For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

Here is my breakdown, thoroughly unprofessional, and, hopefully, easy-to-understand.

I started recording the times as the Invocation for the race was given at 2:50 PM, and stopped at the waving of the checkered flag at 6:38 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

Bass Pro Shops 500 Race and Commercial Breakdown of 10-29-06

Total number of commercials: 154

Total number of companies or entities advertised: 83

Total number of brief promos of products/services during the race broadcast: 31

Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: Home Depot, Allstate, Ford, UPS, Budweiser, Bank of America, Atlanta Motor Speedway, ‘Heroes’, Toyota, Team Chevy, NAPA, Coca-Cola, Principal Financial, Nextel, State Farm, Craftsman Tools, Prestone, Dodge, Home Depot ‘Home Improvement Week’, NFL Sunday Night Football, Sony HDTV, Ford ‘Race to the Dream’, www.nbcsports.com, Busch Series, NFL on NBC, NASCAR on NBC, Notre Dame football)
Total amount of time these brief promos take during broadcast: app. 3 min. 30 sec.

Also, there is the following race statistics during the broadcast, sponsored by companies:

Harley Davidson ‘Starting Grid’
Allstate ‘Good Hands Driver Award’
DLP ‘Race Recap’
Craftsman ‘Pit Summary’
Cingular ‘Race Talk Question of the Day’
Auto Zone ‘In the Zone Drivers’
NAPA ‘Field Summary’
AFLAC ‘Trivia Question’

Restarts missed due to being away at commercial: 0

Start time to record race/commercial periods: 2:50 P.M.
End time to record race/commercial periods: 6:38 P.M.

Total minutes: 228

Minutes of race broadcast: 154
Minutes of commercials: 74

Breakdown of what the commercials were for, by category:

NBC Previews/Promos

‘Friday Night Lights’ – 3
NFL ‘Sunday Night Football’ – 3
‘Law & Order C.I. and S.V.U.’ – 3
‘Heroes’ – 3
‘My Name is Earl’ – 2
‘Deal or No Deal’ – 2
North Carolina vs. Notre Dame football game – 2
NASCAR on NBC – 1
NFL ‘Football Night in America’ – 1
Total: 20

Movie Previews

‘Casino Royale’ – 1
Total: 1

Local News/Sports/Points-of-Interest in Penna.

www.wpxi.com – 3
Local news – 2
Local sports – 1
Dormont Appliance Centers – 1
Total: 7

Restaurants/Food

Reese’s – 2
Banquet pot pies – 2
McDonald’s – 1
Outback Restaurant – 1
Dominos – 1
Little Debbie – 1
Uncle Charlie’s Sausage – 1
www.mycokerewards.com – 1
Total: 10

Beer

Miller Lite – 2
Budweiser – 1
Budweiser (Earnhardts) – 1
Busch – 1
Total: 5

Car/Truck/Bike

Ford – 5
NAPA – 4
Toyota (DW & MW) – 4
Enterprise Rent-a-Car – 4
Chevrolet – 4
Duralast car batteries at Auto Zone – 3
Dodge – 2
Star/Yamaha – 2
Suzuki ATV – 2
Mobil 1 – 2
Pennzoil Oil – 1
Harley Davidson – 1
www.carfax.com – 1
Sunoco (Jimmie Johnson) – 1
CarQuest – 1
CarQuest (Kyle Busch) – 1
www.automart.com /AutoMart Magazine – 1
Prestone – 1
Total: 40

Credit Cards/Financial

Bank of America – 4
Principal Financial – 3
AmeriQuest (Kenseth, Biffle, Edwards) – 2
Total: 9

Charities

UNICEF – 1
Victory Junction Gang Camp – 1
Total: 2

Insurance

Allstate (Kasey Kahne) – 3
State Farm (Reed Sorenson) – 1
State Farm (Jeff Burton) – 1
AFLAC – 1
Safe Auto – 1
Total: 7

Health/Medical

Luna Eye Centers – 1
Total: 1

Wireless Phone

Nextel (Kevin Harvick) – 3
Nextel – 2
Cingular – 1
Cingular (Jeff Burton) – 1
Total: 7

