For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon.

I started recording the times as the Invocation for the race was given at 1:24 PM, and stopped at the waving of the checkered flag at 4:47 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Here is my breakdown, thoroughly unprofessional, and, hopefully, easy-to-understand.

Please note that in addition to all of the following, there is always a company logo flashing in the upper right hand corner of the screen by the race ticker scrolling across the screen.

Sylvania 300 Race and Commercial Breakdown of 09-17-06

Total number of commercials: 130

Total number of companies or entities advertised: 79

Total number of brief promos of products/services during the race broadcast: 21

Total number of companies or entities advertised in brief promos: 18 (companies: Team Chevy, Bank of America, Nextel, Budweiser, Sony, DirecTV, Allstate, NAPA, Coca Cola, Ford, nascar.com, www.userpropane.com, Toyota, TNT ‘Kill Bill’ Vols. 1 & 2, DLP, Wrangler, Ford ‘Race to the Dream’, Burger King)

Total amount of time these brief promos took during broadcast: app. 3 min.

Also, there is the following race statistics used or mentioned during the broadcast, sponsored by companies:

Budweiser ‘Bud Pole Award’
nascar.com/TrackPass ‘Through the Field’
Cingular ‘Race Talk Question’
DLP ‘Race Recap’
Auto Zone ‘In the Zone Drivers’
Craftsman ‘Pit Summary’
TNT ‘Through the Field’
Allstate ‘Good Hands Driver Award’
AFLAC ‘Trivia Question’
Promo for Busch Series

Restarts missed due to being away at commercial: 0

Start time to record race/commercial periods: 1:24 P.M.
End time to record race/commercial periods: 4:47 P.M.

Total minutes: 203 minutes

Minutes of race broadcast: 140
Minutes of commercials: 63

Breakdown of what the commercials were for, by category:

TNT/NBC Previews/Promos

‘Law & Order’ – 2
‘Kill Bill Vols. 1 & 2’ – 2
‘Cast Away’ – 1
NFL Sunday Ticket from DirecTV – 1
Total: 6

Movie Previews

‘Jackass #’ – 2
‘The Grudge 2’ – 1
‘School for Scoundrels’ – 1
Total: 4

Local Points-of-Interest

Frank’s Auto Supermarket – 1
Cabela’s – 1
Molyneaux – 1
Total: 3

Restaurants/Food

McDonald’s – 3
Dominos – 3
Little Debbie – 2
Reese’s – 2
Hershey’s – 2
Ruby Tuesday – 1
Burger King – 1
Red Lobster – 1
TGI Friday’s – 1
Total: 16

Beer

Budweiser – 2
Busch – 1
Miller Lite – 1
Total: 4

Car/Truck/Bike

Duralast batteries at Auto Zone – 2
Harley Davidson – 2
Saturn – 2
Advance Auto – 2
Chevrolet – 1
Yamaha ‘Star’ – 1
CarQuest – 1
Suzuki – 1
GM 100,000 mi. warranty – 1
Ford – 1
Auto Zone – 1
Midas Brakes – 1
GMC – 1
Total: 17

Gas/Oil

Havoline – 2
Mobil 1 – 1
Total: 3

Credit Cards/Financial

Bank of America – 2
Capital One – 2
Principal Financial – 2
Visa – 1
AmeriQuest – 1
Total: 8

Insurance

Allstate – 2
State Farm – 2
AFLAC – 2
Highmark BC/BS – 2
Total: 8

Wireless Phone

Nextel – 5
Cingular – 2
Total: 7

Home Improvement

Home Depot – 2
Lowe’s – 2
Builders Surplus – 1
Total: 5

Technology

Sony SXRD HDTV – 2
DLP – 2
DirecTV – 1
Total: 5

Education/Career

IADT – 3
www.loc.gov – 1
Total: 4

Products/Services for the Home and Personal Use

Federal Express – 2
HSN – 2
Wrangler Jeans – 2
Sharpie Minis – 2
www.usepropane.com – 2
Old Navy – 1
Sylvania – 1
Gillette Fusion – 1
WasteManagement – 1
www.veryfunnyads.com / tbs – 1
F.Y.I. – 1
Total: 16

Attorneys

Edgar Schneider – 6
Total: 6

Racing Related

Toyota – 3
Craftsman Tools – 3
Ford ‘Race to the Dream’ – 2
Nascar.com TrackPass/Race Day Scanner – 2
NAPA – 2
Busch Series – 1
Nascar.com – 1
‘Race to the Chase’ – 1
Nascar.com online car care – 1
Charlotte Motor Speedway – 1
Atlanta International Speedway – 1
Total: 18

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times):

Race brdcast times:Total min:Comm. brdcast times: Total min:

1:24 PM – 1:26 PM- 2 //1:26 PM – 1:29 PM -3

1:29 PM – 1:32 PM -3 //1:32 PM – 1:35 PM -3

1:35 PM – 1:44 PM – 9 //1:44 PM – 1:46 PM – 2

1:46 PM – 1:55 PM – 9 //1:55 PM – 1:57 PM – 2

1:57 PM – 2:01 PM – 4 //2:01 PM – 2:04 PM – 3

2:04 PM – 2:10 PM – 6 //2:10 PM – 2:12 PM – 2

2:12 PM – 2:18 PM – 6 //2:18 PM – 2:21 PM – 3

2:21 PM – 2:30 PM – 9 //2:30 PM – 2:32 PM – 2

2:32 PM – 2:36 PM – 4 //2:36 PM – 2:39 PM – 3

2:39 PM – 2:44 PM – 5 //2:44 PM – 2:47 PM – 3

2:47 PM – 2:54 PM – 7 //2:54 PM – 2:57 PM – 3

2:57 PM – 3:03 PM – 6 //3:03 PM – 3:04 PM – 1

3:04 PM – 3:08 PM – 4 //3:08 PM – 3:10 PM – 2

3:10 PM – 3:12 PM – 2 //3:12 PM – 3:15 PM – 3

3:15 PM – 3:19 PM – 4 //3:19 PM – 3:20 PM – 1

3:20 PM – 3:28 PM – 8 //3:28 PM – 3:29 PM – 1

3:29 PM – 3:34 PM – 5 //3:34 PM – 3:37 PM – 3

3:37 PM – 3:38 PM – 1 //3:38 PM – 3:41 PM – 3

3:41 PM – 3:43 PM – 2 //3:43 PM – 3:46 PM – 3

3:46 PM – 3:53 PM – 7 //3:53 PM – 3:56 PM – 3

3:56 PM – 4:03 PM – 7 //4:03 PM – 4:06 PM – 3

4:06 PM – 4:09 PM – 3 //4:09 PM – 4:12 PM – 3

4:12 PM – 4:15 PM – 3 //4:15 PM – 4:18 PM – 3

4:18 PM – 4:22 PM – 4 //4:22 PM – 4:24 PM – 2

4:24 PM – 4:26 PM – 2 //4:26 PM – 4:29 PM – 3

4:29 PM – 4:47 PM – 18 //4:47 PM – checkered flag waves

Total race brdcst time: 140 min Total comm. brdcst time: 63 min