For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Saturday night.

I began recording the times at the Invocation at 8:00 PM, and stopped at the waving of the checkered flag at 11:19 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper left hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Sharpie 500 08-25-2007

Total number of commercials: 123

Total number of companies or entities advertised: 79

Total number of brief promos of products/services during the race broadcast: 14

Total number of companies or entities advertised in brief promos or crawlers: 9 (companies: Pennzoil, GoodYear, espn.com/communications, espn.com/techcenter, espn.com/knowhow, espn.com/autotech, ESPN Sportscenter, Little League Baseball on ESPN, Office Depot, Ford, Sprint, DirecTV)

Total amount of time these brief promos take during broadcast: app. 1 min. 20 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Track Facts’
Wrangler ‘Telemetry’
Ford ‘Lap leaders’
Sprint ‘Speed Lap’
Allstate ‘Good Hands Move of the Race’
AT&T ‘Crew Chief Challenge’
Crown Royal ‘Crowning Moment’
McDonald’s ‘Race Rundown’
Chevy ‘Cutaway Car’

Start time to record race/commercial periods 08/25/07: 8:00 PM
End time to record race/commercial periods 08/25/07: 11:19 PM

Total minutes: 199

Minutes of race broadcast: 146
Minutes of commercials: 53

Number of debris cautions with no debris identified: 1
Number of missed restarts: 1

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

ESPN Sportscenter – 7
ESPN Fantasy games on ESPN.com – 2
ABC Sports – NASCAR in Primetime – 2
World Series of Poker on ESPN – 1
‘The Bronx is Burning’ – 1
’07 Little League World Series on ESPN – 1
Outside the Lines on ESPN – 1
‘Go Pro on Sportscenter’ Promotion- 1
IRL on ESPN – 1

Total: 17

Movies

‘3:10 to Yuma’ – 1
‘Dale’ movie – 1
Disturbia on Comcast – 1
‘Wild Hogs’ on Comcast – 1

Total: 4

Local News/Sports/Points-of-Interest in Penna.

Ferri’s, Shur Save, and The Lamplighter – 1
Smailhondavillage.com – 1
Budsmailmotorcars.com – 1

Total: 3

Restaurants/Food

McDonald’s – 4
AppleBee’s – 3
Subway – 3
Burger King and Simpsonizeme.com – 1
Extra gum – 1
Wendy’s -1

Total: 13

Beer/Alcohol

Captain Morgan – 2
Coors Light – 2
Budweiser – 1

Total: 5

Car/Truck/Bike

Chevrolet – 4
Toyota – 4
Ford – 3
znet at Auto Zone – 3
NAPA (Michael Waltrip) – 2
Ford (various drivers) – 1
Ford – 1
Onstar (Jeff Gordon) – 1
Chevrolet (Dale Earnhardt Jr., Tony Stewart) – 1
Onstar – 1
Pennzoil – 1
Sunoco and ‘Free Fuel 5000’ sweepstakes – 1
Frank’s Auto Supermarket – 1
Fram – 1
Havoline – 1
FeatherLite trailers – 1
Can Am – 1

Total: 28

Insurance

Allstate (Kasey Kahne) – 2
Allstate – 2
Nationwide Insurance – 2
AFLAC – 1
Farmers Insurance- 1

Total: 8

Wireless Phone

SprintSpeed.com (Denny Hamlin) & Sprint sweepstakes – 2
Sprint – 1
AT&T – 1
AT&T Go Phone – 1
Cellular One – 1

Total: 6

Home Improvement

Home Depot (Tony Stewart) – 2
Craftsman Tools – 1
Kobalt Tools at Lowes (Jimmie Johnson and Chad Knaus) – 1

Total: 4

Technology

Comcast – 2
Dish Network (Carl Edwards) – 1
DirecTV – 1
Dish Network (Carl Edwards, Matt Kenseth, Jamie McMurray, Greg Biffle) – 1
DLP (Tony Raines) – 1
Panasonic toughbook – 1

