Mar 18, 07:14 PM
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. This breakdown is thoroughly unprofessional, and, hopefully, easy-to-understand.
I started recording the times as the Invocation for the race was given at 2:09 PM, and stopped at the waving of the checkered flag at 5:43 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.
Race and Commercial Breakdown of the Kobalt Tools 500 03-18-07
Total number of commercials: 133
Total number of companies or entities advertised: 64
Total number of brief promos of products/services during the race broadcast: 30
Total number of companies or entities advertised in brief promos or crawlers: 26 (companies: DLP, Kobalt Tools, DirecTV, nascar.com, Chevy, Coca-Cola, AT&T/Cingular, FedEx, Q motor oil, Dodge, Ford F Series, NAPA, Lipitor, KFC, Allstate, Toyota, Auto Zone, Nextel, Dominos, UPS, Home Depot, Havoline, Budweiser, Subway, State Farm, TGIFridays)
Total amount of time these brief promos take during broadcast: app. 2 min. 55 sec.
Also, there is the following race statistics during the broadcast, sponsored by companies:
Auto Zone ‘In the Zone’
Budweiser ‘Bud Pole Award’
FedEx ‘Race Trax’
Chevrolet ‘In-Car’
Kobalt ‘Tools of the Race’
AT&T/Cingular ‘Virtual Crew Chief Question’
Toyota ‘Top Performers of the Race’
DLP ‘Race Off Pit Road’
DLP ‘Amazing Moment’
Dominos ‘Hot Lap’
*Fox Sports ‘Win Dale Jr.’s Silverado’*
Dodge ‘Chargers of the Race’
DLP ‘Ultimate Picture Cam’
NAPA ‘Race Summary’
Ford ‘Bold Movers’
State Farm ‘Safety Report’
Q Motor Oil ‘Race Summary’
Nextel ‘Call of the Race’
Start time to record race/commercial periods: 2:09 P.M.
End time to record race/commercial periods: 5:43 P.M.
Total minutes: 214
Minutes of race broadcast: 152
Minutes of commercials: 62
Breakdown of what the commercials were for, by category:
Fox Previews/Promos
Baseball on Fox Sports – 3
‘The Simpsons’ – 3
‘Prison Break’ – 2
‘Family Guy’ – 2
‘The Winner’ – 2
‘American Idol’ – 2
‘Drive’ – 2
‘24’ – 2
‘Maury Povich’ – 1
‘Bones’ – 1
‘Are You Smarter Than a 5th Grader?’ – 1
Fox Sports in HD presented by DLP – 1
Total: 22
Movies:
‘Blades of Glory’ – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
Local news – 2
Total: 2
Restaurants/Food
McDonald’s – 3
Dominos (David Reutimann) – 3
Pizza Hut – 2
TGIFriday’s – 2
Snickers (Ricky Rudd) – 1 http://www.snickers.com/racing
Wendy’s – 2
www.mycokerewards.com (various claymation drivers) – 2
KFC – 2
Subway (Tony Stewart) – 2
King’s Restaurant – 1
Total: 21
Beer
Budweiser – 1
Budweiser (Dale Jr.) – 1
Labatt Blue Light – 1 http://www.labatt.com/
Total: 3
Car/Truck/Bike
Ford – 6
Dodge – 4
Chevrolet – 4
Auto Zone – 3
Toyota – 3
Duralast at Auto Zone – 2
NAPA (Dale Jarrett & Michael Waltrip) – 2
Toyota (Todd Bodine) – 2
Enterprise Rent-a-Car (Martin Truex Jr.) – 2
Chevrolet (Tony Stewart & Dale Jr.) – 1
Yamaha – 1
Q Torque Power – 1
Q Torque Power (Jimmie Johnson) – 1
Havoline – 1
Shell (Kevin Harvick) – 1
Total: 34
Insurance
Allstate (Kasey Kahne) – 3
State Farm (Jeff Burton) – 1
State Farm (Reed Sorenson) – 1
Total: 5
Wireless Phone
AT&T/Cingular – 2
Nextel (Jimmie Johnson & Elliott Sadler) – 2
AT&T/Cingular (Jeff Burton’s car) – 1
Nextel – 1
Sprint – 1
Total: 7
Home Improvement
Kobalt Tools at Lowes (Jimmie Johnson & Chad Knaus) – 3
Home Depot (Tony Stewart) – 2
Craftsman Tools – 2
Lowes – 1
Equipco – 1 http://www.equipco.com
Total: 9
Technology
DLP (Tony Raines) – 6
DirecTV – 3
Verizon – 2
Total: 11
Products/Services for the Home and Personal Use
Men’s Wearhouse – 1
Wrangler jeans (Dale Earnhardt Jr.) – 1
BenGay Patch – 1
Men’s Rogaine – 1
Lipitor – 1 http://www.lipitor.com
Degree for Men – 1
www.consolenergy.com – 1
Total: 7
Shipping/Moving/Trailers
Fed Ex (Denny Hamlin) – 2
Featherlite Trailers – 1
