For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Tuesday afternoon.

I began recording the times at the Invocation at 10:00 AM, and stopped at the waving of the checkered flag at 1:40 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper left hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the 3M Performance 400 08-21-2007

Total number of commercials: 130

Total number of companies or entities advertised: 76

Total number of brief promos of products/services during the race broadcast: 9

Total number of companies or entities advertised in brief promos or crawlers: 7 (companies: Sprint, McDonald’s, Pennzoil, DirecTV, espn.com/communications, Chevrolet, TGIFriday’s)

Total amount of time these brief promos take during broadcast: app. 35 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

ESPN ‘Draft Tracks’
AT&T ‘Crew Chief Challenge’
Wrangler ‘Telemetry’
Allstate ‘Good Hands Move of the Race’
McDonald’s ‘Race Rundown’
Ford ‘Lap Leaders’

Start time to record race/commercial periods 08/21/07: 10:00 AM
End time to record race/commercial periods 08/21/07: 1:40 PM

Total minutes: 220

Minutes of race broadcast: 160
Minutes of commercials: 60

Number of debris cautions with no debris identified: 1

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

Bristol races on ESPN – 4
World Series of Poker on ESPN – 3
‘The Bronx is Burning’ – 3
ESPN Sportscenter – 3
’07 Little League World Series on ESPN – 2
‘Big Shots’ TV show – 1
ESPN Fantasy games on ESPN.com – 1
Monday Night Football on ESPN – 1
ABC Sports – NASCAR on Primetime – 1
Outside the Lines on ESPN – 1
College football on ESPN- 1

Total: 21

Movies

‘3:10 to Yuma’ – 1
‘War’ – 1
‘Dale’ movie – 1
‘300’ – 1
Total: 4

Local News/Sports/Points-of-Interest in Penna.

Latrobe Financial Services & Thrift Financial Services – 3
Mark Arbuckle Nissan – 2
Ferri’s, Shur Save, and The Lamplighter – 1

Total: 6

Restaurants/Food

McDonald’s – 4
Subway – 2
Burger King and Simpson’s Movie – 2
Glaceau Vitamin Water (Kasey Kahne) – 2
Extra gum – 1
TGIFriday’s – 1
mycokerewards.com (various drivers) – 1

Total: 13

Beer/Alcohol

Jim Beam – 2
Budweiser – 1
Captain Morgan – 1

Total: 4

Car/Truck/Bike

znet at Auto Zone – 4
Ford – 3
Onstar (Jeff Gordon) – 3
NAPA (Michael Waltrip) – 2
Mobil 1 – 2
Chevrolet (Dale Earnhardt Jr., Tony Stewart) – 2
Onstar – 2
Pennzoil – 1
Chevrolet – 1
Sunoco and ‘Free Fuel 5000’ sweepstakes – 1
Frank’s Auto Supermarket – 1
GoodYear – 1
Valvoline – 1
Fram – 1
GMC Summer Selldown – 1
Over the Limit—Under Arrest Campaign – 1

Total: 27

Insurance

Allstate – 2
Nationwide Insurance – 2
AFLAC – 1

Total: 5

Financial

Oasis Legal Foundation – 1
Wachovia – 1

Total: 2

Attorney:

Edgar Snyder – 1

Total: 1

Wireless Phone

SprintSpeed.com (Denny Hamlin) & Sprint sweepstakes – 2
Sprint – 1
AT&T – 1
AT&T Go Phone – 1

Total: 5

Home Improvement

Craftsman Tools – 4
Home Depot (Tony Stewart) – 3

Total: 7

Technology

Radio Shack- 4
Dish Network (Carl Edwards) – 2
Comcast Internet – 2
DirecTV – 1
Dish Network (Carl Edwards, Matt Kenseth, Jamie McMurray, Greg Biffle) – 1

Total: 10

Business Resources

Yellow Book – 1

Total: 1

Products/Services for the Home and Personal Use

Wrangler jeans – 3
Lotrimin Ultra – 1
Old Spice and TonyStewartArmpits.com – 1
Gillette Fusion Phantom – 1
Gillette Fusion Phantom (Young Guns) – 1
Luna Eye Center – 1
Dr. Scholl’s wart remover – 1
Tylenol and Stopteamtylenol.com – 1
ITunes – 1
Claritin – 1

