For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.

I began recording the times at the Invocation at 1:01 PM, and stopped at the waving of the checkered flag at 5:20 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Dodge Avenger 500 05-13-2007

Total number of commercials: 153

Total number of companies or entities advertised: 78

Total number of brief promos of products/services during the race broadcast: 42

Total number of companies or entities advertised in brief promos or crawlers: * 38 (companies: Q Torque Motor Oil, Radio Shack, Dodge, Allstate, Tom Jensen ‘the answer man’ at Fox Sports, Chevy, Best Buy, Nextel, Subway, GoodYear, Baseball on Fox, FedEx, Etrade.com, Auto Zone, Ford, Wendy’s, DirecTV, AT&T/Cingular, State Farm, TGIFridays, Gillette, Burger King, Comcast, UPS, UPS sponsors fantasy racing at foxsports.com, NAPA, Autism Speaks, Victory Junction Gang Camp, Budweiser, Lowes, McDonald’s, Stanley tools, DLP, Home Depot, Lowes Motor Speedway, Applebee’s, KFC, ‘Oceans 13’ movie)*

Total amount of time these brief promos take during broadcast: app. 3 min. 15 sec.

How much time was spent in the Hollywood Hotel this week: Some fans have been complaining about how much time Fox spends with Chris Myers and Jeff Hammond in the Hollywood Hotel while the racing is on. Generally these breaks only occur during cautions, or if during green-flag racing, they keep the camera on the racing and it is just voice-overs by Myers and Hammond. Many times the broadcast is begun with Myers and Hammond, briefly seen in the Hotel interspersed with shots of pit road, the audience, and the cars on the track. For this particular race, the Hotel was visited during the broadcast three times (during cautions and once during a lineup heading to a restart).

Also, there are the following race statistics during the broadcast, sponsored by companies:

Auto Zone ‘In the Zone Driving Zone’
FedEx ‘Race Trax’
Budweiser ‘Bud Pole Award’
AT&T/Cingular ‘Virtual Crew Chief Question’
Nextel ‘In-Car’
Dodge ‘In-Car’
Dodge ‘Avengers of the Race’
www.autismspeaks.org ‘In-Car’
DLP ‘In-Car’
DLP ‘Ultimate Picture Cam’
“Ford Cut-Away Car” – http://www.foxsports.com/cutaway
Ford ‘Bold Moves’
State Farm Safety Report
DLP ‘Amazing Moment’
NAPA ‘Race Summary’
Nextel ‘Getting it Done Call of the Race’
Chevrolet ‘In-Car’
Allstate ‘Good Hands Driver Award’

Start time to record race/commercial periods: 1:01 PM
End time to record race/commercial periods: * 5:20 PM*

Total minutes: 259

Minutes of race broadcast: 196
Minutes of commercials: 63

Breakdown of what the commercials were for, by category:

Fox Previews/Promos

‘The Simpsons’ – 4
‘House’ – 4
Baseball on Fox – 3
‘Family Guy’ – 3
‘American Dad’ – 3
‘King of the Hill’ – 3
‘24’ – 2
‘On the Lot’ – 2
‘American Idol’ – 2
Bones – 2
‘So You Think You Can Dance?’ – 2
‘Rescue Me’ – 1
Jerry Springer – 1

Total: 32

Movies

Pirates of the Caribbean – At World’s End – 1
Oceans 13- 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

Pennsylvania Lottery – 1
Local news WPXI- 1

Total: 2

Restaurants/Food

TGIFridays- 4
AppleBee’s – 3
KFC – 3
Wendy’s – 3

Burger King & Spiderman 3 movie – 2
Subway (Tony Stewart) – 2
McDonald’s and Shrek the Third – 2
Subway – 1
Pizza Hut – 1
M&Ms – 1
Diet Mt. Dew- 1
mycokerewards.com – 1

