Apr 15, 10:36 PM
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.
I started recording the times as the Invocation for the race was given at 2:00 PM, and stopped at the waving of the checkered flag at 5:48 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.
There are plans in the future for more stats from the race. Once we reach September, when we began doing these breakdowns last year, we will be able to make side-by-side comparisons.
Race and Commercial Breakdown of the Samsung 500 04-15-07
Total number of commercials: 122
Total number of companies or entities advertised: 67
Total number of brief promos of products/services during the race broadcast: 35
Total number of companies or entities advertised in brief promos or crawlers: 33 (companies: NASCAR Foundation/NASCAR Day, Chevy, NAPA, McDonald’s, Nextel, DLP, Budweiser, NASCAR on Fox, DirecTV, AppleBee’s, Baseball on Fox, Phoenix Raceway, Gillette deodorant, GoodYear, FedEx, Dominos, Allstate, Paralyzed Veterans of America, Lowes, Wendy’s, Auto Zone, AT&T/Cingular, Toyota, tribute to Jackie Robinson, Burger King, Craftsman Tools, State Farm, Enterprise Rent-a-Car, UPS sponsors Fantasy Racing at Fox Sports, Team Dominos, Home Depot, Ford, Subway, Nextel)
Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.
How much time was spent in the Hollywood Hotel this week: Some fans have been complaining about how much time Fox spends with Chris Myers and Jeff Hammond in the Hollywood Hotel while the racing is on. Generally these breaks only occur during cautions, or if during green-flag racing, they keep the camera on the racing and it is just voice-overs by Myers and Hammond. Many times the broadcast is begun with Myers and Hammond, briefly seen in the Hotel interspersed with shots of pit road, the audience, and the cars on the track. For this particular racing Sunday, the broadcast began with the Myers/Hammond voice-overs for the first eight minutes. During the race, though, they broke to Myers and Hammond inside the Hotel during green flag racing first for app. 30 seconds; and then later they were on-camera with Kevin Alejandro, one of the stars of the TV show, ‘Drive’, that was premiering Sunday evening, for app. 40 seconds.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR Foundation / NASCAR Day
FedEx ‘Race Trax’
Budweiser ‘Bud Pole Award’
AT&T/Cingular ‘Virtual Crew Chief Question’
Toyota ‘Top Performers of the Race’
DLP ‘Amazing Moment’
Dominos ‘Race Summary’
Allstate ‘Good Hands Driver Award’
State Farm ‘Safety Report’
DLP ‘Ultimate Racing Cam’
Ford ‘Bold Moves’
Q Motor Oil ‘Race Summary’
NAPA ‘Race Summary’
Nextel ‘Getting it Done Call of the Race’
Start time to record race/commercial periods: 2:00 P.M.
End time to record race/commercial periods: 5:48 P.M.
Total minutes: 228
Minutes of race broadcast: 168 min. 30 sec.
Minutes of commercials: 59 min. 30 sec.
Breakdown of what the commercials were for, by category:
Fox Previews/Promos
‘Drive’ – 5
Baseball on Fox – 2
‘24’ – 1
‘The Shield’ – 1
‘House’ – 1
‘Jerry Springer Show’ – 1
‘Maury Povich’ – 1
‘Are You Smarter Than a 5th Grader?’ – 1
‘American Idol’ – 1
‘Frasier’ – 1
Fox Sports in HD on DirecTV – 1
Total: 16
Movies
‘Night at the Museum’ – 1
‘Delta Farce’ – 1
‘Next’ – 1
Total: 3
Local News/Sports/Points-of-Interest in Penna.
World of Outlaws at Lernerville Speedway – 1
Total: 1
Restaurants/Food
Dominos (David Reutimann) – 3
AppleBee’s – 3
McDonald’s – 2
Subway (Tony Stewart) – 2
Subway – 1
Pizza Hut – 1
Wendy’s – 1
Burger King (David Reutimann) – 1
mycokerewards.com – 1
Total: 15
Beer
Budweiser – 2
Budweiser (Dale Jr.) – 1
Labatt – 1
Miller Lite – 1
Total: 5
Car/Truck/Bike
Ford – 5
Toyota – 3
Shell (Kevin Harvick) – 3
Auto Zone – 3
Q Torque Motor Oil – 2
NAPA (Dale Jarrett & Michael Waltrip) – 2
Toyota (Todd Bodine) – 2
Enterprise (Martin Truex Jr.) – 2
Chevrolet – 2
Duralast at Auto Zone – 2
Ford (various drivers) – 2
GoodYear – 2
FeatherLite trailers – 1
Hyundai – 1
Yamaha – 1
Total: 33
Insurance
Allstate (Kasey Kahne) – 3
State Farm (Jeff Burton) – 2
State Farm – 1
Total: 6
Wireless Phone
Nextel (Elliott Sadler & Jimmie Johnson) – 3
AT&T/Cingular – 2
AT&T/Cingular and Napster.com – 1
Total: 6
Home Improvement
Home Depot (Tony Stewart) – 2
Kobalt Tools at Lowes (Jimmie Johnson, Chad Knaus) – 1
John Deere – 1
Scott’s Turf Builder – 1
Total: 5
Technology
DLP (Tony Raines) – 3
DirecTV – 2
Sprint Mobile Broadband – 1
