For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

I began recording the times at the Invocation at 2:00 PM, and stopped at the waving of the checkered flag at 5:42 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper left hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Centurion Boats at the Glen 08-12-2007

Total number of commercials: 120

Total number of companies or entities advertised: 75

Total number of brief promos of products/services during the race broadcast: 14

Total number of companies or entities advertised in brief promos or crawlers: 8 (companies: Sprint, Pennzoil, Ford, ESPN.com/techcenter, ESPN.com/knowhow, ESPN.com/autotech, Chevy, Can-am, DirecTV, Applebees)

Total amount of time these brief promos take during broadcast: app. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

AT&T ‘Crew Chief Challenge’
Chevy ‘Cutaway car’
Ford ‘Lap Leaders’
Sprint ‘Speed Lap’
Allstate ‘Good Hands Move of the Race’
McDonald’s ‘Race Rundown’

Start time to record race/commercial periods //07: 2:00 PM
End time to record race/commercial periods //07: 5:42 PM

Total minutes: 222

Minutes of race broadcast: 164
Minutes of commercials: 58

Number of restarts missed while away at commercial: 1

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

Baseball on ESPN – 2
ESPN Fantasy games on ESPN.com – 2
‘The Bronx is Burning’ – 2
ESPN Sportscenter – 2
ABC SportsNASCAR on Primetime – 1
ESPN magazine – 1
The Sopranos on A&E – 1
‘Big Shots’ TV show – 1

Total: 12

Movies

‘3:10 to Yuma’ – 2
‘War’ – 1
‘Wild Hogs’- 1

Total: 4

Local News/Sports/Points-of-Interest in Penna.

Ferri’s, Shur Save, and The Lamplighter – 1
Kunkle Suburu – 1
Rohrich Toyota – 1
Tom Clark Ford – 1
Rusbosin Furniture – 1

Total: 5

Restaurants/Food

McDonald’s – 4
AppleBee’s – 3
Subway – 3
Burger King and Simpson’s Movie – 2
Extra gum – 1
Snickers- 2
Vault- 2
Mountain Dew- 1

Total: 18

Beer/Alcohol

Jim Beam- 2
Tanqueray Rangpur – 1
Budweiser – 1
Captain Morgan – 1

Total: 5

Car/Truck/Bike

Duralast at Auto Zone – 4
Ford – 3
Pennzoil- 3

Chevrolet – 2
Sunoco and ‘Free Fuel 5000’ sweepstakes – 2
Toyota (Todd Bodine) – 2
NAPA (Michael Waltrip) – 2
Mobil 1 – 2
Chevrolet (Dale Earnhardt Jr., Tony Stewart) – 1
Toyota – 1
Frank’s Auto Supermarket – 1
Onstar – 1
Onstar (Jeff Gordon) – 1
Can Am – 1
GoodYear- 1
Scion – 1

Total: 28

Insurance

Allstate – 2
Nationwide Insurance – 2
AFLAC – 1

Total: 5

Financial

American Express – 1

Total: 1

Wireless Phone

SprintSpeed.com (Denny Hamlin) & Sprint sweepstakes – 3
Sprint – 1
AT&T – 1
AT&T Go Phone – 1
Cellular One- 1

Total: 7

Home Improvement

Craftsman Tools – 4
Home Depot (Tony Stewart) – 2

Total: 6

Technology

Comcast Internet – 2
Best Buy- 1 DirecTV – 1
Dish Network (Carl Edwards) – 1

Total: 5

Education

Dean Tech – 1

Total: 1

Business Resources

Yellow Book – 2
Office Depot (Carl Edwards) – 1

Total: 3

Products/Services for the Home and Personal Use

Tinactin – 4
Wrangler jeans – 1
Old Spice and TonyStewartArmpits.com – 1
Head & Shoulders- 1
Thermacare- 1
Gillette Clear Gel – 1
Wrigley’s Racing (Kasey Kahne, Reed Sorenson, Juan Montoya, David Stremme) – 1

Total: 10

Racing Related

nascar.com Track Pass Race View – 4
nascar.com – 1
Michigan International Speedway & racetickets.com – 1
nascar.com/performance- 1
Lernerville Speedway (Tony Stewart & Ken Schrader—August 16) – 1
NASCAR Foundation – 1
California Speedway and racetickets.com – 1

Total: 10

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:05 PM – 5 // 2:05 PM – 2:08 PM – 3

