Jul 8, 02:30 AM
Commercial breakdown, driver focus, and links related to the Pepsi 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Saturday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.
I began recording the times at the moment-of-silence for Bill France Jr. and invocation at 7:59 PM, and stopped at the waving of the checkered flag at 11:17 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
As many fans were aware, TNT was unveiling its ‘Wide Open Coverage’ with this race. Commercials were run in the lower section of the screen, and only a few traditional commercial breaks were made per hour.
As always, I have also included how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the Pepsi 400 07-07-2007
Total number of commercials: 34
Total number of companies or entities advertised: 24
Total number of promos of products/services during the race broadcast: 56
Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Ford, Nextel, Miller Lite, Auto Zone, DirecTV, Subway, Principal Financial, Toyota, Pepsi, PepsiRacing.com, GoodYear, Sprint, 24 Energy Drink, ‘24×24 Wide Open with Jeff Gordon’)
There were 13 full-length commercials that were run in the lower right-hand portion of the screen during the broadcast. Total amount of time these ads took during broadcast: app. 21 min.
Start time to record race/commercial periods 07/07/07: 7:59 PM
End time to record race/commercial periods 07/07/07: 11:17 PM
Total minutes: 198
Minutes of race broadcast: 181
Minutes of commercials: 17
Breakdown of what the commercials were for, by category:
TNT Previews/Promos
‘The Bill Engvall Show’ on tbs.com – 6
‘Saving Grace’ – 1
Total: 7
Movies
‘Avenging Angel’ (Hallmark Channel) – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Ferri’s, Lamplighter, and Shur Save – 1
Total: 1
Restaurants/Food
Pepsi – 1
Total: 1
Car/Truck/Bike
Chevrolet – 2
Ford – 1
Honda – 1
Frank’s Auto Supermarket – 1
Sunoco and ‘Free Fuel 5000’ sweepstakes – 1
Total: 6
Wireless Phone
Cellular One – 1
Comcast – 1
Total: 2
Technology
Comcast Cable – 2
Comcast Cable and CNN and Larry King Live – 1
Total: 3
Financial
Total: 1
Health
Presbyterian Senior Homes – 1
BoostUp.org – 1
Total: 2
Products/Services for the Home and Personal Use
Trane Furnaces – 2
Molyneaux carpet – 1
Total: 3
Racing Related
nascar.com Track Pass Race View – 3
nascar.com/performance- 1
WoO at Lernerville Speedway- 1
Chicagoland Speedway – 1
Talladega Superspeedway- 1
Total: 7
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
7:59 PM – 8:03 PM – 4 // 8:03 PM – 8:05 PM – 2
8:05 PM – 8:09 PM – 4 // 8:09 PM – 8:10 PM – 1
‘Wide Open Coverage’ Officially Begins
8:10 PM – 8:30 PM – 20 // 8:30 PM – 8:31 PM – 1
8:31 PM – 8:47 PM – 16 // 8:47 PM – 8:49 PM – 2
8:49 PM – 8:55 PM – 6 // 8:55 PM – 8:57 PM – 2
8:57 PM – 9:30 PM – 33 // 9:30 PM – 9:32 PM – 2
9:32 PM – 9:56 PM – 24 // 9:56 PM – 9:58 PM – 2
9:58 PM – 10:09 PM – 11 // 10:09 PM – 10:10 PM – 1
10:10 PM – 10:24 PM – 14 // 10:24 PM – 10:26 PM – 2
10:26 PM – 10:45 PM – 19 // 10:45 PM – 10:47 PM – 2
10:47 PM – 11:17 PM – 30 // 11:17 PM – checkered flag flies
Total race brdcst time: 181 Total comm. brdcst time: 17
How often were different drivers focused on during the Pepsi 400?
