Sep 9, 07:19 AM
Commercial breakdown, driver focus, and links related to the Chevy Rock & Roll 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Saturday evening.
I began recording the times at the Invocation at 7:30 PM, and stopped at the waving of the checkered flag at 11:32 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ABC began broadcasting the Cup races with this event. Like ESPN, they occasionally ran a sports ticker at the bottom of the screen during the race. Additionally, there is always a company logo visible in the upper left-hand corner by the race ticker scrolling across the screen.
Below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the Chevy Rock ‘n Roll 400 09-08-2007
Total number of commercials: 144 (in 2006: 119)
Total number of companies or entities advertised: 87 (in 2006: 78 )
Total number of brief promos of products/services during the race broadcast: 24
Total number of companies or entities advertised in brief promos or crawlers: 22 (companies: ABC HD presented by DLP, Chevy, Sprint, Office Depot, Shell, GoodYear, Monday Night Football on ABC, NFL on ESPN, IRL on ABC, Principal Financial, DirecTV, Applebee’s, Avodart, Dish Network, espn.com/techcenter, espn.com/communications, espn.com/autotech, extended post-race coverage presented by DirecTV)
Total amount of time these brief promos take during broadcast: app. 2 min. 50 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Wrangler ‘On Board Telemetry’
Chevy ‘Cut-away Car’
AT&T ‘Crew Chief Challenge’
AFLAC ‘Trivia Question’
McDonald’s ‘Race Rundown’
Dish ‘Tech Center’
NASCAR on ESPN ‘Draft Track’
Chevy ‘Pace Car’
Sprint ‘Speed Lap’
Start time to record race/commercial periods 09/08/07: 7:30 PM (in 2006: 7:36 PM)
End time to record race/commercial periods 09/08/07: 11:32 PM (in 2006: 10:50PM)
Total minutes: 242 (in 2006: 194)
Minutes of race broadcast: 179 (in 2006: 135)
Minutes of commercials: 63 (in 2006: 59)
Number of missed restarts – 5 (in 2006: 2)
(one of the restarts from this race culminated in an immediate crash, which the fans had to see a replay of)
Number of nearly missed restarts – 1
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
_ ABC/TV Previews/Promos_
Dirty Sexy Money – 3
Cavemen – 3
ESPN Sportscenter – 2
Extreme Makeover – 2
Monday Night Football on ESPN.com – 1
ABC Premier Week, starting Mon. Sept. 24 – 1
Inside Edition – 1
Carpoolers- 1
Elvis: Viva Las Vegas on ABC – 1
Grey’s Anatomy – 1
IRL at Chicagoland on ABC – 1
Big Shots on ABC – 1
NASCAR in Prime Time – 1
Desperate Housewives – 1
Dancing With the Stars – 1
Chase for the Cup on ABC – 1
Conversations with Carlos Watson on ABC – 1
ABC – 1
College Football on ABC – 1
Total: 25
Movies
‘3:10 to Yuma’ – 1
The Brave One – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
ABC local news – 5
Blue Man Group at Mellon Arena on Oct. 26/ Ticketmaster.com – 2
Giant Eagle FuelPerks – 1
ABC local news—WeatherWatch – 1
PA lottery – 1
High School Playbook on ABC – 1
Pittsburgh Penguins – 1
Total: 12
Restaurants/Food
Arby’s – 3
Burger King – 3
Wendy’s – 3
AppleBee’s – 2
Subway (Tony Stewart) – 2
Extra gum – 1
Subway – 1
