Oct 7, 08:19 PM
Commercial breakdown for the CTS ‘John Deere 250’ Race
Posted by Joshua and Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the CTS race on Saturday afternoon.
We normally just do the Cup races, but I felt like it might be interesting to monitor a truck race as well.
I started recording the times as the green flag waved at 3:57 PM, and stopped at the waving of the checkered flag at 5:46 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
John Deere 250 CTS Race and Commercial Breakdown 10-7-06
Total number of commercials: 65
Total number of companies or entities advertised: 39
Total number of brief promos of products/services during the race broadcast: 5
Total number of companies or entities advertised in brief promos: 5 (companies: Dodge, ‘NASCAR RaceDay’, ‘Shooting Cars’, ‘Speed Report’, Suzuki)
Total amount of time these brief promos take during broadcast: app. 30 seconds
Also, there is the following race statistics during the broadcast, sponsored by companies:
Fastenal ‘Flashback’
Craftsman ‘Tools of the Trade’
Ford ‘Bold Moves’
Restarts missed due to being away at commercial: 0
Start time to record race/commercial periods: 3:57 P.M.
End time to record race/commercial periods: 5:46 P.M.
Total minutes: 109
Minutes of race broadcast: 76
Minutes of commercials: 33
Breakdown of what the commercials were for, by category:
Previews/Promos
Speed Channel Update – 3
Speed Channel – 2
Speed Channel Report – 2
NASCAR ‘RaceDay’ – 1
‘Pinks’ – 1
‘Nip/Tuck’ – 1
Fox NFL – 1
nascar.com performance network – 1
Total: 12
Movie Previews
‘The Marine’ – 4
Total: 4
Beer
Budweiser – 2
Busch – 2
Total: 4
Car/Truck/Bike/RV
Ford – 4
Dodge – 2
Toyota- 2
Suzuki – 2
www.gorving.com – 2
Kawasaki – 1
Toyo Tires – 1
CarQuest – 1
Total: 15
Motor oil
Z-Max – 1
Castrol GTX – 1
Total: 2
Credit Cards/Financial
American Express – 1
Quicken loans – 1
Total: 2
Insurance
Allstate – 1
Total: 1
Home Improvement
Lumber Liquidators – 3
Fastenal – 1
Total: 4
Products/Services for the Home and Personal Use
Old Spice – 3
Video Professor – 2
Aaron’s – 2
Honda generators – 1
Wrangler jeans – 1
Total: 9
Racing Related
Craftsman Tools – 5
Martinsville tickets for ‘Subway 500’ – 2
Martinsville tickets for ‘Kroger 200’ – 1
Martinsville tickets – 1
Phoenix Raceway -1
‘Race to the Chase’ – 1
NASCAR Auto Zone Elite Division – 1
Total: 12
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):
Race brdcast times:Total min:Comm. brdcast times: Total min:
3:57 PM – 4:01 PM -4//4:01 PM – 4:03 PM – 2
4:03 PM – 4:10 PM – 7//4:10 PM – 4:13 PM – 3
4:13 PM – 4:19 PM – 6 //4:19 PM – 4:21 PM – 2
4:21 PM – 4:29 PM – 8 //4:29 PM – 4:31 PM – 2
4:31 PM – 4:33 PM – 2 //4:33 PM – 4:35 PM – 2
4:35 PM – 4:40 PM – 5 //4:40 PM – 4:43 PM – 3
4:43 PM – 4:45 PM – 2 //4:45 PM – 4:48 PM – 3
4:48 PM – 4:48 PM – 30 sec // 4:48 PM – 4:50 PM – 1 min. 30 sec
4:50 PM – 4:58 PM – 8 //4:58 PM – 5:01 PM – 3
5:01 PM – 5:03 PM – 2 // 5:03 PM – 5:05 PM – 1 min. 30 sec
5:05 PM – 5:06 PM – 1 //5:06 PM – 5:08 PM – 2
5:08 PM – 5:15 PM – 7 //5:15 PM – 5:17 PM – 2
5:17 PM – 5:22 PM – 5 //5:22 PM – 5:25 PM – 3
5:25 PM – 5:25 PM – 30 sec //5:25 PM – 5:28 PM – 3
5:28 PM – 5:46 PM – 18 //5:46 PM – checkered flag waves
Total race brdcst time: 76 minTotal comm. brdcst time: 33 min
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Fan Says:
Oct 8, 04:03 PMtoo many commercials, not enough coverage!!!
NASCAR needs to ‘Nip/Tuck’ its reputation Commercial breakdown for the UAW-Ford 500

Oct 8, 07:31 AM
Commercial content varies from location to location – we were inundated by a male enhancement product which gets more disgusting with every new commercial. Next thing you know, they’ll add pictures! Glad your area had better taste!