Jun 10, 11:26 PM
Commercial breakdown, driver focus, and links related to the Pocono 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.
I began recording the times for this rain-shortened race at the Invocation at 4:30 PM, and stopped when the race was called at 7:35 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.
Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race.
There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.
Race and Commercial Breakdown of the Pocono 500 06-10-2007
Total number of commercials: 103
Total number of companies or entities advertised: 62
Total number of brief promos of products/services during the race broadcast: 19
Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Gillette Fusion Phantom, Citizens Bank 400 Race at Michigan Raceway, Wendy’s, Auto Zone, Miller Lite, UPS, ‘The Closer’, ‘Cellular One’, ‘Deep Impact’, Toyota, Applebee’s, Coors Light, ‘Saving Grace’, ‘The Bill Engvall Show’, Sprint/Nextel, Papa John’s, Pepsiracing.com)
Total amount of time these brief promos take during broadcast: app. 1 min. 35 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Budweiser ‘Bud Pole Award’
AT&T ‘Virtual Crew Chief Question’
AT&T ‘Race Talk’
Toyota ‘Track Fact’
Auto Zone ‘In the Zone’
TNT ‘Test Car’
Gillette Young Guns ‘Driver Leader Board’
Gillette Fusion Phantom ‘Mid-Race Report’
Subway ‘Pit News Report’
AFLAC Trivia Question
Start time to record race/commercial periods 05/05/07: 4:30 PM
End time to record race/commercial periods 05/05/07: 7:35 PM
Total minutes: 185
Minutes of race broadcast: 134 min. 30 sec.
Minutes of commercials: 50 min. 30 sec.
Breakdown of what the commercials were for, by category:
TNT Previews/Promos
‘The Closer’ – 2
‘Saving Grace’ – 1
tbs and ‘The Bill Engvall Show’ – 1
‘Sopranos’ and HBO on Comcast Demand – 1
‘Rescue Me’ – 1
‘Weekend View’ on The Weather Channel – 1
Total: 7
Movies
‘Live Free or Die hard’ – 2
‘Ghost Rider’ – 1
Total: 3
Restaurants/Food
Papa John’s – 4
AppleBee’s – 3
Pizza Hut – 2
Famous Dave’s and Jeff Gordon sweepstakes – 2
Subway (Tony Stewart) – 2
Subway – 1
Wendy’s – 1
Arby’s – 1
Pepsi- 1
Diet Mountain Dew – 1
Total: 18
Beer
Coors Light – 3
Miller Lite – 2
Budweiser (Dale Earnhardt Jr.) – 1
Budweiser – 1
Total: 7
Car/Truck/Bike
Duralast at Auto Zone – 3
Ford – 3
Toyota – 2
Toyota (Todd Bodine) – 2
Ford (various drivers) – 1
Fram – 1
Midas 1
Sunoco (various drivers) – 1
Garmin.com – 1
Harley-Davidson- 1
Frank’s Auto Supermarket- 1
Vehix.com – 1
Total: 18
Insurance
Total: 5
Health Related
Quit Line – PA Dept. of Health – 1
Total: 1
Wireless Phone
AT&T – 2
Nextel – 1
Cellular One – 1
Total: 4
Home Improvement
Craftsman Tools – 3
Total: 3
Technology
Sirius – 4
Radio Shack – 2
DirecTV – 2
Sprint Mobile Broadband – 2
Comcast Cable – 1
Total: 11
Financial
Total: 2
Education
Total: 1
Products/Services for the Home and Personal Use
Gillette Fusion Phantom – 3
Gillette Fusion Phantom (Gillette Young Gun drivers) – 1
Haggar pants – 1
Fixodent – 1
ThermoSpas – 1
Total: 7
Shipping
UPS (Dale Jarrett & Ned Jarrett) – 2
Fed Ex – 1
Total: 3
Recreation/Travel
Super 8 Motels- 1
Discover Ohio- 1
Total: 2
Racing Related
nascar.com Track Pass Race View – 3
Gillette Young Guns
Celebrity Race- 2
nascar.com and RaceTickets.com – 2
nascar.com/performance- 1
All American Soap Box Derby – 1
Pocono Raceway – 1
Lernerville Speedway and World of Outlaws – 1
Total: 11
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
4:30 PM – 4:35 PM – 5 // 4:35 PM – 4:36 PM – 1
4:36 PM – 4:40 PM – 4 // 4:40 PM – 4:43 PM – 3
4:43 PM – 4:49 PM – 6 // 4:49 PM – 4:52 PM – 3
4:52 PM – 4:52 PM – 30 sec. // 4:52 PM – 4:55 PM – 2 min. 30 sec.
