For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.

I began recording the times at the Invocation at 5:30 PM, and stopped at the waving of the checkered flag at 10:28 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race. And if you’re looking for a particular link to a product advertised during the race, check all of the links that we provide.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Coca-Cola 600 05-27-07

Total number of commercials: 170

Total number of companies or entities advertised: 95

Total number of brief promos of products/services during the race broadcast: 42

Total number of companies or entities advertised in brief promos or crawlers: 34 (companies: Coke Zero, www.mycokerewards.com, Auto Zone, Chevy, Nextel, Allstate, State Farm, Havoline, Ford, Subway, GoodYear, FedEx, Wendy’s, DLP, AT&T, Coors Light, DirecTV, Toyota, Tom Jensen ‘the answer man’ at Fox Sports, UPS, UPS sponsors fantasy racing at foxsports.com, NAPA, Vitamin Water, Burger King, Comcast, KFC, Lowes, Hamburger Helper, Home Depot, Miller Lite, Dodge, Baseball on Fox, autismspeaks 400 race at Dover, Jamster.com:http://www.jamster.com)

Total amount of time these brief promos take during broadcast: app. 3 min. 45 sec.

How much time was spent in the Hollywood Hotel this week: Some fans have been complaining about how much time Fox spends with Chris Myers and Jeff Hammond in the Hollywood Hotel while the racing is on. Generally these breaks only occur during cautions, or if during green-flag racing, they keep the camera on the racing and it is just voice-overs by Myers and Hammond. Many times the broadcast is begun with Myers and Hammond, briefly seen in the Hotel interspersed with shots of pit road, the audience, and the cars on the track. For this particular race, we were only briefly in the Hollywood Hotel, and that was during the course of two cautions.

Also, there are the following race statistics during the broadcast, sponsored by companies:

AutoZone ‘Drive ‘n Ride’
FedEx ‘Race Trax’
Budweiser ‘Bud Pole Award’
AT&T/Cingular ‘Virtual Crew Chief Question’
Toyota ‘Top Performers of the Race’
Ford ‘Cut-Away Car’ http://www.foxsports.com/cutaway
Ford ‘Bold Moves’
State Farm Safety Report
DLP ‘Picture Cam’
DLP ‘Amazing Moment’
NAPA ‘Race Summary’
Dewalt ‘In-Car’
FedEx ‘In-Car’
Nextel ‘Getting it Done Call of the Race’
Chevrolet ‘In-Car’
Allstate ‘Good Hands Driver Award’
Chevy ‘Winning Moment’

Start time to record race/commercial periods 05/05/07: 5:30 PM
End time to record race/commercial periods 05/05/07: 10:28PM

Total minutes: 298

Minutes of race broadcast: 226
Minutes of commercials: 72

Breakdown of what the commercials were for, by category:

Fox Previews/Promos

‘So You Think You Can Dance?’ – 3
‘House’ – 2
‘Are You Smarter Than a 5th Grader?’ – 1
‘The Simpsons’ – 1
‘Rescue Me’ – 1
‘Seinfeld’ – 1
‘Hell’s Kitchen’ – 1
‘New Amsterdam’ – 1
‘Back to You’ – 1
‘Frasier’ – 1
‘Jerry Springer’ – 1
Baseball on Fox – 1

Total: 15

Movies

‘Shrek the Third’ – 2
‘Transformers’ – 1
‘Fantastic 4’ – 1
‘Oceans 13’ – 1
‘Knocked Up’ – 1
‘Ratatouille’ – 1
‘Evan Almighty’ – 1
‘Mr. Brooks’ – 1
Hannibal Rising – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

WPXI news – 3
Pennsylvania Lottery – 1

Total: 4

Restaurants/Food

Pizza Hut – 4
Famous Dave’s and Jeff Gordon sweepstakes – 3
KFC – 3
Burger King & Spiderman 3 movie – 2
Subway (Tony Stewart) – 2
Glaceau Vitamin Water (Kasey Kahne) – 2
Wendy’s – 2
Coke Zero – 2
mycokerewards.com – 2
Subway – 1
Kings Restaurants – 1
mycokerewards.com (various claymation drivers) – 1
Quiznos – 1
M&Ms – 1

