For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

I began recording the times at the Invocation at 2:01 PM, and stopped at the waving of the checkered flag at 5:11 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ABC was the broadcaster for this event. A ‘Chase for the Cup’ ticker was placed below the race ticker, to keep track of the Chasers and their place in the standings as the race progressed. Additionally, twice during the broadcast they used a split-screen to keep showing the race while showing something else; once for an ESPN Sportscenter update, and once for a plug for Sunday night baseball.

Below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the Sylvania 300 09-16-2007

Total number of commercials: 80 (in 2006: 130)

Total number of companies or entities advertised: 58 (in 2006: 79)

Total number of brief promos of products/services during the race broadcast: 14 (in 2006: 21)

Total number of companies or entities advertised in brief promos or crawlers: 11 (companies: Office Depot, Sprint, Dodge, ABC-HD presented by DLP HDTV, espn.com/communication, espn.com/techcenter, espn.com/autotech, espn.com/safety, Baseball on ESPN, Sunday night Baseball on ESPN, Best Buy, Chevrolet, Shell, Principal Financial)

Total amount of time these brief promos take during broadcast: app. 1 min. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

AT&T ‘Crew Chief Challenge’
Dish ‘Tech Center’
Chevy ‘Cut-away Car’
FedEx ‘Race Rundown’
Ford ‘Lap Leaders’
AFLAC ‘Trivia Question’
Allstate ‘Good Hands Driver of the Race’
Best Buy ‘aerial coverage’
Wrangler ‘Telemetry’

Start time to record race/commercial periods 09/16/07: 2:01 PM (in 2006: 1:24 PM)
End time to record race/commercial periods 09/16/07: 5:11 PM (in 2006: 4:47 PM)

Total minutes: 190 (in 2006: 203)

Minutes of race broadcast: 145 (in 2006: 140)
Minutes of commercials: 45 (in 2006: 63)

Number of missed restarts – 1 (in 2006: 0)

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

_ ABC/TV Previews/Promos_

Dirty Sexy Money – 3
Cavemen – 2
Big Shots on ABC – 2
Dancing With the Stars – 2
ESPN Sportscenter – 2
Extreme Makeover – 1
Monday Night Football on ESPN.com – 1
Elvis: Viva Las Vegas on ABC – 1
Grey’s Anatomy – 1
Chase for the Cup on ABC – 1

Total: 16

Movies

Good Luck Chuck- 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

ABC local news – 3
WTAE-TV – 1

Total: 4

Restaurants/Food

AppleBee’s – 2
Subway (Tony Stewart) – 2
Extra gum – 1
Mycokerewards.com (various claymation drivers) – 1
Mycokerewards.com – 1
Vault – 1
Burger King – 1

Total: 9

Beer

Budweiser – 2
Miller Lite (Kurt Busch) – 1

Total: 3

Car/Truck/Bike

Toyota (Dave Blaney) – 3
Chevrolet – 3
Mobil 1- 2
Ford- 2
Dodge – 1
Valvoline – 1
Ford Race to the Dream Sweepstakes- 1
Onstar (Jeff Gordon) – 1
NAPA (Michael Waltrip & Dale Jarrett) – 1
Toyota – 1
Shell (Kevin Harvick) – 1
Shell – 1
Featherlite – 1
Auto Zone- 1

Total: 20

Insurance/Health

Safe Auto – 4
Allstate (Kasey Kahne) – 2
AFLAC – 1
HelpStopFraud.org – 1

Total: 8

Wireless Phone

AT&T – 2

Total: 2

Home Improvement

Craftsman Tools – 2
Home Depot (Tony Stewart) – 2
1-800-basement.com- 1

Total: 5

Technology

Nextel (Jeff Gordon) – 2
Comcast – 2
Verizon.com – 2
Nextel – 1

Total: 7

Financial/Employment

Principal Financial – 2

Total: 2

Products/Services for the Home and Personal Use

Stop Team Tylenol – 2
Wrangler jeans – 1
Old Spice and TonyStewartArmpits.com – 1
Claritin- 1
Lazy Boy Galleries – 1

Total: 6

Shipping

Fed Ex (Denny Hamlin) – 1
UPS (Dale Jarrett & Ned Jarrett) – 1

Total: 2

Business Resources

Office Depot (Carl Edwards) – 2
Yellow Book – 2

Total: 4

Racing Related

nascar.com Track Pass Race View – 3
nascar.com – 2
Martinsville Speedway – 1
nascar.com/performance – 1

