For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

I began recording the times at the Invocation at 1:30 PM, and stopped at the waving of the checkered flag at 5:59 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

ABC was the broadcaster for this event. While the race was sponsored by Dodge, there were only three commercials for Dodge products, compared to Toyota with five, Chevrolet with six, and Ford with seven. It is unusual for the sponsor of the race to have the least number of commercials (compared to similar products).

Additionally, in future races Dr. Jerry Punch may be hesitant to state that ‘following this commercial break we’ll be green to the checkered flag’. Following that announcement during Sunday’s race, there were more cautions including a red flag, culminating in four more commercial breaks, which included twenty two more commercials.

Race and Commercial Breakdown of the Dodge Dealers 400 09-23-2007

Total number of commercials: 160 (in 2006: 146)

Total number of companies or entities advertised: 76 (in 2006: 75)

Total number of brief promos of products/services during the race broadcast: 20 (in 2006: 15)

Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: AFLAC, Sprint, Can-Am, Dodge, Chevy, ABC Sunday night TV lineup, Allstate, Office Depot, TGIFridays, Cup and Busch Series at Kansas on ABC, Principal Financial, Sprint, Ford, Monday night football on ESPN, ‘Desperate Housewives’ on ABC, espn.com/safety, espn.com/knowhow, espn.com/techcenter, espn.com/autotech)

One film clip of Dale Earnhardt Jr. fans and their reactions to his new color, number, and sponsors: 30 sec.

Total amount of time these brief promos take during broadcast: app. 2 min. 55 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Sprint ‘Speed Lap’
Chevy ‘Cut-away car’
FedEx ‘Race Rundown’
Ford ‘Lap Leaders’
AT&T ‘Crew Chief Challenge’
ESPN Dish ‘Tech Center’
Allstate ‘Good Hands Move of the Race’

Start time to record race/commercial periods 09/23/07: 1:30 PM (in 2006: 12:55 PM)
End time to record race/commercial periods 09/23/07: 5:59 PM (in 2006: 4:46 PM)

Total minutes: 269 (in 2006: 231)

Minutes of race broadcast: 200 (in 2006: 157)
Minutes of commercials: 69 (in 2006: 74)

Number of missed restarts – 0 (in 2006: 0)
Number of debris cautions when debris not shown – 2

Click here for last year’s commercial breakdown of this race

Breakdown of what the commercials were for, by category:

_ ABC/TV Previews/Promos_

Dirty Sexy Money – 5
Dancing With the Stars – 4
Big Shots on ABC – 4
Cavemen – 2
ESPN Sportscenter presented by Vizio – 2
Carpoolers- 2
Grey’s Anatomy – 2
Desperate Housewives – 1
Chase for the Cup on ABC – 1

Total: 23

Movies

The Heartbreak Kid – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

ABC local news – 4
The Kid Company – 2
PennTelecom – 2
WTAE-TV ‘Campaign to end Hunger’ – 1
High School Playbook on WTAE – 1

Total: 10

Restaurants/Food

TGIFridays- 5
Burger King – 3
McDonald’s – 2
Subway (Tony Stewart) – 2
Wendy’s – 1
Extra gum – 1
Subway – 1
Mycokerewards.com (various claymation drivers) – 1

Total: 16

Beer

Miller Lite (Kurt Busch) – 2
Budweiser – 1

Total: 3

Car/Truck/Bike

Chevrolet – 6
Ford – 4
Dodge- 3

Toyota – 3
NAPA (Michael Waltrip & Dale Jarrett) – 3
Enterprise Rent-a-Car – 2
Pennzoil – 2
Ford and RaceToTheDream sweepstakes – 2
Valvoline – 2
Onstar (Jeff Gordon) – 2
Ford – 1
Buyatoyota.com – 1
Toyota – 1
Can-Am- 1
Mobil 1 – 1
znet @ Auto Zone – 1
GoodYear- 1
Auto Zone – 1

Total: 37

Insurance/Health

Allstate (Kasey Kahne) – 3
AFLAC – 1
HelpStopFraud.org – 1
Farmers – 1
SafeAuto – 1
Greenbriar Treatment Center – 1