Total: 27

Beer

Coors Light – 4
Miller Light – 3
Anheuser-Busch (salute to veterans) – 2
Budweiser (Dale Earnhardt Jr.) – 1
Keystone Light – 1

Total: 11

Car/Truck/Bike

Ford – 7
Toyota (Todd Bodine) – 3
Dodge and Fantastic Four movie – 3
Toyota – 2
Chevrolet – 2
NAPA (Dale Jarrett & Michael Waltrip) – 2
Chevrolet (Dale Earnhardt Jr.) – 2
GoodYear – 2
Enterprise (Martin Truex Jr.) – 2
Havoline – 2
Saturn – 2
Click It or Ticket campaign – 2
znet at Auto Zone – 2
Chevrolet (Dale Earnhardt Jr., Tony Stewart) – 1
Dodge – 1
Dodge and Toshiba – 1
Duralast at Auto Zone – 1
Dodge (Kasey Kahne & Juan Montoya) – 1
Q Torque Motor Oil – 1
Ford (various drivers) – 1
Fram – 1
Hyundai – 1
Shell – 1
Shell (Kevin Harvick) – 1
Suzuki – 1
Yamaha – 1

Total: 46

Insurance

Allstate – 4
State Farm – 2

Total: 6

Wireless Phone

Nextel – 4
AT&T/Cingular – 2

Total: 6

Home Improvement

Kobalt Tools at Lowes (Jimmie Johnson, Chad Knaus) – 3
Home Depot – 2
Ortho Weed-B-Gone Max – 1
Craftsman Tools – 1
Stanley Fat Max – 1
Stanley tripod flashlight – 1

Total: 9

Technology

Comcast Cable – 2
DLP (Tony Raines) – 2
Best Buy – 1
Sirius radio – 1
Radio Shack –
DirecTV – 1
Sprint Mobile Broadband – 1

Total: 8

Financial

Etrade.com – 2

Total: 2

Products/Services for the Home and Personal Use

Oral B – 2
Gillette Clear Gel – 2
Hamburger Helper – 1
General Mills cereals – 1
Nature Valley cereal – 1
Degree for Men – 1
Wrangler jeans – 1
Prilosec OTC (Jeff Burton) – 1

Total: 10

Shipping

Fed Ex – 2
UPS (Dale Jarrett) – 2

Total: 4

Racing Related

nascar.com Track Pass Race View – 4
nascar.com/foundation – 1
nascar.com local racing – 1
Busch series (Jason Leffler & Jon Wood) – 1
nascar.com/performance- 1
Pocono Raceway – 1
Infineon Raceway – 1
CTS – 1
Busch series (Mark Martin) – 1