Total: 24

Beer

Budweiser (Dale Earnhardt Jr.) – 2
Keystone Light beer – 2
Bud Light – 1
Labatt beer – 1

Total: 6

Car/Truck/Bike

Ford – 6
Dodge – 6
znet at Auto Zone – 2
Dodge (Kasey Kahne & Juan Montoya) – 2
Enterprise – 3
Duralast at Auto Zone – 2
Shell (Kevin Harvick) – 2
Q Torque Motor Oil (Jimmie Johnson) – 2
GoodYear – 2
NAPA (Dale Jarrett & Michael Waltrip) – 2
Chevrolet – 1
Ford (various drivers) – 1
Sunoco (Tony Stewart) – 1
Armor All – 1
Yamaha – 1

Total: 34

Insurance

Allstate – 2
State Farm – 2

Total: 4

Wireless Phone

AT&T/Cingular – 4
Nextel – 3

Total: 7

Home Improvement

Kobalt Tools at Lowes (Jimmie Johnson, Chad Knaus) – 1
Home Depot (Tony Stewart) – 1

Total: 2

Technology

Radio Shack – 2
DirecTV – 2
Best Buy – 1
DLP (Tony Raines) – 1
Sprint Mobile Broadband – 1

Total: 7

Financial

Etrade.com – 2

Total: 2

Business Resources

Equipco – 1

Total: 1

Products/Services for the Home and Personal Use

Mitchum – 6
Stanley Fat Max tape rules – 2
Degree for Men – 2
Stanley Tripod Flashlight – 1
Gillette Fusion Phantom – 1
Head & Shoulders – 1
Consol Energy – 1

Total: 14

Shipping

Fed Ex – 1
UPS (Dale Jarrett & Michael Waltrip) – 1
UPS (Dale Jarrett) – 1

Total: 3

Racing Related

nascar.com Track Pass Race View – 4
NASCAR All Star Challenge – 2
nascar.com local racing – 1
nascar.com/performance- 1
All American Soap Box Derby – 1
Pepsi 400 and racetickets.com – 1
WoO at Lernerville Speedway – 1
Michigan International Speedway – 1
NASCAR Busch Series (Jason Leffler & Jon Wood) – 1

Total: 13

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:01 PM – 1:04 PM – 3 // 1:04 PM – 1:06 PM – 2