Mycokerewards.com (various claymation drivers) – 1
Mycokerewards.com – 1
Pizza Hut – 1
Pepsi – 1
Kraft American Singles – 1
Total: 20
Beer
Miller Lite – 2
Budweiser – 1
Total: 3
Car/Truck/Bike
Valvoline – 4
Chevrolet – 4
Onstar (Jeff Gordon) – 3
NAPA (Michael Waltrip & Dale Jarrett) – 2
Chevrolet (Dale Earnhardt Jr. & Tony Stewart) – 2
Buyatoyota.com – 1
Toyota – 1
NAPA (Michael Waltrip) – 1
Pennzoil – 1
Chevrolet (Dale Earnhardt Jr.) – 1
Shell (Kevin Harvick) – 1
Can-Am- 1
Mobil 1- 1
Total: 23
Insurance/Health
AFLAC – 2
Allstate (Kasey Kahne) – 2
Highmark BC/BS – 2
Nationwide Insurance – 1
Progressive – 1
Charcot Marie Tooth Disorder – 1
Total: 9
Wireless Phone
AT&T – 2
Total: 2
Home Improvement
Craftsman Tools – 3
Home Depot (Tony Stewart) – 2
Total: 5
Technology
Radio Shack – 4
DLP – 2
Sprint.com – 2
NFL Sunday Ticket on DirecTV – 1
DirecTV – 1
DirecTV Hot Pass – 1
Panasonic Toughbook – 1
Nextel – 1
Vizio.com at Walmart- 1
Sprint Broadband – 1
Total: 15
Financial/Employment
Principal Financial – 1
Monster.com – 1
Total: 2
Products/Services for the Home and Personal Use
Lotrimin Ultra – 2
Degree for Men – 2
Wrangler jeans – 1
Old Spice and TonyStewartArmpits.com – 1
ClaritinD- 1
Just For Men – 1
Prilosec- 1
Avodart – 1
Total: 10
Shipping
Fed Ex (Denny Hamlin) – 2
UPS (Dale Jarrett & Ned Jarrett) – 1
Total: 3
Business Resources
Office Depot (Carl Edwards) – 2
Yellow Book – 1
Total: 3
Racing Related
nascar.com Track Pass Race View – 5
nascar.com – 2
Talladega and racetickets.com – 1
NASCAR Foundation – 1
Martinsville Speedway – 1
Total: 10
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
7:30 PM – 7:37 PM – 7 // 7:37 PM – 7:40 PM – 3
7:40 PM – 7:53 PM – 13 // 7:53 PM – 7:55 PM – 2
7:55 PM – 8:02 PM – 7 // 8:02 PM – 8:04 PM – 2
8:04 PM – 8:10 PM – 6 // 8:10 PM – 8:13 PM – 3
8:13 PM – 8:20 PM – 7 // 8:20 PM – 8:22 PM – 2
8:22 PM – 8:29 PM – 7 // 8:29 PM – 8:30 PM – 1
8:30 PM – 8:31 PM – 1 // 8:31 PM – 8:32 PM – 1
8:32 PM – 8:39 PM – 7 // 8:39 PM – 8:41 PM – 2
8:41 PM – 8:51 PM – 10 // 8:51 PM – 8:53 PM – 2
8:53 PM – 8:58 PM – 5 // 8:58 PM – 9:01 PM – 3
9:01 PM – 9:07 PM – 6 // 9:07 PM – 9:10 PM – 3
9:10 PM – 9:13 PM – 3 // 9:13 PM – 9:15 PM – 2
9:15 PM – 9:24 PM – 9 // 9:24 PM – 9:25 PM – 1
9:25 PM – 9:31 PM – 6 // 9:31 PM – 9:33 PM – 2
9:33 PM – 9:39 PM – 6 // 9:39 PM – 9:42 PM – 3
9:42 PM – 9:47 PM – 5 // 9:47 PM – 9:49 PM – 2
9:49 PM – 9:55 PM – 6 // 9:55 PM – 9:57 PM – 2
9:57 PM – 10:05 PM – 8 // 10:05 PM – 10:08 PM – 3
10:08 PM – 10:13 PM – 5 // 10:13 PM – 10:16 PM – 3
10:16 PM – 10:22 PM – 6 // 10:22 PM – 10:24 PM – 2
10:24 PM – 10:30 PM – 6 // 10:30 PM – 10:32 PM – 2
10:32 PM – 10:36 PM – 4 // 10:36 PM – 10:39 PM – 3
10:39 PM – 10:41 PM – 2 // 10:41 PM – 10:43 PM – 2
10:43 PM – 10:44 PM – 1 // 10:44 PM – 10:46 PM – 2
10:46 PM – 10:54 PM – 8 // 10:54 PM – 10:56 PM – 2
10:56 PM – 11:02 PM – 6 // 11:02 PM – 11:05 PM – 3
11:05 PM – 11:07 PM – 2 // 11:07 PM – 11:10 PM – 3
11:10 PM – 11:11 PM – 1 // 11:11 PM – 11:13 PM – 2
11:13 PM – 11:32 PM – 19 // 11:32 PM – checkered flag flies
Total race brdcst time: 179 Total comm. brdcst time: 63
How often were different drivers focused on during the Chevy Rock & Roll 400?