Total: 8

Wireless Phone

AT&T – 2

Total: 2

Home Improvement

Craftsman Tools – 2
Home Depot (Tony Stewart) – 1
Home Depot – 1

Total: 4

Technology

Dish Network (Carl Edwards) – 4
DirecTV – 3
Nextel (Jeff Gordon) – 3
Comcast televisiphonernetting – 3
DLP – 3
Comcast- 2
Verizon – 2
Sprint.com – 1

Total: 21

Financial/Employment

Principal Financial – 3
Monster.com – 1

Total: 4

Products/Services for the Home and Personal Use

Wrangler jeans – 2
Stop Team Tylenol- 2
Zantac – 2
ClaritinD- 1
Nyquil Sinus- 1
Oral B – 1
Dr. Scholl’s Massaging Gel Insoles – 1

Total: 10

Shipping

Fed Ex (Denny Hamlin) – 1
UPS (Dale Jarrett & Ned Jarrett) – 1

Total: 2

Business Resources

Office Depot (Carl Edwards) – 3
Yellow Book – 3

Total: 6

Racing Related

nascar.com Track Pass Race View – 6
nascar.com – 1
NASCAR Foundation – 1
nascar.com/performance- 1
Martinsville Speedway and racetickets.com – 1
Craftsman Truck Series – 1
Busch series (Mark Martin) – 1
Memphis Motorsports Park – 1

Total: 13

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:30 PM – 1:35 PM – 5 // 1:35 PM – 1:37 PM – 2

1:37 PM – 1:41 PM – 4 // 1:41 PM – 1:43 PM – 2

1:43 PM – 1:53 PM – 10 // 1:53 PM – 1:56 PM – 3

1:56 PM – 2:02 PM – 6 // 2:02 PM – 2:04 PM – 2

2:04 PM – 2:10 PM – 6 // 2:10 PM – 2:12 PM – 2

2:12 PM – 2:20 PM – 8 // 2:20 PM – 2:22 PM – 2

2:22 PM – 2:33 PM – 11 // 2:33 PM – 2:35 PM – 2

2:35 PM – 2:37 PM – 2 // 2:37 PM – 2:40 PM – 3

2:40 PM – 2:48 PM – 8 // 2:48 PM – 2:51 PM – 3

2:51 PM – 2:58 PM – 7 // 2:58 PM – 3:01 PM – 3

3:01 PM – 3:05 PM – 4 // 3:05 PM – 3:08 PM – 3

3:08 PM – 3:12 PM – 4 // 3:12 PM – 3:14 PM – 2

3:14 PM – 3:25 PM – 11 // 3:25 PM – 3:27 PM – 2

3:27 PM – 3:34 PM – 7 // 3:34 PM – 3:36 PM – 2

3:36 PM – 3:40 PM – 4 // 3:40 PM – 3:43 PM – 3

3:43 PM – 3:51 PM – 8 // 3:51 PM – 3:53 PM – 2

3:53 PM – 3:58 PM – 5 // 3:58 PM – 4:00 PM – 2

4:00 PM – 4:09 PM – 9 // 4:09 PM – 4:12 PM – 3

4:12 PM – 4:18 PM – 6 // 4:18 PM – 4:21 PM – 3

4:21 PM – 4:30 PM – 9 // 4:30 PM – 4:33 PM – 3

4:33 PM – 4:41 PM – 8 // 4:41 PM – 4:44 PM – 3

4:44 PM – 4:49 PM – 5 // 4:49 PM – 4:52 PM – 3

4:52 PM – 4:59 PM – 7 // 4:59 PM – 5:02 PM – 3

5:02 PM – 5:07 PM – 5 // 5:07 PM – 5:11 PM – 4

5:11 PM – 5:14 PM – 3 // 5:14 PM – 5:17 PM – 3

5:17 PM – 5:19 PM – 2 // 5:19 PM – 5:21 PM – 2

5:21 PM – 5:39 PM – 18 // 5:39 PM – 5:41 PM – 2

5:41 PM – 5:59 PM – 18 // 5:59 PM – checkered flag flies

Total race brdcst time: 200 Total comm. brdcst time: 69

_How often were different drivers focused on during the Dodge Dealers 400?