2:08 PM – 2:11 PM – 3 // 2:11 PM – 2:14 PM – 3

2:14 PM – 2:20 PM – 6 // 2:20 PM – 2:23 PM – 3

2:23 PM – 2:32 PM – 9 // 2:32 PM – 2:35 PM – 3

2:35 PM – 2:39 PM – 4 // 2:39 PM – 2:42 PM – 3

2:42 PM – 2:52 PM – 10 // 2:52 PM – 2:55 PM – 3

2:55 PM – 3:04 PM – 9 // 3:04 PM – 3:07 PM – 3

3:07 PM – 3:17 PM – 10 // 3:17 PM – 3:20 PM – 3

3:20 PM – 3:25 PM – 5 // 3:25 PM – 3:28 PM – 3

3:28 PM – 3:31 PM – 3 // 3:31 PM – 3:34 PM – 3

3:34 PM – 3:43 PM – 9 // 3:43 PM – 3:47 PM – 4

3:47 PM – 3:52 PM – 5 // 3:52 PM – 3:55 PM – 3

3:55 PM – 4:02 PM – 7 // 4:02 PM – 4:04 PM – 2

4:04 PM – 4:12 PM – 8 // 4:12 PM – 4:15 PM – 3

4:15 PM – 4:21 PM – 6 // 4:21 PM – 4:24 PM – 3

4:24 PM – 4:27 PM – 3 // 4:27 PM – 4:30 PM – 3

4:30 PM – 4:40 PM – 10 // 4:40 PM – 4:43 PM – 3

4:43 PM – 4:45 PM – 2 // 4:45 PM – 4:48 PM – 3

4:48 PM – 4:54 PM – 6 // 4:54 PM – 4:55 PM – 1

4:55 PM – 5:13 PM – 18 // 5:13 PM – 5:14 PM – 1

5:14 PM – 5:28 PM – 14 // 5:28 PM – 5:30 PM – 2

5:30 PM – 5:42 PM – 12 // 5:42 PM – checkered flag flies

Total race brdcst time: 164 Total comm. brdcst time: 58

How often were different drivers focused on during the Centurion Boats at the Glen?

2:14 PM – 2:20 PM
Featured driver: Juan Montoya (audio attempt by Rusty Wallace); Donnie Wingo (No. 42 crew chief, audio with Andy Petree); Juan Montoya (second failed attempt at audio by Rusty Wallace); Clint Bowyer; Jamie McMurray; Jeff Burton; Tony Stewart

2:23 PM – 2:32 PM
Featured drivers: Kevin Harvick; Kurt Busch; Robby Gordon; Jeff Gordon; Matt Kenseth, Jeff Burton; Matt Kenseth, Jeff Burton, Tony Stewart; Jimmie Johnson, Jeff Burton; Kurt Busch, Robby Gordon; Matt Kenseth, Jimmie Johnson; Kyle Petty; Jeff Gordon; Jeff Gordon, Denny Hamlin; Martin Truex Jr., Kurt Busch, Carl Edwards; Kurt Busch; Juan Montoya; Juan Montoya, Ryan Newman; Jeff Gordon; Jeff Gordon, Denny Hamlin

2:35 PM – 2:39 PM
Featured drivers: Jeff Gordon, Tony Stewart, Denny Hamlin; Matt Kenseth, Kurt Busch, Dale Earnhardt Jr., Jeff Burton; Jeff Gordon; Jeff Gordon, Tony Stewart; Ryan Newman (off track); David Ragan (off track)

2:42 PM – 2:52 PM
Featured drivers: Ryan Newman; Matt Kenseth; Robby Gordon; Jeff Gordon; Tony Stewart; Jeff Gordon, Tony Stewart, Denny Hamlin; Kevin Harvick, Jimmie Johnson; Dale Earnhardt Jr., Kurt Busch; Juan Montoya; Kurt Busch, Kevin Harvick; Kevin Harvick, Juan Montoya; Reed Sorenson (pit stop); Tony Stewart; Jeff Gordon, Denny Hamlin

2:55 PM – 3:04 PM
Featured drivers: Tony Stewart; Kevin Harvick; Brian Vickers, Regan Smith (spin); Kurt Busch, Jimmie Johnson, Tony Stewart (pit stops)

3:07 PM – 3:17 PM
Featured drivers: P.J. Jones, Patrick Carpentier; Tony Stewart (replay of pit stop); Dale Earnhardt Jr.; Tony Stewart, Martin Truex Jr., Dale Earnhardt Jr.; Jamie McMurray; Jeff Gordon, Jeremy Mayfield; Jeff Gordon; Kasey Kahne, Bobby Labonte; Jeff Gordon; P.J. Jones, Robby Gordon (pit stops); Patrick Carpentier; Jeff Gordon

3:20 PM – 3:25 PM
Featured drivers: Patrick Carpentier, Jeff Gordon; Tony Stewart, Jeff Gordon; Jeremy Mayfield (pit stop); Patrick Carpentier; Patrick Carpentier (pit stop); Martin Truex Jr.