Total: 7

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:01 PM – 2:08 PM – 7 // 2:08 PM – 2:11 PM – 3

2:11 PM – 2:26 PM – 15 // 2:26 PM – 2:29 PM – 3

2:29 PM – 2:39 PM – 10 // 2:39 PM – 2:41 PM – 2

2:41 PM – 2:47 PM – 6 // 2:47 PM – 2:49 PM – 2

2:49 PM – 2:58 PM – 9 // 2:58 PM – 3:00 PM – 2

3:00 PM – 3:08 PM – 8 // 3:08 PM – 3:10 PM – 2

3:10 PM – 3:18 PM – 8 // 3:18 PM – 3:21 PM – 3

3:21 PM – 3:29 PM – 8 // 3:29 PM – 3:31 PM – 2

3:31 PM – 3:40 PM – 9 // 3:40 PM – 3:42 PM – 2

3:42 PM – 3:49 PM – 7 // 3:49 PM – 3:51 PM – 2

3:51 PM – 3:51 PM – // 3:51 PM – 3:52 PM – 1

3:52 PM – 3:53 PM – 1 // 3:53 PM – 3:55 PM – 2

3:55 PM – 4:06 PM – 11 // 4:06 PM – 4:08 PM – 2

4:08 PM – 4:13 PM – 5 // 4:13 PM – 4:14 PM – 1

4:14 PM – 4:14 PM – // 4:14 PM – 4:15 PM – 1

4:15 PM – 4:21 PM – 6 // 4:21 PM – 4:24 PM – 3

4:24 PM – 4:28 PM – 4 // 4:28 PM – 4:30 PM – 2

4:30 PM – 4:34 PM – 4 // 4:34 PM – 4:37 PM – 3

4:37 PM – 4:43 PM – 6 // 4:43 PM – 4:46 PM – 3

4:46 PM – 4:49 PM – 3 // 4:49 PM – 4:51 PM – 2

4:51 PM – 4:55 PM – 4 // 4:55 PM – 4:57 PM – 2

4:57 PM – 5:11 PM – 14 // 5:11 PM – checkered flag flies

Total race brdcst time: 145 Total comm. brdcst time: 45

How often were different drivers focused on during the Sylvania 300?

2:11 PM – 2:26 PM
Featured drivers: Kevin Harvick (audio with Rusty Wallace); Todd Berrier (audio with Andy Petree); Dale Earnhardt Jr.; Denny Hamlin; Kyle Busch; Jimmie Johnson; Jimmie Johnson, Kurt Busch; Regan Smith, Denny Hamlin, Matt Kenseth, Tony Stewart, Kevin Harvick, Jeff Burton, Tony Raines, Carl Edwards (in-car cameras); Clint Bowyer, Martin Truex Jr.; Clint Bowyer; Clint Bowyer, Kurt Busch; Kurt Busch, Martin Truex Jr.; Greg Biffle; Kurt Busch, Martin Truex Jr.; Martin Truex Jr., Kurt Busch; Kevin Harvick, Jimmie Johnson; Kasey Kahne, Tony Raines; Bobby Labonte, Kasey Kahne; Martin Truex Jr., Kurt Busch; Jeff Burton, Jeff Gordon, J.J. Yeley; Kurt Busch, Martin Truex Jr., Tony Stewart; Martin Truex Jr., Kevin Harvick; Martin Truex Jr.; Martin Truex Jr., Kevin Harvick; Jeff Burton, Jeff Gordon, J.J. Yeley; Clint Bowyer

2:29 PM – 2:39 PM
Featured drivers: Clint Bowyer; Kurt Busch, Tony Stewart; Casey Mears, Jeff Gordon; Matt Kenseth, Juan Montoya, Jeff Green; Matt Kenseth; Matt Kenseth, David Reutimann; Clint Bowyer; Reed Sorenson, Elliott Sadler; Reed Sorenson; Elliott Sadler; Elliott Sadler, Jeff Gordon; Clint Bowyer, Kyle Petty; Kyle Busch; Clint Bowyer; Kurt Busch; Tony Stewart; Martin Truex Jr.; Martin Truex Jr., Jimmie Johnson; Ward Burton; Kurt Busch, Martin Truex Jr., Ryan Newman, Clint Bowyer, Robby Gordon (pit stops)