Total: 7

Business Resources

Office Depot (Carl Edwards) – 2
Yellow Book – 1

Total: 3

Products/Services for the Home and Personal Use

Kenmore refrigerator- 2
Dr. Scholl’s wart remover – 2
Tylenol and Stopteamtylenol.com – 1
Wrangler jeans – 1
Old Spice and TonyStewartArmpits.com – 1
Claritin – 1
ClaritinD- 1
Just 4 Men – 1
Cabela’s- 1
Bayer aspirin- 1
Vytorin – 1
Tinactin – 1

Total: 14

Shipping

Fed Ex – 1

Total: 1

Racing Related

nascar.com Track Pass Race View – 4
nascar.com (Kelly Clarkson) – 1
nascar.com/performance – 1
Bristol Motor Speedway – 1
nascar.com ‘Champions’ Week’ – 1
Lowe’s Motor Speedway (Dale Earnhardt Jr.) – 1
LaidBackRacing.com and Atlanta Motor Speedway – 1

Total: 10

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)_

Race brdcast times: Total min: Comm. brdcast times: Total min:

8:00 PM – 8:04 PM – 4 // 8:04 PM – 8:07 PM – 3

8:07 PM – 8:18 PM – 11 // 8:18 PM – 8:19 PM – 1

8:19 PM – 8:25 PM – 6 // 8:25 PM – 8:26 PM – 1

8:26 PM – 8:33 PM – 7 // 8:33 PM – 8:36 PM – 3

8:36 PM – 8:40 PM – 4 // 8:40 PM – 8:42 PM – 2

8:42 PM – 8:47 PM – 5 // 8:47 PM – 8:50 PM – 3

8:50 PM – 8:59 PM – 9 // 8:59 PM – 9:01 PM – 2

9:01 PM – 9:08 PM – 7 // 9:08 PM – 9:10 PM – 2

9:10 PM – 9:16 PM – 6 // 9:16 PM – 9:18 PM – 2

9:18 PM – 9:29 PM – 11 // 9:29 PM – 9:32 PM – 3

9:32 PM – 9:35 PM – 3 // 9:35 PM – 9:37 PM – 2

9:37 PM – 9:45 PM – 8 // 9:45 PM – 9:48 PM – 3

9:48 PM – 9:53 PM – 5 // 9:53 PM – 9:55 PM – 2

9:55 PM – 10:03 PM – 8 // 10:03 PM – 10:06 PM – 3

10:06 PM – 10:11 PM – 5 // 10:11 PM – 10:14 PM – 3

10:14 PM – 10:22 PM – 8 // 10:22 PM – 10:25 PM – 3

10:25 PM – 10:32 PM – 7 // 10:32 PM – 10:33 PM – 1

10:33 PM – 10:36 PM – 3 // 10:36 PM – 10:37 PM – 1

10:37 PM – 10:43 PM – 6 // 10:43 PM – 10:46 PM – 3

10:46 PM – 10:50 PM – 4 // 10:50 PM – 10:51 PM – 1

10:51 PM – 10:52 PM – 1 // 10:52 PM – 10:54 PM – 2

10:54 PM – 11:00 PM – 6 // 11:00 PM – 11:02 PM – 2

11:02 PM – 11:03 PM – 1 // 11:03 PM – 11:05 PM – 2

11:05 PM – 11:07 PM – 2 // 11:07 PM – 11:10 PM – 3

11:10 PM – 11:19 PM – 9 // 11:19 PM – checkered flag flies

Total race brdcst time: 146 Total comm. brdcst time: 53

How often were different drivers focused on during the Sharpie 500?

8:07 PM – 8:18 PM
Featured driver: Carl Edwards (audio with Rusty Wallace); Bob Osborne (No. 99 crew chief) (audio with Andy Petree); Dale Earnhardt Jr., Denny Hamlin, Tony Stewart, Jamie McMurray, Kevin Harvick, Jeff Burton, Michael Waltrip, Carl Edwards (in-car cameras)

8:19 PM – 8:25 PM
Featured drivers: John Andretti (pit road); Juan Montoya, David Ragan, Jamie McMurray; Jeff Burton, Ricky Rudd; Jimmie Johnson, Ryan Newman, Matt Kenseth; Kevin Harvick, Ryan Newman, Jimmie Johnson; Matt Kenseth, Ryan Newman, Jimmie Johnson; Kevin Harvick; Carl Edwards, David Ragan; David Ragan; Juan Montoya; Kasey Kahne; Juan Montoya; Jeff Burton, Jamie McMurray; Jeff Gordon, Ward Burton; Dale Earnhardt Jr.; Dale Earnhardt Jr., Ward Burton; Juan Montoya, Carl Edwards; Dale Earnhardt Jr., Ward Burton; Kasey Kahne

