Feb 26, 02:17 AM
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.
Here is my breakdown, thoroughly unprofessional, and, hopefully, easy-to-understand.
I started recording the times as the Invocation for the race was given at 3:27 PM, and stopped at the waving of the checkered flag at 7:39 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.
Race and Commercial Breakdown of the Auto Club 500
Total number of commercials: 130
Total number of companies or entities advertised: 58
Total number of brief promos of products/services during the race broadcast: 32
Total number of companies or entities advertised in brief promos or crawlers: 29 (companies: Q Motor Oil, DirecTV, Dominos, Budweiser, ‘Drive’, Fox 3D, Lowes, Chevy, KFC, DLP, McDonald’s, NAPA, Dodge, FedEx, State Farm, Yamaha/Star, Nextel, Jackson Hewitt, UPS/UPS Fantasy Racing, Auto Zone, Toyota, AT&T/Cingular, Subway, Enterprise, Pizza Hut, Allstate, ‘King of the Hill’, ‘The Simpsons’, ‘Family Guy’)
Total amount of time these brief promos take during broadcast: app. 2 min. 45 sec.
Also, there is the following race statistics during the broadcast, sponsored by companies:
Budweiser ‘Bud Pole Award’
FedEx ‘Race Tracks’
Dominos ‘Hot Lap’
Cingular ‘Virtual Crew Chief Question’
DirecTV ‘Race Off of Pit Road’
State Farm ‘Safety Report’
DLP ‘Amazing Moment’
Q Auto Club ‘Race Recap’
DLP ‘Picture Cam’
Allstate ‘Good Hands Driver Award’
Ford ‘Bold Move’
Start time to record race/commercial periods: 3:27 P.M.
End time to record race/commercial periods: 7:39 P.M.
Total minutes: 252
Minutes of race broadcast: 190
Minutes of commercials: 62
Breakdown of what the commercials were for, by category:
Fox Previews/Promos
‘24’ – 3
‘Prison Break’ – 2
‘Drive’ – 2
‘Family Guy’ – 2
‘The Simpsons’ – 2
‘The Winner’ – 2
‘Are You Smarter Than a 5th Grader?’ – 2
‘American Idol’ – 1
‘Friends’ – 1
‘Blades’ – 1
Fox Sports – 1
Total: 19
Local News/Sports/Points-of-Interest in Penna.
Local news – 1
Total: 1
Restaurants/Food
KFC – 4
Subway (Tony Stewart) – 3
Pizza Hut – 3
Dominos (David Reutimann) – 2
McDonald’s – 2
www.mycokerewards.com (various claymation drivers) – 2
Mountain Dew – 1
Total: 17
Beer
Budweiser (Dale Jr.) – 1
Michelob – 1
Total: 2
Car/Truck/Bike
Q Motor Oil – 7
Dodge – 6
Chevrolet – 6
Auto Zone – 5
Ford – 4
Hyundai – 2
NAPA (Dale Jarrett & Michael Waltrip) – 2
Toyota (Todd Bodine) – 2
Toyota – 2
Enterprise Rent-a-Car – 1
Enterprise Rent-a-Car (Jeff Gordon) – 1
Chevrolet (Tony Stewart & Dale Jr.) – 1
Star/Yamaha – 1
Mobil 1 – 1
Total: 41
Credit Cards/Financial
Chase – 1
Total: 1
Insurance
Allstate (Kasey Kahne) – 3
State Farm (Jeff Burton) – 2
State Farm (Reed Sorenson) – 1
Total: 6
Wireless Phone
Nextel (Elliott Sadler & Jimmie Johnson) – 2
Cingular/AT&T – 2
Nextel – 1
Nextel (Jamie McMurray & Kasey Kahne) – 1
Total: 6
Home Improvement
Home Depot (Tony Stewart) – 1
Lowes (Jimmie Johnson) – 1
Total: 2
Technology
Radio Shack – 4
DLP (Tony Raines) – 3
Verizon – 2
DirecTV – 1
Comcast Cable – 1
Total: 11
Products/Services for the Home and Personal Use
Men’s Wearhouse – 2
Gillette Fusion (Young Guns) – 1
Degree for Men www.cturookie.com – 1
www.consolenergy.com – 1
Total: 5
Shipping
Fed Ex (Denny Hamlin) – 3
UPS (Dale Jarrett) – 1
UPS (Dale Jarrett & Michael Waltrip) – 1
Total: 5
Racing Related
nascar.com – 5
Las Vegas Motor Speedway – 3
DirecTV (Dale Jr.) – 2
NASCAR Celebrates Black History month – 1
NASCAR on Fox – 1
nascar.com/foundation celebrates ‘NASCAR Day’ on May 18 – 1
Phoenix International Raceway – 1
Total: 14
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):
Race brdcast times: Total min: Comm. brdcast times: Total min:
3:27 PM – 3:35 PM – 8 // 3:35 PM – 3:37 PM – 2
3:37 PM – 3:42 PM – 5 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:54 PM – 10 // 3:54 PM – 3:57 PM – 3
3:57 PM – 4:03 PM – 6 // 4:03 PM – 4:06 PM – 3
4:06 PM – 4:14 PM – 8 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:25 PM – 9 // 4:25 PM – 4:28 PM – 3
4:28 PM – 4:40 PM – 12 // 4:40 PM – 4:44 PM – 4
4:44 PM – 4:52 PM – 8 // 4:52 PM – 4:54 PM – 2
4:54 PM – 5:01 PM – 7 // 5:01 PM – 5:03 PM – 2
5:03 PM – 5:12 PM – 9 // 5:12 PM – 5:15 PM – 3
5:15 PM – 5:21 PM – 6 // 5:21 PM – 5:23 PM – 2
5:23 PM – 5:32 PM – 9 // 5:32 PM – 5:35 PM – 3
5:35 PM – 5:38 PM – 3 // 5:38 PM – 5:41 PM – 3
5:41 PM – 5:51 PM – 10 // 5:51 PM – 5:53 PM – 2
5:53 PM – 5:58 PM – 5 // 5:58 PM – 6:01 PM – 3
6:01 PM – 6:05 PM – 4 // 6:05 PM – 6:08 PM – 3
6:08 PM – 6:14 PM – 6 // 6:14 PM – 6:17 PM – 3
6:17 PM – 6:23 PM – 6 // 6:23 PM – 6:26 PM – 3