3:28 PM – 3:31 PM
Featured drivers: Kyle Busch, Carl Edwards (wreck)

3:34 PM – 3:43 PM
Featured drivers: Boris Said; Juan Montoya; Tony Stewart, Jeff Gordon, Dale Earnhardt Jr.; Dale Earnhardt Jr.; Tony Stewart (spins); Greg Zipadelli (No. 20 crew chief); Jeff Gordon; Ron Fellows; Kevin Harvick; Boris Said, Jeff Burton; Jeff Gordon

3:47 PM – 3:52 PM
Featured drivers: Dale Earnhardt Jr.; Reed Sorenson (spins); Jimmie Johnson; Reed Sorenson, Ricky Rudd; Dale Earnhardt Jr.; Tony Stewart; Boris Said; Kurt Busch, Dale Earnhardt Jr., Tony Stewart, Jeff Gordon (pit stops)

3:55 PM – 4:02 PM
Featured drivers: Bobby Labonte; Tony Stewart, Ryan Newman; Bobby Labonte, Jeremy Mayfield; Ryan Newman, Tony Stewart; Tony Stewart; Jeff Gordon; Tony Stewart, Ryan Newman, Robby Gordon; Bobby Labonte; Juan Montoya, Denny Hamlin; Dave Blaney; Kurt Busch; Bobby Labonte; Bobby Labonte (pit stop); Jeremy Mayfield

4:04 PM – 4:12 PM
Featured drivers: Jeff Gordon; Kurt Busch; Casey Mears (spins); Dale Jarrett, Casey Mears; Casey Mears, Jeff Green; Patrick Carpentier (pit stop); Dale Earnhardt Jr., Carl Edwards; Jeff Green; Jeff Green, Bobby Labonte; Clint Bowyer, Ryan Newman (spin); Dale Earnhardt Jr. (blows engine); Tony Eury Jr. (No. 8 crew chief); Kurt Busch (pit stop)

4:15 PM – 4:21 PM
Featured drivers: Jeff Gordon, Carl Edwards; Bobby Labonte, Terry Labonte; Carl Edwards, Denny Hamlin; Dale Earnhardt Jr.; Denny Hamlin, Tony Stewart (spins); Kyle Petty (blows engine); Matt Kenseth, Paul Menard

4:24 PM – 4:27 PM
Featured drivers: Jeff Gordon, Denny Hamlin, Tony Stewart; Tony Stewart; Jeff Gordon/Jeff Meendering (interim No. 24 crew chief); Jeff Gordon, Denny Hamlin

4:30 PM – 4:40 PM
Featured drivers: Jeff Gordon; Matt Kenseth; Jamie McMurray, Matt Kenseth; Jeff Gordon; Juan Montoya, Kevin Harvick, Jeff Burton (spin)

4:43 PM – 4:45 PM
Featured drivers: Kevin Harvick

4:48 PM – 4:54 PM
Featured drivers: Kevin Harvick; Juan Montoya; Chip Ganassi (car owner); Felix Sabates (car owner), Kevin Harvick; Jeff Burton; Juan Montoya

4:55 PM – 5:13 PM
Featured drivers: Matt Kenseth (fan approaches his car and asks for autograph while under caution); Richard Childress (car owner); Robbie Reiser (No. 17 crew chief); Kevin Manion (No. 1 crew chief); Greg Zipadelli (No. 20 crew chief); Carl Edwards, Tony Stewart; Pat Tryson (No. 2 crew chief); Felix Sabates (car owner); Jimmie Johnson; Lance McGrew (interim No. 48 crew chief); Mike Ford (No. 11 crew chief); Gene Nead (No. 7 crew chief); Bob Osborne (No. 99 crew chief); Jeff Meendering (interim No. 24 crew chief)

5:14 PM – 5:28 PM
Featured drivers: Tony Stewart; Robby Gordon; Kyle Petty; Greg Biffle; Kyle Busch; Ricky Rudd; David Ragan; Ron Fellows; Robby Gordon; Tony Stewart; Jeff Gordon; Bobby Labonte (spins); Jeff Gordon, Denny Hamlin, Tony Stewart; Jeff Gordon, Denny Hamlin, Tony Stewart, Carl Edwards; Carl Edwards, Denny Hamlin; Boris Said; Denny Hamlin, Carl Edwards, Jimmie Johnson; P.J. Jones (spins); Kevin Harvick; Juan Montoya; Jeff Gordon, Tony Stewart, Denny Hamlin

5:30 PM – 5:42 PM
Featured drivers: Denny Hamlin; Jeff Gordon, Tony Stewart, Denny Hamlin; Denny Hamlin, Carl Edwards; Jeff Gordon, Tony Stewart; Ron Fellows; Ron Fellows, Robby Gordon; Dave Gilliland (spins); Jeff Gordon; David Ragan; Jeff Gordon, Tony Stewart; Boris Said, Kurt Busch; Jeff Gordon (spins); Tony Stewart, Carl Edwards; Carl Edwards (spins); Tony Stewart

Number of times selected drivers were focused on:

P.J. Jones – 3
Ron Fellows – 4
Boris Said – 5
Patrick Carpentier – 6
Robby Gordon – 8
Jeff Burton – 8
Bobby Labonte – 9
Matt Kenseth – 9
Carl Edwards – 12
Dale Earnhardt Jr. – 12
Kurt Busch – 13
Denny Hamlin – 18
Tony Stewart – 34
Jeff Gordon – 38