8:26 PM – 8:33 PM
Featured drivers: Kasey Kahne; Jeff Burton, Matt Kenseth; Matt Kenseth, Jeff Burton, Jeff Gordon; Kasey Kahne, A.J. Allmendinger; Carl Edwards, Kasey Kahne; Carl Edwards, Dale Jarrett, Kasey Kahne; Kenny Wallace; Juan Montoya, Ryan Newman; Juan Montoya; Carl Edwards, Kasey Kahne, Juan Montoya; Juan Montoya, Ryan Newman; Carl Edwards

8:36 PM – 8:40 PM
Featured drivers: Jeff Gordon, Juan Montoya; Paul Menard, Carl Edwards, Jeff Green, Ryan Newman; Dale Earnhardt Jr., David Ragan; Juan Montoya, Jeff Gordon; Kasey Kahne; Paul Menard, Carl Edwards, Kasey Kahne; Jeff Green, Paul Menard; Jeff Green, Paul Menard, Carl Edwards, Kasey Kahne; Dale Earnhardt Jr.

8:42 PM – 8:47 PM
Featured drivers: Dale Earnhardt Jr., Ryan Newman, Paul Menard; Carl Edwards, Jeff Gordon, Juan Montoya; Dale Earnhardt Jr., Ryan Newman; Carl Edwards, Jeff Gordon, Juan Montoya; Juan Montoya; Carl Edwards, Jeff Gordon, Juan Montoya; Martin Truex Jr., Juan Montoya, David Ragan; Bobby Labonte, David Ragan, Kurt Busch

8:50 PM – 8:59 PM
Featured drivers: Kasey Kahne; J.J. Yeley; Jeff Burton, J.J. Yeley, Dale Jarrett; Jeff Burton, J.J. Yeley; Jeff Burton, Johnny Sauter; Jeff Burton, A.J. Allmendinger; Jeff Burton, Ricky Rudd; Martin Truex Jr., Jeff Gordon; Ryan Newman, Dave Gilliland, Kasey Kahne; Kasey Kahne, Dave Blaney, Ryan Newman; Bobby Labonte, Aric Almirola, Kurt Busch; Bobby Labonte; Juan Montoya, Bobby Labonte; Jeff Gordon, Martin Truex Jr.; Juan Montoya, Ward Burton, Denny Hamlin; Bobby Labonte, Martin Truex Jr., Denny Hamlin, Dale Jarrett; Dave Blaney, Ward Burton (pit stops); Johnny Sauter (tire); Kasey Kahne, Jamie McMurray, Bill Elliott, Robby Gordon; Johnny Sauter, Kasey Kahne, Ryan Newman, Bobby Labonte, Dale Earnhardt Jr., Martin Truex Jr., Carl Edwards (pit stops); Kasey Kahne

9:01 PM – 9:08 PM
Featured drivers: Martin Truex Jr. (re-pitting, to tighten lugnuts); Bobby Labonte, Kasey Kahne; Dale Earnhardt Jr., Casey Mears; Kasey Kahne, Bobby Labonte, Jeff Gordon; Jeff Gordon, Bobby Labonte; Dale Earnhardt Jr., Ryan Newman; Kurt Busch, Kenny Wallace; Juan Montoya, Matt Kenseth; Juan Montoya, Kenny Wallace; A.J. Allmendinger, Casey Mears, Kurt Busch; A.J. Allmendinger, Juan Montoya, Kasey Kahne

9:10 PM – 9:16 PM
Featured drivers: Kasey Kahne; Denny Hamlin, Mike Ford (No. 11 crew chief); Kasey Kahne, Bill Elliott, Jeff Gordon, Dave Blaney, Jeremy Mayfield, Bobby Labonte, Dale Earnhardt Jr.; Bobby Labonte, Dale Earnhardt Jr., Ryan Newman; Jeff Gordon, Bill Elliott; Dale Earnhardt Jr., Jeremy Mayfield, Ryan Newman; Martin Truex Jr.; Tony Raines, Martin Truex Jr.; Kasey Kahne

