For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

I began recording the times at the Invocation at 4:00 PM, and stopped at the waving of the checkered flag at 7:17 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper left hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the USG Sheetrock 400 07-15-2007

Total number of commercials: 130

Total number of companies or entities advertised: 79

Total number of brief promos of products/services during the race broadcast: 20

Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: nascar.com superstore, Principal Financial, Vitamin Water, Sprint, Wendy’s, Ford, DirecTV, Subway, FedEx, Miller Lite, ‘Minority Report’ (movie on TNT), UPS, PepsiRacing.com, Allstate, Toyota, ‘The Open Championship’ (golf) on TNT, Auto Zone, MVParents.com, ‘The Closer’)

Total amount of time these brief promos take during broadcast: app. 1 min. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Budweiser ‘Bud Pole Award’
AT&T ‘Race Talk Question’
Miller Lite ‘Race Fact’
NASCAR Hot Pass on DirecTV ‘Pit Summary’
Auto Zone ‘In the Zone’
TNT ‘Race Recap’
AFLAC ‘Trivia Question’
Subway ‘Pit News’
Nextel ‘Getting it Done Call of the Race’
Principal Financial ‘Drivers on the Move’

Start time to record race/commercial periods 07/15/07: 4:00 PM
End time to record race/commercial periods 07/15/07: 7:17 PM

Total minutes: 197

Minutes of race broadcast: 140
Minutes of commercials: 57

Breakdown of what the commercials were for, by category:

TNT Previews/Promos

‘The Bill Engvall Show’ on tbs.com – 3

‘Saving Grace’ – 2

Total: 5

Movies

‘Transformers’ – 3
‘Chuck & Larry’- 1
‘The Hills Have Eyes 2’- 1
‘Underdog’ – 1
‘The Simpsons movie’ – 1
‘Hot Rod’ – 1

Total: 8

Local News/Sports/Points-of-Interest in Penna.

‘Check It Tobacco ID Purchase’PA Dept of Health – 3
Pennsylvania Lottery – 1
Ferri’s, Shur Save & The Lamplighter – 1

Total: 5

Restaurants/Food

McDonald’s – 5
Wendy’s – 5
Subway and Subway Scrabble game – 3
AppleBee’s – 3
Diet Pepsi Max – 2
Glaceau Vitamin Water (Kasey Kahne) – 2
Famous Dave’s and Meet Jeff Gordon sweepstakes – 1
Pizza Hut – 1
Perkins Restaurant – 1

Total: 23

Beer

Coors &
MVParents.com – 3
Miller Lite (Kurt Busch) – 2
Budweiser (Dale Earnhardt Jr.) – 1
Miller Lite – 1
Busch Beer – 1

Total: 8

Car/Truck/Bike

Ford – 5
GoodYear – 4
Shell (Kevin Harvick) – 3
znet at Auto Zone – 2
Toyota – 2
Saturn – 2
Toyota (Todd Bodine) – 1
Auto Zone – 1
Ford (various drivers) – 1
Fram – 1
FeatherLite trailers – 1
Harley-Davidson – 1
Sunoco and ‘Free Fuel 5000’ sweepstakes – 1
Pennzoil – 1
Kia – 1
Frank’s Auto Supermarket – 1

Total: 28

Insurance

Allstate – 2
Progressive Insurance- 2
AFLAC – 2

Total: 6

Wireless Phone

AT&T – 3
SprintSpeed.com (Denny Hamlin) – 2
Comcast – 1

Total: 6

Home Improvement

Wagner Power Painter at Home Depot – 2
Home Depot (Tony Stewart) – 1
Molyneaux Carpet- 1

Total: 4

Technology

DirecTV – 3
Comcast Cable & TCM (Turner Classic Movies) – 2
Comcast – 1
Panasonic Toughbook – 1

