For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race first attempted on Saturday evening, then completed on Sunday afternoon (due to rain). This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.

On Saturday I began recording the times at 7:30 PM, and stopped at the red flag at 8:46 PM. On Sunday, I started recording the times at 1:00 PM, and stopped at the waving of the checkered flag at 4:33 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Also, below the commercial breakdown, be sure to check out how often drivers were focused on during the race.

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Crown Royal Presents The Jim Stewart 400 05-05-2007

Total number of commercials: 159

Total number of companies or entities advertised: 69

Total number of brief promos of products/services during the race broadcast: 46

Total number of companies or entities advertised in brief promos or crawlers: 31 (companies: Ortho Weed-B-Gone Max, Q Torque Motor Oil, Radio Shack, Allstate, Tom Jensen ‘the answer man’ at Fox Sports, Chevy, Best Buy, Nextel, Subway, Baseball on Fox, FedEx, Etrade.com, Auto Zone, Ford, Wendy’s, Fram, DirecTV, Lowes, Coca-Cola, AT&T/Cingular, State Farm, Gillette, Burger King, Comcast, UPS, UPS sponsors fantasy racing at foxsports.com, Toyota, Darlington Raceway, NAPA, Diet Pepsi)

Total amount of time these brief promos take during broadcast: app. 3 min. 45 sec.

How much time was spent in the Hollywood Hotel this week: Some fans have been complaining about how much time Fox spends with Chris Myers and Jeff Hammond in the Hollywood Hotel while the racing is on. Generally these breaks only occur during cautions, or if during green-flag racing, they keep the camera on the racing and it is just voice-overs by Myers and Hammond. Many times the broadcast is begun with Myers and Hammond, briefly seen in the Hotel interspersed with shots of pit road, the audience, and the cars on the track. For this particular race, very little time was spent in the Hollywood Hotel, with the exception of two interviews during the rain delay on Saturday evening: one with Denny Hamlin, and one with Carl Edwards.

Also, there are the following race statistics during the broadcast, sponsored by companies:

FedEx ‘Race Trax’
Budweiser ‘Bud Pole Award’
AT&T/Cingular ‘Virtual Crew Chief Question’
Toyota ‘Top Performers of the Race’
Ford ‘Cut-Away Car’ http://www.foxsports.com/cutaway
State Farm Safety Report
DLP ‘Amazing Moment’
NAPA ‘Race Summary’
FedEx ‘In-Car’
Nextel ‘Getting it Done Call of the Race’
Chevrolet ‘In-Car’
Allstate ‘Good Hands Driver Award’

Start time to record race/commercial periods 05/05/07: 7:30 PM
End time to record race/commercial periods 05/05/07: 8:46 PM
Start time to record race/commercial periods 05/06/07: 1:00 PM
End time to record race/commercial periods 05/06/07: 4:33 PM

Total minutes: 289

Minutes of race broadcast: 221
Minutes of commercials: 68

Breakdown of what the commercials were for, by category:

Fox Previews/Promos

‘Are You Smarter Than a 5th Grader?’ – 4
‘The Simpsons’ – 4
‘Family Guy’ – 3
‘American Dad’ – 3
‘King of the Hill’ – 3
‘So You Think You Can Dance?’ – 2
Seinfeld – 2
Baseball on Fox – 2
‘24’ – 2
‘On the Lot’ – 1
‘American Idol’ – 1
‘Frasier’ – 1

Total: 28

Movies

‘Delta Farce’ – 2

Total: 2

Local News/Sports/Points-of-Interest in Penna.

