For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.

I began recording the times at the Invocation at 5:00 PM, and stopped at the waving of the checkered flag at 8:18 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper left hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Toyota/Save Mart 350 06-24-2007

Total number of commercials: 113

Total number of companies or entities advertised: 74

Total number of brief promos of products/services during the race broadcast: 15

Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Toyota, Wendy’s, Principal Financial, The Bill Engvall Show, Allstate, Applebee’s, UPS, Auto Zone, Sprint/Nextel, PepsiRacing.com, Gillette Fusion Phantom, ‘Live Free or Die Hard’, nascar.com ‘Inside Angle’, TNT ‘Wide Open Coverage’ for the Pepsi 400 race)

Total amount of time these brief promos take during broadcast: app. 1 min. 10 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Budweiser ‘Bud Pole Award’
AT&T/Cingular ‘Race Track Question’
Principal Financial ‘Drivers on the Move’
Toyota ‘Track Fact’
Miller Lite ‘Race Fact’
Subway Pit News Report
Toyota ‘Mid-Race Report
Auto Zone ‘In the Zone Driver’
AFLAC ‘Trivia Question’
NASCAR Hot Pass on DirecTV ‘Race Summary’
Nextel ‘Getting it Done Call of the Race’

Start time to record race/commercial periods 05/05/07: 5:00 PM
End time to record race/commercial periods 05/05/07: 8:18 PM

Total minutes: 198

Minutes of race broadcast: 144
Minutes of commercials: 54

Breakdown of what the commercials were for, by category:

TNT Previews/Promos

‘Bill Engvall Show’ and tbs.com – 2
‘Saving Grace’ – 2
‘The Closer’ – 1
‘Ice Road Truckers’ – 1

Total: 6

Movies

‘Live Free or Die Hard’ – 3
‘Shooter’- 2
‘Live Free or Die Hard’ and NASCAR on TNT – 1
‘Transformers’ – 1
‘The Last Castle’ – 1
‘24×24 Wide Open With Jeff Gordon’- 1

Total: 7

Local News/Sports/Points-of-Interest in Penna.

Ferri’s, Lamplighter, Shur Save – 1
Pittsburgh Zoo – 1

Total: 2

Restaurants/Food

McDonald’s – 4
Subway – 4
AppleBee’s – 3
Diet Mountain Dew – 2
Wendy’s – 2
Burger King – 1
Subway (Tony Stewart) – 1
Pizza Hut – 1
Famous Dave’s and Meet Jeff Gordon sweepstakes – 1

Total: 19

Beer

Coors – 2
Coors and MVParents.com – 2
Miller Lite (Kurt Busch) – 2
Busch beer- 1
Budweiser (Dale Earnhardt Jr.) – 1
Budweiser – 1

Total: 9

Car/Truck/Bike

Toyota (Todd Bodine) – 3
Toyota – 3
Ford – 2
znet at Auto Zone – 2
Acura – 2
Chevrolet – 2
Shell – 2
Sea-Doo.com- 2
Nissan – 1
Pontiac- 1
Chrysler – 1
Duralast at Auto Zone – 1
Sunoco and ‘Free Fuel 5000’ sweepstakes- 1
Shell (Kevin Harvick) – 1
Frank’s Auto Supermarket – 1
Garmin – 1
Harley-Davidson- 1

Total: 27

Insurance

Allstate – 2
AFLAC – 2
Progressive Insurance- 1

Total: 5

Wireless Phone

AT&T/Cingular – 2
Nextel – 2

Total: 4

Home Improvement

Home Depot (Tony Stewart) – 1

Total: 1

Technology

Sprint Mobile Broadband – 2
Comcast Cable – 1
Comcast Cable and Circuit City- 1
DirecTV – 1

Total: 5

Financial

Principal Financial – 3
Cashcall.com – 1
Farmers National Bank- 1

Total: 5

Products/Services for the Home and Personal Use

Mitchum – 4
Gillette Fusion Phantom (Gillette Young Guns) – 2
Zetia- 1
The Medicine Shoppe – 1

Total: 8

Shipping

UPS (Dale Jarrett & Ned Jarrett) – 1
UPS (Dale Jarrett) – 1

Total: 2

Recreation/Travel

Super 8 Motel – 3
Southwest Airlines – 1

Total: 4

Racing Related

nascar.com Track Pass Race View – 4
nascar.com (Kelly Clarkson) – 1
nascar.com and NASCAR on TNT and Tony Stewart and Hinder signed guitar contest – 1
nascar.com/performance- 1
CTS at Bristol Motor Speedway- 1
Pocono Raceway – 1

