Scott Riggs; Tony Raines; Kevin Harvick; Ray Evernham

6:38 PM – 6:48 PM
Featured drivers: Kevin Harvick; Kyle Busch, Jeff Burton, Casey Mears (replay of Dover race); Casey Mears; Jimmie Johnson (replay of wreck in practice); Jimmie Johnson; Martin Truex Jr.; Tony Stewart, Greg Zipadelli

6:50 PM – 7:00 PM
Featured drivers: Dale Earnhardt Jr.; Carl Edwards; Dave Gilliland; Greg Zipadelli; Kasey Kahne; J.D. Gibbs (owner), Jimmy Makar (No. 21 crew chief)

7:01 PM – 8:16 PM
Featured drivers: Clint Bowyer, Gil Martin (No. 07 crew chief); Tony Stewart; Tony Stewart, Dale Earnhardt Jr., Kevin Harvick, Carl Edwards; Carl Edwards; Kyle Busch (pit stop); Martin Truex Jr. (in car audio with Rusty Wallace); Kevin Manion (No. 1 crew chief; audio with Andy Petree); Carl Edwards (replay of pit stop); Clint Bowyer; Matt Kenseth, Bobby Labonte, Martin Truex Jr., Ken Schrader, Dave Gilliland, David Reutimann, David Stremme (wreck); Tony Stewart; Jimmie Johnson, Michael Waltrip (replay); Matt Kenseth (pit stop); Martin Truex Jr. (in garage); Tony Stewart; Kurt Busch, Jeff Gordon, Jimmie Johnson); Jimmie Johnson; Kevin Harvick; Greg Biffle; Tony Stewart; Greg Zipadelli; Jeff Gordon (pit stop); Tony Stewart (smoking tire); Tony Stewart, David Stremme; Tony Stewart, Denny Hamlin; Tony Stewart, Dave Blaney; Kevin Harvick, Greg Biffle; Carl Edwards, Tony Stewart (wreck); Kurt Busch, Tony Stewart (replay); Carl Edwards (post-wreck interview); Kurt Busch, Kyle Busch; Kurt Busch, Jeff Gordon (pit stops); Martin Truex Jr.; Kevin Harvick; Greg Biffle, Kevin Harvick; Dale Earnhardt Jr.; Casey Mears; Paul Menard, Denny Hamlin, Jamie McMurray (wreck); Denny Hamlin (pit stop); Jimmie Johnson, Reed Sorenson; Dale Earnhardt Jr., Reed Sorenson, Jimmie Johnson; Kevin Harvick, Clint Bowyer; Jeff Gordon, Kurt Busch; Jeff Gordon; Joe Nemechek, Kasey Kahne, Jeff Gordon; Kevin Harvick, Casey Mears; Kevin Harvick, Jimmie Johnson; Tony Raines, Dave Blaney; Carl Edwards; Michael Waltrip, Tony Raines; Jimmie Johnson, Casey Mears; Jimmie Johnson; Denny Hamlin, Tony Raines; Reed Sorenson, Kasey Kahne, Dale Earnhardt Jr.; Dale Earnhardt Jr., Kasey Kahne; Greg Biffle; Jeff Gordon, Kevin Harvick; Clint Bowyer; Jimmie Johnson; Clint Bowyer; Greg Biffle, Clint Bowyer; Dave Blaney, David Ragan; Juan Montoya (wreck); Greg Biffle; Clint Bowyer; Greg Biffle; Jimmie Johnson; Matt Kenseth; Casey Mears; Greg Biffle

Number of times selected drivers were focused on:

Mark Martin – 3
Joe Nemechek – 4
Juan Montoya – 6
Carl Edwards – 8
Casey Mears – 8
Scott Riggs – 8
Kyle Busch – 11
Clint Bowyer – 12
Dave Blaney – 12
Greg Biffle (race winner) – 15
Kevin Harvick – 17
Dale Earnhardt Jr. – 18
Jeff Burton – 18
Martin Truex Jr. – 21
Jimmie Johnson – 30
Jeff Gordon – 35
Kurt Busch – 38