Pennsylvania Lottery – 2

Total: 2

Restaurants/Food

AppleBee’s – 3
Burger King & Spiderman 3 movie – 2
Subway (Tony Stewart) – 2
Subway – 2
Wendy’s – 2
Pizza Hut – 2
Pepsi – 1
Diet Pepsi – 1
mycokerewards.com – 1

Total: 16

Beer

Budweiser (Dale Earnhardt Jr.) – 5
Budweiser – 1

Total: 6

Car/Truck/Bike

Ford – 4
znet at Auto Zone – 3
Toyota (Todd Bodine) – 3
Dodge – 2
Toyota – 2
Chevrolet – 2
Duralast at Auto Zone – 2
Q Torque Motor Oil (Jeff Gordon) – 2
NAPA (Dale Jarrett & Michael Waltrip) – 2
Chevrolet (Dale Earnhardt Jr., Tony Stewart) – 1
Chevrolet (Dale Earnhardt Jr.) – 1
Ford (various drivers) – 1
Fram – 1
FeatherLite trailers – 1

Total: 27

Insurance

Allstate – 3
State Farm – 3
State Farm – 1
1-800-safeauto – 1

Total: 8

Attorney

Edgar Snyder – 1

Total: 1

Wireless Phone

AT&T/Cingular – 6
Nextel – 4

Total: 10

Home Improvement

Kobalt Tools at Lowes (Jimmie Johnson, Chad Knaus) – 2
Ortho Weed-B-Gone Max – 2
Bayer Advanced Weed Killer – 2

Total: 6

Technology

Best Buy- 4
Comcast Cable & ‘Spiderman 3’- 4
DLP (Tony Raines) – 2
Radio Shack – 2
DirecTV – 2
Verizon – 1
Sprint Mobile Broadband – 1

Total: 16

Financial

Etrade.com – 3

Total: 3

Business Resources

Equipco – 2

Total: 2

Products/Services for the Home and Personal Use

Mitchum – 5
Oral B – 3
Degree for Men – 2
Wrangler jeans – 2
Energizer batteries – 1
Prilosec OTC (Jeff Burton) – 1
King’s Jewelry – 1
Consol Energy – 1

Total: 16

Shipping

Fed Ex – 2
UPS (Dale Jarrett) – 2

Total: 4

Recreation

Idlewild Park – 1
Sandcastle – 1

Total: 2

Racing Related

nascar.com Track Pass Race View – 3
nascar.com/foundation celebrates ‘NASCAR Day’ on May 18 – 2
NASCAR All Star Challenge – 1
nascar.com/performance- 1
All American Soap Box Derby – 1
Darlington Raceway – 1
Pepsi 400 and racetickets.com – 1