Total: 12

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

5:30 PM – 5:36 PM – 6 // 5:36 PM – 5:39 PM – 3

5:39 PM – 5:45 PM – 6 // 5:45 PM – 5:48 PM – 3

5:48 PM – 5:58 PM – 10 // 5:58 PM – 6:01 PM – 3

6:01 PM – 6:07 PM – 6 // 6:07 PM – 6:10 PM – 3

6:10 PM – 6:15 PM – 5 // 6:15 PM – 6:17 PM – 2

6:17 PM – 6:20 PM – 3 // 6:20 PM – 6:23 PM – 3

6:23 PM – 6:26 PM – 3 // 6:26 PM – 6:28 – 2

6:28 PM – 6:33 PM – 5 // 6:33 PM – 6:35 PM – 2

6:35 PM – 6:41 PM – 6 // 6:41 PM – 6:43 PM – 2

6:43 PM – 6:56 PM – 13 // 6:56 PM – 6:58 PM – 2

6:58 PM – 7:08 PM – 10 // 7:08 PM – 7:10 PM – 2

7:10 PM – 7:18 PM – 8 // 7:18 PM – 7:20 PM – 2

7:20 PM – 7:29 PM – 9 // 7:29 PM – 7:32 PM – 3

7:32 PM – 7:44 PM – 12 // 7:44 PM – 7:47 PM – 3

7:47 PM – 7:53 PM – 6 // 7:53 PM – 7:56 PM – 3

7:56 PM – 8:06 PM – 12 // 8:06 PM – 8:08 PM – 2

8:08 PM – 8:17 PM – 9 // 8:17 PM – 8:20 PM – 3

8:20 PM – 8:31 PM – 11 // 8:31 PM – 8:34 PM – 3

8:34 PM – 8:40 PM – 6 // 8:40 PM – 8:43 PM – 3

8:43 PM – 8:51 PM – 8 // 8:51 PM – 8:53 PM – 2

8:53 PM – 9:03 PM – 10 // 9:03 PM – 9:06 PM – 3

9:06 PM – 9:15 PM – 9 // 9:15 PM – 9:18 PM – 3

9:18 PM – 9:29 PM – 9 // 9:29 PM – 9:31 PM – 2

9:31 PM – 9:36 PM – 5 // 9:36 PM – 9:39 PM – 3

9:39 PM – 9:44 PM – 5 // 9:44 PM – 9:47 PM – 3

9:47 PM – 9:54 PM – 7 // 9:54 PM – 9:56 PM – 2

9:56 PM – 10:04 PM – 8 // 10:04 PM – 10:07 PM – 3

10:07 PM – 10:13 PM – 6 // 10:13 PM – 10:15 PM – 2

10:15 PM – 10:28 PM – 13 // 10:28 PM – checkered flag flies

Total race brdcst time: 226 Total comm. brdcst time: 72

How often were different drivers focused on during the Coca-Cola 600?

5:39 PM – 5:45 PM
Featured driver: Jeff Gordon (‘Photo Finish’ with Chris Myers); Kyle Petty; Ryan Newman

5:48 PM – 5:58 PM
Featured drivers: Mark Martin (audio with DW); J.J. Yeley; Matt Kenseth; Dale Earnhardt Jr.; Tony Gibson (Jr.’s interim crew chief); Denny Hamlin; Jimmie Johnson; Jeff Gordon; Kasey Kahne; Kurt Busch & Ryan Newman

6:01 PM – 6:07 PM
Featured drivers: Ryan Newman & Kurt Busch; Jimmie Johnson & Casey Mears; Kevin Harvick; Jimmie Johnson & Elliott Sadler; J.J. Yeley; Jimmie Johnson & Ricky Rudd; Dale Earnhardt Jr.; Jimmie Johnson & J.J. Yeley; Dale Earnhardt Jr. & Tony Gibson (cc); Matt Kenseth; Tony Stewart; Kurt Busch

6:10 PM – 6:15 PM
Featured drivers: Dale Earnhardt Jr.; Denny Hamlin; Jimmie Johnson; Denny Hamlin & Dale Earnhardt Jr.; Kurt Busch & Robby Gordon; Jeremy Mayfield & Mark Martin; Jeff Gordon & J.J. Yeley; Kurt Busch

6:17 PM – 6:20 PM
Featured drivers: Greg Biffle (tire); Joe Nemechek; Matt Kenseth, Dale Earnhardt Jr., Denny Hamlin, Kurt Busch & Jimmie Johnson (pit stops)

6:28 PM – 6:33 PM
Featured drivers: Jeff Green, Tony Stewart, Juan Montoya, Jimmie Johnson, Kurt Busch

6:35 PM – 6:41 PM
Featured drivers: Matt Kenseth & Denny Hamlin; Ryan Newman & J.J. Yeley; Jeff Green, A.J. Allmendinger, Jeff Burton, Tony Raines (caution)

6:43 PM – 6:56 PM
Featured drivers: Kurt Busch & Denny Hamlin; A.J. Allmendinger; Jimmie Johnson; Jeff Burton (pit stop); Jeff Gordon; Kurt Busch; Matt Kenseth; Dale Earnhardt Jr.; Kurt Busch; Kyle Busch; David Ragan & Kasey Kahne; Robby Gordon; Denny Hamlin & Matt Kenseth; Matt Kenseth; Jimmie Johnson; Johnny Sauter (black flagged); Jeremy Mayfield & Jimmie Johnson; Dale Jarrett; Jeff Burton; Dale Earnhardt Jr., Ryan Newman, Denny Hamlin & Kyle Busch (pit stops)