1:06 PM – 1:12 PM – 6 // 1:12 PM – 1:15 PM – 3

1:15 PM – 1:27 PM – 12 // 1:27 PM – 1:29 PM – 2

1:29 PM – 1:36 PM – 7 // 1:36 PM – 1:38 PM – 2

1:38 PM – 1:42 PM – 4 // 1:42 PM – 1:45 PM – 3

1:45 PM – 1:56 PM – 11 // 1:56 PM – 1:59 PM – 3

1:59 PM – 2:05 PM – 6 // 2:05 PM – 2:08 PM – 3

2:08 PM – 2:11 PM – 3 // 2:11 PM – 2:13 PM – 2

2:13 PM – 2:21 PM – 8 // 2:21 PM – 2:24 PM – 3

2:24 PM – 2:28 PM – 4 // 2:28 PM – 2:31 PM – 3

2:31 PM – 2:35 PM – 4 // 2:35 PM – 2:38 PM – 3

2:38 PM – 2:47 PM – 9 // 2:47 PM – 2:50 PM – 3

2:50 PM – 2:56 PM – 6 // 2:56 PM – 2:59 PM – 3

2:59 PM – 3:11 PM – 12 // 3:11 PM – 3:13 PM – 2

3:13 PM – 3:29 PM – 16 // 3:29 PM – 3:32 PM – 3

3:32 PM – 3:38 PM – 6 // 3:38 PM – 3:41 PM – 3

3:41 PM – 3:49 PM – 8 // 3:49 PM – 3:52 PM – 3

3:52 PM – 3:59 PM – 7 // 3:59 PM – 4:01 PM – 2

4:01 PM – 4:11 PM – 10 // 4:11 PM – 4:14 PM – 3

4:14 PM – 4:20 PM – 6 // 4:20 PM – 4:23 PM – 3

4:23 PM – 4:29 PM – 6 // 4:29 PM – 4:31 PM – 3

4:31 PM – 4:33 PM – 2 // 4:33 PM – 4:36 PM – 3

4:36 PM – 4:49 PM – 13 // 4:49 PM – 4:53 PM – 3

4:53 PM – 5:20 PM – 27 // 5:20 PM – checkered flag flies

Total race brdcst time: 196 Total comm. brdcst time: 63

How often were different drivers focused on during the Dodge Avenger 500?

1:06 PM – 1:12 PM
Featured drivers: Dale Earnhardt Jr. (interview with DW); Tony Stewart; Kasey Kahne; Tony Raines; Jeff Burton; Kurt Busch; Elliott Sadler; Dale Earnhardt Jr.; Kyle Petty; Moms of NASCAR (‘Gentlemen, Start Your Engines’; Clint Bowyer

1:15 PM – 1:27 PM
Featured drivers: Clint Bowyer (audio with DW); Dale Earnhardt Jr.; Carl Edwards; Jeff Gordon; Casey Mears & Kevin Harvick; Jimmie Johnson & Ken Schrader; Jimmie Johnson; Kenny Wallace; Greg Biffle & Clint Bowyer; Clint Bowyer; Mark Martin; Juan Montoya; Greg Biffle & Clint Bowyer; Jimmie Johnson & Kevin Harvick; Jamie McMurray; Greg Biffle & Carl Edwards; Kasey Kahne; Kyle Busch & Paul Menard; Greg Biffle

1:29 PM – 1:36 PM
Featured drivers: Carl Edwards & Clint Bowyer; Ricky Rudd (overheating); David Reutimann; Dale Earnhardt Jr. & Kenny Wallace; Matt Kenseth; David Reutimann; Kyle Busch; Matt Kenseth; Denny Hamlin; Jeff Gordon; Clint Bowyer & Kasey Kahne; Dale Earnhardt Jr.; Clint Bowyer & Jimmie Johnson; Kasey Kahne; Carl Edwards

1:38 PM – 1:42 PM
Featured drivers: Denny Hamlin; Joe Nemechek; Denny Hamlin & Carl Edwards; Dale Earnhardt Jr.; Denny Hamlin; Carl Edwards; Kasey Kahne; Jimmie Johnson; Denny Hamlin; Clint Bowyer

1:45 PM – 1:56 PM
Featured drivers: Ricky Rudd; Dale Earnhardt Jr.; Tony Stewart; Kasey Kahne; Kurt Busch & Kasey Kahne; Jamie McMurray & David Ragan; Jeff Gordon; Jeff Burton; Reed Sorenson; Sterling Marlin; Jeff Burton; Ryan Newman; Jeff Gordon; Dale Earnhardt Jr.; Kevin Harvick; Dale Earnhardt Jr.; Kyle Busch; Tony Raines; Denny Hamlin

1:59 PM – 2:05 PM
Featured drivers: Dale Earnhardt Jr.; Denny Hamlin; Jamie McMurray; Carl Edwards; Denny Hamlin; Clint Bowyer; Denny Hamlin & Dave Gilliland; Ryan Newman & Dale Earnhardt Jr.; Tony Stewart; Carl Edwards

2:08 PM – 2:11 PM
Featured drivers: Denny Hamlin; Dale Earnhardt Jr.