Total: 9

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

5:00 PM – 5:03 PM – 3 // 5:03 PM – 5:05 PM – 2

5:05 PM – 5:08 PM – 3 // 5:08 PM – 5:11 PM – 3

5:11 PM – 5:24 PM – 13 // 5:24 PM – 5:27 PM – 3

5:27 PM – 5:37 PM – 10 // 5:37 PM – 5:40 PM – 3

5:40 PM – 5:44 PM – 4 // 5:44 PM – 5:47 PM – 3

5:47 PM – 5:57 PM – 10 // 5:57 PM – 5:59 PM – 2

5:59 PM – 6:02 PM – 3 // 6:02 PM – 6:05 PM – 3

6:05 PM – 6:06 PM – 1 // 6:06 PM – 6:09 PM – 3

6:09 PM – 6:27 PM – 18 // 6:27 PM – 6:29 PM – 2

6:29 PM – 6:32 PM – 3 // 6:32 PM – 6:35 PM – 3

6:35 PM – 6:44 PM – 9 // 6:44 PM – 6:46 PM – 2

6:46 PM – 6:48 PM –2 // 6:48 PM – 6:52 PM – 4

6:52 PM – 6:58 PM – 6 // 6:58 PM – 7:01 PM – 3

7:01 PM – 7:09 PM – 8 // 7:09 PM – 7:12 PM – 3

7:12 PM – 7:16 PM – 4 // 7:16 PM – 7:18 PM – 2

7:18 PM – 7:35 PM – 17 // 7:35 PM – 7:38 PM – 3

7:38 PM – 7:39 PM – 1 // 7:39 PM – 7:41 PM – 2

7:41 PM – 7:45 PM – 4 // 7:45 PM – 7:48 PM – 3

7:48 PM – 7:52 PM – 4 // 7:52 PM – 7:54 PM – 2

7:54 PM – 7:57 PM – 3 // 7:57 PM – 8:00 PM – 3

8:00 PM – 8:18 PM – 18 // 8:18 PM – checkered flag flies

Total race brdcst time: 144 Total comm. brdcst time: 54

How often were different drivers focused on during the Toyota/Save Mart 350?

5:11 PM – 5:24 PM
Featured driver: Kyle Petty (saying a prayer over the radio; then attempted audio with Wally Dallenbach, which didn’t work); Ron Fellows; Matt Kenseth; Denny Hamlin; Jeff Gordon; Kyle Petty (audio with Wally D., which worked this time); Tony Stewart (gets off and on track); Kyle Petty & Marc Goossens; Robby Gordon, Jamie McMurray & Dale Earnhardt Jr.; Matt Kenseth, Kyle Petty & Marc Goossens (Petty & Goossens tangle, bring out caution)

5:27 PM – 5:37 PM
Featured drivers: Matt Kenseth; Jeff Gordon, Jimmie Johnson, Matt Kenseth & Tony Stewart (pit stops); Robby Gordon & Dale Earnhardt Jr.; Jeff Burton & Carl Edwards; Jeff Burton & Kasey Kahne; Dale Earnhardt Jr. & Robby Gordon; Jamie McMurray; Kyle Petty (audio with Wally D.); Tony Stewart; Robby Gordon

5:40 PM – 5:44 PM
Featured drivers: Robby Gordon; Tony Stewart; Juan Montoya; Sterling Marlin (blown engine); Jeff Gordon (pit stop)

5:47 PM – 5:57 PM
Featured drivers: Ron Fellows & Tony Stewart (pit stops); Robby Gordon; Juan Montoya & Kyle Busch; Jimmie Johnson; Martin Truex Jr.; Kyle Busch (spins); Jimmie Johnson, Martin Truex Jr. & Juan Montoya; Jamie McMurray; Jeff Gordon & Tony Stewart; Tony Stewart & Ron Fellows

5:59 PM – 6:02 PM
Featured drivers: Robby Gordon; Boris Said & Jeff Burton

6:09 PM – 6:27 PM
Featured drivers: Kyle Petty (audio with Wally D.); Ron Fellows; Robby Gordon; Boris Said & Jeff Burton; Kurt Busch & Jeff Burton; Juan Montoya & Jimmie Johnson; Tony Stewart, Bill Elliott & Denny Hamlin; Boris Said & Dale Earnhardt Jr.; Denny Hamlin; Greg Biffle; Jimmie Johnson & Juan Montoya; Dale Earnhardt Jr., Jeff Burton, Kevin Harvick, Martin Truex Jr., Terry Labonte, Robby Gordon, Jamie McMurray, Juan Montoya, Boris Said & Kurt Busch (pit stops); Kurt Busch & Dale Earnhardt Jr.; Jimmie Johnson & Denny Hamlin; Jeff Gordon; Jimmie Johnson (pit stop); Denny Hamlin