6:58 PM – 7:08 PM
Featured drivers: Kurt Busch & Matt Kenseth; Dale Jarrett (blown engine); Ryan Newman; Kurt Busch & Tony Raines; Carl Edwards; Mark Martin & Casey Mears; Kurt Busch & Matt Kenseth; Denny Hamlin & Mark Martin; Dale Earnhardt Jr.; Ryan Newman; Ryan Newman & Ricky Rudd; David Ragan; Jimmie Johnson; Kyle Busch & J.J. Yeley

7:10 PM – 7:18 PM
Featured drivers: Kurt Busch; Brian Vickers; Matt Kenseth; Brian Vickers; Kyle Busch; Matt Kenseth; Kevin Harvick; Jimmie Johnson & J.J. Yeley; Matt Kenseth; Kurt Busch (pit stop); Ricky Rudd (pit stop); Brian Vickers

7:20 PM – 7:29 PM
Featured drivers: Brian Vickers; Dale Earnhardt Jr., Kasey Kahne, Kyle Busch, Jamie McMurray, Jimmie Johnson, Tony Stewart, J.J. Yeley, Carl Edwards (pit stops); Bill Elliott; Brian Vickers

7:32 PM – 7:44 PM
Featured drivers: Brian Vickers; Mark Martin; Brian Vickers, Kurt Busch, Kyle Busch, Dale Earnhardt Jr. (pit stops); Casey Mears (penalty); Jimmie Johnson; Brian Vickers & Kyle Busch; J.J. Yeley & David Ragan; Brian Vickers & Kyle Busch, Dale Earnhardt Jr. (tire/pit stop)

7:47 PM – 7:53 PM
Featured drivers: Brian Vickers; Matt Kenseth; Kyle Busch; Kurt Busch; Ryan Newman; Brian Vickers; Matt Kenseth, Tony Stewart, Kurt Busch & Brian Vickers (pit stops)

7:56 PM – 8:06 PM
Featured drivers: Brian Vickers, David Stremme, Kurt Busch & Dale Earnhardt Jr.; Brian Vickers; Tony Stewart & Kyle Busch; David Stremme; Ryan Newman (blown engine); Kurt Busch & Brian Vickers; David Ragan & Carl Edwards; Kurt Busch (spins); Carl Edwards, Brian Vickers, Jimmie Johnson, Tony Stewart & Kyle Busch

8:08 PM – 8:17 PM
Featured drivers: Bill Elliott; Carl Edwards & Matt Kenseth; Kyle Petty; Tony Stewart; Brian Vickers & Carl Edwards; Kyle Busch; Tony Stewart; Denny Hamlin & Casey Mears; Jeremy Mayfield

8:20 PM – 8:31 PM
Featured drivers: Brian Vickers & Jimmie Johnson; Jimmie Johnson; Brian Vickers; Jimmie Johnson; Kyle Busch & Tony Stewart; Kurt Busch; Brian Vickers; Carl Edwards (tire); Carl Edwards, Bill Elliott, David Ragan (caution); Brian Vickers (steering problem); Brian Vickers, Jimmie Johnson, Kyle Busch & Denny Hamlin (pit stops)

8:34 PM – 8:40 PM
Featured drivers: Dale Earnhardt Jr.; Jimmie Johnson, Matt Kenseth & Bobby Labonte; Matt Kenseth & Jimmie Johnson; Kyle Busch; Brian Vickers; David Ragan; Mark Martin

8:43 PM – 8:51 PM
Featured drivers: Jeremy Mayfield; Mark Martin; Ricky Rudd; Kyle Busch; Alan Gustafson (cc); Matt Kenseth, Tony Stewart, Dale Earnhardt Jr., Denny Hamlin & Jimmie Johnson (pit stops); Jeremy Mayfield