7:40 PM – 7:53 PM
Featured driver: Jeff Burton (audio with Rusty Wallace); Scott Miller (No. 31 crew chief; audio with Andy Petree); Jeff Gordon; Jimmie Johnson; Kurt Busch, Kevin Harvick; Dale Earnhardt Jr.; Kevin Harvick; Jeff Gordon; Kyle Busch, Ryan Newman; Jimmie Johnson; Ryan Newman, Denny Hamlin, Jeff Burton, Kyle Busch; Tony Stewart, Ryan Newman; Tony Stewart, Ryan Newman, Kyle Busch; Kyle Busch, Ryan Newman, Jimmie Johnson; Carl Edwards, Jimmie Johnson; Kyle Busch, Ryan Newman, Jimmie Johnson; Kyle Busch, Ryan Newman, Jimmie Johnson, Carl Edwards; Jeff Green, Tony Raines, Dale Jarrett, Greg Biffle (wreck)
7:55 PM – 8:02 PM
Featured drivers: Jeff Gordon, Denny Hamlin; Jeff Burton, Kevin Harvick; Dale Earnhardt Jr., Scott Riggs; Kevin Harvick, Kyle Busch; Ryan Newman, Denny Hamlin; Denny Hamlin; Ryan Newman, Denny Hamlin, Tony Stewart; Kurt Busch, Matt Kenseth, Elliott Sadler; Kurt Busch, Elliott Sadler; Paul Menard (spin); Carl Edwards, Jeff Gordon, Denny Hamlin, Martin Truex Jr. (pit stops)
8:04 PM – 8:10 PM
Featured drivers: Juan Montoya, Jeff Gordon; Greg Biffle (post-wreck interview); Ryan Newman, Jeff Gordon; Jimmie Johnson, Dave Gilliland, Kevin Harvick; Denny Hamlin, Juan Montoya; Casey Mears, Jimmie Johnson; Kevin Harvick, Casey Mears; Dale Earnhardt Jr.; Dale Earnhardt Jr. (pit stop); Kevin Harvick, Jimmie Johnson
8:13 PM – 8:20 PM
Featured drivers: Ryan Newman; Jeff Gordon; Jimmie Johnson; Carl Edwards; Scott Riggs (tire); Jeff Gordon, Ryan Newman, Jimmie Johnson; Scott Riggs (replay of tire incident)
8:22 PM – 8:29 PM
Featured drivers: Johnny Sauter; Dale Earnhardt Jr.; Johnny Sauter; Jeff Gordon, Jimmie Johnson, Ryan Newman, Denny Hamlin, Kurt Busch; Jeff Green (pit road penalty; then gets another for speeding on pit road while serving first penalty); Kurt Busch, Denny Hamlin; Clint Bowyer, Dale Earnhardt Jr.; Johnny Sauter; Dale Earnhardt Jr., Johnny Sauter, Jamie McMurray; Jeff Gordon
8:32 PM – 8:39 PM
Featured drivers: Dale Earnhardt Jr.; Jeff Gordon; Jeff Gordon, Jeff Green; Ryan Newman, Denny Hamlin; Casey Mears, Matt Kenseth; Matt Kenseth, Casey Mears, Juan Montoya; Dave Blaney; Kyle Busch; Dale Earnhardt Jr., Kyle Busch; Kyle Busch; Jeff Gordon, A.J. Allmendinger; Jeff Gordon
8:41 PM – 8:51 PM