Total: 6
Business Resources
Equipco – 1
Total: 1
Products/Services for the Home and Personal Use
K&G Men’s Clothing – 2
Wrangler jeans (Dale Earnhardt Jr.) – 1
Prilosec OTC (Jeff Burton) – 2
Sears – 1
Gillette Clear Gel antiperspirant – 1
Degree for Men – 1
Consol Energy – 1
Total: 9
Shipping
Fed Ex – 2
UPS (Dale Jarrett) – 1
UPS (Dale Jarrett, Ned Jarrett) – 1
Total: 4
Charities/benefits
BSA and Pittsburgh National Bank ‘Scouting for Food’ – 1
Total: 1
Racing Related
nascar.com Track Pass Race View – 5
NASCAR All Star Challenge – 2
nascar.com/performance – 1
nascar.com/localracing – 1
NASCAR CTS at Talladega Superspeedway – 1
nascar.com/foundation celebrates ‘NASCAR Day’ on May 18 – 1
Total: 11
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:00 PM – 2:02 PM – 2 // 2:02 PM – 2:05 PM – 3
2:05 PM – 2:12 PM – 7 // 2:12 PM – 2:14 PM – 2
2:14 PM – 2:21 PM – 7 // 2:21 PM – 2:24 PM – 3
2:24 PM – 2:32 PM – 8 // 2:32 PM – 2:35 PM – 3
2:35 PM – 2:42 PM – 7 // 2:42 PM – 2:45 PM – 3
2:45 PM – 2:48 PM – 3 // 2:48 PM – 2:51 PM – 3
2:51 PM – 3:07 PM – 16 // 3:07 PM – 3:10 PM – 3
3:10 PM – 3:16 PM – 6 // 3:16 PM – 3:18 PM – 2
3:18 PM – 3:24 PM – 6 // 3:24 PM – 3:27 PM – 3
3:27 PM – 3:32 PM – 5 // 3:32 PM – 3:35 PM – 3
3:35 PM – 3:41 PM – 6 // 3:41 PM – 3:44 PM – 3
3:44 PM – 3:53 PM – 9 // 3:53 PM – 3:55 PM – 2
3:55 PM – 4:05 PM – 10 // 4:05 PM – 4:07 PM – 2
4:07 PM – 4:13 PM – 6 // 4:13 PM – 4:16 PM – 3
4:16 PM – 4:20 PM – 4 // 4:20 PM – 4:23 PM – 3
4:23 PM – 4:27 PM – 4 // 4:27 PM – 4:29 PM – 2
4:29 PM – 4:29 PM – 30 sec. // 4:29 PM – 4:30 PM – 30 sec.
4:30 PM – 4:38 PM – 8 // 4:38 PM – 4:41 PM – 3
4:41 PM – 4:47 PM – 6 // 4:47 PM – 4:49 PM – 2
4:49 PM – 4:59 PM – 10 // 4:59 PM – 5:02 PM – 3
5:02 PM – 5:12 PM – 10 // 5:12 PM – 5:15 PM – 3
5:15 PM – 5:20 PM – 5 // 5:20 PM – 5:22 PM – 2
5:22 PM – 5:25 PM – 3 // 5:25 PM – 5:28 PM – 3
5:28 PM – 5:48 PM – 20 // 5:48 – checkered flag flies
Total race brdcst time: 168 min 30 sec. Total comm. brdcst time: 59 min 30 sec.
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Fred Says:
Apr 16, 09:03 AMIn my area, Bristol, Fox was off the air for over one hour due to some technical difficulty. Fox sucks.
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Lorne Says:
Apr 16, 02:06 PMHey, i think nascar should run shorter races. This will help the commercial time lower. Once the race got down to under 100 laps to go the excitement picked up. Also i have a new breakdown that would work. How many wrecks and cautions has Steven Wallace caused in the Busch Series this year. Both numbers have to be close to 20.
THANKS
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Jeff Says:
Apr 16, 05:44 PMHow many times did DW mention Toyota compared to the other manufacturers?
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PP Says:
Apr 16, 08:15 PMHow many times did DW gush on and on about the Hendrick organization? You’d think they were the only team out there on Sundays according to that gas bag.
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steve Says:
Apr 16, 08:56 PMExcellent job of the breakdown, it just shows how much FOX coverage really blows. Not only are you lucky to see 10 minutes of racing without a commercial, your lucky if the broadcast doesnt drop and you watch a black screen(which I did for the last 30 minutes of bristol). I could deal without hearing Mike Myers input, you would think after covering racing for this long he would at least have a little bit of knowledge in that jar with eyes. Larry “Mac” give me a break already 2 things he says every race several times “ its lap *** and he just ran the fastest lap of the race” and “ theres X amount of people here and nobody is in their seats they are all standing” hmmm briliant deduction there milo! I highly doubt we can tell that seeing how we watch the commercials and other meaningless garbage that FOX has put together less than we watch the actual race!! One more little comment, if FOX put 1/2 as much time into race coverage as they do the STUPID litle skits, they would be golden. What happened to screen in screen shots of the race during a commercial THAT was a killer idea!
What’s good about NASCAR? Chances are good that many NASCAR fans know a child with Autism, and chances are becoming greater that many of them will raise one
Apr 16, 04:44 AM
Excellent job. What is breakdown of commercials greenflag versus yellow flag. Thanks