6:26 PM – 6:30 PM – 4 // 6:30 PM – 6:32 PM – 2
6:32 PM – 6:40 PM – 8 // 6:40 PM – 6:43 PM – 3
6:43 PM – 6:52 PM – 9 // 6:52 PM – 6:55 PM – 3
6:55 PM – 7:01 PM – 6 // 7:01 PM – 7:03 PM – 2
7:03 PM – 7:24 PM – 21 // 7:24 PM – 7:26 PM – 2
7:26 PM – 7:29 PM – 3 // 7:29 PM – 7:31 PM – 2
7:31 PM – 7:39 PM – 8 // 7:39 PM – checkered flag flies
Total race brdcst time: 190 min Total comm. brdcst time: 62 min
-
David Odom Says:
Feb 26, 09:52 AMThank you for this information. This allows us to see how much NA$CAR and the ad people think we are idiots to put up with missing almost 1/3 of the race due to ads.
David
-
Lorne Says:
Feb 26, 10:40 AMWe have DIRECTV and that didnt happen. But as for the commercials it seems as if they are adding minutes to the total time of commercials shown throughout the race I mean how many times do we need to see the DLP commercials with Tony Raines we know that is his sponsor. Let me just say that I cant wait to see how TNT does the Pepsi 400 with no commercial breaks there is no way they can pull that off I guarntee that there will be at least 4 or 5 commercial breaks during the running of the Pepsi 400 at Daytona.
Thanks, LORNE
-
Paul Cline Says:
Feb 26, 12:38 PMWell, I have finally found the way to make watching/listening to a Cup race bearable….
I tune into MRN and mute the TV…..I have Trackpass up and running and then once in a while I turn on the TV volume…but frankly I don’t care to hear Darryl or Hammond comment on ANY situation; although, I must say I find Hammond’s explanations about the mechanics of a race car interesting.
I was excited about ESPN taking over for NBC, but it has become readily apparent that Mr. Ego Wallace and Mr. “Try as hard as I may, I am no good at this” Andy Petree are ruining Dr. Punch. And who is this Brad “Mr. Basketball” Daugherty….you know, the guy with the prepared questions for the “experts”….did ESPN run out of basketball announcer slots and needed somewhere to put him? Lord help us!
Question…Does Brent Muffbooger really want to be involved with this ESPN racing deal? I think not…can’t you tell!
Again, if the networks got rid of 1/2 the people and the new Hollywood Hotel, they wouldn’t have to sell so much commercial time and the races would be a lot more bearable for TV viewing.
Missing NASCAR In Car…no dish!
PC
-
Lorne Says:
Feb 26, 02:58 PMPaul is right about ESPN. The announcers are BAD!
-
Steve Kurz Says:
Feb 26, 03:23 PMI am glad that you are doing the breakdown of commercials. There used to be a site called motorsportsTV.com that broke down not only the commercials, but the way the drivers celebrated in victory lane. It was run by Mike McCarthy, who was hired by NASCAR in 2004 and we haven’t heard from him since.
Be careful, they may be coming after you next! LOL!
-
Ted Deardorff Says:
Feb 27, 02:42 PMJust wanted pass on the reply I got from the Baltimore Fox affilate about the outage.
=====================tedeardorff@comcast.net wrote:
> TV outage
> Comments: Is there any way I could get information on the reason or source for the outage that occured during the NASCAR race about 7 – 730 PM Sunday Feb 25 2007?
>
> Thanks,
>Dear TED
Yesterday during the NASCAR race, we were having difficulty getting the
FOX feed into the building via satellite because of the storm conditions
and the ice on our FOX satellite dish. There was no one here at that
time to fix the problem and the weather prevented them from getting here
in a timely manner. I apologize for the problems and we are working to
fix the situation so it never happens again.Again, I am so sorry this occurred and we will work diligently get
everything under control for the rest of the season. Thank you for your
comments.
Sincerely,
Lisa Lupis
Program Director / Webmaster
WBFF / WNUV
Baltimore, MD
-
Lorne Says:
Mar 3, 12:49 PMI agree with Steve Kurz
Commercial breakdown for the 2007 Daytona 500 The freedom (and power) of not being a famous NASCAR driver
Feb 26, 03:25 AM
Hi
Just wondering if you might think about including any major outage problems. I get my TV signal from DIRECT TV. Our signal became disrupted sound and picture problems about 10 minutes or more prior to the 8th caution. The we got a message on the screen “Please do not call”. We are having a problem,etc. Bottom-line, that’s all that we saw or heard until the race was over when they came back on just before Kenseth climbed out of his car. There was no mention of a problem by the announcers. I can only guess we missed from atleast 7 PM.
Thanks, TED