Featured drivers: Jeff Gordon, Kenny Wallace, Jeff Green; Jeff Gordon, Kenny Wallace, Jimmie Johnson; Jimmie Johnson; Jeff Gordon; Jimmie Johnson; Kevin Harvick; Dale Earnhardt Jr.; Matt Kenseth, Dale Earnhardt Jr.; Joe Nemechek (wreck); Carl Edwards, Kurt Busch, Jeff Gordon, Jimmie Johnson, Martin Truex Jr., Dale Earnhardt Jr. (pit stops)
8:53 PM – 8:58 PM
Featured drivers: Jeff Gordon, Jimmie Johnson, Denny Hamlin; Dale Earnhardt Jr., Greg Biffle; Kevin Harvick, Dale Earnhardt Jr.; Dale Earnhardt Jr., Paul Menard, Kevin Harvick; David Ragan, Mark Martin; Casey Mears, David Ragan; Johnny Sauter, Bobby Labonte; Jeff Burton; Jeff Gordon
9:01 PM – 9:07 PM
Featured drivers: Dale Earnhardt Jr.; Kevin Harvick, Dale Earnhardt Jr.; Johnny Sauter, Dale Earnhardt Jr.; Dale Earnhardt Jr., Kevin Harvick; Dale Earnhardt Jr.; Carl Edwards (reporting an engine blowing up); Carl Edwards, Bill Elliott; J.J. Yeley, Reed Sorenson, Johnny Sauter; Johnny Sauter; Jeff Gordon
9:10 PM – 9:13 PM
Featured drivers: Carl Edwards (engine blows); Carl Edwards, Jeff Burton (replay of blow up); Clint Bowyer, Jeff Gordon, Jimmie Johnson, Denny Hamlin, Chad Knaus (No. 48 crew chief) (pit stops); Jimmie Johnson
9:15 PM – 9:24 PM
Featured drivers: Carl Edwards (post-blown engine interview); A.J. Allmendinger, Kyle Petty; Denny Hamlin, Jeff Gordon; Ryan Newman, Tony Stewart, Brian Vickers; Jeff Gordon, Denny Hamlin, Clint Bowyer; Ryan Newman, Tony Stewart, Brian Vickers; Denny Hamlin, Jeff Gordon, Clint Bowyer; Clint Bowyer (spins); Clint Bowyer (replay of spin)
9:25 PM – 9:31 PM
Featured drivers: Greg Biffle, Jeff Gordon; Kyle Busch, Robby Gordon, Juan Montoya, Kasey Kahne, Johnny Sauter; Tony Stewart, Jimmie Johnson, Ryan Newman; Jimmie Johnson; David Ragan, J.J. Yeley, Kasey Kahne; Tony Stewart; Dale Earnhardt Jr.
9:33 PM – 9:39 PM
Featured drivers: Jeff Gordon; Denny Hamlin; Kenny Wallace (spin); David Stremme, Kenny Wallace (replay); Matt Kenseth, Tony Stewart, Jimmie Johnson; Dale Earnhardt Jr.
9:42 PM – 9:47 PM
Featured drivers: Jeff Gordon; Juan Montoya, Ryan Newman, Bill Elliott (wreck); Kevin Harvick (reporting overheating); Dale Earnhardt Jr., Tony Stewart; Kurt Busch
9:49 PM – 9:55 PM
Featured drivers: Todd Berrier (No. 29 crew chief); Kevin Harvick; Pat Tryson (No. 2 crew chief); Kurt Busch; Kevin Harvick; Tony Eury Jr. (No. 8 crew chief); Dale Earnhardt Jr.