Total: 10

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

05/05/2007

7:30 PM – 7:33 PM – 3 // 7:33 PM – 7:36 PM – 3

7:36 PM – 7:41 PM – 5 // 7:41 PM – 7:44 PM – 3

7:44 PM – 7:57 PM – 13 // 7:57 PM – 8:00 PM – 3

8:00 PM – 8:12 PM – 12 // 8:12 PM – 8:15 PM – 3

8:15 PM – 8:28 PM – 13 // 8:28 PM – 8:31 PM – 3

8:31 PM – 8:39 PM – 8 // 8:39 PM – 8:41 PM – 2

8:41 PM – 8:46 PM – 5 // 8:46 PM – race black flagged

_______________________________________________

05/06/2007

1:00 PM – 1:10 PM – 10 // 1:10 PM – 1:12 PM – 2

1:12 PM – 1:28 PM – 16 // 1:28 PM – 1:31 PM – 3

1:31 PM – 1:37 PM – 6 // 1:37 PM – 1:39 PM – 2

1:39 PM – 1:44 PM – 5 // 1:44 PM – 1:47 PM – 3

1:47 PM – 1:57 PM – 10 // 1:57 PM – 2:00 PM – 3

2:00 PM – 2:07 PM – 7 // 2:07 PM – 2:10 PM – 3

2:10 PM – 2:23 PM – 13 // 2:23 PM – 2:26 PM – 3

2:26 PM – 2:31 PM – 5 // 2:31 PM – 2:34 PM – 3

2:34 PM – 2:41 PM – 7 // 2:41 PM – 2:44 PM – 3

2:44 PM – 2:55 PM – 11 // 2:55 PM – 2:59 PM – 4

2:59 PM – 3:05 PM – 6 // 3:05 PM – 3:08 PM – 3

3:08 PM – 3:12 PM – 4 // 3:12 PM – 3:15 PM – 3

3:15 PM – 3:25 PM – 10 // 3:25 PM – 3:28 PM – 3

3:28 PM – 3:31 PM – 3 // 3:31 PM – 3:34 PM – 3

3:34 PM – 3:41 PM – 7 // 3:41 PM – 3:44 PM – 3

3:44 PM – 3:46 PM – 2 // 3:46 PM – 3:48 PM – 2

3:48 PM – 3:56 PM – 8 // 3:56 PM – 3:58 PM – 2

3:58 PM – 4:12 PM – 14 // 4:12 PM – 4:15 PM – 3

4:15 PM – 4:33 PM – 18 // 4:33 PM – checkered flag flies

Total race brdcst time: 221 Total comm. brdcst time: 68

How often were different drivers focused on during the Jim Stewart 400?

7:36 PM – 7:41 PM
Featured driver: Jamie McMurray (‘Photo Finish’ with Chris Myers)

7:44 PM – 7:57 PM
Featured drivers: Carl Edwards (audio with D.W.); Jimmie Johnson; Dale Earnhardt Jr.; Denny Hamlin; Jeff Burton; Scott Riggs; Jeff Green; Scott Riggs; Martin Truex Jr.; Jimmie Johnson

8:00 PM – 8:12 PM
Featured drivers: Jeff Gordon; Scott Riggs; Dale Earnhardt Jr.; Carl Edwards & Jeff Gordon; Elliott Sadler, Jeff Burton & Denny Hamlin; Scott Riggs; Jimmie Johnson; Kurt & Kyle Busch; Mark Martin & Matt Kenseth; Kurt Busch; Kyle Petty

8:15 PM – 8:28 PM
Hollywood Hotel: Jeff Hammond & Chris Myers had Denny Hamlin as a guest, and talked about how Justin Griffiths had designed his helmet for the ‘Wear Your Heart on Your Helmet’ campaign
Booth: Mike Helton joined Mike Joy, Larry McReynolds, and Darrell Waltrip in the booth to discuss ‘NASCAR Day’

8:31 PM – 8:39 PM
Hollywood Hotel: Carl Edwards joined Myers and Hammond
Featured driver: J J Yeley

8:41 PM – 8:46 PM
Featured drivers: Clint Bowyer; Kyle Petty

_______________________________________________

05/06/2007

1:00 PM – 1:10 PM
Featured drivers: Jeff Gordon; Tony Stewart; Carl Edwards; Tony Raines; Kurt Busch; Kevin Harvick; Jamie McMurray; Elliott Sadler; Kyle Busch; Kasey Kahne; Bobby Labonte; Dale Earnhardt Jr.; Ward Burton; Juan Montoya; Tony Stewart; Mark Martin; Casey Mears; Kyle Petty; A. J. Allmendinger; Greg Biffle; Kenny Wallace

1:12 PM – 1:28 PM
Featured drivers: Denny Hamlin (audio with D.W.); Jeff Gordon; Carl Edwards; Dale Earnhardt Jr.; Kyle Busch; Jimmie Johnson; Casey Mears, Johnny Sauter & Kurt Busch; Robby Gordon; Jeff Gordon; Matt Kenseth; Kasey Kahne; Jeff Gordon; Joe Nemechek; Kurt Busch; Casey Mears; Kurt Busch; Carl Edwards & Kurt Busch; Jeff Gordon, Kurt Busch & Scott Riggs; Scott Riggs & Kurt Busch; Robby Gordon (two flat tires in a row); Dale Earnhardt Jr. & Carl Edwards; Dale Earnhardt Jr.; Dale Earnhardt Jr. and Tony Eury Jr.; Carl Edwards; Carl Edwards & Dale Earnhardt Jr.; Kyle Busch; Kyle Busch & A. J. Allmendinger; Robby Gordon (speeding penalty); Kasey Kahne & Denny Hamlin; Kasey Kahne; Jeff Gordon; Ryan Newman