2:13 PM – 2:21 PM
Featured drivers: Matt Kenseth; Jimmie Johnson; Kasey Kahne, Dale Earnhardt Jr., Jamie McMurray, Reed Sorenson, Clint Bowyer, Carl Edwards, Kevin Harvick, Kyle Busch, Juan Montoya, Ryan Newman, Tony Stewart, Denny Hamlin, Jimmie Johnson, Denny Hamlin, Tony Stewart (pit stops); Carl Edwards; Carl Edwards & Denny Hamlin; Carl Edwards; Tony Stewart; Dale Earnhardt Jr.; Casey Mears; Matt Kenseth; Carl Edwards

2:24 PM – 2:28 PM
Featured drivers: Tony Stewart; Jimmie Johnson; Reed Sorenson; Carl Edwards; Ryan Newman; Tony Stewart; Carl Edwards, Denny Hamlin, Tony Stewart (pit stops)

2:38 PM – 2:47 PM
Featured drivers: Kasey Kahne; David Ragan; Dale Earnhardt Jr. & Ryan Newman; Denny Hamlin & Carl Edwards; Casey Mears; Denny Hamlin & Carl Edwards; Kurt Busch, Carl Edwards/Nancy Sterling, Greg Biffle/Sally Biffle (‘Happy Mother’s Day’ salute to their moms); Ryan Newman; Denny Hamlin & Carl Edwards; Sterling Marlin; Dale Earnhardt Jr.; Joe Nemechek; Jeff Burton & Mark Martin

2:50 PM – 2:56 PM
Featured drivers: Ryan Newman; David Reutimann; Jeff Gordon; Robby Gordon (car woes); Kevin Lepage (200th career start mention; car done); Denny Hamlin; Tony Stewart; Jimmie Johnson; Ryan Newman; Kyle Busch; Jeff Gordon; Clint Bowyer; Dale Earnhardt Jr. & Matt Kenseth; Casey Mears; Kurt Busch; Kasey Kahne; Matt Kenseth & Dale Earnhardt Jr.; Matt Kenseth; Denny Hamlin

2:59 PM – 3:11 PM
Featured drivers: Dale Earnhardt Jr.; Kyle Petty; Denny Hamlin; Jeff Gordon; Carl Edwards & Jimmie Johnson; Denny Hamlin; Kasey Kahne (tire); Robby Gordon; Dave Gilliland, Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick, Jeff Burton (pit stops); Joe Nemechek (tire); Denny Hamlin & Tony Stewart (pit stops); Ryan Newman; Kyle Busch, Ryan Newman, Matt Kenseth, Carl Edwards, Jamie McMurray, Matt Kenseth (pit stops); Ryan Newman & Jamie McMurray; Denny Hamlin

3:13 PM – 3:29 PM
Featured drivers: Dale Earnhardt Jr. (more of the interview with DW); Carl Edwards (pit stop); Jeff Burton; Martin Truex Jr.; Paul Menard (black flagged for dragging exhaust system); Denny Hamlin & Ryan Newman; Matt Kenseth; Dave Blaney; Dale Earnhardt Jr. & David Ragan; Dave Blaney; Martin Truex Jr.; Elliott Sadler; Denny Hamlin; Carl Edwards; Denny Hamlin

3:32 PM – 3:38 PM
Featured drivers: Jeff Gordon; Tony Raines; Kurt Busch; Tony Stewart (tire); Denny Hamlin & Tony Stewart; Denny Hamlin; Ryan Newman; Denny Hamlin & Ryan Newman

3:41 PM – 3:49 PM
Featured drivers: Jeff Gordon; Jimmie Johnson; Jeff Gordon & Jimmie Johnson; Kasey Kahne, Kevin Harvick (pit stops); Denny Hamlin & Matt Kenseth; Ryan Newman; Kevin Harvick; David Ragan & Ken Schrader; Martin Truex Jr.; David Ragan; Ken Schrader; David Ragan; Jeff Gordon, Ryan Newman, Denny Hamlin, Jimmie Johnson & Matt Kenseth (pit stops)

3:52 PM – 3:59 PM
Featured drivers: Matt Kenseth; Martin Truex Jr.; Denny Hamlin; Jeff Gordon; Jeff Gordon, Ryan Newman & Jimmie Johnson; Jeff Gordon & Ryan Newman; Jamie McMurray; Jeff Gordon; Matt Kenseth