1:37 PM – 1:41 PM
Featured drivers: Carl Edwards (in-car audio with Rusty Wallace); Bob Osborne (No. 99 crew chief; audio with Andy Petree); Carl Edwards

1:43 PM – 1:53 PM
Featured drivers: Tony Stewart; Denny Hamlin; Greg Biffle (pit crew); Clint Bowyer, Kasey Kahne, Denny Hamlin, Jeff Burton, Michael Waltrip, Jeff Green, Tony Raines, Carl Edwards (in-car cameras); Jimmie Johnson; Denny Hamlin; Martin Truex Jr.; Denny Hamlin, Jimmie Johnson; Kevin Harvick, Juan Montoya; Matt Kenseth, Juan Montoya; Juan Montoya, Bobby Labonte; Tony Stewart, Johnny Sauter, Jeff Green; Matt Kenseth, Scott Riggs; Kyle Busch, Jeff Gordon; Matt Kenseth, Kevin Harvick; Matt Kenseth; Kasey Kahne, Dale Earnhardt Jr., Bobby Labonte; Dale Earnhardt Jr.; Kasey Kahne, Dale Earnhardt Jr.

1:56 PM – 2:02 PM
Featured drivers: Tony Stewart, Paul Menard, Reed Sorenson, Jeff Burton (pit stops, and replay of Stewart making repeated contact with Paul Menard); Paul Menard; Tony Stewart; Denny Hamlin, Jimmie Johnson; Matt Kenseth; Martin Truex Jr., Kurt Busch; Ken Schrader (spins); Ken Schrader (replay of spin); Jeff Burton

2:04 PM – 2:10 PM
Featured drivers: Denny Hamlin, Matt Kenseth; Juan Montoya, Dale Earnhardt Jr.; Matt Kenseth, Jimmie Johnson; Matt Kenseth, Jimmie Johnson, Kurt Busch; Jimmie Johnson, Kurt Busch; Bobby Labonte, Robby Gordon, Jeff Gordon, Kyle Busch; Jeff Gordon, Robby Gordon; Jimmie Johnson, Kurt Busch; Jeff Gordon, Kyle Busch, Robby Gordon; Matt Kenseth, Denny Hamlin; Jimmie Johnson, Kurt Busch; Denny Hamlin

2:12 PM – 2:20 PM
Featured drivers: Matt Kenseth; Denny Hamlin, Matt Kenseth; Carl Edwards; Dale Earnhardt Jr.; Dale Earnhardt Jr., Scott Riggs; Jeff Gordon; Matt Kenseth, Jeff Burton; John Andretti, Kyle Busch, Matt Kenseth, Denny Hamlin (pit stops)

2:22 PM – 2:33 PM
Featured drivers: Denny Hamlin, Matt Kenseth; Carl Edwards; Carl Edwards, John Andretti; Carl Edwards; Matt Kenseth, Denny Hamlin; Kevin Harvick, Kyle Petty; Jeff Burton, Dave Gilliland; Matt Kenseth, Denny Hamlin; Kyle Petty (spins); Ken Schrader, Kyle Petty (replay); Ken Schrader, Carl Edwards, Kyle Busch, Matt Kenseth

2:35 PM – 2:37 PM
Featured drivers: Michael Waltrip crewman (Art Harris) hit with wayward tire

2:40 PM – 2:48 PM
Featured drivers: Denny Hamlin; Denny Hamlin, Matt Kenseth; Casey Mears, Carl Edwards, Greg Biffle; Dale Earnhardt Jr., Kevin Harvick, Jimmie Johnson, Martin Truex Jr.; Denny Hamlin, Matt Kenseth; Carl Edwards; Kevin Harvick, Martin Truex Jr.; Tony Raines; Denny Hamlin, Kurt Busch; Matt Kenseth

2:51 PM – 2:58 PM
Featured drivers: Jimmie Johnson, Chad Knaus (No. 48 crew chief); John Andretti, Matt Kenseth; Ken Schrader, Matt Kenseth; Dale Jarrett (pit stop); Kurt Busch; Clint Bowyer; Clint Bowyer, Kasey Kahne; Clint Bowyer; Kevin Harvick; Kevin Harvick, Dale Earnhardt Jr., Jimmie Johnson (draft track); Carl Edwards, Kurt Busch; Kurt Busch

