For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.

I began recording the times at the Invocation at 2:30 PM, and stopped at the waving of the checkered flag at 5:42 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper left hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Lenox 300 07-01-2007

Total number of commercials: 139

Total number of companies or entities advertised: 77

Total number of brief promos of products/services during the race broadcast: 26

Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Goodyear, Sprint, Wendy’s, Ford, Principal Financial, nascar.com (ringtones for your phone, TNT’s Wide Open Coverage of the Pepsi 400, nascar.com (Track Pass Race View), AFLAC racing, DirecTV, Burger King, Miller Lite, ‘Transformers’ movie, nascar.com (superstore), Denny Hamlin’s helmets auctioned for Victory Junction Gang Camp, PepsiRacing.com, Subway, Coors Light, Auto Zone)

Total amount of time these brief promos take during broadcast: app. 2 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Budweiser ‘Bud Pole Award’
AT&T ‘Race Talk Question’
Pepsi ‘Pit Command’
NASCAR Hot Pass on DirecTV ‘Race Summary’
Auto Zone ‘In the Zone’
AFLAC ‘Trivia Question’
Miller Lite ‘Race Fact’
Nextel ‘Getting it Done Call of the Race’
Nextel ‘Call of the Race’

Start time to record race/commercial periods 07/01/07: 2:30 PM
End time to record race/commercial periods 07/01/07: 5:42 PM

Total minutes: 192

Minutes of race broadcast: 130
Minutes of commercials: 62

Crawlers during the race (appeared on-screen during race in lower right-hand corner)

‘The Closer’ – 1
‘Walking Tall’ (movie) – 1
‘24×24: Wide Open’ (Jeff Gordon DVD) – 1

Total: 3

Breakdown of what the commercials were for, by category:

TNT Previews/Promos

‘The Bill Engvall Show’ on tbs.com – 3
‘Ice Road Truckers’ – 1
‘Dog Fights’ on the History Channel – 3
‘Saving Grace’ – 2

Total: 9

Movies

‘Live Free or Die Hard’ – 2
‘Transformers’ – 2
‘Transformers’ and NASCAR on TNT – 1
Fandango.com – 1
‘24×24 Wide Open With Jeff Gordon’ – 1

Total: 7

Local News/Sports/Points-of-Interest in Penna.

Ferri’s, Lamplighter, Shur Save – 1
‘Check It Tobacco ID Purchase’PA Dept of Health – 1

Total: 2

Restaurants/Food

McDonald’s – 5
AppleBee’s – 4
Pizza Hut – 3
Subway (Tony Stewart) – 3
Wendy’s – 2
Diet Pepsi Max – 2
Burger King – 1
Famous Dave’s and Meet Jeff Gordon sweepstakes – 1
Subway – 1
Diet Mountain Dew – 1

Total: 23

Beer

Miller Lite (Kurt Busch) – 4
Coors Light- 3
Budweiser (Dale Earnhardt Jr.) – 1
Budweiser – 1
Coors – 1
Miller Lite – 1

Total: 11

Car/Truck/Bike

Ford – 4
znet at Auto Zone – 3
Toyota (Todd Bodine) – 3
Goodyear – 2
Sea-Doo.com – 2
Midas – 2
Toyota – 1
Chevrolet – 1
Sunoco and ‘Free Fuel 5000’ sweepstakes – 1
Saturn – 1
Duralast at Auto Zone – 1
Ford (various drivers) – 1
FeatherLite trailers – 1
Pinnacle Auto Sales – 1
Armor All – 1
Harley-Davidson – 1
Pennzoil – 1
Frank’s Auto Supermarket – 1

Total: 28

Insurance

Allstate – 4
Progressive Insurance- 3
AFLAC – 2

Total: 9

Wireless Phone

Sprint – 3
AT&T/Cingular – 2

Total: 5

Home Improvement

Home Depot – 2
Wagner Power Painter at Home Depot – 2
Home Depot (Tony Stewart) – 1

Total: 5

Technology

DirecTV – 2
Comcast Cable – 1
Comcast Cable and CNN and Larry King Live – 1
SprintSpeed.com – 1