Total: 7

Financial

Principal Financial – 2

Total: 2

Products/Services for the Home and Personal Use

Shoe Carnival – 3
Zetia- 2
Old Spice (Tony Stewart) – 2
Coppertone Sport- 2
Just 4 Men – 1
Oral B – 1
Gillette Fusion Phantom – 1
Duracell batteries – 1
Boostup.org – 1

Total: 14

Shipping

Fed Ex – 2
UPS (Dale Jarrett) – 1

Total: 3

Recreation/Travel

Super 8 Motel – 1

Total: 1

Racing Related

nascar.com Track Pass Race View – 4
nascar.com (Kelly Clarkson) – 1
nascar.com/performance- 1
All American Soap Box Derby – 1
Michigan International Speedway & racetickets.com – 1
Brickyard 400 race at Indianapolis Motor Speedway – 1
NASCAR Champions week – 1

Total: 10

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

4:00 PM – 4:03 PM – 3 // 4:03 PM – 4:06 PM – 3

4:06 PM – 4:09 PM – 3 // 4:09 PM – 4:12 PM – 3

4:12 PM – 4:25 PM – 13 // 4:25 PM – 4:28 PM – 3

4:28 PM – 4:32 PM – 4 // 4:32 PM – 4:34 PM – 2

4:34 PM – 4:40 PM – 6 // 4:40 PM – 4:42 PM – 2

4:42 PM – 4:49 PM – 7 // 4:49 PM – 4:51 PM – 2

4:51 PM – 4:54 PM – 3 // 4:54 PM – 4:56 PM – 2

4:56 PM – 5:03 PM – 7 // 5:03 PM – 5:05 PM – 2

5:05 PM – 5:11 PM – 6 // 5:11 PM – 5:13 PM – 2

5:13 PM – 5:18 PM – 5 // 5:18 PM – 5:20 PM – 2

5:20 PM – 5:27 PM – 7 // 5:27 PM – 5:30 PM – 3

5:30 PM – 5:33 PM – 3 // 5:33 PM – 5:36 PM – 3

5:36 PM – 5:42 PM – 6 // 5:42 PM – 5:44 PM – 2

5:44 PM – 5:46 PM – 2 // 5:46 PM – 5:48 PM – 2

5:48 PM – 5:50 PM – 2 // 5:50 PM – 5:53 PM – 3

5:53 PM – 6:00 PM – 7 // 6:00 PM – 6:02 PM – 2

6:02 PM – 6:11 PM – 9 // 6:11 PM – 6:14 PM – 3

6:14 PM – 6:20 PM – 6 // 6:20 PM – 6:22 PM – 2

6:22 PM – 6:25 PM – 3 // 6:25 PM – 6:28 PM – 3

6:28 PM – 6:28 PM – 30 sec. // 6:28 PM – 6:31 PM – 2 min. 30 sec.

6:31 PM – 6:40 PM – 9 // 6:40 PM – 6:43 PM – 3

6:43 PM – 6:47 PM – 4 // 6:47 PM – 6:49 PM – 2

6:49 PM – 6:57 PM – 8 // 6:57 PM – 7:00 PM – 3

7:00 PM – 7:17 PM – 17 // 7:17 PM – checkered flag flies

Total race brdcst time: 140 min. Total comm. brdcst time: 57

How often were different drivers focused on during the USG Sheetrock 400?

4:00 PM – 4:03 PM
Featured driver: Jimmie Johnson, Mark Martin, Kevin Harvick, Rick Hendrick (owner), Casey Mears, Dave Blaney, Reed Sorenson, Ryan Newman, Jeff Gordon

4:06 PM – 4:09 PM
Featured drivers: Matt Kenseth, Jeff Gordon

4:12 PM – 4:25 PM
Featured drivers: John Andretti (audio with Kyle Petty); Kevin Harvick, Kurt Busch, Jimmie Johnson; Dale Earnhardt Jr.; Jimmie Johnson, Kyle Busch; Dave Gilliland, Paul Menard (car smoking); Kurt Busch, Ricky Rudd, Paul Menard; Matt Kenseth, Dale Earnhardt Jr.; Casey Mears, Martin Truex Jr.; Paul Menard (fire on pit road); Casey Mears, Jimmie Johnson, Martin Truex Jr.; Dale Earnhardt Jr.; Mark Martin, Martin Truex Jr.