9:57 PM – 10:05 PM
Featured drivers: Bobby Labonte, Kurt Busch, Jeff Burton, Elliott Sadler (asked their favorite rock ‘n roll songs); Dale Earnhardt Jr.; Dale Earnhardt Jr., Carl Edwards, Clint Bowyer, Kurt Busch, Kevin Harvick; Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Tony Stewart, Clint Bowyer, Paul Menard; Paul Menard, Jimmie Johnson; Johnny Sauter, Jeff Burton; Johnny Sauter, Jeff Burton, Kyle Petty; Jeff Burton, Johnny Sauter, Clint Bowyer; Kasey Kahne, Kyle Busch; Tony Stewart, Dale Earnhardt Jr.; Reed Sorenson (spins); Ryan Newman, Dave Gilliland, Reed Sorenson (replay); Dale Earnhardt Jr., Tony Stewart, Jeff Gordon; Clint Bowyer, J.J. Yeley (pit stops)
10:08 PM – 10:13 PM
Featured drivers: Jeff Gordon; Jeff Burton, Kenny Wallace, Johnny Sauter; Kyle Busch; David Ragan; Tony Stewart, Jeff Gordon; Kyle Busch, Kurt Busch, David Ragan; Denny Hamlin; Kyle Busch; Martin Truex Jr., Kyle Busch, Bobby Labonte; Tony Stewart; Dale Earnhardt Jr.
10:16 PM – 10:22 PM
Featured drivers: Tony Stewart; Dale Earnhardt Jr.; Kyle Busch, Kevin Harvick; Kevin Harvick; David Stremme, Dale Jarrett, Jamie McMurray, Dave Blaney (wreck); David Stremme, Dale Jarrett, Jamie McMurray, Dave Blaney (replay)
10:24 PM – 10:30 PM
Featured drivers: Dale Earnhardt Jr.; Kevin Harvick; Jeff Gordon; Kurt Busch
10:32 PM – 10:36 PM
Featured drivers: Kevin Harvick; Jeff Burton (audio with Rusty Wallace); Johnny Sauter; Bootie Barker (No. 70 crew chief)
10:39 PM – 10:41 PM
Featured drivers: Dale Earnhardt Jr.; Denny Hamlin; Clint Bowyer; Carl Edwards; Kevin Harvick; Reed Sorenson
10:43 PM – 10:44 PM
Featured drivers: Johnny Sauter, Matt Kenseth, Jeff Gordon, Tony Stewart, Dale Earnhardt Jr. (pit stops)
10:46 PM – 10:54 PM
Featured drivers: Jimmie Johnson, Tony Stewart; Jeff Burton, Johnny Sauter, Paul Menard, Kasey Kahne; Jimmie Johnson, Tony Stewart; Jeff Gordon; Dale Earnhardt Jr., Kevin Harvick; Ryan Newman; Dale Earnhardt Jr., Kevin Harvick; Ryan Newman, Kevin Harvick; Jimmie Johnson
10:56 PM – 11:02 PM
Featured drivers: Kevin Harvick, Martin Truex Jr.; Matt Kenseth (radioing that he’s having car trouble); Matt Kenseth, Jeff Burton, David Ragan; Matt Kenseth; David Ragan; Kurt Busch, Kevin Harvick; Robby Gordon (wreck); Jeff Gordon, Jimmie Johnson (pit stops)
11:05 PM – 11:07 PM
Featured drivers: John Andretti (wreck)
11:13 PM – 11:32 PM
Featured drivers: Dale Earnhardt Jr.; Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon, Tony Stewart; Dale Earnhardt Jr., Jeff Gordon; Kevin Harvick, Denny Hamlin; Jeff Gordon, Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr., Tony Stewart; Dale Jarrett (contact with wall; no caution); Tony Stewart, Dale Earnhardt Jr.; Kevin Harvick; Dale Earnhardt Jr., Tony Stewart; Jeff Gordon, David Ragan; Jimmie Johnson; Tony Stewart, Dale Earnhardt Jr.; Jimmie Johnson, Kenny Wallace, Kasey Kahne; Tony Stewart, Dale Earnhardt Jr.; Tony Stewart, Dale Earnhardt Jr., David Ragan; Dale Earnhardt Jr. (engine blows); Tony Stewart, David Ragan, Kenny Wallace; Jimmie Johnson; Jimmie Johnson, Chad Knaus; Jimmie Johnson
Number of times selected drivers were focused on:
John Andretti – 1
Mark Martin – 1
Bobby Labonte – 3
Reed Sorenson – 4
Kenny Wallace – 7
David Ragan – 10
Kurt Busch – 13
Johnny Sauter – 16
Kyle Busch – 17
Kevin Harvick – 28
Jimmie Johnson (race winner) – 33
Jeff Gordon – 42
Dale Earnhardt Jr. – 49
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cd Says:
Sep 9, 10:11 AMESPN/ABC coverage is just terrible
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ss Says:
Sep 9, 06:25 PMThe miami, fl abc affiliate did not even show the pre-race show :( I agree with CD, ESPN/ABC is horrible.