2:41 PM – 2:47 PM
Featured drivers: Clint Bowyer, Elliott Sadler, Tony Stewart; Tony Stewart, Elliott Sadler, Kurt Busch; Kevin Harvick; Dale Earnhardt Jr.; Kyle Busch; Denny Hamlin, Jamie McMurray, Jeff Green; Brian Vickers, Martin Truex Jr., Elliott Sadler, Dale Earnhardt Jr., Matt Kenseth; Denny Hamlin, Jamie McMurray; Denny Hamlin, Dave Gilliland; Clint Bowyer, Tony Stewart, Kevin Harvick, Jimmie Johnson, Martin Truex Jr.; Scott Riggs (tire); Scott Riggs, Regan Smith (replay); Scott Riggs (pit stop)

2:49 PM – 2:58 PM
Featured drivers: Joe Gibbs (owner); Tony Stewart; Jeff Burton, J.J. Yeley; Elliott Sadler; Denny Hamlin; Clint Bowyer; Kurt Busch; J.J. Yeley, Dave Blaney; J.J. Yeley; Jeff Burton; Bobby Labonte, Juan Montoya; Jeff Burton, Juan Montoya, Bobby Labonte; Ryan Newman, Jeff Gordon; Ward Burton (wreck); Kenny Wallace; Ward Burton (replay); Ward Burton; Kurt Busch, Kevin Harvick, Ryan Newman, Clint Bowyer

3:00 PM – 3:08 PM
Featured drivers: Tony Stewart, Jeff Gordon, Kyle Petty; Clint Bowyer; Jeff Gordon, Ryan Newman, Clint Bowyer; Clint Bowyer, Ryan Newman; Carl Edwards, Jamie McMurray; Clint Bowyer, Jeff Gordon; Kurt Busch, Jamie McMurray; Carl Edwards, Kurt Busch, Jamie McMurray; Jamie McMurray, Kevin Harvick; Kevin Harvick, Jamie McMurray, Jimmie Johnson; Ryan Newman, Clint Bowyer (draft track); Clint Bowyer, Tony Stewart

3:10 PM – 3:18 PM
Featured drivers: Tony Stewart, Clint Bowyer; Dave Blaney (tire); Dave Blaney, Ken Schrader; Dave Blaney; Matt Kenseth, Denny Hamlin, Kyle Busch; Denny Hamlin, Kyle Busch, Reed Sorenson; Denny Hamlin, Greg Biffle; Denny Hamlin, Greg Biffle, Jamie McMurray; Tony Stewart

3:21 PM – 3:29 PM
Featured drivers: Clint Bowyer, Tony Stewart; Clint Bowyer, Tony Stewart (replay); Reed Sorenson; Matt Kenseth, Jamie McMurray; Carl Edwards, Dale Earnhardt Jr.; Carl Edwards; Carl Edwards, Kurt Busch; Kurt Busch (reported possible lost cylinder); Kurt Busch, Dale Earnhardt Jr.; Kurt Busch; Clint Bowyer

3:31 PM – 3:40 PM
Featured drivers: Kevin Harvick (tire/no caution); Kevin Harvick (pit stop); Kevin Harvick; Clint Bowyer, David Reutimann; Paul Menard, Dale Earnhardt Jr., Elliott Sadler, Greg Biffle, Jimmie Johnson, Carl Edwards, Matt Kenseth (pit stops); David Stremme (out of fuel); Jamie McMurray, Tony Stewart, Jeff Gordon, Clint Bowyer, Denny Hamlin, Ryan Newman, Johnny Sauter (out of fuel), Casey Mears (pit stops); David Stremme (on pit road, still trying to start); Clint Bowyer

3:42 PM – 3:49 PM
Featured drivers: Kevin Harvick, Jeff Burton, Kurt Busch, J.J. Yeley (penalty) (pit stops); Kurt Busch (pit stop); Clint Bowyer; Kevin Harvick; Jeff Green, Joe Nemechek; Juan Montoya; Juan Montoya, David Reutimann, Matt Kenseth; Kyle Busch, Martin Truex Jr., Carl Edwards

3:52 PM – 3:53 PM
Featured drivers: Dave Blaney (spins); A.J. Allmendinger, Dave Blaney (replay); Jimmie Johnson, Dale Earnhardt Jr., Kurt Busch (pit stops)