UPS (Dale Jarrett & Ned Jarrett) – 1
UPS (Dale Jarrett & Michael Waltrip) – 1
Total: 5
Racing Related
nascar.com – 4
nascar.com/localracing – 1
nascar.com/fanview 1
Busch Series (Kevin Harvick, Mike Wallace, Marcos Ambrose) – 1
nascar.com/foundation celebrates ‘NASCAR Day’ on May 18 – 1
Bristol Motor Speedway (Dale Earnhardt Jr.) – 1
Bristol Motor Speedway (Darrell Waltrip and various drivers) – 1
Total: 10
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:09 PM – 2:11 PM – 2 // 2:11 PM – 2:14 PM – 3
2:14 PM – 2:21 PM – 7 // 2:21 PM – 2:23 PM – 2
2:23 PM – 2:32 PM – 9 // 2:32 PM – 2:35 PM – 3
2:35 PM – 2:41 PM – 6 // 2:41 PM – 2:44 PM – 3
2:44 PM – 2:48 PM – 4 // 2:48 PM – 2:51 PM – 3
2:51 PM – 2:58 PM – 7 // 2:58 PM – 3:01 PM – 3
3:01 PM – 3:07 PM – 6 // 3:07 PM – 3:10 PM – 3
3:10 PM – 3:20 PM – 10 // 3:20 PM – 3:23 PM – 3
3:23 PM – 3:28 PM – 5 // 3:28 PM – 3:31 PM – 3
3:31 PM – 3:36 PM – 5 // 3:36 PM – 3:38 PM – 2
3:38 PM – 3:44 PM – 6 // 3:44 PM – 3:47 PM – 3
3:47 PM – 3:57 PM – 10 // 3:57 PM – 4:00 PM – 3
4:00 PM – 4:07 PM – 7 // 4:07 PM – 4:10 PM – 3
4:10 PM – 4:12 PM – 2 // 4:12 PM – 4:14 PM – 2
4:14 PM – 4:22 PM – 8 // 4:22 PM – 4:25 PM – 3
4:25 PM – 4:31 PM – 6 // 4:31 PM – 4:33 PM – 2
4:33 PM – 4:35 PM – 2 // 4:35 PM – 4:38 PM – 3
4:38 PM – 4:43 PM – 5 // 4:43 PM – 4:46 PM – 3
4:46 PM – 4:56 PM – 10 // 4:56 PM – 4:59 PM – 3
4:59 PM – 5:04 PM – 5 // 5:04 PM – 5:07 PM – 3
5:07 PM – 5:09 PM – 2 // 5:09 PM – 5:12 PM – 3
5:12 PM – 5:22 PM – 10 // 5:22 PM – 5:25 PM – 3
5:25 PM – 5:43 PM – 18 // 5:43 PM – checkered flag flies
Total race brdcst time: 152 min Total comm. brdcst time: 62 min
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Matthew Says:
Mar 19, 03:42 PMToo bad you couldn’t figure out how much time was spent talking between Johnson/Gordon/Montoya and all the other drivers. I’m guessing 60% to 40%.
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tyler Says:
Mar 19, 09:52 PMI would like to see a break down of how much they talk about junior…he can be in last place and still get more air time than most. They show footage of him passing a car for like 16th place…its dumb
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KY1WING Says:
Mar 21, 10:50 PMCheryl,
When you are doing your stats could you also include the number of passes shown (for lead and for position) as part of your stats.
According to NASCARs stats Jeff Burton, Carl Edwards and Matt Kenseth have over 1000 total “Quality Passes” (whatever that is) this season alone. It appears from NASCARs own statistics these guys are racing (since they lead the league in this stat)-yet they are never shown in the broadcasts unless they get in the lead.
I find this fascinating. I don’t think Carl Edwards has gotten to the lead yet and Jeff Burton carries the wrong logo, so he won’t be shown either.
Wonder how many quality passes FOX has actually shown? Passes Shown divided by Passes Made for a Broadcast Passing Percentage might be an interesting stat.
Maybe its not the quality of the racing (not many passes being made), but the quality of the broadcast (action not being shown). I figure the broadcast can’t improve a bad race, but a bad broadcast can destroy a good race. I’m not sure we can tell what we have but you can sure help.
Using your information with NASCAR’s information might give the fans a way to judge and maybe improve the way the sport is covered.
Thanks again and keep up the good work.
NASCAR: Honoring the past and preparing for the future Why are we driving sponsors out of a sponsor-driven sport?
Mar 19, 01:46 PM
An to think that the ton of commercials that are shown during the prerace and postrace shows are not included in the above total! Boy, it called commercial pollution!