Total: 5

Financial

Principal Financial – 3
GovernmentMoneyClub.com – 2

Total: 5

Products/Services for the Home and Personal Use

Mitchum – 3
Ponsi shoes – 3
Macy’s- 2
Boscov’s – 1
380 Auction & Discount Warehouse – 1
Shoe Carnival – 1

Total: 11

Shipping

Fed Ex – 2
UPS (Dale Jarrett) – 2
UPS (Dale Jarrett & Ned Jarrett) – 1

Total: 5

Recreation/Travel

Super 8 Motel – 2

Total: 2

Racing Related

nascar.com Track Pass Race View – 5
nascar.com ‘Champions’ Week’- 1
nascar.com (Kelly Clarkson) – 1
nascar.com/performance – 1
All American Soap Box Derby – 1
Pepsi 400 and racetickets.com – 1
Chicagoland Speedway – 1
TNT ‘Wide Open Coverage’ of the Pepsi 400 – 1

Total: 12

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:30 PM – 2:33 PM – 3 // 2:33 PM – 2:35 PM – 2

2:35 PM – 2:38 PM – 3 // 2:38 PM – 2:41 PM – 3

2:41 PM – 2:48 PM – 7 // 2:48 PM – 2:51 PM – 3

2:51 PM – 3:00 PM – 9 // 3:00 PM – 3:03 PM – 3

3:03 PM – 3:07 PM – 4 // 3:07 PM – 3:10 PM – 3

3:10 PM – 3:14 PM – 4 // 3:14 PM – 3:16 PM – 2

3:16 PM – 3:21 PM – 5 // 3:21 PM – 3:23 PM – 2

3:23 PM – 3:28 PM – 5 // 3:28 PM – 3:30 PM – 2

3:30 PM – 3:36 PM – 6 // 3:36 PM – 3:38 PM – 2

3:38 PM – 3:41 PM – 3 // 3:41 PM – 3:44 PM – 3

3:44 PM – 3:49 PM – 5 // 3:49 PM – 3:51 PM – 2

3:51 PM – 3:55 PM – 4 // 3:55 PM – 3:57 PM – 2

3:57 PM – 4:00 PM – 3 // 4:00 PM – 4:02 PM – 2

4:02 PM – 4:11 PM – 9 // 4:11 PM – 4:14 PM – 3

4:14 PM – 4:17 PM – 3 // 4:17 PM – 4:20 PM – 3

4:20 PM – 4:24 PM – 4 // 4:24 PM – 4:27 PM – 3

4:27 PM – 4:32 PM – 5 // 4:32 PM – 4:35 PM – 3

4:35 PM – 4:42 PM – 7 // 4:42 PM – 4:45 PM – 3

4:45 PM – 4:46 PM – 1 // 4:46 PM – 4:48 PM – 2

4:48 PM – 4:54 PM – 6 // 4:54 PM – 4:57 PM – 3

4:57 PM – 5:02 PM – 5 // 5:02 PM – 5:05 PM – 3

5:05 PM – 5:08 PM – 3 // 5:08 PM – 5:10 PM – 2

5:10 PM – 5:16 PM – 6 // 5:16 PM – 5:18 PM – 2

5:18 PM – 5:20 PM – 2 // 5:20 PM – 5:22 PM – 2

5:22 PM – 5:28 PM – 6 // 5:28 PM – 5:30 PM – 2

5:30 PM – 5:42 PM – 12 // 5:42 PM – checkered flag flies

Total race brdcst time: 130 Total comm. brdcst time: 62

How often were different drivers focused on during the Lenox 300?