3:55 PM – 4:06 PM
Featured drivers: Reed Sorenson, Casey Mears, Ken Schrader; Ken Schrader; Dave Blaney; Reed Sorenson; Reed Sorenson, Casey Mears, Ken Schrader (replay); Kevin Harvick; Ken Schrader; Ken Schrader, Ward Burton; Ken Schrader (pit stop); Kevin Harvick; Kyle Busch; Kyle Petty, Bobby Labonte; Dave Blaney, Ken Schrader; Matt Kenseth, Martin Truex Jr.; Tony Raines, Juan Montoya, Kasey Kahne, Dale Earnhardt Jr.; Clint Bowyer, Kevin Harvick, Jeff Gordon; Dale Earnhardt Jr. (spins); Dale Earnhardt Jr. (replay); Kurt Busch

4:08 PM – 4:13 PM
Featured drivers: Dale Earnhardt Jr. (pit stop); Kyle Busch, Casey Mears, Clint Bowyer; Jeff Gordon; Kevin Harvick, Scott Riggs, Jeff Gordon; Jeff Gordon, Jimmie Johnson, Tony Stewart; Clint Bowyer, Kyle Busch; Dave Blaney (spin); Dave Blaney, Regan Smith (replay); Jeff Burton; Dave Blaney, Regan Smith (replay); Carl Edwards

4:15 PM – 4:21 PM
Featured drivers: David Reutimann; Tony Stewart, Jeff Gordon; Tony Stewart, Jeff Gordon; Ryan Newman, Matt Kenseth; Jimmie Johnson; Jimmy Johnson, Chad Knaus (crew chief); Tony Stewart, Casey Mears, Jeff Gordon; Jimmie Johnson; Jeff Gordon, Casey Mears, Jimmie Johnson; Jimmie Johnson

4:24 PM – 4:28 PM
Featured drivers: Clint Bowyer; Kyle Busch; Jeff Gordon; Kyle Busch

4:30 PM – 4:34 PM
Featured drivers: Clint Bowyer; Kyle Busch; Jeff Gordon, Tony Stewart; Kyle Busch (low on fuel), Casey Mears (pit stops); Clint Bowyer, Kurt Busch

4:37 PM – 4:43 PM
Featured drivers: Matt Kenseth, Tony Stewart, Carl Edwards, Jeff Gordon, Kevin Harvick, Jeff Burton, Clint Bowyer, Ryan Newman, Martin Truex Jr.; Kyle Busch; David Ragan, Tony Raines (pit stops); Reed Sorenson; Reed Sorenson, A.J. Allmendinger; Reed Sorenson, Matt Kenseth

4:46 PM – 4:49 PM
Featured drivers: Dale Earnhardt Jr., Juan Montoya (pit stops); Jeff Green, Clint Bowyer; Kasey Kahne, Bobby Labonte, Jeff Gordon, Tony Stewart, Kyle Busch

4:51 PM – 4:55 PM
Featured drivers: Clint Bowyer, Dale Earnhardt Jr.; Kurt Busch; Clint Bowyer; Tony Stewart; Clint Bowyer

4:57 PM – 5:11 PM
Featured drivers: Clint Bowyer; Kevin Harvick; Carl Edwards, Denny Hamlin; Matt Kenseth, Casey Mears; Matt Kenseth, Robbie Reiser (crew chief); Jimmie Johnson, Martin Truex Jr.; Clint Bowyer; Jeff Gordon; Robby Gordon (mechanical issues); Elliott Sadler (battery/pit stop); Clint Bowyer; Kevin Harvick, Clint Bowyer; Jeff Gordon, David Ragan, Tony Stewart; Tony Stewart, Jeff Green, Regan Smith; Regan Smith, Tony Raines; Kyle Busch; Bobby Labonte, Martin Truex Jr.; Jimmie Johnson; Matt Kenseth; Clint Bowyer; Kevin Harvick; Jimmie Johnson; Clint Bowyer; Clint Bowyer, Kenny Wallace; Clint Bowyer

Number of times selected drivers were focused on:

A.J. Allmendinger – 2
David Reutimann – 4
Greg Biffle – 4
Ward Burton – 5
Elliott Sadler – 9
Dale Earnhardt Jr. – 13
Jimmie Johnson – 16
Kyle Busch – 16
Jeff Gordon – 23
Kevin Harvick – 23
Kurt Busch – 25
Tony Stewart – 25
Clint Bowyer (race winner): 46