3:01 PM – 3:05 PM
Featured drivers: Matt Kenseth; Carl Edwards; Kurt Busch; Denny Hamlin; Jimmie Johnson; Kyle Busch; Kevin Harvick; Clint Bowyer; Jeff Gordon; Tony Stewart; Jeff Burton

3:08 PM – 3:12 PM
Featured drivers: Matt Kenseth, Carl Edwards; Carl Edwards; Matt Kenseth; Matt Kenseth, Carl Edwards, Kyle Busch, Kurt Busch (pit stops)

3:14 PM – 3:25 PM
Featured drivers: Carl Edwards; Kurt Busch, Dale Earnhardt Jr.; Dale Earnhardt Jr., Kurt Busch, Greg Biffle; Kevin Harvick, Martin Truex Jr.; Jeff Gordon, Martin Truex Jr., Ryan Newman; Denny Hamlin, Jimmie Johnson; Dale Earnhardt Jr., Kurt Busch; Ryan Newman, Jeff Gordon; Clint Bowyer; Dale Earnhardt Jr.; Kyle Busch, Dale Earnhardt Jr.; Kurt Busch, Greg Biffle; Greg Biffle; Kevin Harvick (pit stop); Matt Kenseth

3:27 PM – 3:34 PM
Featured drivers: Jimmie Johnson; Dale Earnhardt Jr.; Jimmie Johnson (wreck); Jimmie Johnson (pit stop); Tony Stewart; Jimmie Johnson; Clint Bowyer; Jimmie Johnson

3:36 PM – 3:40 PM
Featured drivers: Jeff Burton, Kevin Harvick; Matt Kenseth; Jeff Burton; Kyle Petty, Denny Hamlin, Clint Bowyer (wreck); Kyle Petty, Denny Hamlin, Clint Bowyer (replay); Clint Bowyer, Kyle Busch, Matt Kenseth, Kurt Busch (pit stops)

3:43 PM – 3:51 PM
Featured drivers: Denny Hamlin; Clint Bowyer; Robbie Reiser (No. 17 crew chief); Matt Kenseth; Clint Bowyer; Matt Kenseth; Kyle Busch; Ryan Newman; Kurt Busch; Matt Kenseth; Juan Montoya, Jeff Gordon; Denny Hamlin, Kyle Petty (altercation in garage)

3:53 PM – 3:58 PM
Featured drivers: Denny Hamlin, Kyle Petty (replay of altercation in garage); Jamie McMurray (pit stop following contact with Juan Montoya); Jeff Burton, Jamie McMurray, Juan Montoya (replay); Jeff Burton, Juan Montoya, Elliott Sadler; Mark Martin, Kyle Busch, Matt Kenseth, Greg Biffle, Kyle Busch (pit stops)

4:00 PM – 4:09 PM
Featured drivers: Kyle Petty (post-wreck interview); Kevin Harvick, Jeff Green; Kevin Harvick (pit stop); Matt Kenseth; Casey Mears, Dale Earnhardt Jr., Martin Truex Jr.; Carl Edwards, Kurt Busch; Carl Edwards; Kevin Harvick; Kyle Busch, Mark Martin; Mark Martin

4:12 PM – 4:18 PM
Featured drivers: Kevin Harvick; Jimmie Johnson (pit stop); Matt Kenseth; Carl Edwards; Kurt Busch; Kyle Busch; Martin Truex Jr.; Jeff Burton; Clint Bowyer; Tony Stewart; Carl Edwards, Matt Kenseth; Jimmie Johnson; Kevin Harvick

4:21 PM – 4:30 PM
Featured drivers: Carl Edwards; Matt Kenseth; Kurt Busch; Mark Martin, Carl Edwards; Carl Edwards; Martin Truex Jr., Kyle Busch; Martin Truex Jr.; Carl Edwards, Matt Kenseth, Kurt Busch, Ryan Newman (pit stops); Mark Martin; Tony Raines, Mark Martin; Kyle Busch; David Stremme (going to garage); Mark Martin; Mark Martin, Bobby Labonte; Mark Martin