9:18 PM – 9:29 PM
Featured drivers: Kasey Kahne, Jamie McMurray, Scott Riggs, Jeff Gordon; Juan Montoya, Kevin Harvick, Clint Bowyer; Kevin Harvick, Matt Kenseth, Juan Montoya; Kevin Harvick, Juan Montoya (replay of Watkins Glen altercation); Kevin Harvick, Greg Biffle, Jeremy Mayfield; Kasey Kahne, Jamie McMurray, Jeff Gordon; Bobby Labonte, Dale Earnhardt Jr.; Kasey Kahne; Clint Bowyer, David Ragan, Aric Almirola; Clint Bowyer, Matt Kenseth, David Ragan; Michael Waltrip, Clint Bowyer; Clint Bowyer; Denny Hamlin (spins); Bobby Labonte, Dale Earnhardt Jr., Jeff Gordon (pit stops)

9:32 PM – 9:35 PM
Featured drivers: Dale Earnhardt Jr.; Kurt Busch; Denny Hamlin (post-wreck interview); A.J. Allmendinger, Aric Almirola (spin); Jimmie Johnson, A.J. Allmendinger; Aric Almirola

9:37 PM – 9:45 PM
Featured drivers: Kasey Kahne; Jimmie Johnson (pit stop); Jeff Gordon, Dale Earnhardt Jr., Ward Burton; Dale Earnhardt Jr., Jeff Gordon; Carl Edwards, Dale Earnhardt Jr.; Jeff Gordon, Dale Earnhardt Jr.; Dale Earnhardt Jr., Jeff Gordon, Carl Edwards; Carl Edwards, Jeff Gordon; Kurt Busch, Carl Edwards, Jeff Gordon, Dale Earnhardt Jr.; Kasey Kahne; A.J. Allmendinger, Kasey Kahne; Jeff Gordon, Carl Edwards, Kurt Busch; Kasey Kahne, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Carl Edwards; Dale Earnhardt Jr.; Kasey Kahne

9:48 PM – 9:53 PM
Featured drivers: Jeff Gordon, Ryan Newman; Jeff Gordon, Clint Bowyer; Ryan Newman; Jeff Gordon, Clint Bowyer; Bobby Labonte; Jeff Gordon, Clint Bowyer, Bobby Labonte; Matt Kenseth, J.J. Yeley, Jeff Burton; Kevin Harvick, J.J. Yeley; Jamie McMurray, Kasey Kahne; Kasey Kahne, Kenny Wallace

9:55 PM – 10:03 PM
Featured drivers: Kasey Kahne; Dale Earnhardt Jr.; Carl Edwards; Kasey Kahne, Scott Riggs, Jimmie Johnson; Dale Earnhardt Jr., Scott Riggs, Kasey Kahne; Kasey Kahne; Jimmie Johnson; Jimmie Johnson, Kasey Kahne; Kurt Busch; Kurt Busch, Scott Riggs; Martin Truex Jr.; J.J. Yeley, Martin Truex Jr., David Ragan, Jeff Burton; Ward Burton, J.J. Yeley, Martin Truex Jr.; A.J. Allmendinger, Greg Biffle; Greg Biffle, J.J. Yeley; Greg Biffle; Robby Gordon, Kasey Kahne

10:06 PM – 10:11 PM
Featured drivers: Carl Edwards, Dale Earnhardt Jr.; Kasey Kahne, Michael Waltrip, Carl Edwards; Kasey Kahne, Michael Waltrip, Carl Edwards, Dale Earnhardt Jr.; Kasey Kahne, Michael Waltrip, Carl Edwards, Dale Earnhardt Jr., Kurt Busch; Carl Edwards, Michael Waltrip, Dale Earnhardt Jr.; Kasey Kahne, Kurt Busch, Michael Waltrip; Carl Edwards