1:31 PM – 1:37 PM
Featured drivers: Jimmie Johnson; David Stremme; Kyle Busch & Greg Biffle; Scott Riggs & Denny Hamlin; Dale Earnhardt Jr. & Jeff Gordon; Kasey Kahne; Martin Truex Jr.; Jimmie Johnson; Johnny Benson; Chad Knaus; Dale Earnhardt Jr., Jimmie Johnson, Denny Hamlin & Jeff Gordon (pit stops); Kyle Busch

1:39 PM – 1:44 PM
Featured drivers: Jeff Gordon; Tony Raines; Jeff Gordon & Tony Raines; Denny Hamlin & Scott Riggs; Tony Raines & Jeff Gordon; Jimmie Johnson; Dale Earnhardt Jr.; Denny Hamlin & Kasey Kahne; Tony Stewart; Scott Riggs; Jamie McMurray (tire); Scott Riggs; Jeff Gordon

1:47 PM – 1:57 PM
Featured drivers: Scott Riggs; Tony Raines & Jeff Gordon; Jamie McMurray; Tony Raines, Jeff Gordon & Dale Earnhardt Jr.; Jeff Gordon; Tony Raines, Jeff Gordon & Dale Earnhardt Jr.; Jimmie Johnson & Carl Edwards; Denny Hamlin & Martin Truex Jr.; Jeff Green; Carl Edwards; Tony Raines; Tony Raines & Carl Edwards; Tony Raines & Brandon Thomas (crew chief); Kevin Harvick & Jeff Green; Dave Blaney; Juan Montoya; Greg Biffle; Greg Biffle & Juan Montoya; Jamie McMurray (to garage); Jeff Gordon, Dale Earnhardt Jr. & Jimmie Johnson; Jimmie Johnson; Martin Truex Jr. & Kevin Harvick; Jamie McMurray & Larry Carter (crew chief); Tony Raines & Jeff Green; Jeff Gordon

2:00 PM – 2:07 PM
Featured drivers: Jeff Gordon; Martin Truex Jr.; Jeff Gordon; Jeff Gordon & A.J. Allmendinger; Jeff Gordon; Carl Edwards & Jeff Green; Johnny Sauter; Elliott Sadler; A.J. Allmendinger; Dale Earnhardt Jr., Denny Hamlin, Jeff Gordon, Jimmie Johnson & Jeff Burton (pit stops)

2:10 PM – 2:23 PM
Featured drivers: Denny Hamlin; Greg Biffle & Carl Edwards; Denny Hamlin & Kevin Harvick; Greg Biffle; Dale Earnhardt Jr.; Juan Montoya & Johnny Sauter; Johnny Sauter; Juan Montoya & Johnny Sauter; Tony Stewart (pit stop); Juan Montoya (pit stop); Johnny Sauter; Juan Montoya; Johnny Sauter (dragging saw around track); Jeff Gordon & Denny Hamlin; Jeff Gordon, Denny Hamlin & Kevin Harvick; Greg Biffle; Greg Zipadelli (crew chief); Dale Earnhardt Jr.; Dale Earnhardt Jr. & Jeff Gordon; Greg Biffle; Kyle Busch & Martin Truex Jr.; Kyle Busch; Jimmie Johnson & Dale Earnhardt Jr.

