Mar 25, 05:44 PM
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.
I started recording the times as the Invocation for the race was given at 2:11 PM, and stopped at the waving of the checkered flag at 5:45 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.
Race and Commercial Breakdown of the Food City 500 03-25-08
Total number of commercials: 138
Total number of companies or entities advertised: 64
Total number of brief promos of products/services during the race broadcast: 28
Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: Chevy, State Farm, McDonald’s, Nextel, Budweiser, www.foxsports.com Dale Jr. ‘Win a Silverado’, Ford, NAPA, Wendy’s, FedEx, Auto Zone, Havoline, Coca-Cola, Allstate, UPS, Fox Sports, Dodge, Wrangler jeans, Lowes, Dominos, AT&T/Cingular, Enterprise, DLP, KFC, DirecTV, Q Motor Oil, Subway, Ward Burton Wildlife Foundation)
Total amount of time these brief promos take during broadcast: app. 2 min. 30 sec.
Also, there is the following race statistics during the broadcast, sponsored by companies:
FedEx ‘Letter of the Week’
Budweiser ‘Bud Pole Award’
DLP ‘Ultimate Picture Cam’
AT&T/Cingular ‘Virtual Crew Chief Question’
Dominos ‘Hot Lap’
State Farm ‘Safety Report’
Allstate ‘Good Hands Award’
NAPA ‘Race Summary’
Dodge ‘Chargers of the Race’
Chevrolet ‘In-Car’
Toyota ‘Top Performers of the Race’
Ford ‘Cut Away Car’
Dominos ‘Race Summary’
DLP ‘Amazing Moment’
Q Motor Oil ‘Race Summary’
Nextel ‘Call of the Race’
Items of interest this week: ABC missed more than one restart during the Busch race of Saturday. At one point during Sunday’s race, Fox returned from commercial and did an app. 25 seconds of promos, nearly missing one restart. Just as the cameras focused on the track, the green flag flew and the cars surged forward. Close one. So far this year, I have not recorded Fox missing one restart.
Start time to record race/commercial periods: 2:11 P.M.
End time to record race/commercial periods: 5:45 P.M.
Total minutes: 214
Minutes of race broadcast: 154
Minutes of commercials: 60
Breakdown of what the commercials were for, by category:
Fox Previews/Promos
‘American Idol’ – 3
Baseball on Fox – 2
‘24’ – 2
‘House’ – 2
‘Are You Smarter Than a 5th Grader?’ – 2
‘The Simpsons’ – 2
‘King of the Hill’ – 2
‘Family Guy’ – 2
‘American Dad’ – 1
‘On the Lot’ – 1
‘Bones’ – 1
‘Prison Break’ – 1
‘The Riches’ – 1
Seinfeld – 1
‘Frasier’ – 1
Fox Sports in HD, brought to you by DirecTV – 1
Total: 25
Movies:
‘Blades of Glory’ – 2
‘Meet the Robinsons’ – 1
Total: 3
Local News/Sports/Points-of-Interest in Penna.
Local news – 1
Total: 1
Restaurants/Food
McDonald’s – 6
KFC – 4
Dominos (David Reutimann) – 3
Wendy’s – 2
www.mycokerewards.com (various claymation drivers) – 2
Subway (Tony Stewart) – 2
Subway – 1
King’s Restaurant – 1
www.mycokerewards.com – 1
Total: 22
Beer
Budweiser (Dale Jr.) – 1
Budweiser – 1
Labatt Blue Light www.labatt.com – 1
Total: 3
Car/Truck/Bike
Dodge – 4
Chevrolet – 4
Auto Zone – 4
Toyota (Todd Bodine) – 3
Toyota – 3
Havoline – 2
Ford – 2
NAPA (Dale Jarrett & Michael Waltrip) – 2
Enterprise Rent-a-Car (Dale Earnhardt Jr.) – 2
Chevrolet (Tony Stewart & Dale Earnhardt Jr.) – 2
Q Torque Motor Oil (Jimmie Johnson) – 2
www.can-am.brp.com – 2
Q Torque Motor Oil – 1
Chevrolet www.pachevydeals.com – 1
Duralast at Auto Zone – 1
www.fordvehicles.com – 1
Hyundai – 1
Suzuki – 1
Chevrolet (Dale Earnhardt Jr.) – 1
Star/Yamaha – 1
Shell (Kevin Harvick) – 1
Total: 41
Credit Cards/Financial
Chase – 1
Total: 1
Insurance
Allstate (Kasey Kahne) – 3
State Farm (Jeff Burton) – 2
State Farm (Reed Sorenson) – 1
Total: 6
Wireless Phone
Nextel (Elliott Sadler & Jimmie Johnson) – 2
AT&T/Cingular – 2
AT&T/Cingular (Jeff Burton) – 1
Nextel – 1
Total: 6
Home Improvement
Kobalt Tools at Lowes (Jimmie Johnson, Chad Knaus) – 1
John Deere – 1
Total: 2
Technology
DLP (Tony Raines) – 3
DirecTV – 3
Verizon – 2
Comcast HDTV – 1
Sprint www.sprint.com/mobilebroadband – 1
Total: 10
Products/Services for the Home and Personal Use
Wrangler jeans (Dale Earnhardt Jr.) – 1
Nexium http://www.astrazeneca.com – 1
Lipitor www.lipitor.com – 1
