For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the races on Thursday afternoon.

Here is my breakdown, thoroughly unprofessional, and, hopefully, easy-to-understand.

I started recording the times as the race began at 2:00 PM, and stopped at the waving of the checkered flag at 5:29 PM (all times are EST).

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Race and Commercial Breakdown of the Gatorade Duels 2-15-07

Total number of commercials: 99

Total number of companies or entities advertised: 40

Total number of brief promos of products/services during the race broadcast: 9

Total number of companies or entities advertised in brief promos or crawlers: 5 (companies: Pennzoil, Subway, Toyota, Chevy, Goodyear)

Total amount of time these brief promos take during broadcast: app. 55 sec.

Also, there was the following race statistic during the broadcast, sponsored by one company:

Pennzoil Starting Grid

Start time to record race/commercial periods: 2:00 P.M.
End time to record race/commercial periods: 5:29 P.M.

Total minutes: 209 min.

Minutes of race broadcast: 157
Minutes of commercials: 52

Breakdown of what the commercials were for, by category:

Restaurants/Food

TGIFriday’s – 4
Subway (Tony Stewart) – 2
Ruby Tuesday – 1

Total: 7

Car/Truck/Bike

Toyota – 8
Pennzoil Platinum – 6
Chevrolet – 4
Honda – 4
Ford – 1
Nissan – 1
Castrol GTX – 1

Total: 25

Credit Cards/Financial/Tax Preparation

Jackson Hewitt – 8
Jackson Hewitt (Greg Biffle) – 1
1-800-BAR-NONE – 1

Total: 10

Health/Medical

Flomax – 2

Total: 2

Home Improvement

Home Depot (Tony Stewart) – 5

Total: 5

Technology

Sirius Radio – 2

Total: 2

Products/Services for the Home and Personal Use

www.foundationforabetterlife.com – 6
CAT Footwear – 2
Just For Men – 2
www.fathead.com – 2
www.gorving.com – 1
www.debtsettlementusa.com – 1
WasteManagement – 1
NetFlix – 1
Target (Reed Sorenson) – 1

Total: 17

Racing Related

NASCAR on SPEED – 6
All-Star Challenge on SPEED – 4
SPEED Road Tour Challenge – 3
DirecTV (Dale Jr.) – 3
Las Vegas Motor Speedway – 2
Atlanta Motor Speedway – 2
CTS on SPEED – 2
nascar.com performance – 1
Nextel Fan View – 1
Daytona 500 at Daytona International Speedway – 1
nascar.com Trackpass Race View – 1
nascar.com Acceleration – 1
NASCAR celebrates Black History month – 1
Pepsi 400 at Daytona International Speedway – 1
CA Speedway – 1
Martinsville Speedway – 1

Total: 31

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:11 PM – 11 // 2:11 PM – 2:14 PM – 3

2:14 PM – 2:25 PM – 11 // 2:25 PM – 2:28 PM – 3

2:28 PM – 2:32 PM – 4 // 2:32 PM – 2:34 PM – 2

2:34 PM – 2:41 PM – 7 // 2:41 PM – 2:43 PM – 2

2:43 PM – 2:48 PM – 5 // 2:48 PM – 2:50 PM – 2

2:50 PM – 2:52 PM – 2 // 2:52 PM – 2:55 PM – 3

2:55 PM – 3:04 PM – 9 // 3:04 PM – 3:06 PM – 2

3:06 PM – 3:10 PM – 4 // 3:10 PM – 3:13 PM – 3

3:13 PM – 3:14 PM – 1 // 3:14 PM – 3:17 PM – 3

3:17 PM – 3:27 PM – 10 // 3:27 PM – 3:30 PM – 3

3:30 PM – 3:36 PM – 6 // 3:36 PM – 3:38 PM – 2

3:38 PM – 3:50 PM – 12 // 3:50 PM – 3:53 PM – 3

3:53 PM – 4:00 PM – 7 // 4:00 PM – 4:03 PM – 3

4:03 PM – 4:12 PM – 9 // 4:12 PM – 4:14 PM – 2

4:14 PM – 4:15 PM – 1 // 4:15 PM – 4:17 PM – 2

4:17 PM – 4:24 PM – 7 // 4:24 PM – 4:26 PM – 2

4:26 PM – 4:41 PM – 15 // 4:41 PM – 4:44 PM – 3

4:44 PM – 4:53 PM – 9 // 4:53 PM – 4:55 PM – 2

4:55 PM – 5:02 PM – 7 // 5:02 PM – 5:05 PM – 3

5:05 PM – 5:12 PM – 7 // 5:12 PM – 5:14 PM – 2

5:14 PM – 5:20 PM – 6 // 5:20 PM – 5:22 PM – 2

5:22 PM – 5:29 PM – 7 // 5:29 PM – checkered flag flies

Total race brdcst time: 157 min Total comm. brdcst time: 52 min