4:28 PM – 4:32 PM
Featured drivers: Jimmie Johnson, Martin Truex Jr.; Dale Earnhardt Jr., Matt Kenseth; Kyle Busch, Matt Kenseth; Kyle Busch

4:34 PM – 4:40 PM
Featured drivers: Jimmie Johnson; Matt Kenseth, Kyle Busch; Kyle Busch; Jimmie Johnson, Joe Nemechek; Martin Truex Jr.

4:42 PM – 4:49 PM
Featured drivers: Johnny Sauter (blown engine); Jimmie Johnson; Kurt Busch; Matt Kenseth, Carl Edwards, Jamie McMurray, Martin Truex Jr., Ryan Newman, Casey Mears, Denny Hamlin, Kurt Busch, Jeff Gordon, Kevin Harvick, Dale Earnhardt Jr. (pit stops); Dale Earnhardt Jr.; Jimmie Johnson, Sterling Marlin; Carl Edwards, Dale Earnhardt Jr.

4:51 PM – 4:54 PM
Featured drivers: Jeff Green (spins); Jeff Green, Michael Waltrip, Martin Truex Jr.; Jimmie Johnson, Kyle Busch, Matt Kenseth, Jeff Gordon, Clint Bowyer

4:56 PM – 5:03 PM
Featured drivers: Dale Earnhardt Jr., Kyle Busch; Jeff Gordon; Matt Kenseth, Dale Earnhardt Jr.; Jimmie Johnson, Clint Bowyer; Kevin Harvick; Reed Sorenson; Kevin Harvick

5:05 PM – 5:11 PM
Featured drivers: Kevin Harvick; Todd Berrier (crew chief); Jimmie Johnson, Matt Kenseth; Jeff Gordon, Jimmie Johnson; Kevin Harvick

5:13 PM – 5:18 PM
Featured drivers: Jeff Gordon; Kevin Harvick, Chad Chaffin; Through the field: Kevin Harvick, Tony Stewart, Jimmie Johnson, Kyle Busch, Jeff Gordon, Matt Kenseth, Reed Sorenson, Ryan Newman, Dale Earnhardt Jr., Clint Bowyer, Kurt Busch, Mark Martin; Kevin Harvick

5:20 PM – 5:27 PM
Featured drivers: Kevin Harvick; Dale Earnhardt Jr.; Dale Earnhardt Jr., Matt Kenseth; Reed Sorenson (pit stop); Pit stops: Tony Stewart; Kevin Harvick, Tony Stewart; Kevin Harvick, Jimmie Johnson, Jamie McMurray, Kyle Busch, Dale Earnhardt Jr., Tony Stewart, Clint Bowyer, Denny Hamlin, Kurt Busch, Clint Bowyer (penalty), Robby Gordon (penalty); Bobby Labonte, Tony Stewart; Kevin Harvick

5:30 PM – 5:33 PM
Featured drivers: Jimmie Johnson, Kevin Harvick; Jimmie Johnson, Tony Stewart

5:36 PM – 5:42 PM
Featured drivers: Jimmie Johnson; Dale Earnhardt Jr., Carl Edwards; Jeremy Mayfield, Dale Earnhardt Jr.; Kevin Harvick; Jeremy Mayfield, Carl Edwards, Dale Earnhardt Jr.; Dale Earnhardt Jr., Carl Edwards; Kevin Harvick; Carl Edwards, Dale Earnhardt Jr.; Kyle Busch, Kevin Harvick; Jimmie Johnson