Total: 12

Shipping

UPS (Dale Jarrett) – 1

Total: 1

Racing Related

nascar.com Track Pass Race View – 3
NASCAR and racetickets.com – 1
nascar.com (Kelly Clarkson) – 1
Michigan International Speedway & racetickets.com – 1
nascar.com/performance – 1
NASCAR Foundation – 1
Bristol Motor Speedway – 1
Talladega and racetickets.com – 1
Dover – 1

Total: 11

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

10:00 AM – 10:05 AM – 5 // 10:05 AM – 10:08 AM – 3

10:08 AM – 10:17 AM – 9 // 10:17 AM – 10:20 AM – 3

10:20 AM – 10:29 AM – 9 // 10:29 AM – 10:32 AM – 3

10:32 AM – 10:39 AM – 7 // 10:39 AM – 10:42 AM – 3

10:42 AM – 10:52 AM –10// 10:52 AM – 10:55 AM – 3

10:55 AM – 10:56 AM – 1 // 10:56 AM – 10:59 AM – 3

10:59 AM – 11:05 AM – 6 // 11:05 AM – 11:08 AM – 3

11:08 AM – 11:15 AM – 7 // 11:15 AM – 11:18 AM – 3

11:18 AM – 11:21 AM – 3 // 11:21 AM – 11:24 AM – 3

11:24 AM – 11:32 AM – 8 // 11:32 AM – 11:35 AM – 3

11:35 AM – 11:43 AM – 8 // 11:43 AM – 11:46 AM – 3

11:46 AM – 11:52 AM – 6 // 11:52 AM – 11:54 AM – 2

11:54 AM – 12:00 PM – 6 // 12:00 PM – 12:02 PM – 2

12:02 PM – 12:11 PM – 9 // 12:11 PM – 12:14 PM – 3

12:14 PM – 12:25 PM – 11 // 12:25 PM – 12:28 PM – 3

12:28 PM – 12:34 PM – 6 // 12:34 PM – 12:37 PM – 3

12:37 PM – 12:44 PM – 7 // 12:44 PM – 12:47 PM – 3

12:47 PM – 12:55 PM – 8 // 12:55 PM – 12:57 PM – 2

12:57 PM – 1:10 PM – 13 // 1:10 PM – 1:13 PM – 3

1:13 PM – 1:14 PM – 1 // 1:14 PM – 1:17 PM – 3

1:17 PM – 1:23 PM – 6 // 1:23 PM – 1:26 PM – 3

1:26 PM – 1:40 PM – 14 // 1:40 PM – checkered flag flies

Total race brdcst time: 160 Total comm. brdcst time: 60

How often were different drivers focused on during the 3M Performance 400?

10:08 AM – 10:17 AM
Featured driver: Greg Biffle (audio with Rusty Wallace); Greg Erwin (No. 16 crew chief; audio with Andy Petree)

10:20 AM – 10:29 AM
Featured drivers: Jeff Gordon, Jimmie Johnson; Steve Letarte, Chad Knaus (No. 24 & No. 48 crew chiefs); Kyle Petty; Dale Earnhardt Jr.; Chad Knaus; Steve Letarte; Jeff Gordon; Tony Eury Jr. (No. 8 crew chief); Dale Earnhardt Jr.; Todd Berrier (No. 29 crew chief); Kevin Harvick

10:32 AM – 10:39 AM
Featured drivers: Kyle Busch; Mike Helton (President of NASCAR); Joel Edmonds (No. 16 team spotter); No. 31 pit crew; Greg Biffle

10:42 AM – 10:52 AM
Featured drivers: Martin Truex Jr., Dale Earnhardt Jr., Juan Montoya, Bobby Labonte; Dale Earnhardt Jr.; No. 8 team visiting with Make-A-Wish kids; Dale Earnhardt Jr., Martin Truex Jr.; Jeff Gordon; Jeff Gordon, Ryan Newman; Juan Montoya; Mark Martin, Matt Kenseth, Greg Biffle; Tony Stewart

10:55 AM – 10:56 AM
Featured drivers: Kyle Busch

10:59 AM – 11:05 AM
Featured drivers: Michael McSwain (No. 21 crew chief); Bill Elliott; Chad McCumbee, Kyle Busch, David Ragan, Reed Sorenson (drivers identified as not being born yet when Bill Elliott first raced at Michigan); Jeff Gordon, Bobby Labonte; Juan Montoya, Chad McCumbee, Joe Nemechek (spin)

