For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

Here is my breakdown, thoroughly unprofessional, and, hopefully, easy-to-understand.

I started recording the times as the Invocation for the race was given at 2:50 PM, and stopped at the waving of the checkered flag at 6:31 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Yes, we will be doing the commercial breakdowns once the season starts back up again in February 2007. The fans have enjoyed the information, and we will provide it for as long as they continue to do so.

Race and Commercial Breakdown of the Ford 400

Total number of commercials: 151

Total number of companies or entities advertised: 76

Total number of brief promos of products/services during the race broadcast: 25

Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: Sony, Bank of America, Nextel, Ford, Allstate, Budweiser, State Farm, Fed Ex, NAPA, NFL ‘Chargers vs. Broncos’ game, ‘Heroes’, ‘Deal or No Deal’, ‘My Name is Earl’, ‘Studio 60’, Principal Financial, Home Depot, UPS, Ford ‘Race to the Dream’ Sweepstakes)

Total amount of time these brief promos take during broadcast: app. 2 min. 35 sec.

Also, there is the following race statistics during the broadcast, sponsored by companies:

Budweiser ‘Bud Pole Award’
Harley Davidson ‘Starting Grid’
Nextel ‘Race off Pit Road’
Craftsman ‘Pit Summary’
Home Depot ‘Virtual Garage’
Allstate ‘Good Hands Driver Award’
DLP ‘Race Recap’
Cingular ‘Race Talk Question of the Day’
Auto Zone ‘In the Zone Drivers’
AFLAC ‘Trivia Question’

Restarts missed due to being away at commercial: 0

Start time to record race/commercial periods: 2:50 P.M.
End time to record race/commercial periods: 6:31 P.M.

Total minutes: 221

Minutes of race broadcast: 147
Minutes of commercials: 74

Breakdown of what the commercials were for, by category:

NBC Previews/Promos

‘Heroes’ – 4
‘ER’ – 3
‘Deal or No Deal’ – 2
NFL Flex Game 2 – Broncos vs. Chargers – 2
‘Law & Order C.I. and S.V.U.’ – 2
NBC Thanksgiving lineup – 1
‘Medium’ – 1
‘Madonna: Confession Tour’ – 1
NFL ‘Football Night in America’ – 1
State Farm Bayou Classic game – 1
www.nbcsports.com – 1
Total: 19

Movie Previews

‘Cars’ DVD – 2
‘Ice Age: The Meltdown’ (DVD) – 1
Total: 3

Local News/Sports/Points-of-Interest in Penna.

Local news – 6
Northwest Realty – 1
Dormont Appliance Center – 1
www.pittsburghauto.org – 1
‘Celebrate the Season’ parade in Pittsburgh – 1
Total: 10

Restaurants/Food

Mountain Dew – 2
Subway – 1
Burger King – 1
McDonald’s – 1
Uncle Charley’s Sausage – 1
Reese’s (Kevin Harvick/Tony Kanaan) – 1
Little Debbie – 1
Total: 8

Beer

Miller Lite – 3
Budweiser – 1
Budweiser (Earnhardts) – 1
Busch – 1
Total: 6

Car/Truck/Bike

Ford – 9
NAPA – 4
Auto Zone – 4
Enterprise Rent-a-Car – 3
Star/Yamaha – 2
KIA – 2
Duralast batteries at Auto Zone – 2
Harley Davidson – 1
Pennzoil – 1
Suzuki ATV – 1
Total: 29

Credit Cards/Financial

Bank of America – 2
Principal Financial – 2
AmeriQuest (Kenseth, Biffle, Edwards) – 1
Total: 5

Insurance

AFLAC – 3
Allstate (Kasey Kahne) – 2
State Farm (Jeff Burton) – 1
Safe Auto – 1
Total: 7