2:26 PM – 2:31 PM
Featured drivers: Denny Hamlin & Kevin Harvick; Jeff Gordon; Kurt Busch; Kurt & Kyle Busch; Jeff Burton (engine failure); Jeff Green & Dave Blaney; Tony Raines; Jimmie Johnson & Greg Biffle; Dale Earnhardt Jr.; Juan Montoya; David Stremme & David Ragan; Johnny Sauter; J.J. Yeley

2:34 PM – 2:41 PM
Featured drivers: Denny Hamlin; Denny Hamlin & Kevin Harvick; Kurt Busch; Tony Stewart; Kurt Busch; Kevin Harvick & Denny Hamlin; Kurt Busch; Kurt Busch & David Reutimann; Dale Earnhardt Jr. & Martin Truex Jr.; Dale Earnhardt Jr.; Jeff Green; Dale Earnhardt Jr.; Dale Earnhardt Jr. & Kenny Wallace; Kevin Harvick

2:44 PM – 2:55 PM
Featured drivers: Kevin Harvick; Kasey Kahne; Kevin Harvick & Juan Montoya; Denny Hamlin; Kurt Busch; Jimmie Johnson; David Stremme; Jimmie Johnson; Jeff Gordon; Carl Edwards; Dale Earnhardt Jr.; Kevin Harvick; Scott Riggs; Kurt Busch & Denny Hamlin; Martin Truex Jr.; Jeff Green; Kevin Harvick & Juan Montoya; Jeff Gordon; Denny Hamlin; Kevin Harvick; Kevin Harvick, Jeff Gordon, Denny Hamlin; Kevin Harvick; Kurt Busch; Ryan Newman; Tony Stewart; Matt Kenseth; Mark Martin; Matt Kenseth; Mark Martin; David Reutimann & Kevin Harvick; Kurt Busch & Denny Hamlin; Kurt Busch & Denny Hamlin; Kurt Busch, Denny Hamlin & Jimmie Johnson; Kevin Harvick; Kyle Busch; Jeff Green; Jimmie Johnson & Denny Hamlin

2:59 PM – 3:05 PM
Featured drivers: Ward Burton; Kevin Harvick; Ward Burton; Denny Hamlin; Greg Biffle; Ward Burton; Denny Hamlin; Greg Biffle; Ward Burton; Elliott Sadler; Ricky Rudd; Kevin Harvick; Kevin Harvick & Tony Raines; Tony Stewart; Kevin Harvick; Tony Raines; Jeff Gordon & Jimmie Johnson; Jeff Gordon; Greg Biffle; Ryan Newman; Ryan Newman & Carl Edwards

3:08 PM – 3:12 PM
Featured drivers: J.J. Yeley; Kevin Harvick, Kurt Busch, Jimmie Johnson, Jeff Gordon & David Ragan (pit stops; Harvick & Ragan crach on pit road); Kevin Harvick (speeding)

3:15 PM – 3:25 PM
Featured drivers: Kevin Harvick; Todd Berrier (crew chief); Kevin Harvick; Kurt Busch; Denny Hamlin; Tony Raines; Tony Stewart; Kurt Busch; Tony Stewart; Matt Kenseth; Jeff Gordon & Kyle Busch; Jimmie Johnson, Kyle Busch & Jeff Gordon; Dale Earnhardt Jr.; Greg Biffle; Jeff Gordon; Denny Hamlin; Tony Stewart; Denny Hamlin & Tony Stewart; Denny Hamlin; Dave Gilliland; Johnny Benson & Dave Gilliland; Kurt Busch; Matt Kenseth

3:28 PM – 3:31 PM
Featured drivers: Kyle Busch; Tony Stewart, Dale Earnhardt Jr., Kevin Harvick & David Ragan (pit stops); Jimmie Johnson; Jimmie Johnson & Kyle Busch; Dale Earnhardt Jr. (spins); Jeff Green; Dale Earnhardt Jr.