2:35 PM – 2:38 PM
Featured driver: Dale Earnhardt Jr., Kurt Busch

2:41 PM – 2:48 PM
Featured drivers: Kurt Busch (audio with Kyle Petty); Tony Stewart; Martin Truex Jr.; Dale Earnhardt Jr.; Jimmie Johnson; Dave Blaney; Reed Sorenson, Johnny Sauter & Dale Earnhardt Jr.; Jeff Gordon, Kevin Harvick, Juan Montoya & Martin Truex Jr.; Ward Burton (wrecks)

2:51 PM – 3:00 PM
Featured drivers: Jeff Gordon; Ward Burton; Dave Blaney; Dave Blaney & Kurt Busch; Dale Earnhardt Jr. & Reed Sorenson; Jeff Gordon & Johnny Sauter; Reed Sorenson; Juan Montoya & Kevin Harvick; Ryan Newman & Kevin Harvick; Kevin Harvick, Martin Truex Jr., Ryan Newman, Jimmie Johnson & Kyle Petty; Carl Edwards; Dave Blaney

3:03 PM – 3:07 PM
Featured drivers: Dave Blaney, Kurt Busch & Jeff Gordon; Jeff Gordon; Jimmie Johnson & Martin Truex Jr.; Jeff Gordon & Dave Blaney; Dale Earnhardt Jr. & Reed Sorenson

3:10 PM – 3:14 PM
Featured drivers: Juan Montoya & Ryan Newman; Jeff Meendering (Jeff Gordon’s interim crew chief); Jeff Gordon; Dave Blaney

3:16 PM – 3:21 PM
Featured drivers: Jeff Gordon, Dale Earnhardt Jr., Kurt Busch & Elliott Sadler; Jeff Gordon & Dave Gilliland; Tony Stewart, Juan Montoya & Dave Blaney; Juan Montoya; Kyle Busch; Carl Edwards; John Andretti

3:23 PM – 3:28 PM
Featured drivers: Dave Blaney, Jeff Gordon, Kevin Harvick, Dale Earnhardt Jr., Tony Stewart, Jimmie Johnson, Ryan Newman, Carl Edwards, Kasey Kahne, Casey Mears, Kyle Busch (pit stops); Greg Biffle, Dave Gilliland & Joe Nemechek (speeding penalties); Dale Earnhardt Jr.

3:30 PM – 3:36 PM
Featured drivers: Dale Earnhardt Jr.; Ryan Newman; Dale Earnhardt Jr.; Jeff Gordon; Carl Edwards & Tony Stewart; Dale Earnhardt Jr.

3:38 PM – 3:41 PM
Featured drivers: Dale Earnhardt Jr.; Jeremy Mayfield; Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson & Carl Edwards (pit stops)

3:44 PM – 3:49 PM
Featured drivers: Jeremy Mayfield (2 lap penalty for speeding past emergency vehicles); David Reutimann; Kurt Busch, Greg Biffle, Jimmie Johnson & Dale Earnhardt Jr. (pit stops); Matt Kenseth; Dale Earnhardt Jr. & Kurt Busch; Jimmie Johnson

3:51 PM – 3:55 PM
Featured drivers: Dale Earnhardt Jr.; Denny Hamlin & Juan Montoya; Johnny Sauter & Bill Elliott; Dale Earnhardt Jr.; Ryan Newman, Carl Edwards & Matt Kenseth; Kevin Harvick

3:57 PM – 4:00 PM
Featured drivers: Jimmie Johnson, Ryan Newman, Kyle Busch, Dale Earnhardt Jr., Jeff Gordon & Carl Edwards (pit stops); Clint Bowyer (oil line off)

4:02 PM – 4:11 PM
Featured drivers: Ryan Newman (pit stop; penalty for running over air hose and leaving with equipment on car); Ryan Newman & Kevin Lepage; Jimmie Johnson, Dale Earnhardt Jr. & Kyle Busch; Dale Earnhardt Jr. & Kyle Busch; Jeff Gordon & Carl Edwards; Kyle Busch, Jimmie Johnson & Dale Earnhardt Jr.; Jeff Burton & Jeff Gordon; Kyle Busch; Kyle Busch & Dale Earnhardt Jr.