6:29 PM – 6:32 PM
Featured drivers: Tony Stewart (pit stop); Ron Fellows; Denny Hamlin, Jimmie Johnson & Greg Biffle

6:35 PM – 6:44 PM
Featured drivers: Ron Fellows; Kyle Petty (audio with Wally D.); Dale Earnhardt Jr. & Juan Montoya; Robby Gordon; Kurt Busch & Kevin Harvick; Matt Kenseth & Jeff Gordon; Tony Stewart, Dale Earnhardt Jr. & Juan Montoya; Kurt Busch, Dale Earnhardt Jr. & Juan Montoya

6:46 PM – 6:48 PM
Featured drivers: Robby Gordon & Kyle Busch; Bobby Labonte; Joe Nemechek; Jamie McMurray; Dale Jarrett & Johnny Sauter; Dale Jarrett (spins)

6:52 PM – 6:58 PM
Featured drivers: Kyle Petty (audio with Bill Weber); Juan Montoya; Dale Earnhardt Jr. & Juan Montoya; Tony Stewart & Reed Sorenson; Robby Gordon & Carl Edwards; Carl Edwards; David Ragan (spins)

7:01 PM – 7:09 PM
Featured drivers: Denny Hamlin; Robby Gordon; Robby Gordon, Carl Edwards & Kyle Busch; Kyle Busch & Jamie McMurray; Tony Stewart, Boris Said, Jeff Burton & Dale Earnhardt Jr.; Robby Gordon, Jamie McMurray & Carl Edwards; Butch Leitzinger; Kurt Busch (spins); Jeff Gordon & Juan Montoya

7:12 PM – 7:16 PM
Featured drivers: Tony Stewart; Jamie McMurray & Tony Stewart; Reed Sorenson (spins)

7:18 PM – 7:35 PM
Featured drivers: Jamie McMurray, Carl Edwards, Boris Said (stalls), Kurt Busch, Jeff Green & Johnny Sauter (collide), Ron Fellows, Jeff Green (penalty), Boris Said & Frankie Stoddard (crew chief)(pit stops); Tony Stewart & Robby Gordon; Dale Earnhardt Jr. & Robby Gordon; Robby Gordon & Ryan Newman; Ryan Newman & Jimmie Johnson; Dale Earnhardt Jr. (pit stop); Tony Stewart; Martin Truex Jr., Robby Gordon, Tony Stewart & Jimmie Johnson (pit stops); Jeff Gordon & Jamie McMurray; Matt Kenseth (spins); Jamie McMurray, Jeff Gordon & Kevin Harvick; Jeff Gordon (pit stop); Joe Nemechek (spins); Jamie McMurray

7:38 PM – 7:39 PM
Featured drivers: Jamie McMurray & Kevin Harvick

7:41 PM – 7:45 PM
Featured drivers: Kevin Harvick & Jamie McMurray; Robby Gordon; Jamie McMurray, Kevin Harvick & Juan Montoya; Kyle Busch; Jeff Burton; Carl Edwards; Clint Bowyer

7:48 PM – 7:52 PM
Featured drivers: Jamie McMurray, Kevin Harvick, Juan Montoya, Kyle Busch, Jeff Burton & Carl Edwards; Kyle Petty

7:54 PM – 7:57 PM
Featured drivers: Jamie McMurray, Juan Montoya & Kevin Harvick; Jamie McMurray & Juan Montoya

8:00 PM – 8:18 PM
Featured drivers: Jamie McMurray & Juan Montoya; Ron Fellows (pit stop); Jamie McMurray & Juan Montoya; Jeff Gordon; Juan Montoya, Jamie McMurray & Kevin Harvick; Jeff Gordon & Tony Stewart; Juan Montoya & Jamie McMurray; Juan Montoya, Jamie McMurray, Kevin Harvick & Carl Edwards; Carl Edwards (out of fuel); Jamie McMurray (out of fuel) & Kevin Harvick; Juan Montoya

Number of times selected drivers were focused on:

Butch Leitzinger – 1
Terry Labonte – 1
Marc Goossens- 2
Denny Hamlin – 7
Boris Said – 7
Ron Fellows – 8
Jeff Burton – 9
Kyle Petty – 9
Carl Edwards – 10
Jimmie Johnson – 10
Kevin Harvick – 11
Jeff Gordon – 12
Dale Earnhardt Jr. – 13
Tony Stewart – 18
Robby Gordon – 20
Juan Montoya (race winner) – 22
Jamie McMurray – 24