Degree for Men – 1
www.consolenergy.com – 1
Total: 5
Shipping
UPS (Dale Jarrett) – 2
Fed Ex (Denny Hamlin) – 1
UPS (Dale Jarrett, Ned Jarrett) – 1
Total: 4
Racing Related
nascar.com Track Pass Race View – 5
nascar.com – 1
nascar.com/performance – 1
nascar.com/foundation celebrates ‘NASCAR Day’ on May 18
Texas Motor Speedway – 1
Total: 9
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:11 PM – 2:13 PM – 2 // 2:13 PM – 2:16 PM – 3
2:16 PM – 2:19 PM – 3 // 2:19 PM – 2:22 PM – 3
2:22 PM – 2:34 PM – 12 // 2:34 PM – 2:37 PM – 3
2:37 PM – 2:44 PM – 7 // 2:44 PM – 2:47 PM – 3
2:47 PM – 2:58 PM – 11 // 2:58 PM – 3:01 PM – 3
3:01 PM – 3:06 PM – 5 // 3:06 PM – 3:08 PM – 2
3:08 PM – 3:15 PM – 7 // 3:15 PM – 3:17 PM – 2
3:17 PM – 3:22 PM – 5 // 3:22 PM – 3:24 PM – 2
3:24 PM – 3:29 PM – 5 // 3:29 PM – 3:32 PM – 3
3:32 PM – 3:44 PM – 12 // 3:44 PM – 3:46 PM – 2
3:46 PM – 3:52 PM – 6 // 3:52 PM – 3:55 PM – 3
3:55 PM – 3:58 PM – 3 // 3:58 PM – 4:01 PM – 3
4:01 PM – 4:09 PM – 8 // 4:09 PM – 4:12 PM – 3
4:12 PM – 4:20 PM – 8 // 4:20 PM – 4:23 PM – 3
4:23 PM – 4:29 PM – 6 // 4:29 PM – 4:32 PM – 3
4:32 PM – 4:38 PM – 6 // 4:38 PM – 4:41 PM – 3
4:41 PM – 4:46 PM – 5 // 4:46 PM – 4:48 PM – 2
4:48 PM – 4:51 PM – 3 // 4:51 PM – 4:53 PM – 2
4:53 PM – 4:55 PM – 2 // 4:55 PM – 4:58 PM – 3
4:58 PM – 5:06 PM – 8 // 5:06 PM – 5:08 PM – 2
5:08 PM – 5:14 PM – 6 // 5:14 PM – 5:17 PM – 3
5:17 PM – 5:25 PM – 8 // 5:25 PM – 5:29 PM – 4
5:29 PM – 5:45 PM – 16 // 5:45 PM – checkered flag flies
Total race brdcst time: 154 min Total comm. brdcst time: 60 min
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John Says:
Mar 26, 06:44 AMPerhaps this can be derived from your numbers, how many minutes of unadulterated racing were televised, without banners, crawlers, promos and so on?
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KY1WING Says:
Mar 26, 07:08 AMI thought Fox missed the next to last restart. They were already up to speed when they came back from commercial and looked like they were on the backstretch to me. Could have been wrong on my part as its difficult to tell the FS from the BS on that track.
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Michael Kiesler Says:
Mar 26, 08:10 AMFox missed at least 2 restarts. On one, they missed the restart and the caution that quickly followed and when they came back, they were under caution again. The other one, when they came back, they said they had ‘just gone green’ but it was at least 2 laps they missed. The front running 5 had already cleared lapped cars and were running single file and you know that doesn’t happen in 1 lap at Bristol.
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Tim Says:
Mar 26, 03:02 PMThe camera work is a big problem with FOX. The constant speed shots and the crank it up junk makes it hard to follow the racing going on.
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Lorne Says:
Mar 26, 04:19 PMDuring the Busch Race on ABC we missed Carl Edwards doing his backflip which is unsatisfactory on my standards and plus they missed one restart when they came back they were under yellow again and had to explain how it all went down instead of cutting back and showing us the restart unbelievable! As for FOX they were not that bad except for missing a couple restarts but we didnt really miss a lot of high powered NASCAR action. Michael Kiesler is right the lead cars do not clear lap traffic in one lap it takes a while that was the only complaint I had about the FOX broadcast.
THANKS, LORNE
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Mell Says:
Mar 26, 09:15 PMDuring the Allstate Good Hands award, the Allstate logo was shown smack dab in middle of the screen. It totally blocked the video showing the incident that led to the award. Way to go FOX.
Why are we driving sponsors out of a sponsor-driven sport? Commercial breakdown for the Goody’s Cool Orange 500
Mar 26, 05:40 AM
fox did miss a restart yesterday, it was the restart for the quickie yellow (for debris) that came right after a caution for an accident, they came back and the track condition was green