4:55 PM – 4:59 PM – 4// 4:59 PM – 5:02 PM – 3
5:02 PM – 5:14 PM – 12 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:22 PM – 5 // 5:22 PM – 5:25 PM – 3
5:25 PM – 5:34 PM – 9 // 5:34 PM – 5:37 PM – 3
5:37 PM – 5:42 PM – 5 // 5:42 PM – 5:44 PM – 2
5:44 PM – 5:50 PM – 6 // 5:50 PM – 5:53 PM – 3
5:53 PM – 5:54 PM – 1 // 5:54 PM – 5:57 PM – 3
5:57 PM – 6:04 PM – 7 // 6:04 PM – 6:06 PM – 2
6:06 PM – 6:13 PM – 7 // 6:13 PM – 6:16 PM – 3
6:16 PM – 6:25 PM – 9 // 6:25 PM – 6:27 PM – 2
6:27 PM –6:34 PM – 7 // 6:34 PM – 6:37 PM – 3
6:37 PM – 6:53 PM – 16 // 6:53 PM – 6:55 PM – 2
6:55 PM – 7:04 PM – 9 // 7:04 PM – 7:08 PM – 4
7:08 PM – 7:18 PM – 10 // 7:18 PM – 7:21 PM – 3
7:21 PM – 7:24 PM – 3 // 7:24 PM – 7:26 PM – 2
7:26 PM – 7:35 PM – 9 // 7:35 PM – checkered flag flies
Total race brdcst time: 134 min. 30 sec. Total comm. brdcst time: 50 min. 30 sec.
How often were different drivers focused on during the Pocono 500?
4:43 PM – 4:49 PM
Featured driver: Ryan Newman, Tony Stewart, Kevin Harvick, Kyle Busch, Denny Hamlin
4:55 PM – 4:59 PM
Featured drivers: Martin Truex Jr.; Tony Stewart; Tony Gibson (crew chief); Dale Earnhardt Jr.; Ryan Newman; On board cameras: Mark Martin, Brian Vickers, Chad McCumbee, David Stremme, Jeff Burton, Matt Kenseth, Denny Hamlin, Kurt Busch)
5:02 PM – 5:14 PM
Featured drivers: Denny Hamlin; Jimmie Johnson; Bobby Labonte; Bill Elliott; Denny Hamlin & Ryan Newman; Denny Hamlin; Jeff Burton & Clint Bowyer; Jeff Burton; Martin Truex Jr., Kasey Kahne & Jimmie Johnson; Jimmie Johnson; Tony Stewart & Kyle Busch; Matt Kenseth & Carl Edwards; Kevin Harvick; Carl Edwards; Kasey Kahne & Casey Mears; Dale Earnhardt Jr.; Kasey Kahne; Dale Earnhardt Jr.; Jeff Burton; Kasey Kahne & Dale Earnhardt Jr.; Dale Earnhardt Jr.; Denny Hamlin
5:17 PM – 5:22 PM
Featured drivers: Denny Hamlin; Tony Stewart; Kyle Busch; Ricky Rudd & Kurt Busch; Mark Martin; Ricky Rudd & Kurt Busch; Kasey Kahne & J.J. Yeley; Martin Truex Jr.; Jeff Gordon & Jeff Burton; Denny Hamlin
5:25 PM – 5:34 PM
Featured drivers: Denny Hamlin; Robby Gordon & Mark Martin; Kyle Busch; Ryan Newman & Kyle Busch; Chad McCumbee, Tony Stewart, Denny Hamlin, Dale Earnhardt Jr., Jeff Gordon, Martin Truex Jr., Jimmie Johnson, Kurt Busch & Casey Mears (pit stops); Tony Stewart; Tony Stewart & Denny Hamlin
5:37 PM – 5:42 PM
Featured drivers: Denny Hamlin & Tony Stewart; Jimmie Johnson & Chad Knaus (crew chief)
5:44 PM – 5:50 PM
Featured drivers: Ryan Newman; Kyle Busch; Dale Earnhardt Jr.; Kurt Busch; Robby Gordon (tire)
5:53 PM – 5:54 PM
Featured drivers: Denny Hamlin, Tony Stewart, Martin Truex Jr., Jimmie Johnson (pit stops)
5:57 PM – 6:04 PM
Featured drivers: Mark Martin; Denny Hamlin & Ryan Newman; Dale Earnhardt Jr.; Dave Blaney (wrecks); Greg Biffle; Dave Gilliland
6:06 PM – 6:13 PM
Featured drivers: Dave Blaney; Dave Gilliland; Ryan Newman; Denny Hamlin; Tony Stewart; Kyle Busch; Martin Truex Jr.; Dale Earnhardt Jr.; Jimmie Johnson; Jeff Gordon; Matt Kenseth; Jeff Burton; Bill Elliott; Martin Truex Jr. & Kyle Busch; Jeff Gordon;
6:16 PM – 6:25 PM
