For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.

I started recording the times as the Invocation for the race was given at 2:00 PM, and stopped at the waving of the checkered flag at 5:38 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Don’t forget to check out how many times certain drivers were focused on during the race. You can find these statistics below the broadcast and commercial times breakdown.

We also have also begun keeping track of what everyone calls ‘Mystery Cautions’ (where a debris caution is called, but no debris is identified).

There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.

Race and Commercial Breakdown of the Aaron’s 499 04-29-07

Total number of commercials: 142

Total number of companies or entities advertised: 70

Total number of brief promos of products/services during the race broadcast: 36

Total number of companies or entities advertised in brief promos or crawlers: 29 (companies: Dominos, Best Buy, Chevy, Nextel, GoodYear, Baseball on Fox, DirecTV Hot Pass, AT&T, Ford, Subway, UPS, UPS sponsors fantasy racing at foxsports.com, Mountain Dew, Degree for Men, Allstate, Richmond Raceway, Dominos ‘00 Deal’, Toyota, Lowes, NAPA, Nextel, Budweiser, Wrangler, Auto Zone, McDonald’s, DLP, Tom Jensen ‘the answer man’ at Fox Sports, Elliott Sadler’s Helmet Auction, National Day of Prayer – Kenny Wallace )

Total amount of time these brief promos take during broadcast: app. 3 min. 35 sec.

How much time was spent in the Hollywood Hotel this week: Not a whole lot! This week, they were barely there, except for the pre-race chatter between Chris Myers and Jeff Hammond. Less than 10 minutes overall, and those minutes were compiled of mostly voiceovers.

Number of ‘Mystery Cautions’ – 0

Also, there are the following race statistics during the broadcast, sponsored by companies:

Auto Zone ‘In the Zone’
Budweiser ‘Bud Pole Award’
Dominos ‘Hot Lap’
AT&T/Cingular ‘Virtual Crew Chief Question’
DLP ‘Ultimate Picture Cam’
Dodge ‘In Car’
DLP ‘Amazing Moment’
Best Buy ‘Race Summary’
NAPA ‘Race Summary’
State Farm ‘Safety Report’
Nextel ‘Getting it Done Call of the Race’
Ford ‘Bold Moves’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:38 PM

Total minutes: 218

Minutes of race broadcast: 157
Minutes of commercials: 61

Breakdown of what the commercials were for, by category:

Fox Previews/Promos

Baseball on Fox – 3
‘House’ – 3
‘24’ – 2
‘Bones’ – 2
‘The Simpsons’ – 2
‘Are You Smarter Than a 5th Grader?’ – 2
‘American Idol’ – 2
‘Trading Spouses’ – 1
‘On the Lot’ – 1
‘Family Guy’ – 1
‘Maury Povich’ – 1
‘American Dad’ – 1
‘King of the Hill’ – 1
‘Frasier’ – 1
‘Seinfeld’ – 1
Fox Sports in HD on DirecTV – 1

Total: 25

Movies

Spiderman 3 – 1
‘Delta Farce’ – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

local news – 1

Total: 1

Restaurants/Food

Dominos – 3
Wendy’s – 3
AppleBee’s – 3
Dominos (David Reutimann) – 2
Subway – 2
Quizno’s – 2
Burger King & Spiderman 3 movie – 2
mycokerewards.com – 2
Diet Mountain Dew – 1
Subway – 1
M&Ms – 1
McDonald’s – 1
Pepsi – 1

Total: 24

Beer

Budweiser – 2
Budweiser – 1
Labatt – 1

Total: 4

Car/Truck/Bike

Ford – 5
Chevrolet – 5
Toyota – 4
znet at Auto Zone – 4
NAPA – 3
Q Torque Motor Oil – 2
Toyota (Todd Bodine) – 2
Enterprise (Martin Truex Jr.) – 2
Havoline – 2
Ford (various drivers) – 2
Chevrolet (Dale Earnhardt Jr., Tony Stewart) – 1
GoodYear – 1
Hyundai – 1

Total: 34

Insurance

Allstate – 2
State Farm – 2
State Farm – 1

Total: 5

Wireless Phone

AT&T/Cingular – 3
Nextel – 2

Total: 5

Home Improvement

Kobalt Tools at Lowes – 3
Home Depot – 1
Home Depot – 1
John Deere – 1

Total: 6

Technology

DirecTV – 5
Best Buy – 3
DLP – 2
Radio Shack – 2
Comcast Cable & ‘Spiderman 3’ – 1
Sprint Mobile Broadband – 1