4:14 PM – 4:17 PM
Featured drivers: Kyle Busch; Dale Earnhardt Jr.; Jimmie Johnson & Martin Truex Jr.; Kyle Busch

4:20 PM – 4:24 PM
Featured drivers: Kyle Busch; Through the field: Kyle Busch; Dale Earnhardt Jr., Carl Edwards, Martin Truex Jr., Jimmie Johnson, Jeff Gordon, Tony Stewart, Denny Hamlin, Jeff Burton, Kevin Harvick & Matt Kenseth

4:27 PM – 4:32 PM
Featured drivers: Kyle Busch; Jimmie Johnson & Tony Stewart; Denny Hamlin; Juan Montoya, Denny Hamlin & Jamie McMurray; Denny Hamlin; Juan Montoya; Kyle Busch & Dale Earnhardt Jr.; Kyle Busch, Dale Earnhardt Jr. & Dave Blaney

4:35 PM – 4:42 PM
Featured drivers: Carl Edwards & Dale Earnhardt Jr.; Jimmie Johnson & Denny Hamlin; Dale Earnhardt Jr. & Carl Edwards; Jeff Burton & Jimmie Johnson; Jimmie Johnson, Jeff Burton & Kevin Harvick; Jeff Gordon; Dale Earnhardt Jr. & Carl Edwards; Martin Truex Jr., Dale Earnhardt Jr., Tony Stewart, Kurt Busch, Kyle Busch, Jimmie Johnson, Jamie McMurray, Matt Kenseth, Denny Hamlin, Ryan Newman (pit stops); Carl Edwards (pit stop—jackhammer problems); Greg Biffle (another speeding penalty); Kevin Harvick (pit stop—lug nut problems); Ryan Newman; Carl Edwards; Dale Earnhardt Jr.

4:45 PM – 4:46 PM
Featured drivers: Joe Nemechek (wrecks; tire flies off wildly)

4:48 PM – 4:54 PM
Featured drivers: Carl Edwards; Martin Truex Jr., Dale Earnhardt Jr., Carl Edwards & Kyle Busch; Martin Truex Jr. & Dale Earnhardt Jr.; Jeff Gordon & Tony Stewart; Clint Bowyer; Dale Earnhardt Jr. & Kyle Busch; Tony Stewart (reports he’s hungry over radio); Jeff Gordon & Kyle Busch

4:57 PM – 5:02 PM
Featured drivers: Martin Truex Jr.; Kyle Busch & Martin Truex Jr.; Tony Stewart; Martin Truex Jr.; Jeff Burton & Jimmie Johnson; Martin Truex Jr.; Tony Stewart & Jimmie Johnson

5:05 PM – 5:08 PM
Featured drivers: Jeff Gordon & Dale Earnhardt Jr.; Kyle Busch & Denny Hamlin; Martin Truex Jr.

5:10 PM – 5:16 PM
Featured drivers: Martin Truex Jr.; Through the field: Jeff Gordon, Denny Hamlin, Jimmie Johnson, Jeff Burton, Matt Kenseth, Kevin Harvick; Jeff Green, David Ragan & Johnny Sauter; Jeff Gordon, Martin Truex Jr. & Dale Earnhardt Jr.

5:18 PM – 5:20 PM
Featured drivers: Denny Hamlin & Reed Sorenson; Tony Stewart; Denny Hamlin, Reed Sorenson & Martin Truex Jr.

5:22 PM – 5:28 PM
Featured drivers: Denny Hamlin; Dave Gilliland & Martin Truex Jr.; Jeff Burton, Matt Kenseth, Dave Blaney & Kevin Harvick; Jeff Burton, Matt Kenseth & Kevin Harvick; Martin Truex Jr. & Denny Hamlin; Tony Stewart & Kurt Busch; Denny Hamlin

5:30 PM – 5:42 PM
Featured drivers: Denny Hamlin; Martin Truex Jr.; Jeff Gordon; Dale Earnhardt Jr.; Denny Hamlin; Jeff Gordon & Martin Truex Jr.; Jeff Meendering (crew chief); Denny Hamlin & Jeff Gordon; Denny Hamlin (winner)

Number of times selected drivers were focused on:

Kevin Lepage – 1
Ward Burton – 2
Johnny Sauter – 4
Matt Kenseth – 7
Juan Montoya – 8
Jeff Burton – 8
Kurt Busch – 9
Dave Blaney – 11
Tony Stewart – 13
Carl Edwards – 16
Denny Hamlin (race winner) – 18
Jimmie Johnson – 20
Martin Truex Jr. – 21
Kyle Busch – 21
Jeff Gordon – 26