11:08 AM – 11:15 AM
Featured drivers: Kevin Harvick; Jeff Gordon, Greg Biffle; Jimmie Johnson, Kyle Busch; Carl Edwards; Dale Earnhardt Jr., Martin Truex Jr.; Dale Earnhardt Jr.; Denny Hamlin; Denny Hamlin, Bobby Labonte; Martin Truex Jr., Robby Gordon; Dale Earnhardt Jr., Dale Earnhardt Jr., Casey Mears; Kyle Busch, Matt Kenseth; Matt Kenseth

11:18 AM – 11:21 AM
Featured drivers: Brian Vickers; Greg Biffle, Jimmie Johnson, Matt Kenseth, Jeff Gordon, Reed Sorenson, Paul Menard (pit stops)

11:24 AM – 11:32 AM
Featured drivers: Robby Gordon; Brian Vickers; Jeff Gordon, Brian Vickers, Denny Hamlin, Robby Gordon; Matt Kenseth, Carl Edwards; Greg Biffle, Carl Edwards, Matt Kenseth, Denny Hamlin; Jimmie Johnson, Robby Gordon; Michael Waltrip (tire/pit stop); Jeff Gordon; Mark Martin, Bobby Labonte; Mark Martin, Bobby Labonte, David Ragan; Brian Vickers, Jimmie Johnson; Carl Edwards; Tony Stewart; Greg Biffle; Robby Gordon (pit stop); Jeff Gordon

11:35 AM – 11:43 AM
Featured drivers: Jeff Gordon, Jimmie Johnson; Jeff Gordon, Matt Kenseth; Carl Edwards, Jeff Gordon; Jeff Gordon, Kurt Busch; Kurt Busch, Carl Edwards; Jeff Gordon, Robby Gordon; Dale Earnhardt Jr., Martin Truex Jr.; Dale Earnhardt Jr., Martin Truex Jr., Greg Biffle; Dale Earnhardt Jr.; Brian Vickers, Matt Kenseth; Jimmie Johnson, Brian Vickers, Matt Kenseth

11:46 AM – 11:52 AM
Featured drivers: Juan Montoya, Dave Blaney; Jeff Gordon; Jeff Gordon, Jimmie Johnson; Jeff Gordon, Matt Kenseth; Greg Biffle, Jeff Gordon, Matt Kenseth, Denny Hamlin, Kevin Harvick, Jimmie Johnson, Tony Stewart, Dale Earnhardt Jr. (pit stops); Jimmie Johnson, Kurt Busch; Brian Vickers, Ryan Newman (pit stops); Matt Kenseth; Kyle Busch, Jamie McMurray (pit stops); Kyle Busch

11:54 AM – 12:00 PM
Featured drivers: Brian Vickers; Jimmie Johnson, Brian Vickers; Michael Waltrip, Brian Vickers; Brian Vickers; Dale Earnhardt Jr.; Kurt Busch

12:02 PM – 12:11 PM
Featured drivers: Brian Vickers, Denny Hamlin, Matt Kenseth (pit stops); Mark Martin (replay of caution); Mark Martin (pit stop); Greg Biffle (audio with Rusty Wallace); Greg Erwin (audio with Andy Petree); Reed Sorenson (pit stop); Kevin Harvick, Juan Montoya; Michael Waltrip, Joe Nemechek (caution)

12:14 PM – 12:25 PM
Featured drivers: Michael Waltrip; Robby Gordon; Matt Kenseth; Dale Earnhardt Jr.; Dave Blaney; Ricky Rudd; Bill Elliott; Michael Waltrip (post-wreck interview); Kurt Busch, Matt Kenseth; Matt Kenseth, Kurt Busch; Brian Vickers, Dale Earnhardt Jr.; Denny Hamlin, Dale Earnhardt Jr.; Kurt Busch, Matt Kenseth; Jeff Gordon

12:28 PM – 12:34 PM
Featured drivers: Kurt Busch, Matt Kenseth; Matt Kenseth; Kurt Busch; Matt Kenseth; Jeff Gordon; Jimmie Johnson; Denny Hamlin; Brian Vickers; Kyle Busch; Dale Earnhardt Jr.; Tony Stewart; Carl Edwards; Jeff Gordon, Matt Kenseth; Matt Kenseth; Matt Kenseth, Jimmie Johnson; Matt Kenseth; Kurt Busch; Jeff Gordon