8:05 PM – 8:09 PM
Featured drivers: Jimmie Johnson, Jeff Gordon, Jeff Burton, Tony Stewart, Clint Bowyer, Kurt Busch
8:10 PM – 8:30 PM
Featured drivers: Jeff Gordon, Kevin Harvick, Clint Bowyer, Elliott Sadler, Tony Stewart, Jimmie Johnson, Carl Edwards & Jeff Green, Kasey Kahne, Jeff Green
8:31 PM – 8:47 PM
Featured drivers: Dale Jarrett, Jeff Gordon, Jimmie Johnson, Denny Hamlin, Matt Kenseth, Denny Hamlin, Tony Stewart, Reed Sorenson, Dale Earnhardt Jr., Denny Hamlin, Tony Stewart, Dale Earnhardt Jr., Reed Sorenson, Bobby Labonte, Dale Earnhardt Jr., Jeff Burton, Jimmie Johnson, Jamie McMurray, Jeff Burton, Kevin Harvick & Jeff Burton
8:49 PM – 8:55 PM
Featured drivers: Tony Stewart, Denny Hamlin, Tony Raines, Brian Vickers,
8:57 PM – 9:30 PM
Featured drivers: David Stremme, Tony Raines, Dale Earnhardt Jr., Joe Nemechek, Jeff Burton, Kevin Harvick, Jeff Burton, Clint Bowyer, Jamie McMurray, Kurt Busch, Jamie McMurray, Jeff Gordon & Ryan Newman, Ryan Newman, Dale Earnhardt Jr., Jamie McMurray, Kyle Busch, Carl Edwards & Clint Bowyer, Jeff Gordon & Jimmie Johnson, Jeff Gordon, Juan Montoya & Greg Biffle, Carl Edwards, Jeff Gordon, Carl Edwards, Tony Stewart, Carl Edwards, Juan Montoya, Jeff Burton & Carl Edwards, J.J. Yeley & Carl Edwards, Kyle Busch, Juan Montoya & Kevin Harvick, Juan Montoya, Kevin Harvick
9:32 PM – 9:56 PM
Featured drivers: Kevin Harvick, Clint Bowyer, Kurt Busch & Kyle Busch, Jamie McMurray, David Stremme & Casey Mears, Matt Kenseth, Dave Blaney, Brian Vickers, Ryan Newman, Mark Martin, Clint Bowyer, Kurt Busch, Clint Bowyer, Kurt Busch, Kyle Busch, Carl Edwards, Jimmie Johnson, Clint Bowyer, Kurt Busch, Kyle Busch, Jimmie Johnson, Matt Kenseth
9:58 PM – 10:09 PM
Featured drivers: Kurt Busch, Jimmie Johnson, Kyle Busch, Clint Bowyer, Kurt Busch, Jimmie Johnson, Matt Kenseth, Kyle Busch, Jimmie Johnson, Kurt Busch, Jimmie Johnson, Matt Kenseth, Kurt Busch, Jimmie Johnson, Kyle Busch, Matt Kenseth, Carl Edwards & J.J. Yeley, J.J. Yeley & Matt Kenseth, Jimmie Johnson
10:10 PM – 10:24 PM
Featured drivers: Jimmie Johnson, David Stremme, Kurt Busch, Jimmie Johnson, Kyle Busch, Matt Kenseth, Carl Edwards, Jamie McMurray, Kurt Busch, Jimmie Johnson, Jeff Gordon, Casey Mears, Dave Gilliland, Bill Elliott, Jeff Gordon, Bill Elliott, Tony Stewart, Sterling Marlin, David Stremme, Jeff Gordon, David Stremme
10:26 PM – 10:45 PM
Featured drivers: Kyle Busch, Brian Vickers, Martin Truex Jr., Jamie McMurray, Kyle Busch, Matt Kenseth, Jamie McMurray, Kurt Busch, Kyle Busch, Jamie McMurray, Matt Kenseth, Clint Bowyer, Jimmie Johnson, Kurt Busch, Jamie McMurray, Kyle Busch, Kurt Busch, Kyle Busch, Martin Truex Jr., Jeff Gordon & Jimmie Johnson, Martin Truex Jr., Dave Gilliland, Juan Montoya, Bobby Labonte, Kurt Busch, Kyle Busch, Dave Gilliland, Matt Kenseth
10:47 PM – 11:17 PM
Featured drivers: Jeff Gordon, Martin Truex Jr., Casey Mears, Jeff Gordon, Jimmie Johnson, Greg Biffle, Jamie McMurray, Jeff Gordon, Casey Mears, Clint Bowyer, Martin Truex Jr., Clint Bowyer, Dave Gilliland, Clint Bowyer, Martin Truex Jr., Casey Mears, Jimmie Johnson, Kyle Busch, Clint Bowyer, Brian Vickers & Joe Nemechek, Jeff Gordon, Jamie McMurray, Jeff Gordon, Casey Mears, Jamie McMurray, Jimmie Johnson, Casey Mears, Jamie McMurray, Jamie McMurray & Kyle Busch, Carl Edwards, Kurt Busch, Ryan Newman, Kyle Busch & Jamie McMurray, Kyle Busch & Jamie McMurray, Jamie McMurray
Number of times selected drivers were focused on:
Joe Nemechek – 2
Dale Earnhardt Jr. – 5
Jeff Burton – 7
Carl Edwards – 11
Matt Kenseth – 11
Clint Bowyer – 14
Jeff Gordon – 16
Kurt Busch – 17
Jamie McMurray (race winner) – 18
Kyle Busch – 19
Jimmie Johnson – 21
_Readers, please note: Follow this link to a moment-by-moment breakdown of this event._
Commercial breakdown, driver focus, and links related to the Lenox 300 Moment-by-Moment breakdown of TNT's ‘Wide Open Coverage’ of the Pepsi 400