3:34 PM – 3:41 PM
Featured drivers: Jimmie Johnson; Tony Stewart & Denny Hamlin; Jimmie Johnson & Kyle Busch; Kyle Busch; Jimmie Johnson & Kyle Busch; Kyle Busch & Jeff Gordon; Joe Nemechek (tire); Greg Biffle & Martin Truex Jr.; Tony Stewart & Denny Hamlin; Martin Truex Jr.; Jeff Gordon; Kasey Kahne (tire); Kasey Kahne & David Stremme; Carl Edwards; Kasey Kahne (to garage); Jimmie Johnson; Jeff Gordon

3:44 PM – 3:46 PM
Featured drivers: Kasey Kahne (visibly upset); Jimmie Johnson, Jeff Gordon, Denny Hamlin & Kyle Busch; Dave Blaney

3:48 PM – 3:56 PM
Featured drivers: Dave Blaney; Matt Kenseth; Kyle Busch & Dave Blaney; Dave Blaney; Reed Sorenson & Denny Hamlin; Tony Stewart & Martin Truex Jr.; Jeff Gordon & Kyle Busch; Steve Letarte (crew chief);
Kyle Busch & Jeff Gordon; Reed Sorenson & Martin Truex Jr.; Tony Raines; Tony Stewart, Martin Truex Jr. & Reed Sorenson; A.J. Allmendinger; Scott Riggs; Tony Stewart; Reed Sorenson; Tony Stewart; Dave Blaney; Tony Stewart & Matt Kenseth (pit stops); Johnny Benson

3:58 PM – 4:12 PM
Featured drivers: Jimmie Johnson; Tony Raines, Denny Hamlin & Dave Blaney; Reed Sorenson, Dave Blaney & Denny Hamlin; Denny Hamlin; Jimmie Johnson & Kyle Busch; Tony Raines & Casey Mears; Denny Hamlin & Dave Blaney; Kenny Wallace; Dave Blaney; Tony Stewart; Reed Sorenson; J.J. Yeley; Clint Bowyer; Martin Truex Jr.; Kurt Busch; Dave Blaney; Ryan Newman; Jimmie Johnson; Jeff Gordon; Dave Blaney; Jeff Gordon; Jimmie Johnson & Kyle Busch; Greg Biffle, Jeff Green & Carl Edwards; Jeff Green; Carl Edwards; Kyle Busch; Kurt Busch; Greg Biffle; Kyle Busch; David Stremme

4:15 PM – 4:33 PM
Featured drivers: Kyle Busch; Tony Stewart; Chad Knaus (crew chief); Dale Earnhardt Jr.; Tony Stewart; Ward Burton, Sterling Marlin, Martin Truex Jr., Ricky Rudd, Dave Blaney, Tony Stewart & Juan Montoya; Ricky Rudd; Kyle Busch & Alan Gustafson (crew chief); Kyle Busch; Kyle Busch, Jeff Gordon & Jimmie Johnson; Dave Blaney; Kyle Busch; Steve Letarte (crew chief); Chad Knaus (crew chief); Alan Gustafson (crew chief); Denny Hamlin; Jimmie Johnson & Kyle Busch; Jimmie Johnson, Kyle Busch & Jeff Gordon; Jimmie Johnson & Kyle Busch; Denny Hamlin; Kurt Busch & Tony Stewart; Tony Stewart & Ryan Newman; Jimmie Johnson; Jeff Gordon & Denny Hamlin; Jeff Gordon; Jeff Gordon & Denny Hamlin; Jimmie Johnson & Kyle Busch; Kevin Harvick & Clint Bowyer; Dale Earnhardt Jr.; Dave Blaney; Ryan Newman & Tony Stewart; Ryan Newman, Tony Stewart & Kevin Harvick; Jimmie Johnson & Kyle Busch; Jimmie Johnson

Number of times selected drivers were focused on:

A.J. Allmendinger 3
Jamie McMurray 6
Carl Edwards 19
Tony Stewart 26
Dale Earnhardt Jr. 31
Kyle Busch 37
Jimmie Johnson (race winner) 40
Jeff Gordon 51