5:44 PM – 5:46 PM
Featured drivers: Jimmie Johnson; Dale Earnhardt Jr., Jeff Green, Jimmie Johnson; Jimmie Johnson, Juan Montoya; Jimmie Johnson, Michael Waltrip

5:48 PM – 5:50 PM
Featured drivers: Jamie McMurray (pit stop after wreck); Jimmie Johnson, Tony Stewart, Matt Kenseth, Dale Earnhardt Jr., Martin Truex Jr. (pit stops)

5:53 PM – 6:00 PM
Featured drivers: Martin Truex Jr.; Ryan Newman; Carl Edwards, Tony Raines; Kurt Busch, Carl Edwards; Casey Mears, Carl Edwards, Kurt Busch, Tony Raines; Robby Gordon (spins)

6:02 PM – 6:11 PM
Featured drivers: Denny Hamlin, Mark Martin; Casey Mears, Dale Earnhardt Jr.; Dale Earnhardt Jr., Casey Mears, Kurt Busch; Tony Stewart

6:14 PM – 6:20 PM
Featured drivers: Jimmie Johnson, Tony Stewart; Through the field: Jimmie Johnson, Tony Stewart, Matt Kenseth, Kyle Busch, Kevin Harvick, Dale Earnhardt Jr., Casey Mears, Kurt Busch, Martin Truex Jr., Reed Sorenson, Jeff Gordon, Denny Hamlin, Carl Edwards; Jeff Burton, Bobby Labonte; Tony Stewart; Mark Martin

6:22 PM – 6:25 PM
Featured drivers: Dave Blaney, Ward Burton (wreck); Matt Kenseth, Tony Stewart, Jimmie Johnson, Dale Earnhardt Jr. (pit stops)

6:31 PM – 6:40 PM
Featured drivers: Jimmie Johnson, Tony Stewart; Tony Stewart, Jimmie Johnson, Dale Earnhardt Jr.; Matt Kenseth, Casey Mears, Dave Gilliland; Kurt Busch, Carl Edwards; Dale Earnhardt Jr. (reporting power steering gone); Dale Earnhardt Jr., Joe Nemechek; Martin Truex Jr. (pit stop); Dale Earnhardt Jr., Jeff Burton; Dale Earnhardt Jr., Joe Nemechek; Jimmie Johnson (crashes)

6:43 PM – 6:47 PM
Featured drivers: Jimmie Johnson; Matt Kenseth, Kevin Harvick, Tony Stewart, Dale Earnhardt Jr. (pit stops)

6:49 PM – 6:57 PM
Featured drivers: Matt Kenseth, Tony Stewart; Kyle Busch; Jeff Gordon, Ryan Newman; Tony Stewart; Matt Kenseth; Carl Edwards, Casey Mears; Casey Mears

7:00 PM – 7:17 PM
Featured drivers: Jeff Gordon (pit stop); Greg Zipadelli (crew chief); Tony Stewart; Pat Tryson (crew chief); Kurt Busch; Dale Earnhardt Jr., J.J. Yeley; Tony Stewart, Matt Kenseth; Robbie Reiser (crew chief); Tony Stewart, Matt Kenseth; Joe Nemechek (spins); Tony Stewart, Matt Kenseth, Kevin Harvick; Todd Berrier (crew chief); Kevin Harvick; Jeff Burton; Clint Bowyer; Kevin Harvick, Carl Edwards; David Stremme; Tony Stewart; Jeff Gordon, Ryan Newman; Carl Edwards, Matt Kenseth, Tony Stewart; Tony Stewart

Number of times selected drivers were focused on:

David Stremme – 1
Jeff Green – 3
Mark Martin – 5
Jeff Gordon – 12
Kurt Busch – 12
Kyle Busch – 12
Carl Edwards – 14
Matt Kenseth – 22
Tony Stewart (race winner) – 24
Jimmie Johnson – 31
Dale Earnhardt Jr. – 31