4:01 PM – 4:11 PM
Featured drivers: Ken Schrader; Jeff Gordon, Matt Kenseth, Denny Hamlin, Greg Biffle & Jimmie Johnson; Matt Kenseth; Robbie Reiser (cc); Steve Letarte (cc); Matt Kenseth; A.J. Allmendinger; Jeff Gordon & Ryan Newman; Jeff Gordon; Carl Edwards; Clint Bowyer; Ryan Newman; Matt Kenseth & Ryan Newman; Jeff Gordon, Denny Hamlin & Jimmie Johnson

4:14 PM – 4:20 PM
Featured drivers: Ryan Newman; Tony Stewart; Jeff Gordon; Jimmie Johnson; Jimmie Johnson & Chad Knaus (cc); Jeff Gordon & Matt Kenseth; Jeff Gordon & Steve Letarte (cc); Ryan Newman; Tony Stewart; Kurt Busch; Dale Earnhardt Jr.

4:23 PM – 4:29 PM
Featured drivers: Ryan Newman & Denny Hamlin; Jimmie Johnson; Carl Edwards; Greg Biffle; Denny Hamlin & Jimmie Johnson; Casey Mears; Dale Earnhardt Jr.; Jimmie Johnson & Denny Hamlin; Juan Montoya & Denny Hamlin; Jimmie Johnson, Ryan Newman & Denny Hamlin

4:31 PM – 4:33 PM
Featured drivers: A.J. Allmendinger; Jeff Gordon, Jimmie Johnson, Kurt Busch & Denny Hamlin (pit stops)

4:36 PM – 4:49 PM
Featured drivers: Denny Hamlin; Jimmie Johnson & Jeff Gordon; Jimmie Johnson; Kasey Kahne & Juan Montoya; Tony Raines; Mark Martin; Johnny Sauter; Denny Hamlin; Sterling Marlin & Mark Martin; Denny Hamlin & Juan Montoya; Mark Martin & Sterling Marlin; Bobby Labonte; J.J. Yeley; Jeff Burton; Dave Blaney

4:53 PM – 5:20 PM
Featured drivers: Jeff Gordon, Jimmie Johnson, Kurt Busch, Ryan Newman & Kyle Busch (pit stops); Jeff Gordon (overheating reported); Chad Knaus (cc); Dave Blaney; Ryan Newman & Kevin Harvick; Matt Kenseth; Jimmie Johnson; Matt Kenseth & Kurt Busch; Dale Earnhardt Jr.; Casey Mears; Dale Earnhardt Jr. & Matt Kenseth; Steve Letarte (cc); Chad Knaus (cc); Casey Mears; Jeff Gordon; Ryan Newman; Dale Earnhardt Jr.; Sterling Marlin; Mark Martin; Martin Truex Jr.; Jimmie Johnson; Matt Kenseth; Clint Bowyer; Denny Hamlin; Jeff Burton; Matt Kenseth; David Stremme (blows up); Steve Letarte (cc); Jeff Gordon; Jimmie Johnson; Dale Earnhardt Jr.; Ryan Newman; Kevin Harvick; Juan Montoya & Denny Hamlin; Dave Blaney (blows up); Jimmie Johnson; Ryan Newman; Chad Knaus (cc); Ryan Newman; Jimmie Johnson; Denny Hamlin, Ryan Newman & Jimmie Johnson; Matt Kenseth; Johnny Sauter (wreck); Jeff Gordon; Denny Hamlin; Jeff Gordon; Carl Edwards; Jeff Gordon

Number of times selected drivers were focused on:

Dave Blaney – 5
Greg Biffle – 7
Kasey Kahne – 13
Matt Kenseth – 25
Dale Earnhardt Jr. – 28
Jeff Gordon (race winner) – 31
Ryan Newman – 32
Jimmie Johnson – 33