12:37 PM – 12:44 PM
Featured drivers: Kurt Busch, Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr., Kyle Busch; Dale Earnhardt Jr., Kyle Busch; Matt Kenseth, Denny Hamlin, Jeff Gordon, Jimmie Johnson, Kurt Busch, Greg Biffle, Dale Earnhardt Jr., Bobby Labonte (pit stops); Ward Burton; Ryan Newman (loose fin); Ward Burton; Ward Burton (pit stop); Kurt Busch, Matt Kenseth; David Ragan (pit stop)

12:47 PM – 12:55 PM
Featured drivers: Chad McCumbee, Juan Montoya; Kurt Busch, Matt Kenseth; Kevin Harvick, Ryan Newman, Michael Waltrip; Kurt Busch; Jeff Gordon; J.J. Yeley; Dale Earnhardt Jr., Johnny Sauter; Dale Earnhardt Jr.; Kurt Busch

12:57 PM – 1:10 PM
Featured drivers: Kurt Busch; Tony Stewart; Carl Edwards; Martin Truex Jr.; Kurt Busch; Jeff Gordon; Jeff Gordon, Reed Sorenson; Jeff Gordon (loose fin); Jeff Gordon, Paul Menard; Brian Vickers, Matt Kenseth, Denny Hamlin, Jeff Gordon (pit stops); Paul Menard (smoking); Dale Earnhardt Jr. (pit stop—overshoots pit); Kurt Busch (pit stop); Jeff Green, Jeff Gordon, Kasey Kahne; Jeff Gordon; Paul Menard (pit stop/engine); Ryan Newman, Robby Gordon; Ryan Newman (pit stop to fix fin); Ryan Newman (fin breaks loose again on track); Kurt Busch

1:13 PM – 1:14 PM
Featured drivers: Jimmie Johnson, Matt Kenseth, Kyle Busch, Denny Hamlin (pit stops); Jeff Gordon, Kurt Busch, Dave Blaney

1:17 PM – 1:23 PM
Featured drivers: Jeff Burton; Jeff Gordon, Jimmie Johnson; Matt Kenseth, Kurt Busch; Kurt Busch, Jeff Gordon; Tony Stewart; Greg Biffle; Kevin Harvick, Casey Mears, Elliott Sadler; Jeff Gordon, Ryan Newman; Dale Earnhardt Jr.; Jeff Burton, Dale Earnhardt Jr.; Denny Hamlin, Dave Blaney, Jimmie Johnson; Jeff Gordon, Martin Truex Jr.; Jeff Gordon, Martin Truex Jr., Denny Hamlin; Steve Letarte; Jeff Gordon, Martin Truex Jr.; Jeff Gordon, Denny Hamlin; Jeff Gordon, Jimmie Johnson, Denny Hamlin

1:26 PM – 1:40 PM
Featured drivers: Jeff Gordon (spins); Jeff Gordon, Matt Kenseth; Jeff Gordon (pit stop—fix the fin); Ryan Newman (pit stop); Martin Truex Jr.; Kurt Busch, Martin Truex Jr., Jimmie Johnson, Denny Hamlin, Matt Kenseth; Kurt Busch, Jimmie Johnson, Martin Truex Jr.; Dale Earnhardt Jr., Kyle Busch, Tony Stewart; Bobby Labonte, Tony Stewart; Tony Stewart, Kyle Busch; Denny Hamlin, Matt Kenseth; Dale Earnhardt Jr., Tony Stewart; Matt Kenseth, Denny Hamlin; Tony Stewart, Dale Earnhardt Jr.; Matt Kenseth, Denny Hamlin, Dale Earnhardt Jr.; Casey Mears, Greg Biffle, Kyle Busch, Jeff Burton; Greg Biffle (spins); Greg Biffle (pit stop); Kurt Busch; Kurt Busch; Martin Truex Jr., Jimmie Johnson, Matt Kenseth; Kurt Busch

Number of times selected drivers were focused on:

Johnny Sauter – 1
Joe Nemechek – 2
Ward Burton – 3
Tony Stewart – 11
Kyle Busch – 14
Martin Truex Jr. – 14
Greg Biffle – 15
Brian Vickers – 15
Denny Hamlin – 19
Jimmie Johnson – 22
Kurt Busch (race winner) – 28
Dale Earnhardt Jr. – 30
Matt Kenseth – 36
Jeff Gordon – 45