Home Improvement

Home Depot – 3
Home Depot (Tony Stewart) – 1
Total: 4

Technology

DLP (Tony Raines) – 4
Sony SXRD HDTV – 4
DirecTV – 2
Total: 10

Products/Services for the Home and Personal Use

Craftsman Tools – 3
Wrangler Jeans (Dale Jr.) – 2
Tylenol (various drivers) – 2
Energizer & ‘Cars’ DVD – 2
www.usepropane.com – 1
Gillette Fusion – 1
ADT Security – 1
Sharpie’s Minis – 1
Total: 13

Shipping

Fed Ex (Denny Hamlin) – 2
UPS (Dale Jarrett) – 2
Total: 4

Racing Related

nascar.com superstore – 6
Coca Cola Racing Family – 2
‘Race to the Chase’ – 1
Ford ‘Race to the Dream’ – 1
nascar.com performance – 1
NASCAR Auto Zone Elite Division – 1
NASCAR Busch Series –
Las Vegas Motor Speedway – 1
Texas Motor Speedway – 1
Total: 14

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):

Race brdcast times:Total min:Comm. brdcast times: Total min:

2:50 PM – 2:53 PM -3//2:53 PM – 2:56 PM – 3

2:56 PM – 2:59 PM – 3//2:59 PM – 3:01 PM – 2

3:01 PM – 3:12 PM – 11 //3:12 PM – 3:14 PM – 2

3:14 PM – 3:21 PM – 7 //3:21 PM – 3:24 PM – 3

3:24 PM – 3:31 PM – 7 //3:31 PM – 3:34 PM – 3

3:34 PM – 3:43 PM – 9 //3:43 PM – 3:47 PM – 4

3:47 PM – 3:53 PM – 6 //3:53 PM – 3:56 PM – 3

3:56 PM – 3:57 PM – 1 //3:57 PM – 4:00 PM – 3

4:00 PM – 4:04 PM – 4 //4:04 PM – 4:07 PM – 3

4:07 PM – 4:10 PM – 3 //4:10 PM – 4:13 PM – 3

4:13 PM – 4:20 PM – 7 //4:20 PM – 4:23 PM – 3

4:23 PM – 4:34 PM – 11 //4:34 PM – 4:37 PM – 3

4:37 PM – 4:42 PM – 5 //4:42 PM – 4:45 PM – 3

4:45 PM – 4:49 PM – 4 //4:49 PM – 4:51 PM – 2

4:51 PM – 4:52 PM – 1 //4:52 PM –4:55 PM – 3

4:55 PM – 5:01 PM – 6 //5:01 PM – 5:04 PM – 3

5:04 PM – 5:09 PM – 5 //5:09 PM – 5:12 PM – 3

5:12 PM – 5:17 PM – 5 //5:17 PM – 5:20 PM – 3

5:20 PM – 5:27 PM – 7 //5:27 PM – 5:30 PM – 3

5:30 PM – 5:34 PM – 4 //5:34 PM – 5:36 PM – 2

5:36 PM – 5:37 PM – 1 //5:37 PM – 5:38 PM – 1

5:38 PM – 5:42 PM – 4 //5:42 PM – 5:45 PM – 3

5:45 PM – 5:46 PM – 1 //5:46 PM –5:48 PM – 2

5:48 PM – 5:54 PM – 6 //5:54 PM – 5:56 PM – 2

5:56 PM – 6:01 PM – 5 //6:01 PM – 6:04 PM – 3

6:04 PM – 6:08 PM – 4 //6:08 PM – 6:09 PM – 1

6:09 PM – 6:10 PM – 1//6:10 PM – 6:12 PM – 2

6:12 PM – 6:17 PM – 5 //6:17 PM – 6:18 PM – 1

6:18 PM – 6:22 PM – 4 //6:22 PM – 6:24 PM – 2

6:24 PM – 6:38 PM – 14 //6:38 PM – checkered flag flies

Total race brdcst time: 154 min Total comm. brdcst time: 74 min