Total: 14

Business Resources

Equipco – 1

Total: 1

Products/Services for the Home and Personal Use

Stanley FatMax – 1
Stanley Tripod Flashlight – 1
Wrangler jeans – 1
Prilosec OTC (Jeff Burton) – 1
Oral B – 1
Gillette Clear Gel antiperspirant – 1
Degree for Men – 1

Total: 7

Shipping

UPS – 1
UPS – 1

Total: 2

Racing Related

nascar.com Track Pass Race View – 5
nascar.com race tickets – 1
Busch Series – 1
nascar.com/performance – 1
Michigan International Speedway – 1
Craftsman Truck Series – 1
Richmond International Raceway – 1
nascar.com/foundation celebrates ‘NASCAR Day’ on May 18 – 1

Total: 12

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:03 PM – 3 // 2:03 PM – 2:05 PM – 2

2:05 PM – 2:12 PM – 7 // 2:12 PM – 2:15 PM – 3

2:15 PM – 2:30 PM – 15 // 2:30 PM – 2:33 PM – 3

2:33 PM – 2:40 PM – 7 // 2:40 PM – 2:43 PM – 3

2:43 PM – 2:47 PM – 4 // 2:47 PM – 2:50 PM – 3

2:50 PM – 2:53 PM – 3 // 2:53 PM – 2:56 PM – 3

2:56 PM – 3:02 PM – 6 // 3:02 PM – 3:05 PM – 3

3:05 PM – 3:11 PM – 6 // 3:11 PM – 3:13 PM – 2

3:13 PM – 3:20 PM – 7 // 3:20 PM – 3:23 PM – 3

3:23 PM – 3:26 PM – 3 // 3:26 PM – 3:29 PM – 3

3:29 PM – 3:38 PM – 9 // 3:38 PM – 3:41 PM – 3

3:41 PM – 3:48 PM – 7 // 3:48 PM – 3:50 PM – 2

3:50 PM – 3:58 PM – 8 // 3:58 PM – 4:01 PM – 3

4:01 PM – 4:02 PM – 1 // 4:02 PM – 4:05 PM – 3

4:05 PM – 4:12 PM – 7 // 4:12 PM – 4:14 PM – 2

4:14 PM – 4:18 PM – 4 // 4:18 PM – 4:21 PM – 3

4:21 PM – 4:31 PM – 10 // 4:31 PM – 4:34 PM – 3

4:34 PM – 4:42 PM – 8 // 4:42 PM – 4:44 PM – 2

4:44 PM – 4:48 PM – 4 // 4:48 PM – 4:50 PM – 2

4:50 PM – 4:56 PM – 6 // 4:56 PM – 4:59 PM – 3

4:59 PM – 5:01 PM – 2 // 5:01 PM – 5:04 PM – 3

5:04 PM – 5:10 PM – 6 // 5:10 PM – 5:13 PM – 3

5:13 PM – 5:31 PM – 18 // 5:31 PM – 5:32 PM – 1

5:32 PM – 5:38 PM – 6 // 5:38 PM – checkered flag flies

How often were different drivers focused on during the Aaron’s 499?

2:05 PM – 2:12 PM
Featured driver: Dale Earnhardt Jr. (mention of his father’s, Dale Earnhardt’s, birthday today)

2:15 PM – 2:30 PM
Featured drivers: Jeff Burton; Tony Stewart; Kyle Busch; Jimmie Johnson; Tony Stewart; Kyle Busch; Jeff Gordon; Dave Gilliland (talks to DW in booth over radio); Jeff Gordon; Sterling Marlin & Dave Gilliland; Sterling Marlin; Kenny Wallace; David Stremme; Tony Stewart; Matt Kenseth

2:33 PM – 2:40 PM
Featured drivers: Sterling Marlin; Jimmie Johnson & Sterling Marlin; Dale Earnhardt Jr.; Kyle Busch (crash); Jeff Burton, Kenny Wallace & David Reutimann; Matt Kenseth; Robby Gordon; Jimmie Johnson; Sterling Marlin & Tony Stewart; Greg Biffle; David Ragan & Dave Gilliland

2:43 PM – 2:47 PM
Featured drivers: Paul Menard (loses engine); Jimmie Johnson & Jeff Gordon; Kurt Busch; Jimmie Johnson & Jeff Gordon; Jimmie Johnson; Jeff Gordon; Jeff Burton; Kevin Harvick; Jeff Burton & Kevin Harvick; Carl Edwards (to garage); Jimmie Johnson; Chad Knaus; Dale Earnhardt Jr.