10:14 PM – 10:22 PM
Featured drivers: Carl Edwards, Kevin Harvick; Carl Edwards, Bill Elliott, Ward Burton; J.J. Yeley, Carl Edwards (pit stops); Dale Earnhardt Jr., Kasey Kahne, Kurt Busch; Dale Earnhardt Jr., Kasey Kahne, Martin Truex Jr., Kurt Busch, Clint Bowyer, Scott Riggs, Ryan Newman, Tony Stewart; Kyle Busch, Jeff Gordon; Kyle Busch, Jeff Gordon (pit stops); David Ragan (spins); Robby Gordon, Jimmie Johnson, Reed Sorenson, Jeff Gordon (pit stops)

10:25 PM – 10:32 PM
Featured drivers: Carl Edwards; Kevin Harvick; Tony Stewart, Juan Montoya; Greg Biffle, Tony Stewart, Jamie McMurray, Dave Gilliland; Tony Stewart, Kenny Wallace, Greg Biffle; Bobby Labonte, Dale Earnhardt Jr.; Ryan Newman, Dale Earnhardt Jr.; Clint Bowyer, Jeff Gordon, Tony Stewart, Kurt Busch, Jeff Burton; Jeff Gordon; Carl Edwards; David Ragan

10:33 PM – 10:36 PM
Featured drivers: David Ragan (spins); David Ragan (pit stop); Carl Edwards (audio with Rusty Wallace)

10:37 PM – 10:43 PM
Featured drivers: Tony Stewart, Ryan Newman; Jimmie Johnson, Dave Gilliland; Casey Mears, Juan Montoya, Jimmie Johnson; Kevin Harvick, Elliott Sadler; Jeff Green, Dave Gilliland, Jamie McMurray; Carl Edwards; Jeff Gordon, Dave Gilliland; Carl Edwards; Dale Earnhardt Jr., Tony Eury Jr. (No. 8 crew chief); Kurt Busch, Dale Earnhardt Jr.; David Stremme, Scott Riggs; David Ragan (spins)

10:46 PM – 10:50 PM
Featured drivers: Kasey Kahne, Jamie McMurray; Denny Hamlin; Carl Edwards; Carl Edwards, Juan Montoya; Clint Bowyer; Martin Truex Jr., Bobby Labonte; Carl Edwards

10:51 PM – 10:52 PM
Featured drivers: Robby Gordon (spin); Robby Gordon, Matt Kenseth

10:54 PM – 11:00 PM
Featured drivers: Carl Edwards; Tony Stewart, Dave Blaney, Ryan Newman; Tony Stewart, Greg Zipadelli (No. 20 crew chief); Tony Stewart, Dave Blaney; Bobby Labonte, Kevin Harvick, Scott Riggs; Martin Truex Jr., Jimmie Johnson, Ricky Rudd, Matt Kenseth (caution); Michael Waltrip, Jeff Gordon

11:02 PM – 11:03 PM
Featured drivers: Juan Montoya, Dale Jarrett, Kasey Kahne, Casey Mears, Dale Earnhardt Jr. (videos of their opinions of ‘bump ‘n run’ racing); Ricky Rudd (pit stop)

11:05 PM – 11:07 PM
Featured drivers: Matt Kenseth (post-wreck interview)

11:10 PM – 11:19 PM
Featured drivers: Dale Earnhardt Jr., Kasey Kahne; Kasey Kahne, Carl Edwards; Bobby Labonte, Kyle Busch; Tony Stewart, Ryan Newman; Kevin Harvick, Juan Montoya; Kevin Harvick, Juan Montoya, Jeff Gordon; Robby Gordon, Jeff Burton; Kevin Harvick, Juan Montoya; Carl Edwards; Juan Montoya; Kurt Busch, Tony Stewart; Dale Earnhardt Jr., Kurt Busch; Carl Edwards, Casey Mears; Carl Edwards

Number of times selected drivers were focused on:

Tony Raines – 1
Kenny Wallace – 5
Robby Gordon – 6
A.J. Allmendinger – 8
Ward Burton – 8
Tony Stewart – 12
Jimmie Johnson – 12
Jeff Burton – 14
Kurt Busch – 17
Bobby Labonte – 19
Juan Montoya – 31
Jeff Gordon – 35
Dale Earnhardt Jr. – 41
Carl Edwards (race winner) – 44
Kasey Kahne – 48