8:53 PM – 9:03 PM
Featured drivers: Kyle Busch (garage); Tony Stewart & Brian Vickers; Jimmie Johnson, Dale Earnhardt Jr. & Jeremy Mayfield; Matt Kenseth; Jimmie Johnson; Jimmie Johnson & J.J. Yeley; Brian Vickers; Kasey Kahne; Matt Kenseth (pit stop); Dale Earnhardt Jr., Denny Hamlin, Tony Stewart & Jimmie Johnson

9:06 PM – 9:15 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson, Matt Kenseth & Tony Stewart; Jimmie Johnson, Matt Kenseth, Tony Stewart & Dale Earnhardt Jr.; Reed Sorenson & Jeremy Mayfield; J.J. Yeley; Kyle Petty; Ricky Rudd & Brian Vickers; Matt Kenseth; Tony Stewart; Dale Earnhardt Jr.; Jimmie Johnson

9:18 PM – 9:29 PM
Featured drivers: Jeremy Mayfield; Matt Kenseth, Tony Stewart, Denny Hamlin, Dale Earnhardt Jr., Jimmie Johnson, Kyle Petty (pit stops); Tony Stewart; Ricky Rudd; Kyle Busch; Mark Martin; Ricky Rudd; Mark Martin (audio with DW)

9:31 PM – 9:36 PM
Featured drivers: Matt Kenseth; Jimmie Johnson & Dale Earnhardt Jr.; Tony Stewart; Dale Earnhardt Jr.; Kurt Busch; Kyle Petty; Reed Sorenson

9:39 PM – 9:44 PM
Featured drivers: Jimmie Johnson; Jimmie Johnson & Matt Kenseth; Kyle Petty & Reed Sorenson; Jeremy Mayfield; Dale Earnhardt Jr. & Casey Mears; Casey Mears; Ryan Newman & Kurt Busch; Jimmie Johnson

9:47 PM – 9:54 PM
Featured drivers: Dale Earnhardt Jr. & Matt Kenseth; Chad Knaus (crew chief); Jimmie Johnson; Casey Mears; Darian Grubb (crew chief); Brian Vickers; Jimmie Johnson; Chad Knaus (crew chief); Robbie Reiser (crew chief); Jimmie Johnson, Tony Stewart, Casey Mears & Denny Hamlin (pit stops)

9:56 PM – 10:04 PM
Featured drivers: Jimmie Johnson; Tony Stewart; Denny Hamlin; Tony Stewart & Casey Mears; Matt Kenseth; Ricky Rudd & Jeremy Mayfield; Mark Martin; Dale Earnhardt Jr.; Tony Stewart

10:07 PM – 10:13 PM
Featured drivers: Tony Stewart; Dale Earnhardt Jr.; Jimmie Johnson; Mark Martin; Denny Hamlin; J.J. Yeley; Martin Truex Jr.; Carl Edwards; Jeremy Mayfield; Jimmie Johnson; Kyle Petty

10:15 PM – 10:28 PM
Featured drivers: Tony Stewart; Tony Stewart & Greg Zipadelli (crew chief); Casey Mears & Dale Earnhardt Jr.; Matt Kenseth (pit stop); Ricky Rudd; Jeremy Mayfield (garage); Jimmie Johnson; Brian Vickers & Doug Richert (crew chief); Jimmie Johnson & Casey Mears; Dale Earnhardt Jr.; Jimmie Johnson, Mark Martin, Tony Stewart, Dale Earnhardt Jr., Denny Hamlin (fuel stops); J.J. Yeley, Ricky Rudd & Casey Mears; Kyle Petty; Matt Kenseth & Casey Mears; Casey Mears

Number of times selected drivers were focused on:

Bobby Labonte – 1
Johnny Sauter – 1
Jeff Gordon – 4
Kyle Petty – 8
Ricky Rudd – 10
Mark Martin – 12
Jeremy Mayfield – 13
Casey Mears (race winner) – 14
Kyle Busch – 18
Kurt Busch – 24
Brian Vickers – 28
Dale Earnhardt Jr. – 29
Jimmie Johnson – 45