2:50 PM – 2:53 PM
Featured drivers: Jeff Green, Tony Stewart, Jeff Gordon, Jeff Green, Robby Gordon (to garage); Jeff Gordon; Dale Earnhardt Jr. (they attempt to speak to him from the booth but audio fails); Dave Gilliland; Dave Gilliland & Ricky Rudd

2:56 PM – 3:02 PM
Featured drivers: Dale Jarrett (to garage); Jeremy Mayfield & Elliott Sadler; Tony Stewart; Dave Gilliland; Jeff Gordon; Kasey Kahne, Scott Riggs & Kyle Petty (pit stops); Tony Raines; Sterling Marlin (pit stop); Tony Stewart (pit stop); Jeff Burton (pit stop); Juan Montoya; Bobby Labonte (tire); Jeff Gordon (pit stop); Matt Kenseth (pit stop); Jeff Gordon, Kasey Kahne & Jimmie Johnson (pit stops); Tony Stewart (black flag for speeding); Bobby Labonte; Tony Stewart & Greg Zipadelli (split screen); Jeff Burton

3:05 PM – 3:11 PM
Featured drivers: Jeff Gordon; Jeff Burton; Jimmie Johnson; Tony Stewart & Greg Zipadelli (audio); Tony Raines; Tony Stewart; Chad Knaus & Steve Letarte; Jeff Gordon; Tony Stewart; Dale Earnhardt Jr.; Jeff Gordon

3:13 PM – 3:20 PM
Featured drivers: Denny Hamlin, Jeff Gordon & Jeff Burton; Denny Hamlin; Jeff Gordon, Jeff Burton & Denny Hamlin; Denny Hamlin; Elliott Sadler & Kasey Kahne; Tony Stewart; Jeff Gordon & Jeff Burton; Kyle Busch; Kyle & Kurt Busch; David Ragan, Joe Nemechek & Matt Kenseth; Matt Kenseth; Jeremy Mayfield

3:23 PM – 3:26 PM
Featured drivers: Tony Stewart; Jimmie Johnson, Denny Hamlin, Kurt Busch & Jeff Gordon (pit stops); Joe Nemechek (pit stop); Ricky Rudd (pit stop)

3:29 PM – 3:38 PM
Featured drivers: Steve Letarte & Rick Hendrick; Jimmie Johnson (replay of pit stop); Jamie McMurray & Joe Nemechek (replay of pit stops); Ricky Rudd; Bobby Labonte; Tony Stewart; Jeff Burton & Denny Hamlin; Tony Stewart; Clint Bowyer (brushes wall); Dale Earnhardt Jr.; Clint Bowyer (crashes); Tony Stewart; Jeff Burton, Matt Kenseth, Jeff Gordon & Jimmie Johnson (pit stops); Dale Earnhardt Jr.

3:41 PM – 3:48 PM
Featured drivers: Elliott Sadler (helmet auction for Autism); Kurt Busch; Greg Biffle; Clint Bowyer (OK from care center); Kurt Busch; Dale Earnhardt Jr. & Kurt Busch; Kurt Busch; Dale Earnhardt Jr.; Sterling Marlin; Elliott Sadler; Dale Earnhardt Jr.; Jeff Burton; Kurt Busch; David Reutimann; Jeff Burton; Denny Hamlin & Jeff Burton; Dale Earnhardt Jr.; Dale Earnhardt (mention of him and Will Gray)

3:50 PM – 3:58 PM
Featured drivers: Kasey Kahne; Kurt Busch & Kasey Kahne; Kasey Kahne; Kurt Busch; Kyle Busch; Jimmie Johnson & Jeff Gordon; Casey Mears; Martin Truex Jr.; Dave Gilliland; Johnny Sauter & Scott Riggs; Matt Kenseth; David Reutimann; Tony Stewart; Jeff Burton; Matt Kenseth; Ryan Newman; Matt Kenseth

4:01 PM – 4:02 PM
Featured drivers: Jeff Gordon; Kurt Busch; Dale Earnhardt Jr.

