For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Saturday evening, February 10.

Here is my breakdown, thoroughly unprofessional, and, hopefully, easy-to-understand.

I started recording the times as the broadcast began at 8:00 PM, and stopped at the waving of the checkered flag at 10:00 PM (all times are EST).

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Race and Commercial Breakdown of the 2007 Bud Shootout

Total number of commercials: 72

Total number of companies or entities advertised: 41

Total number of brief promos of products/services during the race broadcast: 9 (companies: Fox HDTV on Comcast; Chevy; DirecTV; NAPA; Pizza Hut; Toyota; Ford; Lowes; Fox 3D cam)

Total amount of time these brief promos take during broadcast: app. 35 sec.

Also, there was the following race statistic during the broadcast, sponsored by one company:

Pizza Hut Race Summary

Restarts missed due to being away at commercial: 0

Start time to record race/commercial periods: 8:00 P.M.
End time to record race/commercial periods: 10:00 P.M.

Total minutes: 120

Minutes of race broadcast: 88
Minutes of commercials: 32

Breakdown of what the commercials were for, by category:

Fox Previews/Promos

‘Drive’ – 3
‘24’ – 2
‘Simpsons’ – 2
’King of the Hill’ – 2
‘American Idol’ – 2
‘House’ – 2
’Family Guy’ – 1
‘Bones’ – 1

Total: 15

Movie Previews

‘The Number 23’ – 1
‘The Departed’ – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

Penna. Lottery – 1
Monroeville Dodge – 1
www.equipco.com – 1

Total: 3

Restaurants/Food

Pizza Hut – 3
Subway (Tony Stewart) – 2
Coca Cola – 1

Total: 6

Beer

Budweiser (Dale Jr.) – 2
Budweiser – 1
Michelob – 1

Total: 4

Car/Truck/Bike

Toyota – 5
Dodge – 5
Chevrolet – 2
NAPA (Michael Waltrip) – 1
Ford – 1

Total: 14

Insurance

Allstate (Kasey Kahne) – 1
State Farm (Jeff Burton) – 1

Total: 2

Wireless Phone

Nextel/Sprint – 3

Total: 3

Home Improvement

Lowes (Jimmie Johnson) – 2

Total: 2

Products/Services for the Home and Personal Use

Craftsman Tools – 2
Crest – 1
Wrangler Jeans (Dale Jr.) – 1

Total: 4

Shipping

Fed Ex (Denny Hamlin) – 2
UPS (Dale Jarrett) – 1

Total: 3

Racing Related

nascar.com – 3
DirecTV Hot Pass (Dale Jr.) – 3
NASCAR on Fox – 2
Daytona 500 on Fox – 2
nascar.com Trackpass – 1
nascar.com celebrating Black History month – 1
nascar.com performance – 1
Duels at Daytona on SPEED – 1

Total: 14

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):

Race brdcast times: Total min: Comm. brdcast times: Total min:

8:00 PM – 8:08 PM – 8 // 8:08 PM – 8:10 PM – 2

8:10 PM – 8:17 PM – 7 // 8:17 PM – 8:19 PM – 2

8:19 PM – 8:22 PM – 3 // 8:22 PM – 8:24 PM – 2

8:24 PM – 8:28 PM – 4 // 8:28 PM – 8:30 PM – 2

8:30 PM – 8:45 PM – 15 // 8:45 PM – 8:48 PM – 3

8:48 PM – 8:50 PM – 2 // 8:50 PM – 8:53 PM – 3

8:53 PM – 8:56 PM – 3 // 8:56 PM – 8:58 PM – 2

8:58 PM – 9:00 PM – 2 // 9:00 PM – 9:02 PM – 2

9:02 PM – 9:07 PM – 5 // 9:07 PM – 9:09 PM – 2

9:09 PM – 9:20 PM – 11 // 9:20 PM – 9:23PM – 3

9:23 PM – 9:27 PM – 4 // 9:27 PM – 9:29 PM – 2

9:29 PM – 9:33 PM – 4 // 9:33 PM – 9:35 PM – 2

9:35 PM – 9:38 PM – 3 // 9:38 PM – 9:40 PM – 2

9:40 PM – 9:44 PM – 4 // 9:44 PM – 9:47 PM – 3

9:47 PM – 10:00 PM – 13 // 10:00 PM – checkered flag flies

Total race brdcst time: 88 min Total comm. brdcst time: 32 min