4:33 PM – 4:41 PM
Featured drivers: Mark Martin; Jeff Burton; Mark Martin, Jeff Gordon; Mark Martin (pit stop); Greg Biffle; Tony Stewart, Martin Truex Jr., Kyle Busch, Casey Mears, Jimmie Johnson, Jeff Gordon, Kevin Harvick, Reed Sorenson (pit stops); Mark Martin; Matt Kenseth; Mark Martin; Carl Edwards, Matt Kenseth

4:44 PM – 4:49 PM
Featured drivers: Paul Menard, Carl Edwards; Matt Kenseth; Denny Hamlin (spin; no caution); Carl Edwards; Dale Earnhardt Jr., Martin Truex Jr.; Carl Edwards

4:52 PM – 4:59 PM
Featured drivers: Carl Edwards; Mark Martin, Dale Earnhardt Jr.; Carl Edwards; Carl Edwards, Matt Kenseth, Greg Biffle (pit stops)

5:02 PM – 5:07 PM
Featured drivers: Kurt Busch, Dale Earnhardt Jr., Kyle Busch; Carl Edwards, Matt Kenseth; John Andretti, Tony Raines, David Reutimann (wreck); John Andretti, Tony Raines, David Reutimann (replay of wreck); Matt Kenseth (pit stop; running hot)

5:11 PM – 5:14 PM
Featured drivers: Carl Edwards (in-car audio with Rusty Wallace); Bob Osborne (No. 99 crew chief; audio with Andy Petree)

5:17 PM – 5:19 PM
Featured drivers: Kevin Harvick, Jimmie Johnson (replay of pit stops); Denny Hamlin, Kyle Petty (replay of altercation in garage); Matt Kenseth (replay of pit stop)

5:21 PM – 5:39 PM
Featured drivers: Robbie Reiser (No. 17 crew chief); Matt Kenseth; Carl Edwards, Mark Martin, Kyle Busch; Matt Kenseth (engine); Kyle Busch (pit stop); Matt Kenseth (post-engine blowing up interview); Mark Martin; Dale Earnhardt Jr., Mark Martin; Ryan Newman, Kurt Busch, Martin Truex Jr.; Martin Truex Jr., Kasey Kahne; Robby Gordon (caution); Kyle Busch; Robby Gordon, J.J. Yeley, Jimmie Johnson (replay); Martin Truex Jr., Kyle Busch; Dale Earnhardt Jr.; Mark Martin; Carl Edwards, Mark Martin; Jimmie Johnson, Jeff Green, J.J. Yeley, Kurt Busch, Martin Truex Jr., Kasey Kahne, Bobby Labonte, Elliott Sadler, Scott Riggs, Reed Sorenson, Kasey Kahne, Kyle Busch (followed by several replays of wreck); Jimmie Johnson, Kyle Busch

5:41 PM – 5:59 PM
Featured drivers: Ryan Newman (post-wreck interview); Martin Truex Jr.; Jimmie Johnson, Kyle Busch; Carl Edwards (audio with Rusty Wallace); Bob Osborne (No. 99 crew chief); Jeff Green (post-wreck interview); Kevin Manion (No. 1 crew chief; interview); Kyle Busch, Greg Biffle, Martin Truex Jr. (pit stops); Kurt Busch (post-wreck interview); Jeff Burton, Dale Earnhardt Jr., Greg Biffle; Dale Earnhardt Jr. ; Kyle Busch; Tony Stewart, Kyle Busch; Mark Martin, Greg Biffle; Carl Edwards; Kyle Busch, Jimmie Johnson, Martin Truex Jr. (pit stops); Greg Biffle; Dale Earnhardt Jr., Mark Martin; Carl Edwards, Greg Biffle; Carl Edwards

Number of times selected drivers were focused on:

Tony Raines – 5
Ken Schrader – 5
Kasey Kahne – 7
Jeff Gordon – 11
Greg Biffle – 13
Martin Truex Jr. – 19
Mark Martin – 22
Dale Earnhardt Jr. – 23
Kurt Busch – 25
Denny Hamlin – 26
Jimmie Johnson – 27
Kyle Busch – 29
Carl Edwards (race winner) – 39
Matt Kenseth – 48