For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

Here is my breakdown, thoroughly unprofessional, and, hopefully, easy-to-understand.

I started recording the times as the Invocation for the race was given at 2:20 PM, and stopped at the announcement that Brian Vickers was the winner at 5:55 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Please note that in addition to all of the following, there is always a company logo visible in the upper right hand corner by the race ticker scrolling across the screen.

UAW-Ford 500 Race and Commercial Breakdown of 10-08-06

Total number of commercials: 151

Total number of companies or entities advertised: 75

Total number of brief promos of products/services during the race broadcast: 17

Total number of companies or entities advertised in brief promos: 14 (companies: Allstate, Bud, B of Am., Team Chevy, Sony HDTV, Coca-Cola, Fed Ex, Nextel, Star/Yamaha, NAPA, UPS, DirecTV, Wrangler, Sunday night football –NFL)

Total amount of time these brief promos take during broadcast: app. 2 min.

Also, there is the following race statistics during the broadcast, sponsored by companies:

Budweiser ‘Pole Award’
Harley Davidson ‘Starting Grid’
Auto Zone ‘In the Zone Drivers’
Cingular ‘Race Talk Question of the Day’
DLP ‘Race Fact’
DLP ‘Race Recap’
NAPA ‘Field Summary’
Allstate ‘Good Hands Driver Award’
AFLAC ‘Trivia Question of the Day’

Restarts missed due to being away at commercial: 0

Start time to record race/commercial periods: 2:20 P.M.
End time to record race/commercial periods: 5:55 P.M.

Total minutes: 215

Minutes of race broadcast: 150
Minutes of commercials: 65

Breakdown of what the commercials were for, by category:

Previews/Promos

‘Heroes’ – 4
PM – ’30 Rock’ ’20 Good Years’ – 3
PM – ’20 Good Years’ – 3
Sunday Night Football –NFL – 3
‘Deal or No Deal’ – 2
‘Friday Night Lights’ – 2
‘My Name is Earl’ ‘The Office’ – 1
‘Law & Order: CI’ & ‘Law & Order: SVU’ – 1
Total: 19

Movie Previews

‘Click’ – 1
‘Grudge 2’ – 1
‘Flags of our Fathers’ – 1
Total: 3

Local News/Sports/Points-of-Interest in Penna.

Local news – 4
Local sports – 1
Total: 5

Restaurants/Food

Pizza Hut – 5
Little Debbie – 2
Subway – 2
Dominos – 1
Uncle Charlie’s sausage – 1
KFC – 1
Banquet – 1
Total: 13

Beer

Bud – 4
Miller Lite – 3
Total: 7

Car/Truck/Bike

Ford – 5
NAPA – 4
Suzuki ATV – 3
Duralast Auto Parts at Auto Zone – 2
Enterprise Rent-a-Car – 2
Chevy – 2
Harley Davidson – 1
Auto Zone – 1
Prestone – 1
Sunoco – 1
Star/Yamaha – 1
Yamaha ATV – 1
GM 100,000 mi. warranty – 1
GM Goodwrench – 1
Total: 26

Credit Cards/Financial

Bank of America – 4
Principal Financial – 3
AmeriQuest – 1
Total: 8

Insurance

Allstate – 4
Safe Auto – 3
AFLAC – 2
State Farm – 1
Total: 10

Wireless Phone

Nextel – 7
Cingular – 1
Total: 8

Technology

Sony SXRD HDTV – 5
DLP – 4
DirecTV – 3
Total: 12

Home Improvement

Home Depot – 3
Lowes – 2
Total: 5

Products/Services for the Home and Personal Use

Old Spice – 2
Tylenol ‘Go Tabs’ – 2
Sears – 1
Gillette Fusion – 1
ADT Security – 1
Value City Furniture – 1
Sharpie Minis – 1
Patio Enclosures Inc. – 1
Total: 10

Health/Medical

www.cancerproject.org – 1
Total: 1

Motel

Holiday Inn Express – 1
Total: 1

Shipping

UPS – 2
Fed Ex – 2
Total: 4

Racing Related

nascar.com Trackpass/RaceDay Scanner – 6
Wrangler – 3
Coca Cola Racing Family – 2
Dew Action Sports Tour – 1
NASCAR Auto Zone Elite Division – 1
NASCAR Busch Series – 1
VJGC – 1
Tylenol ‘Go Tabs’ – 1
Ford ‘Race to the Dream’ – 1
Lowe’s Motor Speedway – 1
Talladega Speedway – 1
Total: 19

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):

Race brdcast times:Total min:Comm. brdcast times: Total min:

2:20 PM – 2:23 PM -3//2:23 PM – 2:25 PM – 2

2:25 PM – 2:29 PM – 4//2:29 PM – 2:31 PM – 2

2:31 PM – 2:35 PM – 4 //2:35 PM – 2:38 PM – 3

2:38 PM – 2:51 PM – 13 //2:51 PM – 2:54 PM – 3

2:54 PM – 2:58 PM – 4 //2:58 PM – 3:01 PM – 3

3:01 PM – 3:05 PM – 4 //3:05 PM – 3:07 PM – 2

3:07 PM – 3:11 PM – 4 //3:11 PM – 3:14 PM – 3

3:14 PM – 3:21 PM – 7 //3:21 PM – 3:24 PM – 3

3:24 PM – 3:28 PM – 4 //3:28 PM – 3:32 PM – 4

3:32 PM – 3:46 PM – 14 //3:46 PM – 3:48 PM – 2

3:48 PM – 3:55 PM – 7 //3:55 PM – 3:58 PM – 3

3:58 PM – 4:03 PM – 5 //4:03 PM – 4:06 PM – 3

4:06 PM – 4:09 PM – 3 //4:09 PM – 4:12 PM – 3

4:12 PM – 4:20 PM – 8 //4:20 PM – 4:23 PM – 3

4:23 PM – 4:27 PM – 4 //4:27 PM – 4:30 PM – 3

4:30 PM – 4:35 PM – 5 //4:35 PM – 4:37 PM – 2

4:37 PM – 4:38 PM – 1 //4:38 PM – 4:41 PM – 3

4:41 PM – 4:42 PM – 1 //4:42 PM – 4:43 PM – 1

4:43 PM – 4:52 PM – 9 //4:52 PM – 4:55 PM – 3

4:55 PM – 5:01 PM – 6 //5:01 PM – 5:04 PM – 3

5:04 PM – 5:09 PM – 5 //5:09 PM – 5:11 PM – 2

5:11 PM – 5:12 PM – 1 //5:12 PM – 5:14 PM – 2

5:14 PM – 5:22 PM – 8 //5:22 PM – 5:24 PM – 2

5:24 PM – 5:30 PM – 6 //5:30 PM – 5:32 PM – 2

5:32 PM – 5:36 PM – 4 //5:36 PM – 5:39 PM – 3

5:39 PM – 5:52 PM – 13 //

5:55 PM – Brian Vickers announced as winner

Total race brdcst time: 150 min Total comm. brdcst time: 65 min