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Kevin Says:
Sep 11, 07:16 PMWhy is it that every time there is a split screen Little E is in one of them. (Mostly fighting for the um-teenth spot.) Jr sells but ESPN/ABC coverage is pretty transparent. They even split screened to him when JJ won and was celebrating! Come on! I bet they will cover JR more next week than any of the chase drivers. Mark my words! And Clint Bowyer is probably gonna have to flip onto his lid to get any mention or tv time next week.
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YoDaRev Says:
Sep 12, 05:43 AMOh, my GAWD ... 5 missed restarts? That’s all? It felt like more. And the pit coverage was nonexistent. The broadcast team was so bad about missing calls and talking about NOTHING, that I finally muted them and listened to MRN.
If this is the new NASCAR on ABC, heaven help the fans. NASCAR shouldn’t split the season up like this. Just let the networks fight over the entire season and then choose to keep it ALL on Fox.
Crash coverage was horrid, pit coverage was horrid, CONSTANT coverage of Junior was inexplicable, and the cuts to the cut-away car were pointless and, as Ira said, I don’t believe I heard the mention of the Aaron’s Lucky Dog once.
When Kenny Wallace spun late in the race, and ran the right rear into the wall, I swear the ABC boys claimed that he suffered “No damage” to his car even though it was clearly visible on screen.
Oh, and let us not forget the ‘tension’ and the ‘drama’ of Harvick, Kurt, and Junior ALL through the race. When Harvick’s grille was clogged and he started throwing steam, did ANYONE (besides the broadcast crew) think it was going to “damage his engine”? Criminetly!
Do yourself a favor and listen to the MRN broadcast on the radio, and leave the TV guys on mute.
ugh.
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Evilnut Says:
Sep 13, 08:48 AMBring back the Fox coverage! ABC/ESPN coverage is very bland, boring & lackluster. There is no energy between the broadcast team, from the booth to the pits. Fox coverage has an edge that keep you listening & watching. I turned off the audio & listened to the Sirius coverage. I do not mind all the commercials, someone has to pay Jeff Gordon’s salary! After all, this is a business. But if the Race is restarting, split screen it back to the race while the commercial is playing at least! I can understand “some” additional coverage for the top 10 points leaders & the guys that are on the cusp of making the chase or the top 10. But the other guys need some coverage too. Pit coverage needs to be an essential part of the race as well as on track incidences. Fox does very good at this. They actually have people that know what they are doing in those areas.
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dennis shipman Says:
Sep 13, 05:57 PMhas anyone heard if little e made the chase?
Commercial breakdown, driver focus, and links related to the Sharp Aquos 500 We remember those lost on 9/11/01
Sep 9, 08:35 AM
Added stat:
No. of times Jerry Punch failed to identify “lucky dog.”
Answer: 9 or 10!