Featured drivers: Martin Truex Jr. (pit stop); Jeff Gordon; Tony Stewart; Elliott Sadler & Ryan Newman; Ryan Newman; Jeff Gordon; Martin Truex Jr.; Ryan Newman; Jeff Gordon & Casey Mears
6:27 PM –6:34 PM
Featured drivers: Jeff Gordon; Casey Mears; Ryan Newman; Tony Stewart; Martin Truex Jr.; Matt Kenseth; Kyle Busch; Denny Hamlin; Kevin Harvick; Jeff Burton; Jimmie Johnson; Dale Earnhardt Jr.; Kurt Busch; Carl Edwards; Elliott Sadler; J.J. Yeley; Bobby Labonte; Ryan Newman, Casey Mears & Denny Hamlin; Jeff Gordon & Casey Mears (pit stops); Ryan Newman
6:37 PM – 6:53 PM
Featured drivers: Ryan Newman; Kyle Busch & Joe Nemechek; Jeff Gordon; Jeff Gordon & Tony Raines; Dale Earnhardt Jr.; Jimmie Johnson (tire); Martin Truex Jr., Tony Stewart, Ryan Newman, Jimmie Johnson, Kurt Busch, Denny Hamlin, Juan Montoya (pit stops); Jimmie Johnson (goes to garage); Carl Edwards; Reed Sorenson (pit stop); Carl Edwards; Ryan Newman & Casey Mears; Carl Edwards (pit stop); Jeff Gordon; Martin Truex Jr. & Casey Mears; Jeff Gordon; Matt Kenseth & Casey Mears; Jimmie Johnson (back on racetrack); Tony Raines & Jeff Gordon; Martin Truex Jr.
6:55 PM – 7:04 PM
Featured drivers: Jeff Gordon; Mike Nelson (Newman’s crew chief)
7:08 PM – 7:18 PM
Featured drivers: Jeff Gordon; Casey Mears; Ryan Newman; Martin Truex Jr.
7:21 PM – 7:24 PM
Featured drivers: Jeff Gordon
7:26 PM – 7:35 PM
Featured drivers: Jeff Gordon; Tony Stewart; Jeff Gordon & Ryan Newman; Tony Stewart & Greg Zipadelli (crew chief); Jeff Gordon, Steve Letarte (crew chief), Ryan Newman; Ryan Pemberton (Martin’s crew chief); Jeff Gordon
Number of times selected drivers were focused on:
Chad McCumbee – 2
Bobby Labonte – 2
Ricky Rudd – 2
Mark Martin – 4
Carl Edwards – 6
Casey Mears – 10
Dale Earnhard Jr. – 11
Jimmie Johnson – 12
Martin Truex Jr. – 15
Tony Stewart – 15
Denny Hamlin – 18
Ryan Newman – 19
Jeff Gordon (race winner) – 21
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Jeff Says:
Jun 11, 08:24 PMThe reason Gordon had the most, is because we have to put up with that “Team Hendrick” spokesman Bill Weber. It was Weber, that wasnt happy with Kirk Busch’s answer to this last weeks probs, HE had to ask ‘The Captain” Roger, to even come up to the booth, just wanting to stir the pot.GET RID OF WEBER..!!!
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TX Race Fan Says:
Jun 12, 06:56 AM1/3 of the broadcast was commercials! Stop the madness.
Keep Kyle he was refreshing
Whack Webber he is horrible, the absolute worst in the business in my opinion.
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Sean Says:
Jun 14, 02:09 PMoh cmon who wouldnt wanna hear from KIRK Busch? Is he the forgotten Busch brother?
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The Reverend Scott E. Lee Says:
Jun 16, 02:23 AMActually, if you do the math, the total commercial coverage (as listed) was only 27.189%. That’s not quite 33%.
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Jun 11, 05:39 PM
Excellent article. The total count of drivers that were focused on almost parallels the race outcome.