Health/Medical

Highmark BC/BS – 1
Total: 1

Wireless Phone

Nextel (Kevin Harvick) – 3
Nextel – 2
Cingular – 2
Total: 7

Home Improvement

Home Depot – 4
Lowes (Jimmie Johnson) – 3
Total: 7

Technology

Sony SXRD HDTV – 4
DirecTV – 3
DLP (Tony Raines) – 3
Sirius Satellite Radio – 2
Total: 12

Products/Services for the Home and Personal Use

www.video.aol.com – 3
Wrangler Jeans (Dale Earnhardt Jr.) – 2
Men’s Wearhouse – 2
Tylenol – 2
Craftsman Tools – 2
Best Buy – 2
www.usepropane.com – 1
Gillette Fusion (‘Young Gun’ drivers) – 1
ADT Security – 1
Sharpie mini – 1
www.freecreditreport.com – 1
www.themoreyouknow.com (Dale Earnhardt Jr.) – 1
Total: 19

Shipping

Fed Ex (Denny Hamlin) – 3
UPS (Dale Jarrett) – 1
Total: 4

Racing Related

nascar.com superstore – 4
Coca Cola Racing Family (various drivers) – 4
Daytona 500 – 2
Ford Racing (Carl Edwards) – 2
‘Race to the Chase’ – 1
nascar.com performance – 1
Total: 14

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):

Race brdcast times:Total min:Comm. brdcast times: Total min:

2:50 PM – 2:53 PM -3//2:53 PM – 2:56 PM – 3

2:56 PM – 2:59 PM – 3 //2:59 PM – 3:02 PM – 3

3:02 PM – 3:19 PM – 17 // 3:19 PM – 3:21 PM – 2

3:21 PM – 3:26 PM – 5 //3:26 PM – 3:28 PM – 2

3:28 PM – 3:34 PM – 6 //3:34 PM – 3:37 PM – 3

3:37 PM – 3:42 PM – 5 //3:42 PM – 3:43 PM – 1

3:43 PM – 3:46 PM – 3 //3:46 PM – 3:48 PM – 2

3:48 PM – 3:53 PM – 5 //3:53 PM – 3:55 PM – 2

3:55 PM – 4:00 PM – 5 //4:00 PM – 4:03 PM – 3

4:03 PM – 4:08 PM – 5 //4:08 PM – 4:10 PM – 2

4:10 PM – 4:15 PM – 5 //4:15 PM – 4:18 PM – 3

4:18 PM – 4:23 PM – 5 //4:23 PM – 4:26 PM – 3

4:26 PM – 4:30 PM – 4 //4:30 PM – 4:32 PM – 2

4:32 PM – 4:37 PM – 5 //4:37 PM – 4:40 PM – 3

4:40 PM – 4:45 PM – 5 //4:45 PM – 4:48 PM – 3

4:48 PM – 4:51 PM – 3 //4:51 PM – 4:53 PM – 2

4:53 PM – 4:57 PM – 4 //4:57 PM – 5:00 PM – 3

5:00 PM – 5:04 PM – 4 //5:04 PM – 5:07 PM – 3

5:07 PM –5:08 PM – 1 //5:08 PM – 5:10 PM – 2

5:10 PM – 5:17 PM – 7 //5:17 PM – 5:19 PM – 2

5:19 PM – 5:21 PM – 2 //5:21 PM – 5:24 PM – 3

5:24 PM – 5:28 PM – 4 //5:28 PM – 5:31 PM – 3

5:31 PM – 5:33 PM – 2 //5:33 PM – 5:36 PM – 3

5:36 PM – 5:42 PM – 6 //5:42 PM – 5:44 PM – 2

5:44 PM – 5:47 PM – 3 //5:47 PM – 5:50 PM – 3

5:50 PM – 5:52 PM – 2 //5:52 PM – 5:58 PM – 6

5:58 PM – 6:00 PM – 2 //6:00 PM – 6:02 PM – 2

6:02 PM – 6:05 PM – 3 //6:05 PM – 6:08 PM – 3

6:08 PM – 6:31 PM – 23 //6:31 PM – checkered flag flies

Total race brdcst time: 147 min Total comm. brdcst time: 74 min