4:05 PM – 4:12 PM
Featured drivers: Dale Earnhardt Jr. (reporting over radio his car is heating up); Bobby Labonte; Joe Nemechek; Dale Earnhardt Jr.; David Ragan; Ryan Newman; Matt Kenseth & David Ragan; David Ragan; David Stremme; David Stremme & Jeff Gordon; David Stremme; Jeff Gordon

4:14 PM – 4:18 PM
Featured drivers: Dale Earnhardt Jr. & Kenny Wallace (pit stops); Dale Earnhardt Jr.; Casey Mears (crashes); Jeff Gordon, Matt Kenseth, Jeff Burton, Denny Hamlin & Kurt Busch (pit stops)

4:21 PM – 4:31 PM
Featured drivers: Casey Mears; Jimmie Johnson; Jimmie Johnson (audio); Dale Earnhardt Jr.; Kenny Wallace; Sterling Marlin; Ricky Rudd, Joe Nemechek, Kyle Busch, Jeff Burton (crash); Jimmie Johnson; Casey Mears; Jeff Gordon

4:34 PM – 4:42 PM
Featured drivers: Tony Stewart & Jeff Gordon (pit stops); Joe Nemechek; Elliott Sadler; David Ragan; Matt Kenseth; Kurt Busch; Ryan Newman; Jeff Green; Jeff Burton; Tony Stewart; Denny Hamlin & Jamie McMurray

4:44 PM – 4:48 PM
Featured drivers: Denny Hamlin & Kurt Busch; Ward Burton (to garage); Denny Hamlin; David Stremme

4:50 PM – 4:56 PM
Featured drivers: Steve Letarte; Kevin Harvick; Martin Truex Jr.; Dale Earnhardt Jr. & Martin Truex Jr.; Juan Montoya; David Reutimann; Tony Raines; Ryan Newman

4:59 PM – 5:01 PM
Featured drivers: Juan Montoya & Ryan Newman; Juan Montoya; Ryan Newman; Matt Kenseth, Jeff Gordon & Jimmie Johnson (pit stops); Denny Hamlin

5:04 PM – 5:10 PM
Featured drivers: David Stremme; Kevin Harvick & Kurt Busch; Tony Stewart & Jeff Gordon; Mike Ford (Denny Hamlin CC); Frankie Kerr (David Reutimann CC); Denny Hamlin; Tony Raines; Greg Biffle; Jamie McMurray

5:13 PM – 5:31 PM
Featured drivers: Regan Smith; Denny Hamlin; Bobby Labonte; Denny Hamlin & Mike Ford (CC); Tony Stewart; David Reutimann; Jamie McMurray & David Reutimann; Reed Sorenson & David Stremme; Dale Earnhardt Jr.; Jimmie Johnson, Tony Stewart & Jeff Gordon; Tony Stewart & Jeff Gordon; Jimmie Johnson; Reed Sorenson; Dale Earnhardt Jr.; David Stremme; Jamie McMurray; David Ragan; Jamie McMurray; David Reutimann (engine); Jeff Gordon; Dale Earnhardt Jr.; Tony Stewart; Jeff Gordon; Tony Stewart; Tony Raines

5:32 PM – 5:38 PM
Featured drivers: Jeff Gordon & Denny Hamlin; Jamie McMurray; Jimmie Johnson; Jeff Gordon; Jamie McMurray; Jimmie Johnson; Dale Earnhardt Jr.; Jeff Gordon & Steve Letarte; Jamie McMurray; Dave Gilliland; Kurt Busch; Kevin Harvick; Jeff Gordon, Jimmie Johnson & Kurt Busch; Jeff Gordon

5:38 PM – checkered flag flies

Number of times selected drivers were focused on:

Times Jeff Gordon (race winner) was focused on: 36
Times Tony Stewart was focused on: 26
Times Jimmie Johnson was focused on: 22
Times Dale Earnhardt Jr. was focused on: 22
Times Kenny Wallace was focused on: 4
Times Ricky Rudd was focused on: 4
Times Jeremy Mayfield was focused on: 2